9.4 Group 6 Apps for Good Competition Entry 2015
- 1. By Alex Darby, Dan Brandon, Jakub Mikulski, Joshua Field-Smith
- 2. Mini Elevator Pitch We are developing an app to enable parents to let their kids, from 7-14, do interesting and simple science experiments.
- 3. Who? What? When? Where? Why? The app is aimed at parents who do not have enough time to do experiments with their children. This app allows parents to have unlimited access to a lot of fun, safe and interesting home science experiments for their 7-14 year old kids.
- 4. Problem From our surveys we can conclude that 84 % of parents with children, aged 7-11, would be interested in an app that gives their children easy and simple science experiments to do at home.
- 5. User profiles Our users are normally very busy and do not have much spare time, this is why our app would benefit them significantly. This is because of the way that we offer easy experiments that the parents do not even have to be involved in.
- 6. Question We are addressing the problem that some parents do not have enough time to do experiments with their kids so we provide loads of very easy and safe experiments that kids can do on their own.
- 7. Key insight statement(s) The problem that working parents do not have enough time to do science experiments with their kids is genuine. The problem is being solved with our app by providing loads of quick and simple experiments in one place.
- 8. Competitors or alternative solutions that already exist in the market There are currently no apps on the market that do what Stem City is designed to do. The closest thing is the ‘Science Bob’ website. Our app is better simply because it is a compact app rather than a website.
- 9. Flow of app and core features We have a ‘suggest an idea’ button where users can give us feedback and suggest ideas and we can change our app appropriately.
- 10. Balsamiq Mockups
- 11. Balsamiq Mockups
- 12. Balsamiq Mockups
- 13. Feasibility Data & technical We realise that our application is mostly composed of many pages which are all similar and differ only on textual content or a picture. This could potentially result in a high byte content.
- 14. Business Case & Customer pledges We are aiming to set up our app and have it spread through word of mouth and via social media.
- 15. Marketing Strategy Our marketing strategy is to introduce it to some parents and ask them to spread the app if they think it is good. We will also keep a social media presence and we have a website.
- 16. App Design Mock-up We have a Facebook page STEM City. We also have a fully functioning website.
Editor's Notes
- #8: Use your key insights statements from your findings during Scoping to provide evidence that your app is solving a genuine problem in a different way for users. Examples: Buzzer Buddiez: you wake up to hit snooze/ switch off the alarm, but don’t get up. Friends and family i.e. social pressure can help to push you to actually get out of bed. Transit: parent- teacher conferences are not open-ended conversations. You can map the key areas of negative feedback around attendance, behaviour, results etc. to bridge the conversation between parents and teachers. Oyster on the Go: Oyster travel data can already be accessed online, the key trick is to make it easily accessible on the go. Cattle Manager: You can keep a simple record of your actions on your phone
- #14: Summarise what you have learnt about data, content and technical feasibility. This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well.