A/B Mythbusters: Common Optimization Objections Debunked

A/B Mythbusters: Common Optimization Objections Debunked

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  A/B MYTHBUSTERS Common Optimization Objections: Debunked!
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  For every $92marketers spend to drive traffic to their website, only $1is spent on optimizing the experiences visitors encounter when they get there With the proven benefits of testing, why aren’t more companies spending on optimization?
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  For every $92marketers spend to drive traffic to their website, only $1is spent on optimizing the experiences visitors encounter when they get there With the proven benefits of testing, why aren’t more companies spending on optimization? We’ve compiled a list of common objections to testing and asked our customers what they have to say about them. (Source: Econsultancy)
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  Your website already rocks…
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  Your website already rocks… MYTHBUSTED or does it?
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  Today, internet usersexpect MORE THAN EVER BEFORE.
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  Today, internet usersexpect MORE THAN EVER BEFORE. Figuring out the right experience to deliver customers is one of the most valuable questions online businesses like yours can answer.
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  “We’re maybe asgood as a coin-flip at guessing what’s going to be best for our users. We rely on testing to just make better decisions.” Peter Koechley Co-founder
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  You don’t have timefor testing
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  You don’t have timefor testing MYTH BUSTED It’s quicker than you think
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  You can geta test up and running…
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  You can geta test up and running… in a matter of MINUTES
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  “Optimizely made buildingthe experiment quick and painless. Within two weeks we’d figured out how to boost trial sign-ups by 24%.” Paul Godfrey Senior Developer
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  You have alot of other priorities. Maybe you’ll bring on A/B testing next quarter
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  You have alot of other priorities. Maybe you’ll bring on A/B testing next quarter MYTH BUSTED The time to start testing is YESTERDAY
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  The average conversionrate 3%FOR AN E-COMMERCE WEBSITE IS ONLY
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  The average conversionrate 3%FOR AN E-COMMERCE WEBSITE IS ONLY For a SaaS site, it’s 7% and for media, it’s 10%. A/B testing is the most used method for improving conversion rates. (Source: Search Marketing Standard)
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  “My only regretis that we didn’t start optimizing from day one. One of our early experiments generated a $40k return in monthly marketing ROI. My advice? If you care enough to install Google Analytics, you should be A/B testing as well.” Steve Cannon
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  Your internal testing platformworks just fine
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  Your internal testing platformworks just fine MYTH BUSTED Optimizely supports your business more quickly and flexibly than homegrown solutions
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  “We were initiallyusing a testing platform built and operated in-house, but found out quickly it was difficult to develop and lacked the functionality needed to test frequently. Optimizely has vastly improved our process by facilitating better flexibility, analysis, and reporting.” Eric Hanser, Lead Strategist
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  You’re doing asite redesign and don’t have time to focus on testing until after that
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  You’re doing asite redesign and don’t have time to focus on testing until after that MYTH BUSTED A redesign without testing is a waste of time and resources
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  Testing before andduring a redesign helps you understand WHAT’S WORKING WHAT ISN’T before you spend time designing and implementing changes.
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  Testing before andduring a redesign helps you understand WHAT’S WORKING WHAT ISN’T before you spend time designing and implementing changes. That way, your team can focus on building things that are proven to drive results.
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  “A/B testing wasextremely important in our website redesign process. Instead of launching the new site and analyzing the results later, we could try different variations and see what worked during the design process.” Do Kil Creative Director
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  “Testing influences theproduct and design teams to build things in a certain way. We can measure things like how much money we saved because we stopped a certain design from going out - it’s very powerful.” Brian Ashbaugh Senior User Researcher
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  You want todo more advanced testing, but don’t have the development resources to set it up
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  You want todo more advanced testing, but don’t have the development resources to set it up MYTH BUSTED You can do a whole lot without any development resources at all
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  With Optimizely’s visualeditor, BUILD and launchANYONE EXPERIMENTS IN MOMENTS. CAN
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  Optimizely’s a visualeditor, BUILD and launchANYONE EXPERIMENTS IN MOMENTS. CAN Even without technical know-how, users can track clicks and pageviews, build audiences for custom targeting, and QA experiment interactions for any given user.
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  “Optimizely was asuperb platform for the task, saving many hours of ‘engineering time’ and making the testing process easy for team members with less technical skills (but other priceless qualities).” Shai Alon Front End Engineer
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  You don’t have thebudget
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  You don’t have thebudget MYTH BUSTED The ROI speaks for itself
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  Successful brands andcompanies have seen HUGE WINS President Obama raised an additional $60 m using website optimization.
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  Successful brands andcompanies have seen HUGE WINS President Obama raised an additional $60 m using website optimization. SmartWool boosted revenue per visitor by 17%. The Guardian increased subscriptions by 46%.
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  “We tested usingdifferent images on the homepage of our site. The result - a 14% lift in conversions, which had a sales value of 2 million USD per year.” Martin Vinter Online Business Development
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  “Testing with Optimizelypays for itself. With all the gains in conversions, in addition to how fast I can get a test turned around - literally the man hours I’m saving by not having to leverage the tech team as much - those are huge impacts to our business.” David Yeom VP of Marketing
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  You only needto run 1 or 2 tests to learn all you need to know about your site
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  You only needto run 1 or 2 tests to learn all you need to know about your site MYTH BUSTED You’ll be surprised by what you can learn from proper and continuous testing
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  “There are 100ideas we want to test in the near future. Optimizely adds to our ability to move quickly and build on our site - test early, test often, launch early, launch often.” Peter Koechley Co-founder
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  You don’t know howto get started
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  You don’t know howto get started MYTH BUSTED Don’t worry, we’ve got your back!
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  Ready to learnwhat optimization can do for you? to learn more & get started today! proudly brought to you by Request a demo