Andronis Case Study
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An luxury hotel in Santorini, Greece called Andronis Luxury Suites approached Nelios.com to increase their online bookings. Nelios.com developed a three-phase strategy to attract visitors to the hotel's website, convert those visits to reservations, and increase repeated sales. Their approach included search engine optimization, pay-per-click advertising, redesigning the website, and implementing an email database. As a result, direct online bookings increased from 18% to 53% over three years and returning clients grew from 2% to 9.25%.
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Andronis Case Study
- 2. Results driven consulting by Nelios.com We can prove our sayings – stay tuned
- 3. Case Study Andronis Luxury Suites A new luxury hotel situated in the island of Santorini
- 4. Andronis Luxury Suites approached Nelios.com. The aim: increase online bookings from their website.
- 6. The Challenge Strong Competition * Tourism: competitive sector * Santorini: popular destination
- 7. The Challenge 3-phase challenge * attract visitors to hotel’s website * convert visits to reservations * increase repeated sales
- 8. The Strategy “Strategy is not the consequence of planning, but the opposite: its starting point. ” Henry Mintzberg
- 9. The Strategy So, we designed a strategic plan ! …
- 10. The Strategy main strategy points * high-traffic Search Engines * Google Adwords * Information Design * increase Repeated Bookings
- 11. The Approach Q: But, what did we do exactly? A: We did our best and still going …
- 12. The Approach In order to attract visitors to hotel’s website… * Google Adwords * Search Engine Optimization (SEO) Santorini luxury hotels Santorini luxury suites Santorini luxury restaurants Santorini suites Santorini weddings Santorini luxury wedding Santorini honeymoon Oia luxury hotels Oia luxury suites Oia suites
- 13. In order to convert visits to reservations… * Hotel’s Website - Design & Development * Information Architecture * Hotel’s brand identity (brochures, photos, visitor reviews, videos, maps, directions, newsletter) * Online Reservation System The Approach
- 14. In order to increase repeated sales… * E-mail Database: Design & Implementation The Approach Customer and visitor emails, including personal preferences, such as info on room types, facilities used, season visit and personal data.
- 15. The Result Results so far … 35% of VISITS per year 2007 Jun-Oct 18% direct online bookings 2009 May-Oct 48% direct online bookings 5% returning clients 2008 May-Oct 43% direct online bookings 2% returning clients 2010 May-Oct 53% direct online bookings 9.25% returning clients
- 16. Nelios.com We just proved our sayings – didn’t we?