AN ACTION PLAN-VISION -- MARKETING PROPENSITIES FOR IVORYSANDS
- 1. 05/20/16 1 AN ACTION PLAN-VISION --AN ACTION PLAN-VISION -- MARKETING PROPENSITIESMARKETING PROPENSITIES FORFOR AN EXCLUSIVE PRESENTATION OF THE IAN EXCLUSIVE PRESENTATION OF THE I MARKETING COMPATIBILITIESMARKETING COMPATIBILITIES THIS PRESENTATION IS MADE BY S.JAYAKUMARTHIS PRESENTATION IS MADE BY S.JAYAKUMAR ----MA,MBA, ACS –INTER , DIPLOMA IN HOTEL AND----MA,MBA, ACS –INTER , DIPLOMA IN HOTEL AND AIRLINES MANAGEMENT ,BGL,DIPLOMA IN COMPUTERAIRLINES MANAGEMENT ,BGL,DIPLOMA IN COMPUTER APPLICATIONSAPPLICATIONS
- 2. 05/20/16 2 • BUSINESS ENTREPRENAURSHIP -Model • • Entrepreneurship-owner • Business formulation • • Market Research & Project Identification • • Project Report , Feasibility and Design • Company status –Incorporated-Partnership-objectives and Articles • ' • Capital –Sources and Mobilization • • HOTEL BUSINESS PROCESS • • OPERATIIONAL SUPPORT SERVICES CORPORATE BUSINESS ENCRYPT ` • 1 ACCOMODATIONS 1 SALES AND MARKETING 1 BUSINESS PLAN-BRANDING-SOPs-Trip Advisor • Opportunity Cost Decisions • 2 FOOD and BEVERAGE 2 FINANCE & HR and ADMN 2 KRA’: s /KPI ’s • • 2 A KITCHEN 2 A MATERIALS supply chain-Stores 3 ASSET MANAGEMENT • par stock, physical stock verification Balance sheet Leverage Recon ,Fixed Asset Register • GAAP-IFRS,AUTHORISATION -ALL • B STEWARDING B HUMAN RESOURCES 4 PROFIT PLAN –USAH-- Budget GOP’s cash flow • C COLD STORE AND GEN STORE C SECURITY • ENTERTAINMENT 5 CONTRACTS ,LEGAL SYSTEMS • HEALTH CLUB 3 Engineering 6 Risk Management –IT solutions /package system • SPA 3 a PROJECT • BOUTIQUE • 4 Transportation 7 Manning Guide –structure, PA,SWOT -WELFARE • trade union –mgt relations, Organization structure • DISCO job descriptions, Disciplinary process • Swimming Pool 5 IT -MIS 8 Tax Planning-SURPLUS –New Project Identification • Tours –local • Guest Transport 9 OWNING CO –OPERATING CO.- Contr. obligations • Diving • Cruise 10 PASSION AND OWNERSHIP • Sea sports • Beach sports • Cost board • A HOTEL BUSINESS MDEL—BY JAY
- 3. 05/20/16 3 Organisational structure –hotel ,Hierarchy ,Relationships,communication flow ,job descriptions-the structure needs to plan ,Organise ,Staff ,Direct ,Coordinate and control Organisational structure –hotel ,Hierarchy ,Relationships,communication flow ,job descriptions-the structure needs to plan ,Organise ,Staff ,Direct ,Coordinate and control
- 4. 05/20/16 405/20/1605/20/16 44 MARKETING PLANMARKETING PLAN SWOT AnalysisSWOT Analysis Product Place Price Promotion Target Market
- 5. 05/20/16 5 PRODUCT ----- DEFINATIONS • phase 1 begumpet --you have the following designated room apartments • executive rooms --- 8 • Premium Rooms ---- 16 • standard rooms ----- 33 • ----57 • Grand stay suite 2bhk executive - 04 --- 3bhk Premium 15 • 4bhk premium 01 • ---20 • no of units begumpet 77 • phase 2 madhpur • premium rooms 35 • • grand stay suite studio 5 • • 3 bhk grand stay premium 10 • • NO OF UNITS at Madhpur 50 • • THE TOTAL NO OF UNITS ON OPERATIONS ARE 127 UNITS • •
- 6. 05/20/16 6 • MAKE A BUSINESS and MARKETING PLAN TASK ORIENTATION--``the following details are neccesary to make the product to roll for effective operational management , with a emphatic Manning guide and human resources Mangement Training and development of employees , supply chain Management ,Financials - budget and variances –cash flows , Capex decisions, Insurance • Marketability,legal systems inc , Engineering Management equipments like aircons Lifts power and fuel , Other Utilities management ,computerised environment secuirty systems KRAs and KPI s • Review of the exisiting Marketing Infrastructure • Market positioning • Market segments to fill up the accomodation • Through travel agencies local • Thru tour operators -International • Thru internet bookings • Thru corporates • Thru walk Ins •
- 7. 05/20/16 7 • History Of The Company And Promoters • Company Incorporation public ltd Company private Ltd ompany -objectives and • Role Of Top Management and BODs • Marketing And Advertisement Strategy and Pricing Policy • Product benchmarking --Any International norms-franchise Brand Management • Star Rating and ISO Rating • Product development—VALUE ADDITIONS and guest Facilitations • KPI –Average Penetrations , Revenue Penetration, Occupancy ratio • Food and Beverage outlets servicing • Energy consumptions ,equipment Maintainence • Financials –Asset Management ,Budgets and variances ,forecast ,Cash flows , Fund Management –Sourcing ,Breakeven analysis From Banks , Financial instituions , shareholding companies , Venture capital , Taxation , risk management • Project pay backs –ROIs
- 8. 05/20/16 8 • The 2nd phase of the business Plan would be the cash flow derivative to Finance Five additional locations Phase 2 twenty five across • With a market Research survey report – on Expected Revenue Generation • A report on the benchmarked skills of human resources Availability • Make a Project Viability report bench marking pay back and ROI • The project to high light cash generations from the existing Accomodation Units as part f the Initial liquidity • Project conception to Implementation • Marketing support and Enhancements and Top and General management profile • Revenue Generation computation • An estimated to actual cost Analysis • Project material cost • Project labour cost • Project other Expenses • Compute Investment Outlays • Derive net cash Flow • Work out Pay Back ,ROI and Feasabilty • Any other factors may be added
- 9. 05/20/16 905/20/1605/20/16 99 S.W.O.T-S.W.O.T- PRODUCTPRODUCT Strengths Weaknesses - Supply of rooms and meeting space - All in one facilities - Reasonable & flexible pricing --Guests Service standard to be met Thru change management techniques Vis a vis Training -Labor Motivations -Advertisement and Target Customers - Independent Acomodation s without international brand name - If Not well perceived as a star Rated Accommodation Unit - Government Policy On Plan Approvals , grant of licenses may ,delayed funding consortiums may hinder the projected growth rates Opportunities Threats - As Extended stay is a start up concept in the Region , should strive to become Market Leaders -Guests service and facilitation Complaints on Trip Advisor - Frequency of traveling affected by Political Environment Factors -Stifle Competition Labour dissensions
- 10. 05/20/16 10 Commercial –Pricing-derivation of ADR and REV PAR • Pricing –Ascertain the prices of Units to be sold – • Definition Of Price –Current Market Prevailing Prices • Government Ministry of Tourism stipulated prices – Star Rating s • Break even Pricing • Seasonal Pricing • Walk IN Prices
- 11. 05/20/16 11 Marketing Analysis-Propensity of Demand • A marketing plan, with a Distinctive, Position, advertisement strategy, message driven to various segments of the market to exploit the market situations, confirms to marketing budget expenses would have to realize the room nights business with appropriate recoveries –Average Room Rates, and Revenue penetration so also with the food and beverage income and other income, with the recoveries and the yield per night on total income • Market Research and questionnaire Methodology –To Assess Demand Forecast ,Rooms ,FB Revenue and Other Income –Appoint an a Marketing Firm to do this Or the company s Marketing Team can do this , design the structure of the questionnaire with an appropriate feed back process
- 12. 05/20/16 12 Cont. • Demand forecast Thru statistical tools –least square , central Tendency ,Delphi Technique ,Soft ware • CONTACTS –Thru my established contacts at the Taj group , Qantas Airways and International Destinations where I had worked • At Qantas Airways had complete control of the co airlines and travel agency trade , Like SITA , Cox and Kings ,KUONI, Thomas Cook ,TCI, International travel house , Hotel Federation Institutions ,PATA etc Tied Up with tour operators • The Internet business Build Up –GDS etc • Reservations on companys Web site • Business plan features –Corporate Parties-Tour of the Accommodations , Press Meet • Advertisement Budgets and Measuring Results
- 13. 05/20/16 13 • POTENTIAL CUSTOMERS : • Business Travelers, • Value Oriented Leisure Travelers, • Corporations Relocating Professionals, • Employees and consultants on temporary Assignments , • Companies with multi location Lodging Needs, • • Government servants Awaiting permanent allocations , • Travel and Tour Operators –Mail Listing
- 14. 05/20/16 14 Promotions • Target Audience –Selection • Advertisement , develop the key message for relevant advertisement strategies , timing of advertisement, the media selection key message development timing and the segment targets , the cost involved and the results measured leasing is a new form of business enterprise these days, • video conferencing and press conferences ,product launch • modeling and brand managers are the prospective marketing strategy to the company, • • Business to a certain profitable proposition, we can have a team of staff to develop copy writing, message, key words, selection of media , timing strategies for the advertisement or promotions target market segments , make advertisement films and have royalty rights on all our advertisement business promoted , the success of this business would be the models and brand managers whom we can deploy • Market position surveys ---market segment positions reviews , of corporate , travel agents business, internet ,others , loyalty programmes and points , companies web site influence • Would build up the Distribution Channel-target Audience –Airlines –Hotac,Travel Agents –Inbound tour Operators –Airports –railway Stations –representatives • Business development policies – • Brochures , Pamphlets , Media , Tele selling , sales calls,
- 15. 05/20/16 15 PRODUCT` • Current Product Offering • Currently serving two locations in Hyderabad • 1.Ivorysands –Begumpet • 2.Ivorysands –Madhapur • Upcoming Locations • 1.Nellore • 2.Vishakapatanam • 3.Vijayawada • 4.Shiridi • Chennai • PRODUCT FEED BACK –Trip Advisors ,Guest comments sheets , Guest matrix programmes
- 16. 05/20/16 16 product offering cont PRODUCT CAPACITY - ROOM WISE Location Product Type Product Category Capacity Begumpet Room Executive Rooms 8 Begumpet Room Premium Rooms 16 Begumpet Room Standard Rooms 33 Madhapur Room Premium Rooms 35 TOTAL CAPACITY - ROOM WISE 92 PRODUCT CAPACITY - SUITE WISE Location Product Type Product Category Capacity Begumpet 2BHK Grand Stay Grand Stay Suite - Executive 4 Begumpet 3BHK Grand Stay Grand Stay Suite - Premium 15 Begumpet 4BHK Grand Stay Grand Stay Suite - Premium 1 Madhapur Studio Grand Stay Grand Stay Suite - Studio 5 Madhapur 3BHK Grand Stay Grand Stay Suite - Premium 10 TOTAL CAPACITY - SUITE WISE 35
- 17. 05/20/16 17 PLACE • Locational strategies and Constraints • Airports –Access –Transfer Arrangements • Environmentally protected • Good amount of greenery and water Resources • Power availabilty • Logistics support
- 18. 05/20/16 18 Preopening • Insurance, Purchasing & Receiving Payroll, Sop's, Accounting Manual • Establish hotel credit policy and procedures , Banking , Obtain licenses and permits , Third Party Agreements Leases Retail,RFP –Request for Proposal • F&B Financial Reporting, Planning , Operating Budget, Pre-opening Budget Develop forecasting program IT Manual Back Up - SOP‘ s Systems PMS Hotel Pre-Opening Template RFP Develop Business Process Determine Workstations: RFP Key lock System Back-Office System, Entertainment System, Television, Music, Timekeeping System , Telephone System ,connectivity ,Catering Sales Management System , Business Cards, Payroll Checks AP checks , Purchase Requisitions/Orders , Human resources,DevelopIncentive,Recruitment Management ,Hire Senior Management Team , General Manager, Director of Operations Director of Rooms Director of F&B Spa Director Hotel Controller Chief Engineer Revenue Manager Director of Human Resources, Director of Sales & Marketing Hire Department Heads, Hire Junior Managers, SOP's Discipline/House Rules Vacation Evaluation and Merit IncreasesAttendance , Leave of Absence , Report in Pay/On-Call , Dress Code Uniform/Badge/Material/Equipment Issue Flowers MOD Pay PolicyEmployee Requisition Goal Setting/Performance Standards • Conducting Effective Meetings Hotel Policy & Procedures Operational skills training Life safety, fire and evacuation training , New Hire Orientation, Departmental Orientation • Telephone Etiquette/Standards Sanitation Certification Responsible Alcohol Service MOD Program Develop MOD Manual/SOP's Develop Procedures to Respond to Internal Applications • Develop Recruitment/Advertising Plan Develop Setup Fitness Center • Select and procure exercise equipment SOP'sSelect and procure Operating Supplies & Equipment Treatments Develop Treatment Programs Develop SOP's • Select and procure Operating Supplies & Equipment
- 19. 05/20/16 19 Preopening cont • 'Develop Spa SOP' Develop Rooms Division SOP's Printed Materials Privacy Please Signs Privacy Courtesy Note UmbrellasTelephone Pads Dialing Instructions Driving Directions VIP Note Cards/envelopes Fax Delivery Envelopes Guestroom Note Pad Valet Laundry Bag Valet Laundry Price SheetShoe Shine Bag Shoe Shine Instructions Activity Calendar Newsletter Guest Services Develop VIP program Transportation Vehicle Acquisition Finalize schedules & routes Review samples/pricing Order final selection Receive final selection Apply logo Develop preventive maintenance program,Vehicles in service • Roadwork Determine route Evaluate road condition Make adjustment Housekeeping • S&P Shakers Sugar Menus Breakfast Lunch Dinner Wine/Beverage • lounge Afternoon Tea Menu Room Service Menu Door Knob Breakfast Menu Mini Bar Menu F&B Inventories Develop Kitchen par stock Develop master beverage/bar stock and wine list Procure opening F&B inventories Bar Entertainment Banquet MenusRooms Linen China, Glass & Silver • Glassware-F&B Linen Kitchen Smallwares Banquet Equipment Guest Ice MachinesF&B Consumables Guest Bath Amenities Guestroom Amenities Guestroom Hair Dryers Guestroom Cosmetic Mirrors • Maintenance inventory Maintenance Tools Maintenance Equipment • Housekeeping Equipment Housekeeping Guest consumables Housekeeping Cleaning Supplies Spa Equipment Spa Guest Consumables Spa Cleaning Supplies Rooms Print & Stationary (Registration, key packet, etc.) Guest Services Directory Key Packet Develop registration/check-out system and collateral Administration/Sales Print & Stationary (paper system) Uniforms • Front Office Supplies Front Office Equipment Administration Shelving Office Furniture- Back Of House Office Equipment Copy Machines
- 20. 05/20/16 20 Preopening • Postage Machine Fax Machines Computers/Printers Pool Equipment Guestroom Safes Security Two-way radios Monitoring System , Keys Stanchions ,Sales & Marketing Marketing Plan Revenue Management,Reservations,sales and marketingName Leisure individual Spreading The Word Image/Brand Advertising Develop advertising/media plan by market segement Create advertising 0 Media buys Establish Tracking Mechanism for advertising campaign Launch advertising campaign Establish listings in directories (HTI, OHG, OAG, Official meeting facilities guide) Develop in-room TV Promotion Video Establish local yellow pages line listing Affiliations Coordinate Inspections Establish Lodging Association Membership Establish Restaurant Association Membership Establish Chamber Membership 3 Sales Collateral Develop facilities guide/presentation folder Develop Pre-Opening Brochure Develop Permanent Brochure Develop Spa Brochure Develop ancillary sales collateral/stationery 45 days Thu 1/1/04 Wed 3/3/04 NA Develop Press Kit Develop Property Maps Develop Key Card Design Develop Tariff Cards Photography/Video Coordinate photo shoot for permanent brochure • Video Shoot Public Relations Hire PR Firm Develop Media Kit Develop hotel fact sheet Develop Bio's Photography • Solicit Editorials Develop Media Visit Schedule Develop community/regional partnerships (Arts, Film, etc.) Establish listing/contact with local organizations Soft- opening PR Activities Gifts • CorporatePartys Grand Opening Hotel Opening Date list of target groups On-line Reservations Website Packages Leisure • Launch package advertising Tour Group , Wedding • Repairs & Maintenance • Printed Materials Cleaning Chemicals Domestic Water Determine water treatment for central plant Preventive Maintenance Programs Develop rooms preventive maintenance Develop public areas preventive maintenance program Develop equipment preventive maintenance program Develop chiller, KWH, gas and watertemp./pressure logs and meter logs Safety • Ensure fire extinguishers are in place Develop Safety Committee Model Rooms Coordinate move of model rooms Repair Response System Develop work order system Training • Guest Key Card System Television/Movies training Mechanical/HVAC training Guestroom PM program training Public space PM program
- 21. 05/20/16 21 PREOPENING • Signage Pre-opening offices Develop MOD manual Develop risk management manual/evacuation plan Obtain fire department approval of fire/evacuation plan MSD Sheets Compile MSD Sheets for all Chemicals 30 days Construction/Building Preparation Kitchen NA • Submit punch list to Chef, Dir. F&B for comments Equipment commissioning complete Restaurant Lounge etc Spa, Building Exterior, Landscaping Back-Of-The-House Uniform Room Administrative/Front Office F,F&E Installation Guestrooms Spa Public Areas Back-of-the-house • Administrative OfficesKitchen/Engineering/Housekeeping Testing/Documentation, Environmental/Recycling, Contract Maintenance and Service Agreements Rodent and Pest Control Indoor Plants Indoor Floral, Landscape Snow Removal • Mechanical Life Safety Secure Background Music
- 22. 05/20/16 22 Operational Dynamics • CURRENT PROCESS WE HAVE , FUTURE PROPOSALS • ACCOMODATIONS –FRONT OFFICE –RESERVATIONS ,CHECK IN OUT OUT ,TARIFF ,GUESTLEDGER , SERVICE FACILTATION , GUEST PRO HOUSEKEEPING –ACCOMODATIONS UPKEEP, LINEN INVENTORY MGT • ----making up of beds cleaning Minibar management and clearances, check out clearances, guest supplies, lost and found management , occupancy reports guest amenities , computerized occupancy reports guest Amenities , computerized the guest are given the best housekeeping services , reservations are handled with minimum discomfort to guests , guest complaints are handled with immediate attention daily briefings of staff , checking of arrival departures arranging airport pick ups , VIP status reports , complimentary drinks and fruit baskets special attention of suite guests lift handling concierge servicing group handling , VIP treatment of tour operators • Staff with well spoken English, Telephone eticacies • Entertainment Programmes for Guests • OTHER UTILTIES=BUSINESS CENTRE ,INTERNET ,TOURS BOUTIQUE • FOOD –SERVICE ,BUFFETS, ALACARTE ,ROOM SERVICE • BEVERAGE –BAR MANAGEMENT, COCK TAILS ,SOFT BEVERAGES STOCK CONTROL • KITCHEN ---MENU PLANNING ,FOOD COST , MISEN PLAUS, • KITCHEN STEWARDING –KITCHEN EQUIPMENT ,CUTLERY CROCKERY MANAGEMENT
- 23. 05/20/16 23 Administration, Manning Guide, security • Licensing ,for the hotel services ,equipment etc • Manning Guide –Appointments ,Advertisements ,sourcing from News Papers web sites ,contacts ,Resume Evaluations ,Profile Matching , Job Descriptions, Motivations ,leave, PF ESI, Industrial Relations, labor statutes governing the company ,wages structure –grades etc ,incentives, bonus structure Performance Appraisal ,counseling Change management strategy –TRAINING-Employees, Executive Development Programmes, welfare ,staff Cafetaria ,staff Accomodations ,Professionalization of employees with Growth and Development Plans • Security –Startegic surveillance Positions, • Govt Liaison
- 24. 05/20/16 24 FINANCIALS/ASSET MANAGEMENT • Profit and loss ,Balance sheet ,Asset Management, cash flows ,budget and Variances, bank consortiums , Project Finance ,funding –Institutional, equity, • Computer front office and Back Office Package • Analyses of management performances - EPS –REVENUE AND COST ,BREAK EVENS -GOPS- EBITDA- REV PAR- REAL ESTATE MARKET VALUE • OPERATING MARGINS , RATIO ANALYSIS , CAPITILASATION RATES,BALANCE SHEET ,PL -SURPLUS –SHARE VALUE APPRECIATIONS –LIQUIDITY --CASH FLOW KPI –Key performance Indicators , KRA-s Key result areas, average rates, REV PAR-Occupancy ratio , food and beverage cost , utility cost reports –telephone , laundry ,Daily revenue to purchases reports ,etc unit cost per room , variable cost per room , contribution per room Guest analysis –room recovery per guest , FB cost per guest , Business plan , budget and forecast s, HR motivations, training and development , Retained earnings – uniform system of accounting –profit center Basis • Daily briefings and MIS, target revenues and cost analysis , guest complaints – redresses of complaints , duty management reports , night managers reports , night audit reports • AUDIT –External audit , Internal audit and manpower audit , maximizes values , crushes costs and justifies opportunity cost • PREOPENING S –project planning and preopening are important aspect of management • BALANCE SHEET Ratios ---Accounts Receiveable /payable ageing analysis—ANALYSIS OF CURRENT RATIO, QUICK RATIO, Liquidity m Debt equity, other Ratios • Entrepreneur resourcing planning, Project Identifications and planning --Implementations and hands on experience in Micros Fidelio, prologic, --integrations –-Dot pos , protel ---sun system (back office ), AGPAC , Microsoft projects, BOSS, PMS , IDS, QUICK BOOKS , TALLY infront, etc- etc
- 25. 05/20/16 25 Capital structure • Company incorporations –Private or Public Ltd company under the companies act 1956` • Funds Mobilizations-Bank Consortiums, share holding venture capital funds , premium shares or equity public subscriptions ,Financial institutions • Company secretarial practices • • Proactive areas of asset management are –benchmarking asset performance assessing management companies, negotiating contracts , Operating finance and Capex decisions , evaluating management company performance , decision like to hold or sell owning company operating company relationships ,operating and capital budgets , business plans risk replacement analysis of assets ,Leasing and tenant relations • Property acquisition and disposition—portfolio investments , MOUs on share of pother companies , holding company and subsidiary company –mergers , real estate investment s, disposal of properties with provisions of companies act , take over's , operating , managing • And franchising analyzing feasibility payback rate of return • Risk analysis --A risk analysis involves identifying the most probable threats to an organization and analyzing the related vulnerabilities of the organization to these threats .Most businesses depend heavily on technology and automated systems, and their disruption for even a few days could cause severe financial loss and threaten survival. The continued operations of an organization depend on management’s awareness of potential disasters, their ability to develop a plan to minimize disruptions of mission critical functions, and the capability to recover operations expediently and successfully. The risk analysis process provides the foundation for the entire recovery planning effort. Insurance coverages , Market survey, Indexes- commodity, share property values
- 26. 05/20/16 26 Materials • In Order to achieve s a sustained level of material flow rational policy and procedures material are set up for an effective mechanism of supply chain operations, which would govern a large scale warehousing facility , Thus to enable the objectives of the company , for a sustained level of material inflow at optimum pricing out flow of material from stores on FIFO Method and ABC analysis of inventory with EOQs PAR STOCK,SAFETY STOCK,LEAD TIME ,NONMOVING , supplemented with material procedures such as Material indenting system from stores and department , purchase order system material receivable –Goods Received Notes –material issue notes from stores to user department, inventory valuations , consumption analysis Material computerized package ,are all Bench Mark factors which influence positive for an effective supply chain management simulated to optimise inventory levels and costs and liquidity • Standardization Of Materials –Defining • • Better negotiable Bargain • Vendor development • Out sourcing large • Tabulation of quotations , and choosing the right supplier • Contracts • Foreign good imports • Import Incentives and Licences
- 27. 05/20/16 27 Engineering /projects • Engineering Preventive Maintenance schedules • Rain water harvesting • Plumbing's and sanitary ware • Water filtrations ,water tanks and storage • Effluent treatment • Chemicals • Transformers • Air cons • Projects –Approval of plans • Site development, Soil Testing • Material Flow • Manning guide –Deployment and management • Construction of units ,environment Protection, treatment plants, Incinerators • Budget estimates Vs Accruals cost, cost overrides , • Administration –CPM,PERT ,
- 28. 05/20/16 28 Corporate planning and IT • INFORMATION TECHNOLOGY • Selection of IT packages • Front end and Back Office including Reservations • Communication • Internet • Set Up Of Office systems -computers • Business center Operations • Room IT facilitations • Web site management ,CONNECTIVITY –Band ,WIFI, Satellite Transmission and communication • CORPORATE PLANNING • The replacement analysis the business venture should have a clear policy on equipment replacements to ensure an increased output • The company should have a progressive development plan to increase the revenue • The corporate marketing plan, the business plan the concurrent financial plan are all prospective tools • Computerization is the modern tool where the computation of data is customized for effective decision making • Conservative product selling should be replaced to innovative product line selling • We must add value to product to retain the selling capacity • We must conserve on costs both operational and fixed cost options • Minimize fixed cost to achieve better break even sales • Advertising strategies should include copy and message writing innovative • Sourcing of funds , sourcing of raw material, sourcing of human resources • MIS –selection of computer packages for point of sales, front office and backoffice an
- 29. 05/20/16 29 Conclusion • The ACTION PLAN IS A STRATEGIC PRESET LINE OF ACTIVITY/GOALS SET TO FORMULATE A GIVEN VISION OF ACTIVITY FOR A GIVEN TASK OR Specific tasks: what will be done and by whom. • (2) Time horizon: when will it be done set within a Time frame . • (3) Resource allocation: what specific funds/Resources are available for specific activities. Also called action program. • IT IS PLANNED WITH HIGH RELEVANCE AND NEEDS TO BE METICULOUSLY FOLLOWED ,CONSTRAINTS SHOULD BE WELL HANDLED AND COMPLETED WITH THE GREATEST OF ACCURACY THANK YOU S.JAYAKUMAR ----MA,MBA, ACS –INTER , DIPLOMA IN HOTEL AND AIRLINES MANAGEMENT ,BGL,DIPLOMA IN COMPUTER APPLICATIONS • Action plan prior Action plan implemented structured