Analyzing survey results

Analyzing survey results

• 1.
  Analyzing Survey Results
• 2.
  From my results,I can clearly see that there is a larger proportion of people (61%) that are between the ages of 18-24. This tells me that I need to cater my magazine towards a relatively young target audience with certain content, but also design the magazine in such a way where it would visually appeal to a mature audience. This would mean that I could use bold colours that are more neutral based, rather than bright pinks etc, with a layout that is less busy from fonts, colours and images. I could make the magazine appear neater through focusing on the main image and no other distractions and two types of fonts to differentiate the title of my magazine and the cover lines. I think that this would be a suitable approach for this magazine as I think it would be a lot more successful which would link better to my target audience.
• 3.
  My survey showsa female orientation in compared to the male gender. However, despite these results I would want my magazine to apply to both genders rather than specifically limiting myself to one gender style. I think that the outcome of my magazine in its design would determine what gender orientation it would be, however I want to be able to achieve a balance in the design and content without a large focus to one of the other. There is a possibility that I would have male readers with almost 20% of the answers are male, so I think that there is possibilities of making my magazine targeting both genders rather than just one. I think that this will also enable me to choose from a range of colours without stereotyping to appeal to both genders, rather than just using pinks and blues.
• 4.
  Looking at myresults, I can see that most people would by magazines such as NME and Kerrang, both at 33%. I think this shows a significant contrast in the style and content of the magazines that I’ve selected the audience to choose from. I think that this indicates the readers would rather read a magazine with a diverse range of music content than just one. Originally I wanted to do a rock magazine, however I think I would prefer to create a magazine that allows different areas of music to be established. I think that an indie-alternative rock style of magazine would be better for my audience as NME focuses on upcoming bands and new music, and I think that modern music is demonstrating a focus in a new segment of rock, which is alternative. I think that this would also differentiate my magazine and would allow me to access a bigger target audience that enjoys music that isn’t pop or rap. I also think that these results indicate the design of magazine and I find it interesting how both of the magazine’s design and layout are so different. Kerrang! is a lot more busy on the cover page whilst NME seems to be neater and more diverse. I think that the combination of neatness and drama could be established through font style and imagery. I think that this would be interesting to see when designing my magazine the turn out depending on the look of the magazine, and whether it would apply to my audience.
• 5.
  I thought thatit would be interesting to see what colours people are more drawn to and what establishes a connection between the music genre and magazine presentation. Answers include colours such as red and black seem to be more related to a rock magazine style, however I have decided to focus on the idea of indie-rock and so the answer may be different if I re-worded the question. This gives me an insight to what would be more attractive and more related to the rock magazine style which I can still use in my magazine as it is part of the same theme, however I think that colours like purple and pink which have a 9% response in comparison to the rest of other colours indicates that these may be possible colours. I think that these colours would seem more related to my genre of magazine along with black and red, so therefore I think I should experiment with colours to see what really works with my magazine. I may ask my audience, after an initial magazine draft, to see whether these colours relate to indie- alternative rock, and see what I could change or keep to maintain this style.
• 6.
  From these results,the most common answers were around £3-£4 which I think is a reasonable price. I want my magazine to be affordable within its first distribution so that it would appeal to a greater audience. I think that £4 would be a better price because I want to be able to include good content like interviews with popular artists and festival tickets. Therefore I think that £4 price range would be ideal for both the customer who wants to buy the media product but also what the magazine has to offer, as well as the layout and design.
• 7.
  Popular features thatI found out were about upcoming festivals and music events as well as interviews with artists. I think that my results show that there is a fairly varied answer and makes me think about including a small bit of everything in my magazine. I think that I will focus on interviews and upcoming events because that seems to include more interest, and it would allow me to have magazine content which is relevant to today’s music industry. I think that this has helped me a lot to figure out what features to include that I could use on my front page to establish a varied content in the magazine, but also in my flat plans and content pages. I think that focusing more on the areas about artists and upcoming events seem more interesting to read about and would allow me to engage my target audience better, as this is what they would prefer to see within a music magazine of this theme and style.
• 8.
  These results allowedme to see how often my audience would buy a magazine. 73% of people said that they would buy a music magazine monthly and therefore this makes me think back to the content and features within my magazine. Having a monthly distribution of magazines would be a lot easier to include a large and diverse range of content, but it would also allow me to include more relevant information about events that have happened or will happen. This would balance my magazine production out as I would not be stuck thinking about content to produce every other week.
• 9.
  After deciding aboutmy style and theme of magazine, and changing it to more of an indie-alternative rock themed magazine, I worded this question so that I would be able to establish differences between contemporary bands to bands that actually are relevant to this music genre. There is a large focus towards Arctic Monkeys, Twenty One Pilots, Nirvana and Green Day. I purposely mentioned bands such as Black Sabbath to see if my audience would be able to establish a difference in the rock genre. I think relevant artists in today’s industry like Arctic Monkeys and Twenty One Pilots show me that these are the types of bands people look for when looking at this genre of music. I think that this helps me to look for bands which include similar sounds, that will help me to establish my magazine’s content - such as interviews with upcoming artists so that they are relevant to this magazine and the genre of music.
• 10.
  There seems tobe of a focus for upcoming artists in comparison to reading about current artists. I think that this is interesting and would allow me to think about artists that aren’t really secured in the music industry. It would also allow me to diversify my content by talking about new artists in every monthly issue which would be beneficial for the target audience and bands for new interests. I think that this would be much better in the production of my magazine and allow me to include more relevancy about today’s music than current artists which may seem boring to read about. This would then diversify my magazine by talking about new artists, which would be more interesting for my audience to read and look forward to. This links in with magazines like Q who look for new artists most of the time in their magazine.
• 11.
  This final questionmade me think about the layout of my magazine’s front cover. The front cover is an important aspect which grasps the attention of many readers if it is good. From my results, it is clear to see that most people find the main image appealing in comparison to lots of features and interviews as cover lines. I want to put a lot of detail in to my front cover that really draws attention and influences the way people see my magazine. I think that this will be a big advantage and grasp readers of my target audience if I used the right colours, model and clothing. Mise-en-scene will be a big factor that will influence how my magazine will turn out, and it will also show how well my magazine is truly representative of the genre. This therefore will be my main focus when designing.
• 12.
  Conclusion After looking atmy survey results, I think that is clear what will give my magazine advantages and what I need to do in order to achieve that correct focus in music genre and target audience. My magazine needs to be directed towards a group of people between the ages of 18-24, and therefore a mature style including colours (red, blacks, purples, pinks), neatness of positioning cover line elements, what to put on the cover and including the correct content to draw in my target audience. This survey has allowed me to think about what is relevant in today’s music industry’s development within the indie-alternative rock sector and so it will help me include relevant content about bands and upcoming events. I think that designing my magazine will be a challenge in order to adhere to all these different things, however I want to be able to create a magazine that has the visual appeal and good content in order to draw in my target audience. This will make my magazine production easier to do because I know what my audience wants in all my magazine elements (cover, contents and double page spread). Therefore this survey will help me a lot in my magazine development and it will enable me to refer back to this information so that my magazine does appeal to the correct audience and include the relevant information.