4 A's of marketing
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The 4A's of Marketing document outlines four key factors - Acceptability, Affordability, Accessibility, and Awareness - that determine customer value from a product or service. Acceptability refers to a product meeting customer needs and expectations. Affordability means customers can afford and are willing to pay for a product. Accessibility is when customers can easily buy and use a product. Awareness is when customers have enough information about a product's features, benefits, and brand.
4 A's of marketing
- 2. 4A’S (CUSTOMER-VALUE PERSPECTIVE) (JAGDISH SHETH & RAJENDER SISODIA) Acceptability Affordability Accessibility Awareness
- 3. Acceptability: When your products and/or services meet or exceed customers’ needs and expectations Functional acceptability: Performance attributes Psychological acceptability: Subjective attributes Affordability: When customers can afford and are willing to pay for your products and/or services Functional affordability: Sufficient resources to pay Psychological affordability: Willingness to pay Accessibility: When customers can easily buy and use your products/services. Availability: Selling enough products to meet demand Convenience: Ease in acquiring and using a product and services Awareness: When customers have enough information about your product/service’s to try or continue buying Product Awareness: Adequate information about product like features and benefits Brand Awareness: Adequate information about your brand