Advertisemtn
- 1. I have decided to spend some time researching where each of my products will be marketted and advertised. Including – where the digipack, magazine advert and music video will be shown. The following slides are focussed on where each of my products will be features. Also I have given some thought into other places I could advertise my items. Marketing and Advertising:
- 2. Music Video: -In order for my work to be marked by an examiner I will have to publish my video to YouTube in order to post it onto my blog for it to be seem by an examiner. As I have already based my target audience on Youtube, I believe that this will be successful, as almost all of the people I know who are in my target audience go on YouTube often and view the latest music videos. -In the real world I would most likely show my music video on music TV channels such as MTV, this is due to the fact that a very large amount of music videos are shown on music channels. Music channels such as MTV have many different shows on throughout the day including top 10. Id my music video is watched a lot on YouTube or people download the song from iTunes, it Is likely the music video will be included in this show. A lot of the time music videos will be played according to their popularity meaning that others things will need to be done in order to promote my music video in order to get views and like on YouTube and for my music video to be played on a TV channel such as MTV. -As my work is currently been assessed on Blogger I will need to upload my video onto my blog. Due to the fact that it will already have been shared to YouTube I will use the share button on YouTube to share my YouTube video on BlogSpot/blogger.
- 3. DigiPack: This is my digpack in a store environment. The image was taken from the internet and is a CD rack from HMV, I have photoshop-ed my album front cover onto this image in order to give the illusion my digipack is in a real environment. Compared to the other album front cover I believe mine stands out among the competition. This would primarily be the main source of advertising – as nothing says buy me more than been on shelf in a store. However places in which I would market this digipack are by gaining my target audience’s attention on things such a social media and posters in places where I believe my target audience would be present. Such as on facebook/twitter/instagram and a poster in places such as a shopping center, cinema, night clubs ect. This is an image of my digipack on iTunes – this is another place where my front cover would be marketed. In things such as top charts on the internet and on music download websites such as iTunes and Spotify.
- 5. • Billboards – Billboards are way a way in which albums can be advertised to different types of audiences, this would attract more people who are in town centers and the surrounding areas as these are the places where billboards are likely to be placed. • Bus Stop Poster – I believe that I would attract my target audience if I advertised on a bus stop sign as my audience will e at the age where they want to be around and about yet not old enough to drive therefor using public transport. • Music video/Album Teaser– This would be done on Youtube and I could have a ____ days to go album teaser in order to get my audience excited. • Live Performances/Interviews – Having the artist herself talking about the album may excite my audience and make them aware that it is coming out, convincing them to buy It maybe? • Word of Mouth – word of mouth is possibly the most important source of advertisement as an individual is more likely to listen to somebody's opinion in which the respect over than an advertisement company screaming buy me. Other Sources of Advertisement: