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7 Buying Signals
You Need to Know
KO Sales Coach
What are They?
When customers are interested
and/or ready to buy theyโ€™ll let you
know but most of the time they wonโ€™
t use words. They will, however,
send loud non-verbal signals that
you can pick up on an respond to.
Whatโ€™s the Big Deal?
Your ability to recognize and respond
appropriately to buying signals can give
you a huge advantage in Sales.
They help you make a better connection
with your customer and know when the
time is right to close.
7 Buying Signals to Listen For
1 Asking about a Specific Product or Service
When your customer asks specific
questions about a product or service it
indicates they are interested.
Examples:
What other sizes does this come in?
How would something like this be handled?
2 Asking about Delivery Times
A customer who is asking how soon they would receive it is not
only indicating interest but also a sense of urgency. (If you have
a RUSH option...it might be something to mention!)
Examples:
โ€œHow soon could I get this?โ€
โ€œIf I ordered today, how soon would it come?โ€
โ€œHow do you ship your products?โ€
3 Asking about Methods of Payment
Your customer is only interested in
finding out what type of payments you
take if they are interested in the
product! This is a HUGE buying signal!
Examples:
โ€œDo you take checks?โ€
โ€œWhat type of credit cards do you
accept?โ€
4 Questions about Your Guarantee
When your customer is asking about your guarantee or
warrantee heโ€™s checking to be sure you stand behind
your productโ€™s reliability. Checking on this means heโ€™s
strongly considering the purchase!
Examples:
โ€œWhat sort of warranty comes with this?โ€
โ€œWhat if it doesnโ€™t work out?โ€
โ€œHow long is the guarantee period?โ€
5 Questions about Your Company
Itโ€™s important for customer to feel confident
that theyโ€™re dealing with a reputable and
experienced company. Questions about your
company come from customers who are
considering a purchase.
Examples:
โ€œHow long has your company been in
business?โ€
โ€œHow long have you been selling these?โ€
6 Asking You To Repeat Information
When a customer asks you to repeat something you
just said or wants more details about it, it indicates
they are interested!
Examples:
โ€œWould you tell me a bit more about that feature?โ€
โ€œA minute ago you mentioned that special feature
would you go over that again?โ€
7 Other Positive Verbal and Non-Verbal Clues
When a customer leans in, or nods (yes) they are
signaling theyโ€™re interested.
Examples:
โ€œReally?โ€
โ€œInteresting...โ€
Sell More
Learn to recognize and react appropriately to the
signals your customer is providing you and youโ€™ll
close more sales!
More for Tips, Techniques and Tools to take your
sales career to the next level visit:
KOSalesCoach.NET

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7 Buying Signals You Need to Know

  • 1. 7 Buying Signals You Need to Know KO Sales Coach
  • 2. What are They? When customers are interested and/or ready to buy theyโ€™ll let you know but most of the time they wonโ€™ t use words. They will, however, send loud non-verbal signals that you can pick up on an respond to.
  • 3. Whatโ€™s the Big Deal? Your ability to recognize and respond appropriately to buying signals can give you a huge advantage in Sales. They help you make a better connection with your customer and know when the time is right to close.
  • 4. 7 Buying Signals to Listen For
  • 5. 1 Asking about a Specific Product or Service When your customer asks specific questions about a product or service it indicates they are interested. Examples: What other sizes does this come in? How would something like this be handled?
  • 6. 2 Asking about Delivery Times A customer who is asking how soon they would receive it is not only indicating interest but also a sense of urgency. (If you have a RUSH option...it might be something to mention!) Examples: โ€œHow soon could I get this?โ€ โ€œIf I ordered today, how soon would it come?โ€ โ€œHow do you ship your products?โ€
  • 7. 3 Asking about Methods of Payment Your customer is only interested in finding out what type of payments you take if they are interested in the product! This is a HUGE buying signal! Examples: โ€œDo you take checks?โ€ โ€œWhat type of credit cards do you accept?โ€
  • 8. 4 Questions about Your Guarantee When your customer is asking about your guarantee or warrantee heโ€™s checking to be sure you stand behind your productโ€™s reliability. Checking on this means heโ€™s strongly considering the purchase! Examples: โ€œWhat sort of warranty comes with this?โ€ โ€œWhat if it doesnโ€™t work out?โ€ โ€œHow long is the guarantee period?โ€
  • 9. 5 Questions about Your Company Itโ€™s important for customer to feel confident that theyโ€™re dealing with a reputable and experienced company. Questions about your company come from customers who are considering a purchase. Examples: โ€œHow long has your company been in business?โ€ โ€œHow long have you been selling these?โ€
  • 10. 6 Asking You To Repeat Information When a customer asks you to repeat something you just said or wants more details about it, it indicates they are interested! Examples: โ€œWould you tell me a bit more about that feature?โ€ โ€œA minute ago you mentioned that special feature would you go over that again?โ€
  • 11. 7 Other Positive Verbal and Non-Verbal Clues When a customer leans in, or nods (yes) they are signaling theyโ€™re interested. Examples: โ€œReally?โ€ โ€œInteresting...โ€
  • 12. Sell More Learn to recognize and react appropriately to the signals your customer is providing you and youโ€™ll close more sales! More for Tips, Techniques and Tools to take your sales career to the next level visit: KOSalesCoach.NET