Antepartum haemorrhage is defined as bleeding from or into the genital tract after 28 weeks of pregnancy but before birth. Placenta previa, where the placenta implants over the cervix, is a leading cause, accounting for about one-third of cases. With placenta previa, bleeding is typically sudden, painless, and recurrent. Management depends on gestational age and severity of bleeding, ranging from bed rest and monitoring to emergency cesarean delivery.