Advert analysis (moha y andrea)
- 1. CREATIVITY ADVERTISING Presented by Andrea Aguila y Mohamed Chorfi
- 4. CREATIVE STRATEGY (OGYLVY) ★ Objective: ★ Target Audience: All age groups ★ Key Consumer Benefit: The proteins ★ Support: ★ Tone and Manner: Healthy, reliable, nutritious and quality The audience must consume it because it has all the phosphorus that they need The benefit of the product helps consumers not to lose their memory
- 5. DISNEYLAND
- 6. ★ Key Fact: ★ Problem Advertising must solve: ★ Advertising Objective: CREATIVE WORK PLAN (CWP) The customers must visit the park more often To announce that it is the happiest place on earth, where they will have all the time they want to do everything they have dreamed Unforgettable moment in the amusement park
- 7. ★ Creative Strategy ○ Prospect Definition: ○ Principal Competition: Six flags, Cedar Point ○ Promise: CREATIVE WORK PLAN (CWP) The target audience is all age groups The amusement park games are elements created to give happiness, fun and entertainment to its customers
- 8. ○ Reason Why: ★ Mandatory and Policy Limitations: CREATIVE WORK PLAN (CWP) The games are practically unique then are more interesting and also by magic of the amusement park about history, design, and creativity There are no limitations to note
- 9. HUESITOS
- 10. CREATIVE STRATEGY (OGYLVY) ★ Objective: ★ Target Audience: This product are for childrens ★ Key Consumer Benefit: The proteins ★ Support: ★ Tone and Manner: The audience must consume it because it is a nutritious juice that helps grow bones and teeth strong The benefit of the product helps children receive proper nutrients that contribute to proper nutrition and growth Healthy, unique, young and energetic
- 11. MODEL: OUR MODEL 1. Type of product promoted : Soccer shoes. 2. Brand name : Nike 3. Purpose of the advert: Nike is trying to reveal to the audience how its products can revolutionize the game of soccer.
- 12. 4. Type of advert : TV and digital advertising. 5. Tonality : Emotion, fun and entertainment. 6. Target : Athletes, specifically soccer players. 7. Positioning : For serious athletes.
- 13. 8. Art Work : Slogan : Risk Everything Visual engagement : Description : The film opens on a park with two teams challenging each other in a winner stays on style game. In a split second the players on either team call out the names of players to possess their specific skill. As time is running out and both teams cautiously try to avoid mistakes, the last remaining player yet to be transformed is brought down inside the box by David Luiz. Ronaldo steps up to take the penalty but is pushed aside by the brave youngster, who seizes his moment to risk everything and take responsibility for the game-defining moment.
- 14. Structure of the advert : Linear because the story advances. Logo : Symbolism : strength Music : “Miss Alissa” by the American rock band Eagles of Death Metal. 9. Extra elements : Including C.Ronaldo, Rooney, Neymar, Zlatan, Iniesta, Pirlo, Hzard, David Luiz and aso Irina Shayk, Kobe Bryant, Anderson Silva and The Incredible Hulk
- 15. MODEL: OUR MODEL اإلمارات طيران 1. Type of service promoted : Airline Service. 2. Brand name : Fly Emirates.
- 16. 3. Type of advert : The campaign launched featured print, TV and digital advertising, including some iconic billboards in New York’s Times Square and Milan’s central train station. 4. Tonality : Emotional. 5. Target : Corporates, upper middle class/ middle class. 6. Segment : Passenger preferring comfort and reliability. 7. Positioning : The finest in the sky, Premium Airline
- 17. 8. Art Work : Slogan : Hello Tomorrow. Purpose : Connect people’s hopes, dreams and aspirations. Visual engagement : Description : ‘’Hello Tomorrow’’ is about inspiring people to greet tomorrow’s unlimited potential, now. ‘’Hello’’ is a greeting, an invitation to a person, a place or an experience. ‘’Tomorrow’’ is a time, a place, a state of mind- the unlimited possibility of the future. Emirates is extending an invitation to try the unfamiliar, create new ideas, and form new visions. The theme encapsulates life’s potential and embraces the future with all the possibilities it holds.
- 18. Structure of the advert : It has a linear structure and it uses all the basic camera shots (Extreme Wide Shot, Wide Shot, Medium Shot, Medium Close Up, Close Up and Extreme Close Up) Logo : Symbolism and values : Emirates is connecting people and cultures creating relevant and meaningful experiences that shape the world. Music : Spencer & Antfood – Trek 9. Extra elements : There are no extra elements