The September 2016 Apple event introduced the iPhone 7, iPhone 7 Plus, and Apple Watch 2, showcasing significant improvements in design, performance, and features. Key highlights include upgraded cameras, enhanced audio-visual experience, and the introduction of the AirPods, while the Apple Watch 2 features waterproofing, GPS, and a new operating system. Both devices were priced competitively, beginning sales on September 16, 2016.