Ad ppt
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The document analyzes print and television advertisements, focusing primarily on Cadbury Dairy Milk's 'Shubh Aarambh' ad and the Amul girl mascot. It discusses the messaging, dialogue, celebrity endorsements, color symbolism, and target audience of these ads, highlighting how they resonate with Indian culture and celebrations. Additionally, it emphasizes the innovative and relatable nature of the Amul girl in connecting with a wide demographic through witty and timely advertising.
Ad ppt
- 1. PRINT AND TV ADVERTISEMENT ANALYSIS NAME: SMRITY SRN NO.: R20MAJ14 REVA UNIVERSITY, BENGALURU
- 2. ADVERTISEMENT An advertisement is an announcement in a newspaper, on television, or on a poster that tells people about a product, event, or job vacancy. ADVERTISING Advertising is an organized way of communicating about a product or service which a company or person wants to sell to the people.
- 3. MEDIUMS OF ADVERTISING 1. BIG MEDIA 2. SMALL MEDIA
- 4. CADBURY DAIRY MILK CADBURY DAIRY MILK HAS BEEN THE MARKET LEADER IN THE CHOCOLATE CATEGORY FOR YEARS. EACH OF IT’S AD CAMPAIGNS HAVE A PLACE IN HEARTS OF EVERY INDIAN. KHANE WALE KO KHANE KA BAHANA CHAHIYE PAPPU PASS HO GAYA KUCH MEETHA HO JAYE Television advertisement:
- 5. CADBURY DAIRY MILK’S “SHUBH AARAMBH” We will take this ad for our analysis
- 6. PARAMETERS: 1. IDENTIFY THE MESSAGE: In the year 2010, the `Shubh Aarambh’ ad was launched, drawing lines from the traditional Indian custom of having something sweet before embarking on something new 2.) ANALYSE THE DIALOGUE: “MUMMYKEHTIHAI”,“MAA KAHEGI”,“loge kya kahenge…”
- 7. 3.) CELEBRITY ENDORSEMENT- FOR EXAMPLE: NEENA KULKARNI 4.) PROMINENT COLOR USED: The color purple symbolizes magic, luxury, royalty. Cadbury has used the colour purple at its best, which is why Dairy Milk is associated with luxury, rich quality and celebration!
- 9. 6.)ADVERTISING APPEAL 7.)OVERALL IMPACT OF THE ADVERTISEMENT It has become synonymous with life’s celebratory occasions.
- 11. THE AMUL GIRL THE AMUL GIRL IS THE LONGEST RUNNING MASCOT IN THE INDIAN HISTORY. THE FAMOUS AMUL GIRL’S INNOVATIVENESS AND WITTY COMMENTS HAS CREATED A SPACE IN EVERY INDIAN’S HEART.
- 12. 1.) HEADLINE USED IN AD PARAMETERS
- 13. 2.) IMAGE ANALYSIS Amul girl, the iconic figure with round eyes and blue hair transforms herself into different personalities or accompanies different personalities. The personalities are easy to recognize as they are often the one in the news in that week.
- 14. The main elements of Amul ads are the picture, the main text and the slogan. The picture is what catches the attention of the audience, what ignites the curiosity being always the key factor to read the message. The contextual knowledge helps in forming the cohesive link between the textual message and the event depicted as a picture. The slogan usually refers to the event or people and links it with the product butter in a witty way. An important element of Amul ads is its use of metaphorical switching or code switching between English and Hindi freely. 3.) LANGUAGE/PHRASE/SLOGAN USED
- 15. 4.) COLORS USED
- 16. Amul is a brand for the entire family. The target audience starts from consumers aged five to people in their 70s. They also are especially targeting the youth by communicating with them in the language they understand and doing things that appeal to them 5.) TARGET AUDIENCE
- 17. 6.) AD PLACEMENT
- 18. THANK YOU