Advanced SEO for ecommerce sites
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The document discusses advanced SEO strategies for e-commerce sites, focusing on challenges like scaling, link-building, and optimizing product and category pages. It highlights methods for natural link acquisition, including using PHP widgets, social media competitions, and customer engagement strategies. Additionally, it addresses the importance of content quality and Google's Panda update in determining website authority and trustworthiness.
Advanced SEO for ecommerce sites
- 1. ADVANCED SEO FOR ECOMMERCE SITESPatrick AltoftDirector of Search, Branded3
- 2. Ecommerce site challenges - scaleRequire rankings forProduct names & variations with product pagesGeneric keywords & variations with category pages1000 products with 3 primary keywords each50 category & sub-category pages with 5 primary keywords each3250 keywords requiring onsite & offsite optimisation plus daily rank tracking & monthly traffic & revenue reporting
- 3. Ecommerce site challenges - linksCommercial sites struggle to attract natural linksGoogle is against paid linksRecent outings include JC Penney, Overstock & all the US online floristsHow can you build links to over 1000 pages?
- 6. Expired ProductsKeep page liveShow appropriate messageDisplay similar products
- 7. Linkbuilding Via WidgetsWe developed a PHP widget to showcase the top 5 products or deals in each category of a clients ecommerce siteAlso available as a Wordpress pluginAllows us to dynamically update thousands of links across dozens of websites remotely as new products are added or old ones removedLinks to category, homepage & 5 productsUltimate scalable & natural linkbuilding system
- 8. Linkbuilding IdeasAwards for top bloggers in your sectorProduct giveawaysPress releases & arranging coverageProviding images for review postsOffering content to affiliate sites & blogsLinkbait style blog posts
- 9. Social Media LinksGoogle counts tweets & Facebook shares/likes as linksLots of people run competitions on TwitterWe’ve taken things a step further and ask for users to tweet links to our clients product pages to enterClient gets valuable traffic, exposure & new followersVia competwition.com (version 2 coming soon) we gained 4000 new followers in a week to one clientOur twitition.com site has 690,000 followers
- 10. Followup EmailsEmail customers after 7 daysOffer a monthly prize if usersLeave a review of the product they boughtFollow you on Twitter & FacebookOffer a voucher if users recommend you to their friendsGive them links to share via social media
- 11. Graze.com
- 16. Google Panda UpdateWould you trust the information presented in this article?Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?Would you be comfortable giving your credit card information to this site?Does this article have spelling, stylistic, or factual errors?Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?Does the article provide original content or information, original reporting, original research, or original analysis?Does the page provide substantial value when compared to other pages in search results?How much quality control is done on content?Does the article describe both sides of a story?
- 17. Google Panda UpdateIs the site a recognized authority on its topic?Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?Was the article edited well, or does it appear sloppy or hastily produced?For a health related query, would you trust information from this site?Would you recognize this site as an authoritative source when mentioned by name?Does this article provide a complete or comprehensive description of the topic?Does this article contain insightful analysis or interesting information that is beyond obvious?Is this the sort of page you’d want to bookmark, share with a friend, or recommend?Does this article have an excessive amount of ads that distract from or interfere with the main content?Would you expect to see this article in a printed magazine, encyclopedia or book?Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?Are the pages produced with great care and attention to detail vs. less attention to detail?Would users complain when they see pages from this site?
- 19. Learning moreCome and see us on stand E5062Read Blogstorm.co.uk - UK’s largest blog about SEO with over 10,000 daily readersEmail [email protected] for free SEO advice Visit our website at Branded3.com