360 degree-feedback

360 Degree FeedbackCopyright © 2008 - 2012
managementstudyguide.com. All rights
reserved.

Objective
• Explain What is 360 Degree Feedback
• Describe the History of 360 Degree Feedback
• Explain the Uses of 360 Degree Feedback
• List the Advantages 360 Degree Feedback
• List the Disadvantages of 360 Degree Feedback
• Describe What is an Effective 360 Degree Feedback Appraisal
• Describe the Components of 360 Degree Feedback
• Explain the Process of 360 Degree Feedback
• Describe the Problems of 360 Degree Feedback Appraisal
• Describe the Sources of Errors in Performance Appraisals
• Explain the Development Options after Feedback
• Explain What is 720 Degree Feedback
Copyright © 2008 - 2012
reserved.

Introduction
Look at a dialog between two colleagues of an organization after the performance
appraisals are over.
David Kyle
I think our supervisor is
biased against me.
Why do you
think that?
David Kyle
I have performed very well throughout the
year, yet he has not given me the correct
rating. He rated me as ‘satisfactory’.
DavidKyle
I wish the rating was done
by many people who know
me and my work, apart
from our supervisor.
Yes, he does
tend to under-
rate people he
doesn’t like.
DavidKyle
I did but I am not
satisfied with his
explanation.
So, didn’t you discuss
with him in the
feedback interview?
Copyright © 2008 - 2012
reserved.

Introduction
Look at a dialog between two colleagues of an organization after the performance
appraisals are over.
David Kyle
I think our supervisor is
biased against me.
Why do you
think that?
David Kyle
I have performed very well throughout the
year, yet he has not given me the correct
rating. He rated me as ‘satisfactory’.
DavidKyle
I wish the rating was done
by many people who know
me and my work, apart
from our supervisor.
Yes, he does
tend to under-
rate people he
doesn’t like.
DavidKyle
I did but I am not
satisfied with his
explanation.
So, didn’t you discuss
with him in the
feedback interview?
Such problems may arise in many
organizations where the performance
appraisals are done by single individuals like
the supervisor. To overcome such
problems, a system known as the 360 degree
feedback is used.
Let us learn about performance
appraisals, the feedback process and 360
degree feedback in detail.
Copyright © 2008 - 2012
reserved.

What is Performance Appraisal?
Performance Appraisal (PA) is the process that is used to
evaluate the personality, performance and potential of
the employees of an organization.
It is a process of evaluating and communicating to an
employee how he or she is performing the job and
establishing a plan for improvement.
Hence, it is a system of review and evaluation of job
performance to assess accomplishments and to evolve
plans for development.
Copyright © 2008 - 2012
reserved.

What is Performance Appraisal?
Performance
appraisal means
evaluating an
employee’s current
and/or past
performance relative
to his or her
performance
standards.
According to
Newstrom, “It is the
process of evaluating
the performance of
employees, sharing
that information with
them and searching
for ways to improve
their performance’’.
It is the step where
the management
finds out how
effective it has been
at hiring and placing
employees.
It is recommended
that in addition to an
annual formal
performance
appraisal, informal
performance
appraisals should be
conducted two or
three times a year.
Copyright © 2008 - 2012
reserved.

Objective of Performance Management
• To review the performance of the employees over a given
period of time
• To judge the gap between the actual and the desired
performance
• To help the management in exercising organizational control
• Helps to strengthen the relationship and communication
between superior – subordinates and management –
employees
• To diagnose the strengths and weaknesses of the individuals so
as to identify the training and development needs of the futureCopyright © 2008 - 2012
reserved.

Objective of Performance Management
• To provide feedback to the employees regarding their past
performance
• Provide information to assist in the other personal decisions in
the organization
• Provide clarity of the expectations and responsibilities of the
functions to be performed by the employees
• To reduce the grievances of the employees
• To judge the effectiveness of the other human resource
functions of the organization such as
recruitment, selection, training and development
Copyright © 2008 - 2012
reserved.

Performance Management Process
Anticipate &
Consider
• Problems in
Performance
Appraisal
• Effective
Performance
Appraisal System
Management
Support
• Coaching
• Training and
Development
Plan the Performance
• Identify & Communicate
Performance Goals
• Establish Performance Criteria
Determine
• Appraisal Period and Methods
• Responsibilities for Appraisal
Examine Work Performed
Appraise the Results
Conduct Appraisal Interview
• Discuss Goals for next Period
Setting &
Communicating
Performance
Standards
Measuring
Standards
Comparing
Standards
Discussing
Results
Taking
Corrective
Standards Copyright © 2008 - 2012
reserved.

Key Components of Performance Appraisal
Copyright © 2008 - 2012
reserved.

Key Performance Indicators
Some of the Key Performance Indicators that can be used to measure performance are:
• Employee Productivity
o Average sales turnover per employee
o Average profit per employee
o Value added per employee
• Employee Cost
o Employment costs as % of sales turnover / profit
o Employment costs per employee
o Employment costs as % of operating costs
• Employee Turnover/Loyalty
o % of employees that leave the organization in a given time
period
o Average length of service
Copyright © 2008 - 2012
reserved.

• Recruitment Process
o Average lead time to recruit employees
o Average cost of recruiting off employees
o Average number of applications received per vacancy
• Remuneration and Benefit Benchmark
o Average salary paid vs. competition / industry and
geographical norms
o Benefits provided vs. competition / industry and
geographical norms
• Willingness of Employees to Recommend the Company as an
Employer
o % of employees who are willing to recommend the
organization as an employer to a friend
o % of applicants / appointees that have received
recommendations from current employeesCopyright © 2008 - 2012
reserved.

• Employee Development
o % of employees that develop Individual Development Plan
o % of employees that fully execute their Individual
Development Plan
• Employee Career Coaching
o % of employees that participate in career coaching
program
o % of employees that have been assessed in Assessment
Center
• Skills/Competencies Availability
o Average lead time to develop skills/competencies that are
required
o Average lead time to close skills/competencies gaps
o % of required skills/competencies available within the
organizationCopyright © 2008 - 2012
reserved.

• Training Budget
o Expenditure on training and staff development per
employee in a given period
• Employee Satisfaction with Training Program
o % of training course participants that are satisfied / highly
satisfied with the course or program
o % of training course participants that are dissatisfied /
highly dissatisfied with the course or program
• Impact of Training
o % difference in the rate of productivity before and after
training
o % difference in the defects rate before and after training
o proportion of training programmers resulting in
productivity improvementsCopyright © 2008 - 2012
reserved.

• Employee Satisfaction
o Employee Satisfaction Survey Index
• Employee Motivation
o % of employees that are committed to the organizational
goals and objectives
o % of employees that are considered to be 'highly
motivated'
• Availability of Training Courses
o % of training courses that match organizational
requirements
o % of training courses that match employee's personal
requirements
o Average number of courses requested, but not offered
• Internal Promotion Opportunities
o Average lead time to promotion
o Average lead time for promotion from bottom grade to
senior management
o % of managers / senior managers who have been
promoted internally
Copyright © 2008 - 2012
reserved.

Performance Appraisal Methods
There are many formats or methods that are used to measure whether the performance
criteria is met or not. Some of the methods used for performance appraisal are as follows:
Copyright © 2008 - 2012
reserved.

What is 360 Degree Feedback?
360-degree feedback is an appraisal or assessment process
used to improve managerial effectiveness by providing the
manager with a more complete assessment of the employee’s
effectiveness, his performance and development needs.
360 degree feedback is also known as Multi-rater
feedback, Multi-source feedback, Full-circle appraisal or Group
performance review. Copyright © 2008 - 2012
reserved.

History of 360 Degree Feedback
Contemporary 360-degree methods have roots as early as
the 1940s. However, the exact details of the start of the
technique are not very clear.
Most scholars agree that 360-degree performance appraisal
has historical roots within a military context. During the
1950s and 1960s, the multi-rater trend continued in the
United States within the Military service academies.
At the United States Naval Academy at Annapolis, the
midshipmen used a multi-source process called “peer
grease” to evaluate the leadership skills of their classmates.
During the 1960s and 1970s, in the corporate world,
organizations like Bank of America, United Airlines, Bell Labs,
Disney, Federal Express, Nestle, and RCA experimented with
multi-source feedback in a variety of measurement
situations. Copyright © 2008 - 2012
reserved.

The feedback tends
to be more balanced
and is also harder to
dismiss due to its'
broader range of
inputs’.
It is more
powerful, reliable
and accurate as
compared to
traditional, single
source feedback
processes.
360 degree feedback
system provides
performance data
from multiple points
of reference.
Overview of 360 Degree Feedback
Copyright © 2008 - 2012
reserved.

The 360 degree
feedback system
helps team members
work more
effectively together.
It helps to reduce
opportunity for the
halo or horn affect.
It is not just a
feedback from the
supervisor and hence
provides well
rounded feedback.
Copyright © 2008 - 2012
reserved.

360° feedback answers
three basic questions:
• Why should I improve
my performance?
• What do I need to
improve?
• How can I improve?
It is a great way to
understand
organizational needs
and helps identify
developmental
needs.
Copyright © 2008 - 2012
reserved.

Definition of 360 Degree Feedback
360 Degree Feedback system is
defined as:
The systematic collection and
feedback of performance data on
an individual or a group, derived
from a number of the stakeholders
in their performance.
Copyright © 2008 - 2012
reserved.

Multi-Rater Assessment or 360 Degree Feedback
This method employs a multi-source feedback
method which provides a comprehensive
perspective of employee performance by
utilizing feedback from the full circle of people
with whom the employee interacts:
supervisors, subordinates and co-workers.
Copyright © 2008 - 2012
reserved.

• •
The managers,
peers, customers,
suppliers, or
colleagues are
asked to complete
questionnaires on
the employee
being assessed.
The person or
employee being
assessed is also
required to
complete a
questionnaire.
The HR department
provides results to
the employee. The
results help the
employee to
understand how his
or her opinion
differs from those of
the group doing the
assessment.
•
Copyright © 2008 - 2012
reserved.

Disadvantages
Some of the
disadvantages of this
method are as follows:
• The questionnaires
are generally
lengthy.
• The amount of
paperwork involved
is extremely large
due to the
involvement of
multiple people in
the appraisal
process of a single
individual.
Advantage
Some of the
advantages of this
method are as follows:
• It is effective for
career coaching.
• It helps to identify
the employees’
strengths and
weaknesses.
Copyright © 2008 - 2012
reserved.

Who Should Do the Appraising?
Therefore, it is essential that the
appraisal may be done by some
other person or people.
However, relying
solely on
supervisor’s ratings
is not always
advisable.
This is due to the fact
that an immediate
supervisor may be
biased for or against
the employee.
Generally, the
supervisor or the
reporting
manager is the
best person to
observe and
evaluate
subordinate’s
performance and
is also responsible
for that person’s
performance. Copyright © 2008 - 2012
reserved.

Who Should Do the Appraising?
A few of the suitable people who can carry out the appraisals are as follows:
360-
Degree
Feedback
Immediate
supervisor
Peers
Rating
committees
Self-ratings
Subordinates
All of the above listed people should carry out the appraisal.
Copyright © 2008 - 2012
reserved.

Uses of 360 Degree Feedback
There are several uses of the 360 degree feedback system, such as for:
7
6
5
4
3
2
1
Copyright © 2008 - 2012
reserved.

7
6
5
4
3
2
1 Self-development and individual counseling
Copyright © 2008 - 2012
reserved.

Self-development and individual counseling
7
6
5
4
3
2
1
Part of ‘organized’ training and development
Copyright © 2008 - 2012
reserved.

7
6
5
4
3
2
Team building
Copyright © 2008 - 2012
reserved.

Team building
8
7
6
5
4
3
Performance management
Copyright © 2008 - 2012
reserved.

Team building
7
6
5
4
Strategic or organization development
Copyright © 2008 - 2012
reserved.

Team building
7
6
5
Validation of training and other initiatives
Copyright © 2008 - 2012
reserved.

Team building
Validation of training and other initiatives
7
6
Remuneration decisionsCopyright © 2008 - 2012
reserved.

What Does 360 ̊ Feedback Measure?
360 degree measures
behaviors and
competencies.
360 degree addresses skills such as
listening, planning, and goal-setting.
360 degree focuses on
subjective areas such as
teamwork, character, and
leadership effectiveness.
360 degree provides feedback on
how others perceive an
employee.
Copyright © 2008 - 2012
reserved.

Advantages for Employee
The following are the advantages of using 360 degree feedback system from the
employee’s perspective:
It serves as a method
of collecting
information from as
many sources in an
employee’s
environment.
••
It is an honest
assessment as
viewed by a variety
of constituents.
••
It provides
confidential input
from many
people of how an
employee fares in
his job.
••
It helps employees
in seeing
themselves as
others see them.
••
It provides
information which
neither employee
nor his/her superior
may be aware of.Copyright © 2008 - 2012
reserved.

Advantages for Employee
employee’s perspective:
Employees
find this
method to be
fair.
••
It gives an indication
of performance
enhancing or
distracting work
situation.
••
It allows to improve
the system, thereby
creating greater
harmony and overall
improvement.
••
It helps employees
to identify his
strengths and
address skill gaps.
••
It leads to
continuous learning,
growing self
confidence and
improved
productivity.
Copyright © 2008 - 2012
reserved.

Advantages for Supervisor
• It provides accurate assessment
• It eliminates accusations of favoritism
• It provides greater objectivity
• It provides a richer understanding of performance
• It promotes open communication around performance
• It reinforces organizational values
• It is easy to implement
supervisor’s perspective:
Copyright © 2008 - 2012
reserved.

Advantages for Organization
organization’s perspective:
Copyright © 2008 - 2012
reserved.

Disadvantages of 360 Degree Feedback
Ineffective
assessment
items
Lack of alignment
with the
organization's
vision, mission and
strategy
Lack of
senior-level
support
Lack of
communication
Fear/lack of
trust
The following are the disadvantages of using 360 degree feedback system:
Copyright © 2008 - 2012
reserved.

Disadvantages of 360 Degree Feedback
Poor planning
Inappropriate
delivery of
feedback
No
development
plan
No
accountability
No follow-up
The following are the disadvantages of using 360 degree feedback system:
Copyright © 2008 - 2012
reserved.

Traditional Feedback vs. 360 Degree Feedback
Traditional Feedback
ME
Supervisor
ME
360 Degree Feedback
Others
Me
Supervisor
Internal
Customers
Co-workers
External
Customers
Direct
Reportees
Skip - Level
Reportees
Copyright © 2008 - 2012
reserved.

Considerations before Implementing
It is important that
the organization
should have a
positive response
towards all the
considerations listed
below.
There are various
considerations that
a company should
take into account
before deciding to
implement the 360
degree feedback
system in its
organization.
If the
organization is
not completely
sure, then it may
not be ready for
360-degree
evaluations.
Copyright © 2008 - 2012
reserved.

Considerations before Implementing
Some of considerations are:
Is the organization
committed to continuous
learning?
Does the organization see the
value of developing leaders in-
house?
Is the organization willing to make the
changes necessary to do this?
Is upper level management willing to lead the way and
volunteer for 360-degree evaluation?
What is the level of trust in the organization? Will the organization
culture support honest feedback?
Copyright © 2008 - 2012
reserved.

How to Implement 360 Degree Feedback?
Planning
Piloting
Implementation
Feedback
Review
360
Degree
Feedback
Copyright © 2008 - 2012
reserved.

Critical Factors in 360 Degree Feedback
The following are a few critical factors that need to be taken care of for an effective
360 degree feedback process:
Employees must be involved early.
Resources must be dedicated to the process.
Organization, especially top management, must be
committed to the program.
Mission and the objective of the feedback must be clear.
Appraisers must be thoroughly trained to carry out the process.
Confidentiality must be assured.
Copyright © 2008 - 2012
reserved.

Why 360 Degree Appraisal Programs Fail?
The 360 degree feedback
performance rating system
is not a validated or
corroborated technique for
Performance appraisal.
Copyright © 2008 - 2012
reserved.

With the increase in the
number of raters from one
to commonly five, it
becomes difficult to
separate, calculate and
eliminate personal biasness
and differences.
Copyright © 2008 - 2012
reserved.

It is often time consuming
and difficult to analyze the
information gathered.
Copyright © 2008 - 2012
reserved.

Employees can manipulate
the results towards their
desired ratings with the help
of the raters.
Copyright © 2008 - 2012
reserved.

The 360 degree appraisal
mechanism can have an
adverse effect on the
motivation and the
performance of the
employees.
Copyright © 2008 - 2012
reserved.

The 360 degree feedback
would fail if it does not get
the dedicated commitment
of top management and the
HR, resources (time,
financial resources etc),
planned implementation
and follow up.
Copyright © 2008 - 2012
reserved.

360 degree feedback can be
adversely affected by the
customer’s perception of
the organization and their
incomplete knowledge
about the process and the
clarity of the process.
Copyright © 2008 - 2012
reserved.

Often, the process suffers
because of the lack of
knowledge on the part of
the participants or the
raters.
Copyright © 2008 - 2012
reserved.

Effective 360 Degree Feedback Appraisal
There are various components that help to make up an effective appraisal system.
The Components of an effective performance management process are as follows:
Role clarification:
The employee as well as the
organization should be clear about
the role and responsibilities of each
individual in the organization.
Goal alignment:
The goals set for each employee
should be in direct alignment to the
company’s strategic goals and
company’s vision and mission.
Developmental goal setting:
The goals set for each employee
should not only look at the present
needs of the individual’s career and
the organization’s goals, they should
also be developmental. Such
developmental goals will help the
individual to grow in his career and
also simultaneously benefit the
company as well.
Ongoing performance monitoring:
Each individual’s performance should
be continuously monitored at regular
intervals by holding performance
appraisals at least once or twice before
the annual appraisals. Such appraisals
help to get a fair idea about the
progress that the individual is making.
Ongoing feedback:
Continuous performance monitoring helps
the organization to provide ongoing
feedback about the individual’s
performance and help improve the
performance and bring it line with the
individual’s goals.
Copyright © 2008 - 2012
reserved.

Coaching and support:
Any kind of gaps found in the
individual’s job-related knowledge
or performance can be filled by
providing coaching and support in
the form of trainings.
Rewards, recognition, and compensation:
Employees should be appropriately
rewarded, recognised and compensated for
efforts put in by them in the growth of the
company.
Standardization:
The entire performance management
process should be standardized to
maintain consistency between the
appraisals from one time to the other.
Standardization helps to bring the
appraisals carried out across different
period to come at par and allows for
comparison between them.
Continuous open communication:
An open communication should be
encouraged between the employees and the
management with respect to the appraisal
process as well as any other concerns or
suggestion that the employees may have.
Trained appraisers:
The appraisers should be diligently trained
in the performance appraisal process to
help them overcome the errors caused in
appraisals.
Copyright © 2008 - 2012
reserved.

Mutual trust and confidence:
There should be an air of mutual
trust and confidence between the
employees and the management
which will ensure that both
understand that each one is
working for the other’s benefit and
in other’s favour. Reliability:
The design of the appraisal process should
be such that it should give reliable results
that help the management to make the
correct decisions.Post appraisal interview:
There should be a post appraisal
interview conducted to gather
feedback from the employees about
the appraisal process as a whole as
well as discuss the individual’s
appraisal related concerns and
queries.
Review and appeals:
There should be clearly laid out protocol to
accommodate any kind of individual appeals
to the appraisals conducted and review the
ratings given.
Specific objectives:
Each individual’s performance should be
measured against specific laid out
objectives which are clear and not vague.
Copyright © 2008 - 2012
reserved.

Documentation:
The entire performance appraisal
should be stringently documented
at various stages including the
review, feedback
comments, employee comments
etc.
Quality of the rating form:
An important aspect of performance
appraisal that helps to make it effective is
the quality of the rating form. The sections
of the rating form should be targeted
towards rating the individual on various
specific areas and parameters.
Accuracy of the ratings:
Each performance management system
should aim to gather accurate information
about the performance of the employees
by ensuring that the individual’s
performance is accurately rated.
Copyright © 2008 - 2012
reserved.

Components of 360 Degree Feedback
There are four integral components of 360 degree feedback appraisal. They are:
Let’s look at each in detail.
Superior’s appraisal
Subordinate’s appraisal
Peer appraisal
Self appraisal
Copyright © 2008 - 2012
reserved.

Self Appraisal
Self appraisal gives a chance to the
employee to look at his/her strengths
and weaknesses, his achievements, and
judge his own performance.
Peer appraisal
Self appraisalSelf appraisal
Copyright © 2008 - 2012
reserved.

Superior’s Appraisal
Superior’s appraisal forms the traditional
part of the 360 degree performance
appraisal where the employees’
responsibilities and actual performance is
rated by the superior.
Peer appraisal
Self appraisal
Copyright © 2008 - 2012
reserved.

Subordinate’s Appraisal
Subordinate’s appraisal gives a chance to
judge the employee on the parameters like
communication and motivating
abilities, superior’s ability to delegate the
work, leadership qualities etc.
Peer appraisal
Self appraisal
Copyright © 2008 - 2012
reserved.

Peer Appraisal
Peers are also known as internal
customers. Peer appraisal is very helpful as
the correct feedback given by peers can
help to find employees’ abilities to work in
a team, co-operation and sensitivity
towards others.
Peer appraisal
Self appraisal
Peer appraisal
Copyright © 2008 - 2012
reserved.

Process
Communication /
Kickoff Meeting(s)
Implementation
Planning & Design
Feedback Consultation
Process Report
Questionnaire
Distribution /
Copyright © 2008 - 2012
reserved.

Process
Development
Planning
Implementation &
Follow-up
Follow-up discussion
with respondents
Copyright © 2008 - 2012
reserved.

Tools of 360 Degree Feedback
The various tools that are used to gather information and interpret the results
in a 360 degree feedback system are as follows:
Evaluations
Reports
Coaching
Follow Up
Copyright © 2008 - 2012
reserved.

Measurement Parameters
360 degree feedback system appraises the employee and evaluates the
employee on various measurement parameters such as:
Communication
Skills
Emotional
Intelligence
Personal
Effectiveness
Creative /
Innovative
Thinking
Leadership
Qualities
Managing of
Teams
Presenting
Information
Self
Development
Influencing
Others
Copyright © 2008 - 2012
reserved.

Measurement Parameters
360 degree feedback system appraises the employee and evaluates the
employee on various measurement parameters such as:
Personal
Brand
Commercial
Awareness
Coaching and
Developing Others
Building
Relationships
Strategic
Thinking
Developing the
Organization
Managing
Performance
Managing and
Leading Change
Business Skills
Copyright © 2008 - 2012
reserved.

How is Feedback Obtained?
So, how is the feedback from the multi-raters
obtained for a particular employee’s
performance?
A questionnaire is used to aid in collecting the
feedback from the multi-raters. The questionnaire
asks participants to rate the individual according
to observed behaviors - usually managerial or
business-specific competencies.
The process of obtaining feedback is usually more
company specific. A questionnaire may not be
suitable for all companies. A company should
assess how well it would fit with the current
culture before launching a feedback collecting
plan. It is helpful to first test the system with a
pilot scheme before adopting the system in the
company.
Copyright © 2008 - 2012
reserved.

Sample Questionnaire
Look at a sample questionnaire given below.
Copyright © 2008 - 2012
reserved.

Feedback Questions
There are various questions and areas that may be used to judge the
performance of the employee and to rate him. A few of the common discussion
questions that may be discussed with the employee are as follows:
Copyright © 2008 - 2012
reserved.

Feedback Questions
What do you
like and dislike
about working
for this
organization?
What elements
of your job do
you find most
difficult?
Has the past
year been
good/bad/satisf
actory or
otherwise for
you, and why?
What do you consider to
be your most important
achievements of the
past year?
What do you
consider to be
your most
important tasks
in the next
year?
What elements
of your job
interest you the
most, and least?
What kind of
work or job
would you like
to be doing in
one/two/five
years time?
What action could be taken
to improve your
performance in your
current position by
you, and your boss?
What sort of
training/experien
ce would benefit
you in the next
year?
Copyright © 2008 - 2012
reserved.

Administering the Questionnaire
Open-Ended
Questions
DistributionLikert Scale
Collection
Let’s look at each in detail.
There are several types of elements that are used in the questionnaire or survey for
collecting feedback, distribution of the questionnaire and collecting back the questionnaire
in a 360 degree feedback. Some of the aspects linked to the questionnaire are as follows:
Copyright © 2008 - 2012
reserved.

Likert Scale:
A Likert Scale is generally used in the questionnaire or
survey. This is done on a 1-5 odd level with each
number receiving a specific label. Such as
• 1=very dissatisfied,
• 2=dissatisfied,
• 3=neither dissatisfied nor satisfied,
• 4=satisfied,
• 5=very satisfied.
This allows for readable results and also as little bias
as possible.
Likert Scale
Open-Ended
Questions
Open-Ended Questions:
Open Ended Questions are also a large portion of the survey. Some
surveys have a few, some have zero, but it is advised to keep it to a
minimum so that there is a better response rate.
Copyright © 2008 - 2012
reserved.

Distribution:
Distributed of the questionnaire is done either
through company intranet/internet, by
paper, email, or part of other business
mailings.
Collection:
The collection back of the questionnaire is typically done through an
HR department or a person trained in reading survey results. An
important factor here is having a trained rater, especially so if the
surveys are not going directly to the person surveyed. Raters should
be trained on how to avoid common rater error, especially in open
ended questions.
Distribution
Collection
Copyright © 2008 - 2012
reserved.

Performance Evaluation Ratings
• If the employee is assessed as Does Not Meet Expectations or Needs Improvement for a
performance expectation or significant Competency, the supervisor should implement a
Work Improvement Plan.
• The Work Improvement Plan is an explicit action plan designed to correct performance
deficiencies within a specified time period.
• Let’s look at each in detail.
• Performance evaluation ratings reflect the decision by your appraiser’s pertaining to the
results you produced over the review period.
• Appraiser’s will rate each performance expectation/goal and Competency using anchors
listed below:
Outstanding
Exceeds
Expectations
Meets
Expectations
Needs
Improvement
DoesNot
Meet
Expectations
Copyright © 2008 - 2012
reserved.

Outstanding
Outstanding:
It is the highest possible performance rating given to
an employee who consistently exceeds expectations
on all evaluation factors.
Copyright © 2008 - 2012
reserved.

Outstanding
Exceeds Expectations:
This performance rating is given to employees who
exhibit high overall performance, routinely go
beyond what is expected in order to substantially
surpass all of their key performance
expectations/goals and will have met or exceeded
expectations on the Competencies.
Exceeds
Expectations
Copyright © 2008 - 2012
reserved.

Exceeds
Expectations
Meets Expectations:
This rating is given to employees who:
1. are fully successful in meeting all of the
performance expectations/goals that are
important to his or her job and
2. have demonstrated a satisfactory competence in
the Competencies.
Meets
Expectations
Copyright © 2008 - 2012
reserved.

Meets
Expectations
Needs Improvement:
This rating is given to employees who sometimes
perform at an acceptable level but are not consistent
and need improvement to meet expectations.
Needs
Improvement
Copyright © 2008 - 2012
reserved.

Needs
Improvement
Does Not Meet Expectations:
This rating is given to employees who fail to achieve
any one or more key performance expectations/goals
or cannot demonstrate proficiency in the
Competencies needed for the job.
DoesNot
Meet
Expectations
Copyright © 2008 - 2012
reserved.

The Appraisers
The various appraisers that are involved in 360 degree feedback are:
• Superiors
• Self
• Peers
• Subordinates
• Customers
Let us look at the role and responsibilities of each appraiser in detail.Copyright © 2008 - 2012
reserved.

• Superiors
The Appraisers
AboutContribution Precautions
The direct supervisor is often in the best position to effectively carry out the full
cycle of performance management.
The supervisor also has the broadest perspective on the work requirements and be
able to take into account shifts in those requirements.
Copyright © 2008 - 2012
reserved.

The Appraisers
• Superiors should be able to observe and measure all facets of the work to
make a fair evaluation.
• Supervisors should be well trained.
• Superiors should be capable of coaching and developing employees.
• Superiors should also be capable of planning and evaluating employee’s
performance.
• Superiors
Copyright © 2008 - 2012
reserved.

• Self
The Appraisers
Self-ratings are particularly useful if the entire cycle of performance management
involves the employee in a self-assessment. A key factor of self-assessment is the
developmental needs of the employee.
Most employees feel that self-ratings contribute “to a great or very great extent” to
fair and well-rounded Performance Appraisal.
Self-appraisals are particularly valuable in situations where the supervisor cannot
readily observe the work behaviors and task outcomes.
Copyright © 2008 - 2012
reserved.

The Appraisers
• It has been found in researches that there is a low correlation between self-
ratings and all other sources of ratings, particularly supervisor ratings. The self-
ratings tend to be consistently higher. This discrepancy can lead to
defensiveness and alienation if supervisors do not use good feedback skills.
• Sometimes self-ratings can be lower than others’. In such
situations, employees tend to be self-demeaning and may feel intimidated and
“put on the spot.”
• Self-ratings should focus on the appraisal of performance elements, not on the
summary level determination. A range of rating sources, including the self
assessments, helps to “round out” the information for the summary rating.
• Self
Copyright © 2008 - 2012
reserved.

The Appraisers
• Peers
It has been found that Peer ratings have been excellent predictors of future
performance and “manner of performance”.
In a multi-rater setting, peer ratings help to average out the possible biases of any
one member of the group of raters.
In modern-day corporate, there is a growing trend of self-directed teams where the
supervisor is not directly involved in the day-to-day activities of the team.
Hence, the contribution of peer evaluations becomes the central input for the
formal appraisal.
The addition of peer feedback can help move the supervisor into a coaching role
rather than a purely judging role. Copyright © 2008 - 2012
reserved.

The Appraisers
• Peers
• Peer evaluations are appropriate for developmental purposes, but to
emphasize them for pay, promotion, or job retention purposes may not be
prudent always.
• It is important that the identities of the raters should be kept confidential to
assure honest feedback.
• It is essential that the peer evaluators be very familiar with the team
member’s tasks and responsibilities.
• The use of peer evaluations can be very time consuming. When used in
Performance Appraisals, the data would have to be collected several times a
year in order to include the results in progress reviews.
• Depending on the culture of the organization, peer ratings have the potential
for creating tension and breakdown rather than fostering cooperation and
support. Copyright © 2008 - 2012
reserved.

• Subordinates
The Appraisers
Subordinate feedback helps to give supervisors a more comprehensive picture of
employee issues and needs.
It also helps the employees to have a greater voice in organizational decision-
making.
The feedback from subordinates is particularly effective in evaluating the
supervisor’s interpersonal skills. However, it may not be very appropriate for
evaluating task-oriented skills.
Copyright © 2008 - 2012
reserved.

The Appraisers
• It is important to keep the identity of the subordinates confidential to ensure
honest feedback.
• Supervisors may feel threatened and perceive that their authority has been
undermined when they must take into consideration that their subordinates
will be formally evaluating them.
• It is important to ensure that subordinates are appraising elements of which
they have knowledge.
• Only subordinates with a sufficient length of assignment under the manager
should be included in the pool of assessors.
• Subordinates
Copyright © 2008 - 2012
reserved.

• Customers
The Appraisers
Customer feedback should serve as an “anchor” for almost all other performance
factors.
Including a range of customers in Performance Appraisal program expands the
focus of performance feedback in a manner considered absolutely critical to
reinventing the organization.
Copyright © 2008 - 2012
reserved.

The Appraisers
• Generally the value of customer service feedback is appropriate for evaluating
team output.
• Customers, by definition, are better at evaluating outputs as opposed to
processes and working relationships.
• It is a time-consuming process.
• Customers
Copyright © 2008 - 2012
reserved.

Appraisal/Feedback Interview
• Appraisal or Feedback Interviews are an essential part of any performance appraisal
process.
• It is at this stage that the manager and the subordinate review the appraisal and
make plans to correct any deficiencies, reinforce strengths and improve
performance.
• In order to prepare for the interview, it is essential that the subordinate is given at
least a week’s notice to review his or her work, to read over his or her job
description, analyze problems, and compile questions and comments.
Copyright © 2008 - 2012
reserved.

Depending upon the type of appraisal of the employee, there are three types
of appraisal interview scenario that can arise such as:
Performance is satisfactory; employee
is promotable
Performance is
satisfactory; employee is
not promotable
Performance is
unsatisfactory, but
correctable
Copyright © 2008 - 2012
reserved.

There are a few key points that a manager or appraiser should keep in mind
for conducting an appraisal Interview, such as:
He should
encourage the
employee to talk as
well.
Copyright © 2008 - 2012
reserved.

There are certain cases, where an employee may be highly resentful of their
appraisal results. This would amount to such an employee being highly
defensive during the appraisal interview.
The following are a few things that an appraiser should keep in mind while
handling a defensive employee:
• He should recognize that defensive
behaviour is normal.
• He should never attack a person’s
defences.
• He should understand the need to
postpone action.
• He should empathize and understand
human limitations.
Copyright © 2008 - 2012
reserved.

Giving Feedback
Feedback is a type of communication that we
give or get. It is a critical assessment or
suggestions made for improvement.
Feedback is a crucial in communication as it
helps to have honest relationships.
Giving feedback helps to let people know
how effective they are in what they are trying
to accomplish.
Copyright © 2008 - 2012
reserved.

Types of Feedback
• Indirect: Issues are not addressed directly and
the feedback is vague.
• General: The feedback aims at broad issues
which cannot be easily defined.
• Insensitive: Such feedback has little concern
for the needs of the other person.
• Attacking: Aggressive and focusing on the
weaknesses of the other person.
• Disrespectful: The feedback is disrespectful
and almost insulting.
• Poor timing: The feedback is not given at an
optimum time.
• Impulsive: The feedback is given
thoughtlessly, with little regard for the
consequences.
• Judgmental: The feedback is prejudiced and
judges personality rather than behavior.
• Selfish: The feedback meets the giver's needs,
rather than the needs of the other person.
There are positive and negative approaches to giving feedback such as follows:
Copyright © 2008 - 2012
reserved.

Types of Feedback
• Supportive: The feedback is delivered in a
non-threatening and encouraging manner.
• Helpful: The feedback is meant to be of value
to the other person.
• Descriptive: The feedback focuses on behavior
that can be changed, rather than personality.
• Sensitive: The feedback takes into
consideration the other person and is
sensitive to the needs of the other person.
• Considerate: The feedback is intended to not
insult or demean.
• Direct: The feedback is focussed and clearly
stated.
• Healthy timing: The feedback is given at an
opportune time.
• Thoughtful: The feedback is well thought out
rather than impulsive.
• Specific: The feedback is focused on specific
behaviors or events.
There are positive and negative approaches to giving feedback such as follows:
Copyright © 2008 - 2012
reserved.

Getting Feedback
•
Getting feedback
from other people
is as important as
giving feedback.
Some people
accept feedback
because they
believe they can
grow from it.
Getting feedback helps
us to learn about our
ability, to communicate
by verifying messages
and determining if the
objectives of
communication are being
met.
••
Copyright © 2008 - 2012
reserved.

How to be Open to Feedback?
• • •
Be open to
feedback:
Be open and
welcome
peoples’
feedback/questi
ons.
Be aware of
nonverbal
communication:
Make sure your
nonverbal
communication
encourages
feedback.
Ask questions:
Ask questions to
get additional
specific
feedback.
Paraphrase:
Paraphrase the
speaker to
convey that you
have listened
and understood
the speaker.
•
Copyright © 2008 - 2012
reserved.

Sources of Errors in Performance Appraisals
360 degree feedback system uses multi-raters to rate an employee’s
performance. Hence, it greatly reduces the errors that occur in performance
appraisals if the rating would have given by only one appraiser.
There are different ways in which the rating given by the appraiser
to the employee may be prone to error.
Such false ratings and various other errors may adversely affect the
data collected during performance appraisals.
Some of the most frequent causes of errors are as follows:
• Unclear Standards
• Halo Effect
• Personal preferences, prejudices, and biases
• Discrimination
• First Impressions
• Central Tendency
• Leniency/Strictness
• Recency Effect
• Actor-observer bias
• Stereotyping
Let’s look at each in detail Copyright © 2008 - 2012
reserved.

First
Impressions
Central
Tendency
Discrimination
Personal
preferences,
prejudices,
& biases
Halo Effect
Unclear
Standards
If the goals and standards
set are not clear to the
appraiser, then the
appraisal may get affected.
This occurs when an appraiser allows a
single prominent characteristic of an
employee to influence his or her
judgment on each separate item in the
performance appraisal. It results in
employee receiving approximately
same rating on every item.
An appraiser’s personal
preferences, prejudices, and biases can
also cause errors in performance
appraisals. Managers with biases or
prejudices tend to look for employee
behaviours that conform to their biases.
Employee’s appearance, social
status, dress, race, and sex can
also influence an appraiser’s
objective performance appraisal.
Appraiser may allow first impressions to
influence later judgments of an
employee. People tend to retain these
impressions even when faced with
contradictory evidence.
Tendency of an appraiser to rate
most employees’ performance
near the middle of the
performance scale.
Copyright © 2008 - 2012
reserved.

First
Impressions
Central
Tendency
Discrimination
Personal
preferences,
prejudices,
& biases
Halo Effect
Unclear
Standards
Recency
Effect
Leniency/
Strictness
Actor-
observer
bias
Stereotyping
Leniency occurs when an appraiser’s
ratings are grouped at the positive end
instead of being spread throughout the
performance scale. This is when the
appraiser is lenient in his ratings.
Strictness on the other hand will group
the ratings towards the lower end of the
scale instead of being spread throughout
the performance scale.
Tendency of an appraiser to
evaluate employees on work
performed most recently, usually
one or two months prior to
evaluation.
This occurs due to the
fundamental attribution error.
Actor “blames” environment
for failures and credits self for
successes. Observer does the
opposite.
The appraiser may have certain
stereotype mind set about certain
people and may rate and judge the
person based on such stereotypes.
Copyright © 2008 - 2012
reserved.

Information/Results Obtained
There are several areas about which information is gathered from using the
360 degree feedback system for appraising an employee. Some such areas are
as shown in the image given below.
A.
Development Areas
B.
Strengths
C.
Discrepancies
D.
Hidden Strengths
Expected Results
Unexpected ResultsCopyright © 2008 - 2012
reserved.

Behavior and Results
The following matrix shows the relationship between the behavior of
employees and the results obtained.
• Poor job fit?
• New to job?
• Lacks technical skills?
The Keepers
• What are you doing
to retain them?
• How much longer
can you carry them?
• Development?
• Why is this group so
hard to deal with?
Behavior(how)
Results (what)Copyright © 2008 - 2012
reserved.

Development Options
The following matrix shows the various development options that can be used
for developing and improving the employee’s performance.
• Courses
• Education
• Distance Learning
• Individual & Team
Assignment
• Teaching Other
• Networking
• Style Assessments
Training
Informal
Experience
Formal
• Coaching
• 360° Feedback
• Mentoring
• Job Enrichment
• Job Rotation
• Job Transfer
Copyright © 2008 - 2012
reserved.

Challenges of 360 Degree Feedback
Implementing the 360 degree feedback process successfully and making full use of its
advantages in an organization is a great challenge in itself. Some of the challenges of
implementing and using a 360 degree feedback process successfully are as follows:
The process may not be successful
when there is workplace overload
It should not be used in lieu of
performance management1
The 360 degree feedback should
be connected to organizational
or leadership strategy
Lack of sufficient information
Supervisors should not feel that the
360 degree feedback is being forced
upon them
The process may not be successful
when there is unethical behavior
in the organization
It is a challenge to avoid the
feedback being requested of
skeptical employees
The process may not be
successful when it is simply
implemented as fad
without systemic support
It is important that
respondents should know
how to provide constructive
feedback
Copyright © 2008 - 2012
reserved.

Strategies for Success in 360 Degree Feedback
Explain what it is, what
it does, how it’s
used, and its' benefits
to all
concerned, continually
Disconnect it from any
compensation
decisions (raises,
bonuses, etc.) - make it
developmental
Provide
information on
its purpose and
process to
assessors
Conduct
structured
feedback
workshops for
feedback
recipients
Appraisers and
employees should
know the instrument
they are using
thoroughly
Don't force it on
people
Copyright © 2008 - 2012
reserved.

Strategies for Success in 360 Degree Feedback
Align the 360 degree
process with the
organization's culture,
procedures, and
practices.
Provide seamless
coordination and support
for distributing and
collecting the assessment
instruments
Spend time with
those people
having difficulty
with their
feedback
Support and
reinforce the
360 degree
process.
Train the appraisers
in how to facilitate a
360° process
Emphasize
confidentiality
Copyright © 2008 - 2012
reserved.

On Line 360 Degree Feedback
There are various organizations that have started using online 360 degree
feedback systems. Such an online system allows all the appraisers to complete
their appraisals and give feedback on an online portal. Such online systems help to
do away with a lot of paper work and are also much quicker and hassle-free.Copyright © 2008 - 2012
reserved.

On Line 360 Degree Feedback
System
Requirements
User
Requirements
Giving
feedback
Competency framework
and questionnaire
Receiving feedback
Administering the process
Reports Generation Capability
Security Line managers
Some of the considerations that have to be kept in mind to build-in an online 360
degree feedback system in the organization are as follows:
Copyright © 2008 - 2012
reserved.

• In traditional 360 degree
feedback, the raters include:
o Superior
o Peers – immediate &
functional colleagues
o Subordinates/Direct reporters
o Internal customers
• In a 540 degree appraisal we add
more external customers and
suppliers. Whereas, in a 720
degree would we also take the
feedback from external sources
such as stakeholders, family,
suppliers, communities.
Copyright © 2008 - 2012
reserved.

720 degree feedback is performing a feedback
after the main 360 degree appraisal. 720
degree as the name suggests is 360 degree
twice - doing the appraisal once, where the
performance of the employee is analyzed and
having a good feedback mechanism where the
boss gives the employee feedback and tips on
achieving the targets set for the employee. Too
often, employees complain that they never
receive feedback until the next performance
appraisal. They say that by then it is too late.
720 degree appraisal seeks to address these
concerns by giving the employees feedback on
their performance and help to attain the goals
set for them.
Copyright © 2008 - 2012
reserved.

Case Study
Globus Inc. has been facing a
lot of issues in its performance
appraisals where the
employees are not happy with
the ratings given by the
supervisors. The employees
feel that they are being under-
rated and are demotivated.
1. How can implementing
360 degree feedback
help Globus tackle this
situation?
2. What are the factors
that Globus need to
consider before
implementing a 360
degree feedback
system?
Copyright © 2008 - 2012
reserved.

Summary
In this module you learnt that:
360 Degree Feedback system is defined as the systematic collection and
feedback of performance data on an individual or a group, derived from a
number of the stakeholders in their performance.
360-degree feedback is an appraisal or assessment process used to improve
managerial effectiveness by providing the manager with a more complete
assessment of the employee’s effectiveness, his performance and
development needs.
360 degree feedback is also known as Multi-rater feedback, Multi-source
feedback, Full-circle appraisal or Group performance review.
The four integral components of 360 degree feedback appraisal are:
• Self appraisal
• Superior’s appraisal
• Subordinate’s appraisal
• Peer appraisalCopyright © 2008 - 2012
reserved.

360 degree-feedback

More Related Content

What's hot (20)

Similar to 360 degree-feedback (20)

More from Gia Tri Tien (18)

Recently uploaded (20)

360 degree-feedback