A broad view on Experience Design
1 like510 views
The document explores the concept of user experience, emphasizing its significance in everyday life and the need to design meaningful experiences that resonate with individuals. It discusses the role of customization, storytelling, and the emotional aspect of user interactions in experience design, highlighting various approaches such as linear, a-mazing, theatrical, and total designs. The author stresses that design should encapsulate complexity and relational properties, as it plays a crucial role in shaping how users perceive and engage with their environment.
A broad view on Experience Design
- 1. A broad view on Experience Design Frederick van Amstel @fredvanamstel DADIN - UTFPR
- 3. What is user experience?
- 5. User experience is not a diagram.
- 6. User experience is a moment in our everyday life. It is just like any other experience we have.
- 7. Some experiences are more meaningful than others.
- 8. We need to understand many kinds of experiences, not just user experiences, to design meaningful experiences.
- 9. Experiences rise from the contact of the senses with the world.
- 10. We reflect and make sense of experiences all the time.
- 11. Every person makes sense differently. Even if two persons go through the same experience, they get a different meaning.
- 12. The context matters a lot to meaning.
- 13. Meaningful experiences becomes memorable.
- 14. Memory organizes our experiences and generates knowledge.
- 15. Language and stories help us learn from other’s experiences.
- 16. Imagination allows us to experience what we cannot.
- 18. Companies are increasingly turning to design when facing the challenge to stage experiences.
- 19. Experience is the main competitive edge in contemporary capitalism (Pine & Gilmore, 2011).
- 20. Customization increases the value of the offering, while commodification decreases it (Pine & Gilmore, 2011). Customization Commodification
- 21. Digital channels are allowing services to be mass customized, hence the increasing demand for designing experiences.
- 22. Mass customization implies that the user also creates value.
- 23. The user needs to do part of the work that was once done by the companies. To keep control over it, this work must be carefully designed.
- 24. Expansion of the design object • Product design • Graphic design • Emotional design • Information design • Interface design • Interaction design • Experience design • Service design 1980: complex entity 1990: emergent performance
- 25. 302 Model Palm VX Expansion of the design object 1980: complex entity 1990: emergent performance
- 26. Epistemological shift Technical object Performative object 1980: complex entity 1990: emergent performance
- 27. Performative object • It does not stay in a particular place or particular time. It just happens all over. • It rises from complexity but goes beyond it. • It is characterized by relational properties such as handling, quality, rhythm and meaning. • It is difficult to pinpoint.
- 28. The user became the anchor for this fugacious object. User research became a common practice in design.
- 29. The user is increasingly being conceptualized as an emotional being instead of a pure rational being.
- 30. This is because users often complain about the dryness of rationalized experiences. There is a general lack of meaning.
- 31. Storytelling provides meaning to experiences. Major brands have explore this strategy thoroughly.
- 32. Design can tell stories through multiple senses or through one amplified sense (synesthesia).
- 33. However, stories may not be authentic and generate the opposite intended meaning.
- 34. How does design do that?
- 36. Design is making sense of things. Klaus Krippendorff
- 37. Design makes sense of… • Things • Space • Activities Through… • Form • Function • Structure
- 38. Design makes sense of… • Things • Space • Activities Through… • Form • Function • Structure Let’s exaggerate to see how this works!
- 39. For some things, form is more meaningful than structure and function (decorative craftwork).
- 40. For other things, structure is more meaningful than form and function (the stove top closes the cleaning ritual).
- 41. And for even others, function is all there is (the meaning of the key depends fully on the door that it opens).
- 42. Alterity experience 1. Find someone that you don’t know 2. Introduce yourself through your keys 3. Tell about the place that key gives you access to
- 43. For some spaces, form may be more meaningful than structure and function (Architects of Air).
- 44. For other spaces, function may be more meaningful than structure and form (the Gym).
- 45. For even others, structure may be more meaningful than form and function (Jardim das Sensações - Curitiba).
- 46. Welcoming experience 1. Groups of 5 people 2. Create a space with the furniture available. Pile up, twist, and cover them them if you need 3. Invite a person to be welcomed at your space 4. Take a nice picture of your guest
- 47. For an activity, the form may be more meaningful than the structure and function (board meetings).
- 48. The function of an activity may be more meaningful than its structure and form (street cleaning).
- 49. The structure of an activity may also be more meaningful than its function and form (our morning routine).
- 50. How to design things, spaces and activities in relation to each other?
- 51. Four approaches to design experiences • Linear • A-mazing • Theatrical • Total
- 52. LINEAR
- 53. The user experience is considered a journey.
- 54. The experience is organized as series of steps in a pre-defined process.
- 55. The experience is abstracted in multiple layers.
- 56. A-MAZING
- 57. The experience is considered a decision-making process.
- 58. The experience is organized in multiple paths.
- 59. THEATRICAL
- 60. The experience is considered participation in a play.
- 61. The experience is organized to be staged by actors and enjoyed by guests.
- 62. The frontstage is clearly separated from the backstage.
- 63. TOTAL
- 64. The experience is considered to be the reality (VRSI Lab - University of Twente).
- 65. Total design is obsessed with details (Frank Lloyd Wright).
- 66. Total experience design is alienating and put too much power over a handful of people (Manual do Partido Nazista).
- 67. Thank you! Frederick van Amstel @fredvanamstel DADIN - UTFPR