Ancillary tasks 1

Ancillary tasks 1

• 1.
  Unit G324 –Advanced Production Ancillary Tasks
• 2.
  You need toknow • How many marks they’re worth. • What they’ll be assessed on. • Exactly what you have to do.
• 3.
  Ancillary Tasks •Each of the 2 tasks is worth 10 marks. • The main task (i.e. the music video) is worth 40 marks. • Therefore – 60 marks available for practical work. • 20 for Research and Planning and 20 for evaluation. • 100 marks in total. • YOU MUST EVIDENCE YOUR RESEARCH AND PLANNING FOR YOUR ANCILLARY TASKS ON YOUR BLOG.
• 4.
  Ancillary tasks –mark scheme • In this piece of work, in terms of production 40 marks will be allocated to the main task and 10 marks each for the two ancillary tasks. In arriving at these marks, centres should use the relevant mark scheme below for whichever media is being assessed. Within the section of the main task, centres should consider the relationship between the tasks and ensure that a sense of brand identity across the package is evident. This should be taken into account at this stage. • Where candidates have worked in groups, the teacher is asked to indicate clearly on the mark sheets any differences in the contributions made by each individual to the group’s work. The teacher should also make clear on the mark sheet the quality of the brand identity across the package as a whole. • To summarise – there needs to be a clear sense of BRAND IDENTITY across main and ancillary tasks.
• 5.
  Ancillary task –Mark Scheme • Level 4 • The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills: • using IT appropriately for the task set; • showing understanding of conventions of layout and page design; • showing awareness of the need for variety in fonts and text size; • accurate use of language and register; • appropriately integrating illustration and text; • framing a shot, including and excluding elements as appropriate; • using a variety of shot distances as appropriate; • shooting material appropriate to the task set; • selecting mise-en-scène including colour, figure, lighting, objects and setting; • manipulating photographs as appropriate to the context for presentation, including within text, within particular IT programmes, cropping and resizing.
• 6.
  Key points acrossthe board • Consider the point about Brand Identity very carefully – what you are working on is a campaign (of some sort) – NOT isolated individual products. • There needs to be some sort of consistency. • Typography. • Language. • Colour pallette. • Imagery/motifs/references. • Theme(s). • The underlying thing is to remember the target audience that the main product is trying to attract when designing the ancillary tasks.
• 7.
  Digipak Design
• 8.
  What you haveto do… • 1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options: • a website homepage for the band; • a cover for its release as part of a digipak (CD/DVD package); • a magazine advertisement for the digipak (CD/DVD package).
• 9.
  What to askof each design… • What are the connotations of the imagery, colours, language, typefaces and overall design? • What is the cover trying to signify about the artist? • How is it promoting the artist? • How is the genre communicated? • Who is the target audience for it?
• 10.
  What to askof each design… • What are the connotations of the imagery, colours, language, typefaces and overall design? • What is the cover trying to signify about the artist? • How is it promoting the artist? • How is the genre communicated? • Who is the target audience for it?