All About Twitter

All About Twitter

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  The Nitty Gritty,Part One:All About TwitterPresented by David DombroskyCarnegie Mellon’s Center for Arts Management and TechnologySeptember 29, 2010
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  Twitter is asocial networking and microblogging service that allows you answer the question, "What’s happening?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
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  The short formatof the tweet is a defining characteristic of the service, allowing informal collaboration and quick information sharing.
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  Twittering is alsoa less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community of like-minded people.
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  Your tweets aredisplayed on your profile page, on the home page of each of your followers, and in the Twitter public timeline.
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  Getting StartedVisit theTwitter website and click "Join for free" to create your account. Consider using your real name as your user name to help your friends find you more easily.
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  Getting StartedOnce youraccount is created, login and click "Settings." From here, you can setup your account details, manage your password, register your mobile phone and IM account, configure how you receive Notices, upload your photo and customize your account's design.
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  Getting StartedYou can"tweet" from your Twitter page, your mobile phone, IM account, or via a third-party Twitter client.From your Twitter page: Simply enter a message in the text field at the top of the page and click “Tweet.“From your mobile phone: Send an SMS message to 40404.From your IM account: Send a message to either [email protected] (Jabber/GTalk) or TwitterIM (AOL).
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  Getting StartedWhen yousend a message with @username at the beginning, it's understood that your message is intended for that specific user, but all your followers can still see the tweet.To send a friend a private tweet, use the Direct command: d username message.
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  Getting StartedRetweeting ishow Twitter users share interesting tweets from the people they are following. They copy and paste the original tweet and send it out.
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  Finding People toFollow
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  Finding People toFollowBy clicking on this icon, you indicate that you would like to follow this user.Clicking on this link takes you to this page – a list of everyone who is following your account.
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  Finding People toFollowWith Twitter Lists, you can create a list that groups together people for whatever reason , and then you can get a snapshot of the things those users are saying by viewing that list’s page, which includes a complete tweet stream for everyone on the list. Lists allow you to organize the people you’re following into groups. They even allow you to include people you’re not following.
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  What Can YouPossible Do With 140 Characters?Promote your workShare links to the work of othersEngage others in dialogueSend discount codesPoll your followersShare pictures, music, video and other files…and moreMany of the more advanced uses for Twitter are accomplished through third-party applications. Click on the link above to access a directory of over 200 applications.
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  Building Your TwitterStrategyObjectiveTarget AudienceIntegrationCulture ChangeCapacityTools & TacticsMeasurementExperimentFramework provided by WeAreMedia
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  Building Your TwitterStrategy
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  Building Your TwitterStrategyThe "index" shows how an individual site's audience compares to the internet population as a whole. For example, an index of 100 indicates a site's audience is equivalent to the demographic make-up of the total internet population. Any increase over 100 means that the property is "over indexed" and attracts a more concentrated group of a particular demographic group than in the general internet population.
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  Building Your TwitterStrategyObjectiveTarget AudienceIntegrationCulture ChangeCapacityTools & TacticsMeasurementExperimentFramework provided by WeAreMedia
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  Help Yourself withToolsTools for managing the voicesTweetdeck, Tweetie, etc.Tools for productivitySocialOoomphTools for recommending you and othersMrTweetLook for tools. Don’t assume their non-existence.
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  Tactics: 70 –20 – 10 Engagement Model70% - Sharing others voices, opinions, and tools20% - Responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues10% - Promoting and/or chit-chatting
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  Building Your TwitterStrategyObjectiveTarget AudienceIntegrationCulture ChangeCapacityTools & TacticsMeasurementExperimentFramework provided by WeAreMedia
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  How to MeasureSuccess with TwitterIncrease in followers over timeLook for spikesTwitalyzerTweetEffectTwitterGrader
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  David [email protected]/DDombroskyTechnology inthe Artswww.technologyinthearts.orginfo@technologyinthearts.orgwww.twitter.com/TechInTheArtsCenter for Arts Management & Technologyhttp://camt.artsnet.org