Adding Value to Cultural Heritage (the 2012 edition)
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The document discusses the evolution of cultural heritage institutions, particularly libraries, in digitizing and providing access to their collections through the internet, transitioning from onsite digital catalogues to online resources. It emphasizes the importance of moving towards Web 2.0 principles to enhance visibility, usability, and interaction with digital content, suggesting that most institutions are still lagging in their online offerings as of 2012. The BMICE model is mentioned as a framework for improving value delivery by utilizing networks and encouraging user engagement in content creation and enrichment.
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Adding Value to Cultural Heritage (the 2012 edition)
- 1. Adding Value to Cultural Heritage (the 2012 edition) DACH - Leiden University, 22-3-2012 - Olaf Janssen, National Library of the Netherlands - [email protected] - @ookgezellig - slideshare.net/OlafJanssenNL/
- 2. Outline of talk • BMICE-model + adding value • Crowdsourcing
- 3. For centuries CH institutions have given access to their collections on site …
- 8. (I’ll focus on libraries ….)
- 9. In the 1980s libraries started digitizing… Metadata first (catalogues)
- 12. Digital catalogue, but onsite only
- 13. Digital catalogue, but onsite only Awesome in 1990
- 14. Digital catalogue, but onsite only It’s a library!
- 15. Then… 1993-ish … the internet!
- 16. Then… 1993-ish … the internet!
- 18. Digital catalogue, online!
- 19. Digital catalogue, online! Pretty cool in 1993
- 20. Then… 1995-ish … Web browsers!
- 21. Then… 1995-ish … Web browsers!
- 23. Catalogue clickable! Now with hyperlinks!!
- 24. Catalogue 2012
- 25. In the 2000s libraries started mass-digitizing… their objects ….
- 27. … and putting these online…
- 28. Manuscripts
- 29. Newspapers Kranten.kb.nl … and putting these online…
- 31. There’s actually a (semi-)formal model for this development…
- 32. BMICE- ring model DEN / Kennisland / OCW 2009 Downnload: http://www.scribd.com/BMICEplus/d/61121158-Business-Model-Innovation-Cultural-Heritage
- 33. 4 rings for CH-content distribution Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
- 34. Ring 1 Analog in house Reading room, exhibition, archive or deposit Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
- 35. Ring 1 Analog in house http://www.lai2008.nl/blobs/LAi%202005/26-%20Kossman%20.jpg
- 36. Ring 2 Digital in house PC or terminal in the institution Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
- 37. Ring 2 Digital in house http://http://www.bentonvillear.com/images/Library/computer_access.jpg
- 38. Ring 3 Online - web1.0 - on website of institution - without explicit rights for (re)use Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
- 39. Ring 3 Online
- 40. Fact: in 2012 most online services from libraries (and other CH-institutions) are in Ring 3
- 41. That is to say: most libraries and other CH-institutions are still web1.0 (in 2012 !!)
- 42. That is to say: most libraries and other CH-institutions are still web1.0 (in 2012 !!)
- 43. So we need to go further …..
- 44. because digitizing (ring 2) + putting it on a website (ring 3) ≠ findable and useful for modern users
- 45. because ????? ????? digitizing (ring 2) + putting it on a website (ring 3) ≠ findable and useful for modern users
- 46. Findable & usable in 2012 • Google • Content offered in own networks & workflows • Social networks (FB, Twitter) • Sharable • Re-usable / remixable / embedable • Enrichable (tags & comments) • Open license (CC) • Multi-device (PC, smartphone, tablet)
- 47. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 48. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 49. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail 2. Data is the next Intel Inside 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 50. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail 2. Data is the next Intel Inside 3. Users add value Global audiences forming 4. Network effects by default niche interests around 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 51. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail Applications are increasingly data- 2. Data is the next Intel Inside driven. 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 52. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail 2. Data is the next Intel Inside 3. Users add value Involve your users both implicitly 4. Network effects by default and explicitly in adding value to your website 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 53. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail Websites that get better the more 2. Data is the next Intel Inside people use them 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 54. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software Copyright is legitimate, but limits re- 1. The long tail use and prevents experimentation. 2. Data is the next Intel Inside 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 55. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software Web2.0 applications are no longer 1. The long tail monolithic pieces of software, they are 2. Data is the next Intel Inside ongoing services 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 56. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software Web 2.0 applications are built of a 1. The long tail network of cooperating data services 2. Data is the next Intel Inside (APIs). 3. Users add value Re-use the APIs of others 4. Network effects by default + make your own 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 57. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail 2. Data is the next Intel Inside Web applications run on PC, 3. Users add value smartphone, tablet. 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 58. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail 2. Data is the next Intel Inside 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 59. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and 2012 kids:Models for the Next Business Sounds all pretty Software Generation of familiar 1. The long tail to me! 2. Data is the next Intel Inside 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 60. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Sounds all pretty Software Generation of familiar Facebook meets 1. The long tail to me! all 8 criteria 2. Data is the next Intel Inside 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
- 61. because digitizing (ring 2) + putting it on a website (ring 3) ≠ findable and useful for modern users (ring 4)
- 62. Web2.0 because (+3.0) digitizing (ring 2) + putting it on a website (ring 3) ≠ findable and useful for modern users (ring 4)
- 63. Web2.0 because (+3.0) digitizing (ring 2) + putting it on a website (ring 3) ≠ findable and useful for modern users (ring 4)
- 64. Ring 4 Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
- 65. Online in network Ring 4 - Web 2.0 (+3.0) - CH-content distribution via range of platforms, networks, groups & brands - Granting right for (re)use to others Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
- 66. The BMICE ring model states something important…
- 67. CH-institutions add value to their business by moving content from ring 1 2 3 4 BMICE 2009
- 68. Adding value + Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
- 69. Adding value + Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
- 70. Adding value + Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
- 72. Emotions €€€€€ Joy Sadness Amazement Attention
- 73. Serendipity
- 74. Serendipity 1
- 75. Serendipity 1
- 76. Serendipity 2
- 77. Serendipity 2
- 78. Inspired
- 79. In other words: To get more €€€ + happy & inspired clients CH-content needs to move from ring 1 2 3 4
- 80. Higher value-adding activities for CH-institutions (esp. in 4th ring)
- 81. Delivering CH-content via established networks
- 82. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
- 83. CH-institutions as network facilitators Joy’s Law: No matter in which business you are, most of the smartest people work for someone else “Networks of amateurs are the new experts”
- 84. Enabling others to • use & reuse (eg. via Flickr, WikiCommons) • give context to (eg. on Wikipedia) • annotate & tag (eg. via Facebook) CH-content http://locksmith-wichita.com/images/wichita%20kansas%20locksmith%20service%20lock%20picture%202%20key%20hand%20over.jpg
- 85. Lobbying to decrease © limitations on CH-content http://www.idiotbanter.com/wp-content/uploads/2008/07/CreativeCommons1024x768.jpg
- 86. Delivering CH-content via mobile platforms
- 87. In other words: To get more €€€ + happy clients CH-institutions need to make the web2.0 paradigm shift (seriously, it’s 2012!)
- 88. In other words: To get more €€€ + happy clients CH-institutions need to make the web2.0 paradigm shift (seriously, it’s 2012!)
- 89. Outline of talk • BMICE-model + adding value • Crowdsourcing
- 90. Crowdsourcing as an example of a web2.0 value adding 4th ring activity
- 91. See presentation Crowdsourcing 101 for GLAMs
Editor's Notes
- #23: Hyperlinks!
- #24: Hyperlinks!
- #25: Hyperlinks!
- #38: Je moet Fysiek in het gebouw aanwezig zijn om bv iets te kunnnen printen
- #80: Metcalfe's law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system ( n 2 ). http://www.slideshare.net/ronaldmulder/waardecreatie-en-verdienmodellen