Agile Unified Product Management
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- 2. Product Manager, New Product Specialist, Agile, Scrum and Lean Practitioner 15 plus years of experience in Software and Hardware Product Development. CSPO, CSP, LAI-MIT Certified Two active patents in loyalty systems. Private and Confidential
- 3. We Value Over Individual Interaction Processes and Tools Working Software Comprehensive Documentation Customer Collaboration Contract Negotiation Responding to Change Following a Plan
- 5. Iterative Development Test Driven Development Incremental Development Scrum Development Spiral Development Customer First Development Feedback Driven Development Value Driven Development Story Based Development Lean Development
- 6. Market Driven Process,7 Categories and 9 Practices
- 7. Iterative Flow– 3Artifacts, 3 Ceremonies. Image: Carlton Nettleton, Look Forward Consulting
- 8. Four Steps ,Nine Practices Image: Four Steps to Epiphany, Steve Blank
- 9. Four Stages FourGates Image: Stage Gate Inc
- 10. As Product Managers where do we fit in the diverse landscape? What process will help deliver products that are winners? Does it Really Matter ????
- 12. Deliver Customer Value Early Validation Enterprise Effort Empirical but Metrics Driven Effective Portfolio Market Aware Sustained Engagement
- 13. TWO COMPONENTS Stage Gate Process To enable Kill/Go decisions Agile Process Workflow To facilitate adaptable Product development
- 14. GATE - 2 GATE - 4 •Discovery and Business Case •Testing and •Product •Development Validation •Marketing Release GATE - 1 GATE - 3 GATE - 5
- 16. Product Idea Disruptive or Sustaining Deliberate or Emergent Product -Market Fit Value Proposition Pricing Sales/Growth Projections
- 18. GO KILL
- 19. Time Boxed Meeting 4 hour session Product Management, Marketing, Engineering and Business Stakeholders Visible Product Road Map
- 20. Three Artifacts Product Vision Market Interface Product Architecture
- 21. Product Vision Vision Statement Elevator Pitch Market Interface Market Positioning Customer Engagement for incremental releases Pilot Customers Pilot Scope Key Metrics Terms and Contracts Staging and Releasing Plan for Validation
- 22. Product Architecture Surface Critical Path, both business and technical Logical Slices, both business and technical Open Options and No Design Decisions Multiple Solution Sets Identify actually shippable points High Level Release Schedule
- 23. GO KILL
- 24. Time Boxed Scrum Release Map Ordered by Product Release Map. Follows the critical path of the Product Planning outcome. Scrum Backlog aka Product Backlog Sub Ordered by Business Value and Complexity
- 25. Time Boxed – 4 hour session PDM, Marketing and Engineering Leads Actually Shippable Points Results Analysis Success Definition Key Metrics Product Positioning Financial Assumptions Retrospective What went well with the Pilot Customer? What could be improved in the next release? Is our Positioning still Valid?
- 26. GO KILL
- 27. Revisit Product Plan Groom Release Map Reprioritize Scrum Backlog Initiate Documentation Activities Tweak Vision Realign Branding and Positioning
- 28. A potential beta release Expanded Pilot Market Validation Loop Back to Product Validation GO / KILL
- 29. Full Featured Launch Support and Maintenance Kanban
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