A2 q3
- 1. How did you use media technologies in the construction, research, planning and evaluation stages?
- 2. New Video Cameras To film our video, we used new state of the art video cameras, which used memory cards to store our footage in a digital format, making the transferring of our footage and photos onto the editing machines more efficient. We used a Canon 600D to film our video, a tripod, and artificial lighting in order to create high quality footage. Also, these SLR cameras are now more common to use in low budget film production because of the high quality image capture and also the high quality of the lenses they offer. Our images were taken on a SLR camera also, allowing us to examine the quality while on the photoshoot, this helped us gain higher quality images as we could change the settings to create a more fitting image.
- 3. Blogger To make a home for my research, planning, construction and evaluation I used Blogger. This was an easy way to display my journey of creating my video and digipack. Blogger allowed me to embed all different types of digital technology in order to display my work in a more creative way. Also, the blogger app allowed me to check my blog on the move, allowing me to constantly be aware of what work was finished and what work wasn’t.
- 4. Benefits of using Blogger. Blogger includes a sidebar which allowed us to flick quickly from post to post, and easily see our progress. Blogger also allowed us to view all of our posts, and it labelled which ones were drafts and which ones were not, enabling us to keep up to date with what our teacher could mark and give us feedback on and what they couldn’t. Blogger allowed us to label our posts, keeping all research, planning etc together. Also, this toolbar allowed us to click onto each section of our advanced portfolio and see the progress from research, and planning all the way to our final construction.
- 5. Displaying my work I used many different websites to help display my work. Some examples are: Prezi: This allowed me to display my work in the most creative way, with transitions to every part of my work. Voki: This allowed me to show an interactive/moving representation of my audience. Google Drive: I used this to store all of my powerpoints and word documents, and as it has a constant saving feature, I lost no work therefore making my research planning and evaluation more secure and efficient.
- 6. Internet The internet played a large role in my research planning and evaluation. For example YouTube allowed us to research similar music videos, and gather conventions from them which would improve the quality of our video. YouGov also allowed us to gather information of our target audience, allowing us to know how to target our audience. Also, the internet enabled us to keep in contact with our teachers, for example the use of Twitter and Emails kept us up to date, and gave us the opportunity to enquire about how to improve.
- 7. Premiere Pro To edit our music video my group used Adobe Premiere Pro. This worked well as we had previous knowledge of the software from our AS project. We used many features of Premiere Pro to edit our video, such as cut, change of speed, and visual effects. We changed our narrative video image to black and white, to focus on the meaning, and this went well with our slow paced song.
- 8. Photoshop: DigiPack To create our ancillary products we used latest version of Adobe Photoshop. This enabled us to create high quality products, which appealed well to our audience. To make our products link well, we used photoshop to duplicate the colours, effects and more onto each product. This in result making our artist more recognisable due to our attention to continuity, and become a brand. Each photo was edited separately, making sure we could have images which were well toned, for example we blended/smoothed the grey colour in order to create a smoother picture, with no sharp differences in colour. This lead to a higher quality in image, and also was more aesthetically pleasing to our audience.
- 9. Photoshop: Advert Again, we used photoshop to edit and create our advert. We edited the image itself separately, using tools such as a photo filter. We used the cooling filter, this made our image appear more blue, and calm which is good as it links well to our genre which a lot of the time is based on sadness, and loneliness. Within photoshop we also used text, to give our image of the artist a name a brand. We used a text which we thought appealed to the audience, as it was simple, however a little different, this in result gave our ancillary products some character which many Indie artists have. We cropped the image to an A4 size, this was so that it could be advertised in magazines, and also used as posters in order to reach our audience. Furthermore, photoshop allowed us to add logos of other technologies which our audience could use to find our artist, this making our advert more well rounded and appealing.