This document discusses sociocultural norms and pragmatics. It explains that sociocultural norms guide pragmatic expression, such as using "please" after making a request. It also discusses speech acts, which are communicative acts like requests, apologies, suggestions, and offers. Speakers must understand speech acts for successful communication. Pragmatics examines how sociocultural norms influence language use and how speakers convey intended meanings while maintaining politeness and each other's public self-image, known as "face."