Flyer Spirit
- 2. On Website, have an “Alumni Info” page Sign-up here to receive e-mails about upcoming deals exclusive to alumni, including a FREE alumni weekend t-shirt Specialized information only for Alumni i.e. Alumni weekend dates
- 3. Goal: AIDA Three Emails to target alumni May Email: attention-alumni weekend information November: action-UD basketball and holidays March: refer a friend
- 4. Alumni weekend deals Free t-shirt coupon Summer gear Link to Flyer Spirit website
- 7. Holiday deals Basketball season Link to Flyer Spirit website
- 10. Refer a friend, receive a discount Link to Flyer Spirit website
- 14. Need to search “Flyer Spirit” for results Specify with more common search terms Examples Flyer Spirit- University of Dayton Clothing Flyer Spirit- Dayton Alumni Clothing Flyer Spirit Alumni Clothing
- 15. Currently Incoherent set of product offerings Provide information on what the site is Use part of the informational paragraph on the homepage “ Dayton Flyers apparel and merchandise for any alumni or fan wanting to show flyer spirit.”
- 16. Broaden keywords target market will use Use Google AdWords
- 17. Flyer Flyers Dayton University Alumni Student(s) Reunion Sports Sporting Basketball Gear Clothes Goods Gifts
- 21. Headline <title>Breaking news, real-time scores and daily analysis from Sports Illustrated – SI.com</title> Subject Line <meta name="description" content="SI.com - sports news, scores, photos, columns and expert analysis from the world of sports including NFL, NBA, NHL, MLB, NASCAR, college basketball, college football, golf, soccer, tennis, fantasy and much more."/>
- 22. Headline: <title>Flyer Spirit: Dayton Alumni Clothing and Gear</title> Subject Line: <meta name="description" content=" Dayton Flyers clothing for students and alumni. For any alumni, student, or fan wanting to show their Flyer spirit. Support the Dayton Flyers with basketball clothing and gear!"/>
- 23. Sports Illustrated <meta name="keywords" content="Sports illustrated, SI, SI.com, sports news, sports scores, sports highlights, sports rumors, nfl, college football, mlb, baseball, college basketball, nba, nhl, soccer, golf, fantasy"/> Flyer Spirit <meta name=“keywords” content=“Flyer, alumni, Dayton, sports, sporting, basketball, clothes, clothing, goods, gifts, student”