Airtel ppt new
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The document provides an overview of Bharti Airtel, India's largest telecommunications company. It discusses Airtel's establishment in 1985, its structure into four strategic business units, and its position as one of India's leading private providers serving over 66 million customers. It also summarizes Airtel's key business areas, leadership, expansion milestones, and strategic priorities around customer service and innovation.
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Airtel ppt new
- 2. INTRODUCTION Airtel was Established in 1985, Bharti (Airtel) has been a pioneering force in the Telecom Sector. Airtel comes to you from Bharti Airtel Limited,India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. The businesses at Bharti Airtel have been structured into four individual strategic business units (SBU’s)- Mobile Services, Airtel Telemedia Services, Enterprise Services& Digital TV Services.
- 3. Bharti Airtel is one of India's leading private sector providers of telecommunications services based on an aggregate of 66,689,943 customers. Approx 64,370,434 GSM mobile subscribers. Approx 2,319,509 Bharti Telemedia subscribers. Bharti has recently entered into retail business as Bharti Retail Pvt. Ltd.
- 4. FACT SHEET Name : Bharti Airtel Limited Business Description : Provides mobile, telemedia services (fixed line) and enterprise services (carriers& services to corporates) Established : July 07, 1995, as a Public Limited Company Listings : The Stock Exchange, Mumbai (BSE), The National Stock Exchange of India Limited (NSE).
- 5. Operational Network : Provides GSM mobile services in all the 23 telecom circles in India, and was the first private operator to have an all India presence. Provides telemedia services (fixed line) in 94 cities in India.
- 9. HIGHLIGHTS Bharti Airtel and MERCEDES AMG PETRONAS announce Race Partnership for 2012 Formula One airtel Indian Grand Prix Bharti Airtel launches Cloud Enablement Platform powered by HP Bharti Airtel bags Adam Smith Award 2012 for Highly Commended “Best in Class Benchmarking”
- 10. 'Airtel Rising Stars' to bring alive young India's soccer dreams Airtel brings the 4G revolution to Bangalore
- 11. DIRECTOR PROFILE Sunil Bharti Mittal is the chairman and group managing director of Bharti Tele- Ventures.He is a graduate of Punjab University and completed the owner/president management program at Harvard Business School in 1999. Sunil started his career at a young age of 18 after graduating from Punjab University in India and founded Bharti, with a modest capital, in the year 1976. Today, at 54 he heads a successful enterprise, amongst the top 5 in India, with a market capitalization of over US$ 40 billion and employing over 30,000 people.
- 12. KEY MILESTONE In 1983, Mittal was in an agreement with Germany's Siemens to manufacture push-button telephone models for the Indian market. In 1986, Mittal incorporated Bharti Telecom Limited (BTL), and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1992, Mittal won a bid to build a cellular phone network in Delhi. In 1995, Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi.
- 13. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public In 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand.
- 14. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. This expansion allowed it to offer voice services all across India. In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel acquired the African operations of the Kuwait based ZainTelecom. In March 2012,Airtel launched a mobile operation in Rwanda. Today, Airtel is the largest cellular service provider in India and the third largest in the world.
- 15. PARTNERS The company has a strategic alliance with SingTel. The company’s mobile network equipment partners are Ericsson and Nokia. In the case of the broadband and telephone services and enterprise services(carriers), equipment suppliers include Siemens, Nortel, Corning, among others.
- 16. VISION & PROMISE -To be globally admired for telecom services that delight customers -bench marked by more business -first private telecommunication company to launch long distance services.
- 17. MISSION Customer service focus company will meet the mobile communication needs of his customers through Error- free service delivery Innovative products and services Empowered employees Cost efficiency Unified Messaging Solutions
- 18. DISTRIBUTION Company Franchisee Distributor Dealer Dealer Customer Customer
- 19. MARKETING ANALYSIS MARKETING ANALYSIS In the mind of the consumer, Airtel Services should provide following features: Easy Billing Strong Market Coverage Credit Limit Long Distance Calling Facility Best Value Plan Widest Roaming – National & International Easy Payment Option- Anytime & Anywhere
- 20. SITUATIONAL ANALYSIS SITUATIONAL ANALYSIS Some uncontrollable situational factors that are faced by the Airtel are as follows, Price : Although the Customer of Airtel is very high but when we talk about the price, Airtel has to make a strong strategy for price. Competition :Competition in market is very high. New Companies are entering in the market like Aircel , MTS etc. They are offering best service at competitive price . Geographical factors: Airtel service didn’t reach in all villages yet. In Village , People are using BSNL service so Airtel has a chance to grow in village on the basis of their best service quality.
- 21. CORPORATE RESPONSIBILITY corporate Responsibility at Bharti Airtel To be responsive to the needs of our customers To trust and respect our employees To continuously improve our services innovatively and expeditiously To be transparent and sensitive in our dealings with all stakeholder
- 22. TARGET MARKET SEGMENT Airtel has targeted the premium and upper middle class. The rationale behind it is that only those segments should be targeted who value time and have the paying capacity. It Is also planning to target the business tourists during their stay in the capital.
- 23. POSITIONING The product is sought to be positioned as a business efficiency tool, a lifestyle revolution and a status symbol. The emphasis is to remove misconception that the cell phone is an expensive means of communication and drive home the point that the cell phone is actually a day-to-day utility.
- 25. STRENGTHS • Very focused on telecom. • Leader in fast growing cellular segment. • Highly skilled workforce. • The only Indian operator, other than VSNL, that has an international submarine cable
- 26. WEAKNESS • Price competition from BSNL and MTNL losing lead on technical expertise. •Too much dependence on domestic market
- 27. OPPORTUNITIES • Fast expanding Indian cellular market. • Latest and low cost technology • Huge market
- 28. THREATS • Competition from other cellular and mobile operators • Saturation point in Basic telephony service
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