Agile & UX

Agile & UX

• 1.
  Agile & UX (akalicense to misinterpret order into chaos) Vanessa Kirby, Head of UX, M&S
• 5.
  Ramblings & ruminations •Why we struggle… – Left vs Right – Purple cows vs good enough – Manifesto • Make the ‘rules’ work… – Culture & lingo – Lining your ducks up – Enabling the inhibited – Circling back – Nurturing – Sprinting
• 6.
  affled . ..?
• 7.
  Effective user experienceis a balance. . . collaboration BUSINESS needs -------------------- -------------------- BRAND & marketing -------------------- TECHNOLOGY & interaction USER needs --------------------
• 9.
  WHAT WE’RE TRYINGTO DO… “where the imaginative & the functional fuse & become indistinguishable” Milton Glaser
• 12.
  anifesto & Principles
• 13.
  individuals and interactionsover processes and tools customer collaboration over contract negotiation working software over comprehensive documentation responding to change over following a plan Simplicity - the art of maximizing the amount of work not done - is essential.
• 15.
  Can ‘good enough’really live alongside this fast pace, advancing technology world…?
• 16.
  With permission, DaveGray January 29, 2010.
• 17.
  16 Make the ‘rules’work
• 18.
  Same culture. Samevalues. Talking the same language. To try and unite different parties – make sure that there are mediators and supporters. Culture & lingo
• 19.
  Speak the ‘users’language (ahem)….. 18 Site map [sahyt map] noun Epic [ep-ik] adjective User Journey [yoo-zer jur-nee] adjective Lofi proto, Hifi proto [lo fi-del-i-tee, fahy proh-tuh-tahyp] noun Information Architect [in-fer-mey-shuh’n ahr-ki-tek-cher ] noun Architecture diag ERD Fancy flow chart Um. Prototype. Chap who wireframes (NOT who builds the database schema)
• 20.
  20 ▪ Have thefundamentals in place: - Know WHY! - Personas - Style guides - Templates/patterns ▪ Use the tools to help: - Baseball cap & headphones - Axure/Techsmith/Silverback/Sketch/Prototpie …. - Guerilla vs Ethno - Bullshit card ▪ Show – don’t tell (so get your lingo right…) ▪ Make a geek your best friend Line up your ducks
• 21.
  Personas are apractical design tool • Agree, document and communicate who your target users are. • Merge many sources of data and opinion into format that suits the task of design. • Use personas to… • Write specific stories • Build consensus • Set targets • Formulate and validate new ideas • Control feature lists • Solve political wrangling….
• 23.
  Story telling…. (jobsto be done…) 23 As a user I want to display my work experience so that advertisers will contact me As Lenny I want to display my work experience so that advertisers will contact me As Penny I want a quick CV so that I stand out from the crowd As Goldie I want to show my transferable skills so that advertisers won’t dismiss me This… Becomes….
• 24.
  We’re all creative.Some access it better. The blocker is inhibition ( I don’t want to look a fool) Adulthood confines us (draw a picture of your neighbour….) Trust plays a huge part in this. Enable foolishness
• 25.
  No such thingas a bad idea
• 27.
  Divergent (solution) thinking vs Convergent(diagnose potential probs) thinking Know when to stop(!)
• 28.
  You don’t haveto be good at everything… You’re not alone
• 29.
  29 “A photographer wentto a socialite party in New York. As he entered the front door, the host said ‘I love your pictures – they’re wonderful; you must have a fantastic camera.’ He said nothing until dinner was finished, then: ‘That was a wonderful dinner; you must have a terrific stove.” – Sam Haskins
• 30.
  30 ▪ Use theright resource at the right time ▪ Come back together regularly (& frequently) ▪ Show & Tell ▪ Use them for reviews ▪ Like minds – different perspective ▪ Feel empowered/inspired ▪ Look for support outside your sprint Nurture
• 31.
  31 ▪ Have aPhase 0 ….. ▪ Do the hardest things first ▪ 2 to 4 iterations ahead ▪ Claw in time when others are focused elsewhere ▪ Different stream for testing ▪ Get over face to face ▪ Be driven by insights (not research) ▪ Get the UX points on the stories Sprint ahead
• 32.
  Pick your battles
• 33.
  Wrapping up…
• 34.
  Experience is currency
• 35.
  Thanks!