Amazon India ppt
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Amazon was founded in 1994 by Jeff Bezos and launched online in 1995 as an online bookstore. The company logo represents selling from A to Z with the arrow forming a smile. Amazon expanded successfully into other product categories, established international sites, and drastically increased advertising spending from $50 million in 1998 to promote its expanding product offerings and global expansion.
Amazon India ppt
- 1. Group-3 Rushikesh Kale-08 Ikram Vora-26 Harshali Panchal-41 Kamlakar Ghogale- B33
- 2. The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on theAmazon.com Web site (the arrow becomes a smile).
- 3. Company Overview Amazon.com, Inc. (NASDAQ: AMZN) is an American-based multinational electronic commerce company. Headquartered ---Seattle, Washington. America's largest online retailer. Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online In 1995. It started as an online bookstore. With 2.5 million titles, it became the “Earth’s Biggest Bookstore”.
- 4. Case Study
- 5. Q1: How did Jeffrey Bezos build the “Amazon.com” brand? Bezos had vision of making Amazon as Earths biggest book store. Amazon was positioned as customer centric company Gave unique shopping experience to customers To promote goodwill Amazon upgraded many of its order to priority shipping Shipping at no extra cost.
- 6. Q2: What were the reasons for Amazon.com ’s early growth? Word of mouth such as testimonials from satisfied customers and media stories. It had top of mind awareness amongst the customer looking to buy products online. Trusted brand 60% of orders were from repeat customers
- 7. Q3: How did Amazon.com expand their business further? Expanded after success of bookselling Expanded into other product categories Established sister sites in United Kingdom, Germany, France, Spain, Japan, Austria.
- 8. Extended Products: CD’s Videos Gifts Baby Products Electronics Kitchen and Housewares Tools and hardware Toys Barbecues
- 9. Q4: What are your comments on Advertising spending of Amazon.com during 1998 and then in 1999? What prompted them to increase the spending on Ads so drastically? Spent $50 million on series of holiday themed advertisements Expanded product categories Started expanding globally Company’s intension of providing “the earth’s biggest selection”
- 10. Summary Amazon is 10 years ahead of the curve and even leads strongly data-centric companies like Walmart. Amazon was built upon Jeff Bezos' vision and the four pillars of success: Customer Centricity Continuous Optimization Culture of Innovation Corporate Agilit