CSR by Comapanies
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This document discusses six ways that companies can do corporate social responsibility (CSR): 1) Cause promotion where companies support social causes through funding, donations, or raising awareness; 2) Cause-related marketing where companies partner with non-profits for mutual benefit; 3) Corporate social marketing which uses business resources to promote behavior change; 4) Corporate philanthropy where companies donate funds, time, or talent without direct benefit; 5) Community volunteering where employees contribute their time and skills; 6) Examples are provided for each type including The Body Shop's support for environmental causes and Aircel's partnership with wildlife organizations in India.
CSR by Comapanies
- 1. NGO ASSIGNMENT On Six ways of doing CSR By: Rupal Lala Roll No. 15
- 2. CAUSE PROMOTION In a cause promotion a corporation provides Funds, In-kind contributions or other corporate resources to increase Awareness and Concern about a Social Cause or to Support Fundraising, Participation or Volunteer Recruitment for a Cause. THE BODY SHOP Plant and Protect more trees than we use in our Packaging. (THE ATLANTIC RAINFOREST, BRAZIL) (THE SOUTHERN ANDES, ECUADOR) The Body Shop, the First Beauty Company to take action on Animal Testing for Cosmetics, supported the campaign by enlisting the support of its consumers across Europe. AFTER 20 YEARS OF CAMPAIGNING, THEY'RE CELEBRATING THE EU BAN ON ANIMAL TESTING FOR COSMETICS .
- 3. 9.Specially for The Body Shop India. (S.H.E.- SUPPORT HER EDUCATION) 8.Stop Sex Trafficking of Children and Young People.(The Body Shop with ECPAT International) 7.Get Lippy: Prevent HIV(The Body Shop with MTV International)(Euro 2 Million Fund Collected this was given to Charity.) 6.Stop Violence in the Home. 5.Choose Positive Energy(The Body Shop with Greenpeace) (Renewable Resources.) 4.Make Your Mark(Dalai Lama helped TBS partner with Amnesty International)(Human Right). 3.Self-esteem (Women Empowerment.) 2.Stop to the Burning(First Environmental Campaign calls for a stop to the burning of Brazilian Rainforests.) 1.Save the Whale(Our first campaign is Save the Whale in collaboration with Greenpeace.)
- 4. CAUSE RELATED MARKETING Cause marketing or Cause-Related Marketing refers to a type of marketing involving the cooperative efforts of a “For Profit" business and a “Non-profit Organization” for mutual benefit. It aims to link product or services of a company to a social cause. Aircel- Save Our Tigers 1. Projects with WWF- India: (Conservation of Tigers in Assam , Conflict mitigation in Sunderbans) 2. Projects with Wildlife Trust of India: (Rapid Action Protection in Tamil Nadu) 3. Partnership with NDTV and Wildlife Conservation Trust 4. Strokes for Stripes: (sixteen of India’s leading artists painting was Auctioned and fund collected was give to NGO -Wildlife Trust of India.)
- 5. Corporate Social Marketing Corporate social marketing uses business resources to develop and/or implement a behaviour change campaign intended to improve public health, safety, the environment, or community well-being. Ranbaxy Volini Pat on the Back. Ranbaxy Volini had launched a very interesting campaign on the occasion of Women’s Day, called “Pat on the Back”, saluting women. The campaign invited people to appreciate women in their lives by patting their back quite literally through a Face book app “Pat on the back”. The brand then sent those pats to women and made them feel special. Within 7 days, about over 10,000 women received pats, successfully creating awareness in the society.
- 6. Corporate Philanthropy:- Corporate Philanthropy mirrors individual philanthropy except for the fact that a corporation, not an individual, is donating funds, time, or talent. Although done on a larger scale, corporate philanthropy is still done without any expectation of direct corporate gain (such as increases in revenue), but usually involves indirect gains (such as enhancing a company’s brand, engaging employees, recognition, etc.). IBM IBM Governmental Programs(IBM Governmental Programs is a globally integrated corporate function providing worldwide public policy and government relations expertise.)
- 7. Community Volunteering CISCO Cisco combines human and technology networks to multiply our positive impact on people, communities, and the planet. They encourage Cisco employees to be part of the equation by contributing their time, treasure, and talent. Global Hunger Relief Camp. Volunteer Hours Matched with Cash. Civic Councils. Employee Product Donations.
- 8. THANK YOU