Apple Inc. Case Analysis

Apple Inc. Case Analysis
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Abstract
1. Apple files first. Apple Inc. sued Samsung Electronics Co. in April 2011, for making a deliberate
decision to copy Apple's iPhone and iPad
2. Apple's design, utility patents. Apple claimed that Samsung infringed four industrial design
patents, which covered the look and feel of the devices, and three utility patents, which covers the
working of the gadget. It listed more than 20 Samsung devices that infringed on Apple's patents.
3. Samsung's turn. Samsung counter sued Apple in June 2011, for infringing on its patents having to
do with wireless communications technology and camera phones. Samsung claimed the Apple could
not have sold a single iPhone without the benefits of Samsung's patented technology.
4. Strange bedfellows. Apart from being competitors, they share a very important business
relationship, Samsung is one of Apple's biggest suppliers for phone components.
5. Damages and FRAND. Apple seek $2.525 billion in damages. Samsung seeks $400 million in
royalty fees. As per Apple, Samsung asked for 2.4% of every iPhone or iPad sold to cover
infringement of its patents. Whereas Samsung hasn't asked any other users of the baseband chip to
pay any such amount. Which infringes the FRAND (Fair, Reasonable and Non–Discriminatory)
patent licensing terms.
6. Claims. Apple worked to prove that Samsung's products are "strikingly similar" to the iPhone and
iPad and that Samsung's designs are not the result of natural evolution in the design process but
rather
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Case Study : Apple Inc.
Executive Summary
Apple Inc. as many know the Company as Apple has managed effectively to be a successful
company in the technology industry despite the heated competition in this industry (Apple, 2012).
The organization has managed to be successful by being innovative, applying differentiation in
terms of products and running their business, offering high–quality products with up–to–date
technology as well as good customer service. The organization operates and maintains high
standards in its operational base especially in the third world countries where most of its
manufacturing takes place. The company has to be at its level best in order to maintain the high
standards set by the corporation.
Over the last several years, the electronic ... Show more content on Helpwriting.net ...
Apple markets a number of software and networking solutions. Apple is the definition of new and
advanced technology. They deal with range products from music player; iPad, mobile devices;
iPhone; computers; Mac, television and business and personal software. Their products are
distinctive and mostly preferred by an enormous number of customers. Their market base extends
globally. Apple products are unique and are identified with their brand name and a picture of an
apple fruit. Apple offers support for their products that operate on their internally designed software.
Their products are well equipped with modern technology and designed to meet clients' expectations
and needs (Yoffie and Rossana 2012).
In the modern world, technology dictates our day–to–day lives. A few decades ago, mobile phones
were owned by specific few and mostly used for business. Today mobile phones are used for both
personal and business activities (Rintamaoki et. al 2007, p.634). Phones are a sense of direction,
communication and a friend to humanity. Apple products have a distinctive nature and a stratified
class not owned by many.
IPhone, a product of Apple, is a phone preferred by many worldwide. The nature of the phone is
designed to operate and meet people daily needs (Apple 2012). IPhone mobile device combines a
number of functions. IPhone functions as a communication platform, a digital music player

Apple Inc. is one of the leading publically traded companies in the world. Products from Apple
become not only a household item but a daily necessity for majority of it consumers. Apple's stock
has obscured over $700 billion dollars in market capitalization in the year 2014 which provides a 7–
for–1 split where accounting is concerned, which is about a 60% increase in the last year. Apple's
vast selection of products keeps the company fresh and moving in the direction where investors are
feeling nothing short of satisfaction. Choosing to invest in Apple is a brilliant decision because even
when circumstances are bleak Apple fights its way back to the top. In 2013 that was as substantial
drop in stock; a major reason for that was the ... Show more content on Helpwriting.net ...
"Apple receives the majority of its revenue from the iPhone. In the most recent quarter, iPhone sales
have peaked and hit a record breaking $51.2 billion dollars, which is a 57% increase that is based
year–over–year and more than half of Apple's earth–shattering $74.6 billion haul in the quarter. The
iPad and Mac product lines gross approximately nine–billion and $ seven–billion dollars,
respectively." The constant success of the product lines is what makes Apple the top technical
institutes of the era! "Reviewing the complete work up of Apple's cash and cash equivalents intakes,
short–term and long–term marketable securities, Apple's cash situation nurtured to $178 billion by
the completion of December 2014. Although, Apple has an upwards of $32.5 billion in long–term
debt by the end of 2015 they will reimburse over $130 billion back to the investors and shareholders
by dividends and buybacks. The debt will assist in accomplishing the reimbursement and will
eventually help Apple reduce its taxes. Apple is hoping to announce the expansion of its capital
return program in late April 2015. Leadership is another extremely important factor that must be
discussed when looking to invest in a company. A company's leadership is crucial to n ot only their
success but the success of your business as well. The present leader of Apple is a gentleman who
goes by the name of Tim

Nike Inc. Case Study
Nike, Inc. : Case Study in Operations Management
MGT 441
Prepared for: Dr. Davidson, Concord University
Prepared by:
Jeremiah Nelson
Johnathan Coleman
Emily O'Dell
December 4th, 2012
Introduction Low–cost, time–efficient manufacturing of goods is a key feature of a successful
production company in today's competitive global economy. Operations management, often
abbreviated in the business world as OM, is defined as "...the set of activities that creates value in
the form of goods and services by transforming inputs into outputs (Heizer and Render, p. 4)." Every
day, factories take in raw materials and use the labor hours and skills of their employees to
transform those same materials into a variety of consumer products, ... Show more content on
Helpwriting.net ...
Nike's management understands how important a relevant strategy is in the global environment, as
Don Blair, Nike's CFO, stated "...we are refocusing our efforts, increasing our investments in
innovation, using our voice for stronger advocacy and looking at how we incubate new, scalable
business models that enable us to thrive in a sustainable economy."
Forecasting Demand Forecasting demand is the art and science of predicting future demand. There
are several different techniques that can be employed alone or in combination with each other,
depending upon the firm's particular situation and the point in the product's life cycle, and they are
further classified as to the time horizon they represent. Forecasts are generally quantitative (relying
on historical data) or qualitative (such as variable personal experiences).

Apple Inc. is a Multinational Corporation situated in Cupertino California. Macintosh produces
iPods, IPhones, I Pads, and Mac PCs. They most as of late have declared the dispatch of their new
apple watches alongside new iPhone models. Apple is an organization known for offering smooth,
simple to–utilize, very looked for after items around the world. The organization builds up a long
haul association with customers of offering so as to change age's great administration in their retail
locations furthermore through phone support. These assembles unwaveringness for the brand. Apple
puts a high esteem on item separation, setting so as to pick up the high ground a higher standard for
their gadgets alongside costs and accessibility in the commercial center.
For a long time, the brand was a far second to Microsoft regarding deals and working framework
utilization. Then again, with the dispatch of the iPhone they picked up prevalence and are presently
the main in deals, after a seemingly endless amount of time defeating Microsoft and different
makers. Apple has finished this by propelling expansive scale promoting crusades, which has given
the brand a vital spot in customers ' lives and made the brand hip and naturally capable. Last, the
organization prides itself on offering easy to use gadgets with numerous learning instruments that
can be utilized by the more youthful era, kids, which gives it an edge over Microsoft and other
comparable organizations.
Reason Number One
One of

Case Study : Apple Inc. Essay
Apple Inc. can pay its current and long–term debt obligations or liabilities, has tremendous tangible
and intangible assets worth billions of dollars, and has a vast reservoir of investors, lenders, and
shareholders providing all the finances for running the corporation 's operations. Like every business
organization, Apple Inc. sells more in some products than others. To illustrate, Apple Inc. sells more
on phones than Ipads. I do not have any doubt that Apple Inc. will make more sales in revenue and
profits in the next five years ahead. Base on the fact that Apple Inc. is consistently researching and
upgrading their products to meet the business and personal needs of their growing clientele.
Apple Inc. has so many options when it comes to ameliorating its cash flows in the future. Apple
could issue more bonds to raise capital for its daily operations especially in the area of research.
Apple Inc. could also go to their lenders such as banks and shareholders to raise more money to
improve upon its products and patents. The money raised and invested will, in the long run,
maximize Apple 's cash flows– more sales in revenue, expenses, and profitability.
Based on Apple 's financials I would say that are likely to improve over the next five years.
Historically or $120K to $232K. The two items to watch would be their declining profit margin and
increasing overhead expenses.
To maximize the use of its cash flow, Apple could (1) improve their cash from operating activities
by

Business Context
The business that I will be looking at for this assignment is Apple Inc. Apple was founded on April
1, 1976, by Steve Jobs and Steve Wozniak. They had this idea to change the way individuals
perceived and saw computers, from here they launched the Apple Computer Company. A year later
the Apple II computer was released into the market, in doing so this allowed Apple to establish itself
as one of the high end brands in the personal computer industry.
In 1980 Apple went public and John Scully was recruited as the chief executive officer. This allowed
Jobs to work on other projects whilst Scully overlooked the day to day running of the company. In
the mid–eighties Jobs had a major fall out with Apples board of directors and Scully. Jobs then
decided to resign, during the time he was away, Apple had many products that failed and they
switched CEO many times. Shortly after, Jobs was bought back and he was made interim CEO,
from here on he bought Apple back into vogue by introducing new and exciting, cutting edge
technological advanced products such as the iMac, iPhone and iPod. In doing so Apple now it has
become one of the most recognisable consumer electronic brands. On October 5th 2011 Jobs passed
away and Tim Cook took over as the CEO.
Apple is a public limited company which means that its shares are available to the general public.
Apple's company stock can be purchased by anyone; these individuals have limited liability. Limited
liability is a legal

Introduction Apple Inc. designs, manufactures, and markets mobile communication and media
devices, personal computers, and portable digital music players, and sells a variety of related
software, services, accessories, networking solutions, and third–party digital content and
applications (Apple, 1). Apple Inc. is popular mainly due to its smartphones iPhone and laptops
MacBook. According to article Best & Worst Laptop Brands 2015 by LAPTOP editors, Apple Inc.
products are to be the best among the top companies in the same industry (Best & Worst). However,
there are questions asked between investors if it is profitable to invest in Apple Inc. or other
company. We are going to compare the performance of Apple Inc. with Hewlett–Packard Co., which
is a company mainly offering personal computers, access devices, imaging– and printing–related
products and services (Hewlett–Packard, 3). Hewlett–Packard Co. seems to be on the third place
among the companies in the industry (Best & Worst). Therefore, to have better understanding of
each company's performance, we are going to analyze income statement and balance sheet of each
company by using horizontal and vertical analysis. In addition, we are going to look at the ratios to
see which company would have better return on investment.
Income Statement Analysis In order to have a better understanding how these two companies are
performing in the market, we look at the sales, cost of goods sold, and a specific expense, which we
are

n January of 1984, Apple Inc. released the first Macintosh personal computer to the public that
significantly changed the personal computer world. Apple Inc. (Apple), the biggest information
technology American firm in the world, was founded in California on April 1, 1976 by Steve Jobs,
Steve Wozniak and Ronald Wayne. The firm started in the garage of Steve job's home where the trio
were inclined to build their own personal computer as the available ones were out of budget. Steve
jobs formularized the idea of logistics between the development, creation, and sale of his computer
by tying the materials, production, and development in a streamlined chain of events; while Steve
Woziak handled the research and development of the computer. Together they were unstoppable and
paved their path towards a multinational corporation that would specialize in consumer electronics
which would be known as an iconic brand. After 40 years, today Apple is a worldwide technology
company that have 478 retail stores in 17 countries and around 115,000 number of employees all
over the world (as of July 2015). The following analysis will focus on the first Apple Macintosh
introduced in January 1984 constituted a milestone in the history of computers; its original idea
evolved from Project Lisa; Jef Raskin began the Macintosh project in 1979; the public view of the
first Mac; its historical significance and the lessons to be learned from its development.
The first Apple Macintosh introduced

Apple Company Incorporated was founded on April 1, 1976. Apple was established by Steve Jobs
and Steve Wozniak. Both Steve Jobs and Steve Wozniak sought to create computers small enough to
be placed in households and workplaces. Furthermore, they wanted a "user friendly"computer . The
first Apple product was built in Job's garage. Moreover, the first Apple computer was sold and
Apple's sales jumped from $7.8 million in 1978 and to $117 million in 1980. The first computers
were a triumph. However, Wozniak left the company in 1983. But Jobs made a deal with Adobe, a
small company and the creator of the PDF (Portable Document Format). Together, Jobs and Adobe
introduced desktop publishing. IBook, a personal laptop, was introduced by jobs and a while later
MP3players ,more commonly known as iPods, were announced. Later, the media player software,
iTunes was presented. Later, the iPhone and Apple TV were created. In January 2010, the first iPad
was released. One year later on October 5, 2011, Steve Jobs died.Yet his legacy, Apple, continues.
Apple has achieved a remarkable impression on technology through revolutionizing and prompting
not only how we use computers, but activities for which what we use them. Over the last decade,
Apple has become one of the fastest, richest, and most prosperous companies in the world, through
manufacturing globally.
I. Description and Features
The iPad encompasses many features. With built in features and more than 850,000 apps designed to

A Case Study on Hudson Fabricators, Inc.
I. Background Information Hudson Fabricators, Inc. is a small fabrication firm which was founded
in 1976. It produces various items such as hoppers, light building steel, conveyors, supports, frames,
and platforms for a lot of major companies mostly around central Ohio, and even to different parts
across the globe. Hudson Fabricators, Inc. has around 12 to a maximum of 40 full–time employees,
depending with production. The company operates in a job–shop environment. Some of their clients
are: Marzetti Foods, Rockwell Internations, and Anheuser–Busch. II. Summary of Finding Hudson
Fabricators, Inc. only uses materials certified by the American Society of Mechanical Engineers
(ASME), and ASME has requirements Hudson needs to ... Show more content on Helpwriting.net ...
Josh was given this job in order to help the company grow however he is still new and for the group,
he still needs more time and experience in order to fully analyze and understand day–to–day
operations of the business so that the implementation plan will be concrete and will slowly help
bring up the company. The first alternative for Josh is after the analysis, he must form a department
that must look up for key suppliers that would constantly provide them with the necessary materials
they require in doing and finishing their jobs. The other alternative is to change the current system in
which the company should keep an inventory of finished goods or an inventory of materials. The
company may have different sets of clients however the orders that come by in case of some defects,
the company may immediately replace and fix those which is necessary to be fixed. And keeping a
stock of materials may save them lead time from ordering and can save them money through bulk
purchasing. V. Detailed Recommendations After a complete analysis of the current system, Josh
should be able to deeply understand the operations of the company, he should have been able to
determine what constricts the company from earning more and spending less. Josh must look up for
suppliers who intend to provide them materials in a long term basis and to provide these materials
on time and in proper condition. This

Apple was established by Steve jobs, Steve Wozniak and Ronald Wayne on the 1st April 1976 to
enhance and market personal computers. It was titled Apple INC on the 9th June 2007, to emulate
its aim at producing consumer electronics. They are in the Electronic industry and its most profitable
goods are the Mac Computers, the iPod player, the iPhone, and the iPad tablet. Apple constantly
debuts ingenious goods which ranks it one of the most customers, suppliers and investors and has a
record of beating all rivals.
STAKEHOLDERS OF APPLE
Apple has a lot of stakeholders, who work very hard to help it grow. A stakeholder is an individual
or group which possess an investment, share, or interest in a business or industry. This is not
restricted to an individual who buys stock in a company .Examples of Stakeholders of Apple are:
Customers: Apple lays out the customers as its major stakeholder in conceiving corporate social
responsibility strategies. This stakeholder body is made up of private, public and organisation
consumers of apple goods and services. The fundamental concern of customers is to acquire
effective and efficient products that are affordable. Apple goods have relatively high price points.
Nonetheless, Apple premium price plan of action is satisfactory, as a result of high quality products
Apple employees: Apple Employees are the second ranking stakeholder in path to corporate social
responsibility. This comprises of employees at apple facilities. The main

Apple Inc. is one of worldwide titans in the data innovation, data and
amusement business. It has under its one rooftop, aside from a dynamic CEO, Steve Jobs, a
assortment of tasks that are the consequence of extraordinary development and sharp dispatch
methodologies (Curtis and Gobham, 2005, p.14). The organization is included in all round
operations running from outlining, assembling and retailing its items, growing from its beginning
aptitude of simply offering PCs the organization has effectively investigated markets of excellent
compact PCs, music players and as of late dispatched PDAs.
The leap forward dispatch of the iPod in 2001 and the iPhone in 2007 saw Apple going from a
"peaceful" firm to a monster of the business looking for all media consideration. The dispatch of
iTunes in 2004 was another top to its plume, which has prompted Apple getting a charge out of
billions of dollars in incomes and millions in benefits (Laudon and Laudon, 2007, p.98). Despite the
fact that Apple Inc. has had awesome methodologies set up for its item dispatches and subsequent
meet–ups, there are some critical lessons that ought to be learnt from the encounters of Apple and
different organizations in the business sector.
The greatest achievement in any case, was with the appearance of the iPod and the opening up of the
iTunes store that truly got Apple commencing the ground. This report dissects Apple 's achievement
in these territories, investigating the things that went right. It

Apple Corporation has revolutionized the technology industry though offer unique design to attract
customer. In the process, Apple Inc. is aware of the weakness of the industry and pose itself into the
industry with an outstanding performance results. Apple Corporation can classified with four reason
that Apple became success: innovative, First, one of the factors that lead to Apple's success is the
Apple former CEO, Steven Jobs. He is the soul of Apple. He credited to first sustainable music
downloading business model in history by its iTunes and iPod online media store. According to the
Fortune Magazine, Apple is the most admired companies in the world. Although Steven has passed
away, Apple Inc. has already built up a strong band image, which means Apple has a strong market
position and a certain consumer loyalty. Since Steven Job's death, this will not affect a negative
impact. As the result for their uniqueness, it has a group of Apple's fans. Makes a different to Apple
Inc. from its competition is one of Apple success. Furthermore, Apple has a perfect pricing strategy.
Apple maintains a high profit margin compared to other in technology industry. This provides
advantages for the business at multiple levels. High profit margin can allow the business to maintain
its operations in times of economic uncertainties thanks to cash reserves and Apple is also able to
commit to vast investments for research and development. (J. Dudovskiy, 2016). This can reimburse
its cost of

Apple Inc. is a well–known company that designs, produces and markets media devices, personal
computers, and mobile communication. Also, the company sells related software, network solutions,
peripherals, applications and digital contents (Johnson et al., 2012). The company is best known for
its devices including iPad, iPod, iPhone and Macintosh computers. The most famous of the devices
is the Macintosh computers released in 1984 as it utilized a Graphic User Interface. This protocol
allows users to use a mouse to activate pictures on the computer and has been exploited throughout
the industry in all modern computers. The first smartphone in the world was the iPhone that acted as
a mini–computer that has similar features of a computer. ... Show more content on Helpwriting.net
...
Question 2 Dell Company Corporations and Apple Inc. have adopted programs to help in the
provision of best services and products to the customers. The iOS Direct Service Program is a
program in Apple Inc that is involved with diagnosis of any issues with the devices for faulty
hardware and necessary replacements. This program is available for the government agencies,
enterprises and institutions as it incorporates Global Service Exchange in the online portal. Through
this program, the products of Apple are efficiently tested to ensure convenience and reduce costs to
the company due to customer complaints of faulty hardware. The company's portal allows the
customers to access a wide range of products and news about improvements of their devices. Apple
Inc. also has a program known as Apple Care Products that allows the integration of technical
support and warranty services (Johnson et al., 2012). After the purchase of a product, a one–year
limited guaranteed warranty is granted to the customer in case of any hardware issues that may
occur. Also, ninety days are offered for technical support through the telephone, and available
experts are sent to the customer location for troubleshooting and assistance. Dell is keen to ensure
that all the customers are well catered for and their concerns addressed through the integration of
three major programs (Klinker, Terrell & Mahfouz, 2015). One of them is the Order Support that
offers a platform for the

Transport Inc Case Study Essay
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HDPE lined concentrate pipeline with the capacity to transport 0.9 – 1.2 Mt/y of copper concentrate.
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Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that
designs, develops, and sells consumer electronics, computer software, online services, and personal
computers combining technology and design, using an user friendly approach. Apple regarded
"switch" as its slogan and it valued innovation very much. The main features of the company can be
resumed in this tables:
Type
Public
Traded as
NASDAQ: AAPL
NASDAQ–100 component
S&P 500 component
Industry Computer hardware
Computer software
Consumer electronics
Digital distribution
Area served Worldwide
Founded Cupertino, California, U.S.
(April 1, 1976)
Founders Steve Jobs, Steve Wozniak, Ronald Wayne
Number of locations 425 retail stores (June 2014)
Products Mac, iPod, iPhone, iPad, iPad Mini, Apple TV, OS X, iLife, iWork, iOS
Services Apple Store, Apple Store online, Mac App Store, iOS App Store, iTunes Store, iBooks,
iCloud
Subsidiaries
FileMaker Inc. Anobit Braeburn Capital Beats Electronics
The mission of the company is: "We believe that we need to own and control the primary
technologies behind the products we make, and participate only in markets where we can make a
significant contribution." As can be seen, the company is sparing its efforts in developing
technologies and obtaining market position.
Market Extension. The main market of apple is located in the western countries. The main countries
are including: United States, United Kingdom, France, Canada, Germany,

Critical Essay
Introduction
Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs,
develops and sells electronic products such as tablets, computers and phones. Founded by Ronald
Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in
Cupertino, California. Tim Cook has been CEO since Jobs' passing in 2011.
Labour conditions
Despite its global recognition and status, Apple Inc. has come under scrutiny in recent years.
Criticism concerning Apple's unethical labour conditions (causing both physical and emotional
distress to employees) on a considerable number of occasions has led to this. Unethical labour
conditions has not been an isolated incident, rather a disapprovingly common occurrence for such a
well–regarded global brand.
It was a decade ago when the Mail on Sunday claimed Apple's Chinese factory workers were
working under sweatshop conditions, and that the iPod factory workers had 60 hour weeks
(Heffernan 2013). Apple examined this allegation by making efforts to certify that conditions were
passable by company standards (Heffernan 2013).
The company appeared to be raising standards slowly– audits of all supplier's labour conditions
were made; relationships with non–complying suppliers allegedly terminated (Heffernan 2013).
Senior Director of Supplier Responsibility Jacky Haynes claims that [Apple] learnt that the area of
focus most important was within the supply chain, which

Case Analysis Of Apple Inc
INTRODUCTION
Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that
designs, develops, and sells consumer electronics, computer software, online services, and personal
computers(Wikipedia, 2014). It is best–known for its hardware products such as Mac line of
computers, iPod, iPhone, iPad. Its online services include iTunes Store, iCloud and App Store. The
consumer software by Apple include the OS X and iOS operating systems, the iTunes media
browser, Safari web browser and the iLife and iWork creativity and productivity suites. The
company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, to develop and
sell PCs (personal computers). It was renamed as Apple Inc. later on as it shifted ... Show more
content on Helpwriting.net ...
The second phase, the interview, was conducted over a period of 3 days and via face–to–face
interaction and on call. The survey results were collected online via Qualitrics.
DATAANALYSIS & FINDINGS
 Phase One
A sample of 54 respondents was used to analyze the data which was gathered by consumer
interviews and surveys.
Survey Analysis
The gender (demographic factor) of 54 respondents who participated in the survey– 54% female
respondents and 46% male respondents, i.e. majority consisted of female respondents.
Majority 70 % of the respondents belonged to the age group (18–25), along with 24% belonging to
(26–40) and rest minority between 6% (Above 40). This proves that Apples customers mainly
consisted of young people.
Students comprise of 56% of the respondents followed by respondents working in Corporate
Services, Business, Service (Doctor, Teaching, etc) and Other having 22%, 13%, 6% and 4% share
respectively.
Majority (91%) of the respondents have used or would want to use an Apple's product, with only
minority (9%) of the respondents who haven't or don't want to. Therefore, this proves that Apple's
marketing and branding strategies are quite

Apple Inc. Case Study
Apple Inc. Case Study
TABLE OF CONTENTS
COMPANY OVERVIEW
General Description
Historical Outline
Industry
Current Challenges
Ethics and Responsibility
STRATEGIC INFORMATION
Mission Statement
Competition
SWOT Analysis
HISTORICAL FINANCIAL ANALYSIS
Historical Financial Information
Competitive Financial Analysis
Summary
FUTURE PLANS
Competitive Advantage
Recent Performance
Business Environment
Recommendations
Zackery Butler, Connor Daugherty, Stanashia Davis, Gabrielle Drohan, and Lauren Spears
COMPANY OVERVIEW
General Information
Based in Cupertino, California, Apple Inc. has become one of the titans of the technological industry
in the 39 years since it was created in the spring of 1976. This growing company employees over

115,000 people and has 450 retail stores in 16 different countries. With an annual revenue of $233
billion in 2015 Apple Inc. is the most prosperous technological company in the world. Along with its
many retail locations Apple also runs the online Apple Store making it a truly global brand. Over the
years Apple has expanded their product line; in its infancy the company specialized in personal
computers but more recently the main product line is phones and tablets. Apple's other significant
products include computer software and other consumer electronics (iPod, Apple Watch, and Apple
computers). B. Historical Outline Apple Computer Company was founded in a residential garage by
Steve Jobs and Stephen Wozniak in April

Summary of Company and Product
Apple Inc. is a popular U.S. based multinational organization. It is a publicly traded concern and its
primary headquarters is located in Cupertino, California.
The most popular hardware products of the company are its Mac line computers, iPhone smartphone
and iPod music players. Consumers can conduct different types of internet based activities through
such smart mobile gadgets. Apple had launched its first iPhone in 29th of June 2007 (Apple Inc.
"Financial Information"). Over time, Apple has launched several other models of iPhone such as
iPhone 2, 3, 4, 5 and 6 (Apple Inc. "Financial Information"). iPhone is one of the most popular
products of Apple in the global electronics market. The phones are unique ... Show more content on
Helpwriting.net ...
However, across all its international marketplaces, Apple offers standardized iPhone models. The
company authentically patents the technological features used in iPhone. These Smartphone's
manufactured by the company are run through Apple's own customized software, iOperating System
(Apple Inc. "Financial Information"). iPhone is well known all over the market for its bigger
screens, strong battery life and unique design. No other market rivals of the company can exactly
imitate the internal and external features of iPhone. Product differentiation strategy helps to augment
the brand value of Apple Inc. in the global forum. Consumers prefer to purchase iPhone because of
its rare features and non–comparable applications. Apple provides its consumers the iPhone with
premium quality in the technology market while is done by other competitors. So, Apple should
maintain this to differentiate its self among its competitors. But the premium price strategy should
be changed.
Production Strategy
Apple Inc. procures most of its hardware electronic products from the Asian economies. These
semi–finished products are acquired by the company through the process of outsourcing. Some raw
materials are obtained by Apple from its OEM trading partners (Apple Inc. "Financial Information").
Through an automated receiving system, Apple Inc. effectively manages the stock of its inventory.
The organization utilizes environment friendly

Apple Inc., is debatably one of the most innovative technology companies in the world. Apple, Inc.
stands for innovation in personal computing and digital media distribution. The company aspirations
for nothing short of a revolution when designing, developing, and distributing its line of
merchandises. Apple 's merchandises range from an amount of desktop and portable computers that
are geared for the consumer and education markets, digital music players (iPod), online music store
(iTunes), and Smartphone (iPhone). Applications are designed for users convenience and
productivity. Two college dropouts Seven Jobs and Steven Wozniak began the Apple Computer
Company in 1976. AAPL, NASDAQ is the company's ticker symbol and stock exchange. Over
72,800 people work for the company and www.apple.com is the website for their products.
Within 2 months of building their first computer circuit board in their garage, they had sales orders
for 200 units. The project was capitalized from money raised by the sale of Job 's van and Wozniak '
s HP calculator and the company was named after a 220–acre farm in Oregon that Jobs was part
owner (Wozniak and Smith, 2006; Young and Simon, 2005). Working as a team, Wozniak was the
technical mastermind and Jobs was the visionary whose task was to bring an easy–to–use computer
to the market (Yoffie and Slind, 2008). Powered by the successful launch of the Apple II computer
(a simple machine that people used straight out of the box), which sold more than

Organization Overview and Background
This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with
emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones
(IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever
since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business
has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly
become one of the most efficacious corporations within its field behind or competing with Microsoft
and Google Inc.
In its infancy, Apple Computer Inc. began with the Macintosh personal computer. The company was
founded on April 1, 1976. The founders were Steve Wozniak and Steven Jobs. They incorporated the
company in 1977, on January 3rd, in Cupertino, California. In the twenty years that followed, the
company produced personal computers. Besides the Macintosh, Apple Inc. made Apple II, and the
Power Mac lines. Although they lasted for decades, during the 90's the company experienced some
turbulent times with low sales and market share. Steve Jobs left Apple Inc. and came back in 1996
when his company, NeXT was purchased by Apple. In 1997, Jobs became the interim CEO. In later
years it became a permanent position for him. It was through jobs that significant and highly
marketable designs came into Apple like the original iMac of 1998. iPod launched Apple into a

Apple Inc. is a gigantic company which focuses mainly on technological products, and it is
headquarters is located in California. The company is base out of California and it was established in
1976. The "founder of Apple is Steve Jobs, Steve Wozniak, and Ronald Wayne." "Apple design
develops, and sells consumer electronics, computer software, and online services." Some common
product of Apple includes "the iPhone smartphone, the iPad tablet computer, the Mac personal
computer, the iPod portable media player, the Apple Watch smartwatch, and the Apple TV digital
media player." Apple 's also make and sells products such as "the Mac OS and iOS operating
systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and
productivity suites." "Its online services include the iTunes Store, the iOS App Store and Mac App
Store, and iCloud." "Apple Macintosh" computer after its introduction in 1984, "was the first
primary company which sold personal computer with a graphical user interface (GUI)." "Apple"
created a name for itself for their innovations. In 1997, Steve Jobs returned to Apple because of loss
of sales, and he introduced colorful iMac, and because of this Apple was successful again. "In 2001,
Apple released the first generation of iPods and included media jukebox software called iTunes."
"Apple also launched an online media store as part of iTunes, which started off by selling music for
.99 cents per song." Over time, "the iTunes Store

TABLE OF CONTENT
ABSTRACT
I. INTRODUCTION
II. MAIN BODY
A. Companies whose chips feature in iPhone 6's Logic board.
B. Operations and locations of iPhone 6 manufacturing companies
C. Information on Final Manufacture and Assembly
III. DISCUSSIONS AND CONCLUSIONS
REFERENCES
ABSTRACT
This report investigates the suppliers of the components found on the logic board of the Apple
iPhone 6. We find that while most of the product design and software development of this phone is
carried out in Apple's headquarters in California, USA, most of its components were indeed
manufactured by companies scattered all over the world. The final assembly eventually takes place
in China and Brazil before being shipped back to Apple's USA offices for warehousing and
marketing. A key finding is that Apple reaps quantum benefits from the global nature of the
electronics industry and in so doing, increases the speed of its product development while lowering
its overall cost of operations.
I. INTRODUCTION
Apple Inc. is a worldwide–known technology company headquartered in Cupertino, California,
United States that designs a broad range of products including the iPhone, iPad, Mac, Apple Watch,
iOS, OS X, watchOS and more [1]. The iPhone is Apple's iconic smartphone series which has
become one of the most popular smartphone brands in the world in recent years. The iPhone 6 is the
8th generation product of iPhone series, and it includes a number of features that shows remarkable
improvements from

Case Analysis: Apple, Inc., 2008
Unit 1 Case Analysis: Apple, Inc., 2008
Background
Apple Computer, Inc. was created by Steve Jobs and Steve Wozniak in April 1976. It started as a
computer software and hardware manufacturer. Apple Computer, Inc. is famous for having one of
the largest and most loyal customer bases that have helped to make concrete consistent growth for
the company (Yoffie, Slind, 2008). In 2007 Apple Computer Inc., became Apple Inc. to mirror its
expansion into the consumer electronics market while still upholding its traditional focus on the
personal computer. Apple Inc. has changed from being known as strictly a computer company into a
diverse technology company that is known for its art, video, graphics, and always pushing the
envelope as a ... Show more content on Helpwriting.net ...
The other advertisements would be directed to business professionals with a stronger emphasis on
more business useful applications like web browsing and e–mail (Boykin, Fiorini, Tanaka, & Webb,
2008).
What would work best for Apple would be to approve the research and development of a new
iPhone. The new product would be specially designed for the business professional while leaving
the current iPhone for a more youthful or media oriented consumer. Apple could design an iPhone
with better business applications and wouldn't require the memory and storage the current iPhone
needs for media options. Apple should develop an iPhone with which a professional user could
possibly view a power point while taking a call so that person could view and hear a presentation
anywhere (Boykin, Fiorini, Tanaka, & Webb, 2008).
References
Boykin, R., Fiorini, A., Tanaka, L., & Webb, M., (2008), Apple, Inc., Retrieved June 05, 2011, from
http://74.6.238.254/search/srpcache?ei=UTF–
8&p=Apple%2C+Inc.+2008+problems+and+issues&fr=b1ie7&u=http://cc.bingj.com/cache.aspx?
q=Apple%2c+Inc.+2008+problems+and+issues&d=5026778389285352&mkt=en–US&setlang=en–
US&w=763d4b38,660dab06&icp=1&.intl=us&sig=8.8I5eWJvypdvvUZySn8HQ––
Yoffie, D., & Slind, M., (2008), Apple, Inc 2008, Retrieved June 05, 2011, from

Apple Inc is popular in the computer technology word; Apple Inc leads the computer industry in
innovation thanks to the award winning desktop and notebook computer known as OS X operating
system (Slind). Based in my researchable Apple Inc is the biggest company in the entire word. It is
therefore important to define strategic management, according to (Certo, Peter & Ottensmeyer) ,
strategic managements is a continuous process that directs an organization to be appropriately suited
to its internal and external environment. Strategic management benefits organizations by providing
personnel, capital, helps to set standards and most importantly activates people. For an organization
to have or successful strategic management plan, the mangers ... Show more content on
Helpwriting.net ...
Early models used ordinary cassette tapes as storage devices, but were soon superseded by the
introduction of a 5 ¼ inch floppy disk drive and interfaces the disk The Apple II was chosen to be
the desktop platform for the ground breaking use call spreadsheet program. He was created a
business market for the Apple II and gave home users an additional reason to buy an Apple II
because it could now be used for office work. Until then, Apple had taken a distant third place to
sales of commodore and Tandy. By the end of the 1970's Apple had a staff of computers designers
and a production line. The Apple II was succeeded by the Apple III in May 1980 as the company
competed with IBM and microscoft in the business and corporate computing market. In 2007, after
thirty years, the organization changed its name from apple computer to Apple INC, this was a
significant move because the organization became more independent, and it was no longer known as
a vendor to Macintosh personal computer line (Slind). This strategic move paid off; a year and half
later, Apple INC'S third quarter net profit of 1.7 billion on or $7.46 billion in revenue (Slind) Swot
Analysis of Apple, INC
Strength: The Apple brand name is a house hold name, the brand value of Apple, INC, improved to
$ 13,724 million 2008 from $ 11,037 million in 2007 (Datamonitor PLC) . Apple is different from
its competitors because its produce high quality products, its products are also unique and

Apple, Inc. Case Study: Apple Inc
Apple Inc. case study tells the history of the company, where and who had control in decision
making to make the company increase in revenue. From the cofounders, Steve Jobs and Steven
Wozniak all the way to replacement CEOs that the board members would appoint if predict profits
were not where they expected. Apple's only mission was success and producing better quarterly
earnings. But everything comes with a price and Apple has seen their share of reported losses. John
Sculley, Michael Spindler, and Gil Amelio had their turn in the CEO position put proved insufficient
while running the head of operations.
Not being able to present growth in revenue and the different strategies to produce revenues failed
(Gamble & Thompson 2010). This case study focuses on not only the revenue made and loss but the
competitors who posed a problem also the different business acquirements and business ventures.
Strategy & Plan Apple's core business was computers and even though they had new products like
iPod, iPad, and iPhone which would out sale their computers per Gamble & Thompson (2010). But
Apple's strategic plan was to venture and improve all over their markets especially the computers.
Because the computers started the business and was the reason why they had been in business
functioning on its own ... Show more content on Helpwriting.net ...
I mean he had the vision of making the computer in color and more consumer friendly. And usually
only the person with the vision is the person that can steer you in the right direction creatively.
Because most times when people include others the vision or mission becomes crowded and
misguide from the true purpose in the first place. Steve Jobs had insane plans or visions for the
company and not even half of his ideas could be made and sold. But I will say sometimes insane is
the way to go especially when being an

Apple Inc Case Study
Apple inc.
1) Introduction
Background and summary
This article present the story of Steve Jobs and it's Apple company through two aspects.
From the company history perspective and the product industry perspective.
On company history side: Apple was founded by two Steves. Apple board later fired Jobs and
gradually went near bankruptcy. Till 1997, Apple brought back Jobs and became the most valuable
company in the world in 2012.
On the product industry side, Article dig into the field of personal computer with macintosh, mp3
industry with ipod, music industry with itunes, mobile industry with iphone and app store, tablet
industry with ipad. Also mentions ebook industry and icloud.
Apple's challenge
* Competitions ... Show more content on Helpwriting.net ...
* Involved in several legal actions, including lawsuits alleging patent infringement and antitrust
violations. |
The impact of new technologies on business
In terms of threats, new technologies induces competition, make inferior technologies running out of
business.
In terms of opportunities, new technologies create chances on taking over other player's market
share.
2) Discussion questions and answers
Q1.Historically, what were Apple's major competitive advantages? (Please list them and explain
briefly with one sentence each where relevant.)
Competitive advantage occurs when an organization acquires or develops an attribute or
combination of attributes that allows it to outperform its competitors.

* 1978–1980 AppleⅡ
First easy–to–use computer was unique in the market, few or no competitors can replace their
position.
* 1985–1990 Desktop publishing and education
Apple offered a complete desktop solution including hardware, software and "plug and
play"peripherals. Competitors such as IBM are not ease to use.
* 1998 iMac
Due to iMac, Apple's sales outpaced the industry's average for the first time in years. A simple apple
is back
* 2001 iPod
Early MP3 players only stored an hour of music, the first iPod stored up to 1,000 songs and retailed
for $399
* 2003 iTunes Music Stores
The iTunes store was the first legal site that allowed music

Summary Apple Inc. was built up on 1st April 1976 around then the organization was known as
Apple PC, Inc. Apple almost has 35,000 representatives overall and its business recording about
US$42.90 billion by 26th September 2009. It arrived in a magazine named Fortune that Apple had
been most refreshing organization in the United States in 2008 and worldwide in 2009. Apple
fundamentally offers tablets, iPods, and mobiles and so forth here we are set to focus on their
portable PCs. Apple has various types of tablets for distinctive employments. In their item go Apple
book, Apple book star which comes in diverse sizes 13", 15" and 17" contingent upon client 's use.
By gaining the advantage from the globalization the company has expanded its operations globally.
The operation of the apple Inc. spread all over the world. The company has outsourced some of the
function to different countries. The manufacturing, supply, assembly, distribution, and marketing are
spread in different countries. Apple has established that inside the organization they have a plan for
the imminent advancement of the company. They have also demonstrated that they are accurately
systematized in their exertions to variation in technology as it is perceived. They are not following
the typical management function but instead they are applying different principles along with the
management function which help them in achieving the success. These principles are, they lead their
customers they do not follow

Research Question: Which phone have greater technical capabilities between the latest Samsung
Galaxy s6 and the Apple iphone 6?
"IPhone 6s." Http://www.apple.com/iphone–6s/. Apple Inc., 2016. Web. 11 May 2016.
Summary:
Apple Inc, the producer of the apple iphone 6s, writes this article to show the advantages of having
this phone. Explained in detail is the different features of this phone such as, characteristics of the
camera, storage,3d touch and the operating system.¨The iSight camera captures beautiful 12–
megapixel still photos.That's why we've added a state–of–the–art sensor, a new image signal
processor, advanced pixel technology, Focus Pixels, improved local tone mapping, and optical
image stabilization.¨(iPhone 6s par3). When it comes to being the most advanced, apple inc, says the
have created the most advanced design of all the iphones yet. They write that it is "a breakthrough
design¨ making this the strongest iphone, it contains 700 series aluminum as well as retina HD
display. Apple explains how 3d touch is more advanced, it is where, "The iPhone senses how much
pressure you apply to the display. In addition to familiar Multi‑Touch gestures like Tap, Swipe, and
Pinch, 3D Touch introduces Peek and Pop.And when you use 3D Touch, your iPhone responds with
subtle taps."(iPhone 6s par 1). Apple inc tells us about how advanced they have come with this new
iphone and explains in what ways and what features that make it the best iPhone yet.
Critique: Apple inc used

Presentation:
Apple Inc. Headquartered in Cupertino, California has encountered numerous difficulties all through
its business history. In 1997 Apple 's offer cost was $3.30. In 2011 its impart cost had ascended to
$339.87. For as long as four years, Apple has made ahead of all comers among Fortune magazine 's
World 's Most Admired Companies. To a great many customers, the Apple brand symbolizes quality,
notoriety, and modernization. The brand is esteemed at more than $153 billion, making it the most
significant brand around the world.
Despite the fact that organizations have attempted to duplicate the Apple plan of action, none has
possessed the capacity to find what it is that makes Apple so elite. Numerous accept that Apple 's
prosperity branches from a mix of a few highlights, including the exceptional administration
aptitudes of CEO Steve Jobs, a corporate society of energy and development, and the propelled
items for which Apple is known. These consolidating qualities have permitted Apple to change the
innovation and retail businesses.
Security:
Security is another significant sympathy toward Apple Inc. In 2011 Apple and Google uncovered
that certain highlights on the cells they offer gather information on the telephones ' areas. Purchasers
and government authorities saw this as an encroachment on client security. The organizations
reported that clients have the alternative to handicap these highlights on their telephones. This was
not by any stretch of the

Case Study: Apple
Apple Inc. focuses on the design, manufacture, and marketing of personal computers, mobile
phones, multimedia devices, and portable music players. Apple Inc. offers consumers manufactured
goods under the brand names Apple Watch, iPhone, iPad, Mac, iPod, and Apple TV. Enhancing the
customer experience through their proprietary software applications iOS, X, OS, and watchOS
brands; and services across their Apple Pay and iCloud products (Forbes.com, 2016). Explored in
detail, Apple's history, current competitive advantage, market share, and how organizations
strengthen and sustain their competitive advantage. The evaluation of possible threats or weaknesses
and recommendations for diversification into related businesses, through the examination of a case
study, by John E. Gamble and Lou Marino (2012).
Apple
Apple History
From their humble beginnings in 1976, Apple Inc., founded by Steve Jobs and Steve Woznick,
entered its fortieth year in the computer and multimedia industry on April 1, 2016, with a market cap
of $586 billion (Forbes.com, 2016). For more than thirty years Apple focused primarily on the
personal computer market and in 2006 held a modest, less than five percent of the market share. In
October 2001, Apple introduced the iPod, a portable digital music player, to the field of digital
music players and within four years Apple 's share of the entire mobile music device market stood at
76%. The iPod gave an immense boost to Apple 's financial results.

Apple Inc. is a multinational technology company that was found in America and the headquarters
are located in Cupertino, California. It makes designs, cultivates, and retails consumer computer
electronics, software for computers, and provides online services. Its hardware goods include the
iPhone (smartphone), the iPad (tablet computer), the Mac (personal computer), the iPod (portable
media player or MP3 player), the Apple Watch (smartwatch), and the Apple TV (digital media
player). Apple 's software, available to consumers, encompasses the OS X and iOS (operating
systems), iTunes (media player), Safari (web browser), and the iLife and iWork (creativity and
productivity suites). It also has online services that includes the iTunes Store, the iOS App Store,
Mac App Store, and iCloud.
Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple was in 1976 in April. Their purpose
was to cultivate and sell private computers. It became a corporation in 1977. It was called Apple
Computer, Inc, and the name was changed to Apple Inc. in January 2007 to redirect its focus to
customer electronics. Apple amalgamated with the Dow Jones Industrial Average in March 2015.
Apple is the largest information technology company in the world if you measur by revenue. It is the
world 's largest technology company when measured in assets. Also, it is the world 's second–largest
mobile phone manufacturer. Apple grew into the first American business to have a value over $700
billion, and it

Apple Inc. commonly known as Apple has established a successful company by creating innovative
products, and staying up to date with the competition. Apple's products offer good customers service
and high quality products. The company's high standards have helped them overcome obstacles that
have come their way and remain at the top in their industry. There are three divisions of the
company that will be discussed in this paper; these divisions are the personal computer industry,
personal media player industry, and the Apple iPhone. This paper will have the results from S.W.O.T
analysis on each of these divisions as well as touch on the history and future of Apple (Marino,
Hattaway, & Jackson, 2010, p. 247–262). Apple was established by ... Show more content on
Helpwriting.net ...
Some strengths of Apple computers are software, innovation, security, and design (Apple Computers
Inc. 2008). Apple develops hardware and software for its computers making them more compatible
than other PCs. The company also has their own version of Window programs which is a positive
when comparing competitors. Innovation and design goes hand in hand and helps with the
competition as well. When looking for a computer people look for variety and Apple provides that.
The computers have become more sleek and lighter in weight making them easier carry. Apple
computers seem to be infected less than others because they make their own software (Apple, 2008).
A weakness of Apple is the prices; this one weakness can make a big impact on sales. Price is
normally the determining factor behind the purchase. Nowadays people are looking for ways to save
money, so when two choices are presented one may go with the cheaper just to save money.
Opportunities would be the growing demand for notebooks, and threats would be third party
dependence. Apple evaluates all of these as a whole, and is left with a better understanding of where
the company is going (Apple, 2008). Personal Media Player Industry Key success factors that have
contributed to the popularity of the media player industry within Apple are competitive capabilities
and product attributes. Out of the 100 companies that manufactured media players in 2009, Apple

Business Case Proposal For Barna Inc
Running Head: UBER ELITE TRAVELS 1 UBER ELITE TRAVELS 21 A Business Case Proposal
for Barna Inc From Uber Elite Travels Amy Brinlee, Jon Daniels, Duane Deeter, Kelley Keppinger,
Clayton Wells, Jared Wilson Southeastern Oklahoma State University Logistical Strategies in
Aerospace Administration AVIA 5233 Professor David Barna February 23, 2017 Table of Contents
Abstract and Introduction 3 Integrated Product Supply Elements 4 Computer Resources 4 Design
and Interface 5 Facilities and Infrastructure 7 Maintenance Planning and Management 8 Manpower
and Personnel 9 Packaging, Handling, Storage and Transcripts 10 Product Support Management 11
Supply and Equipment Support 12 Sustaining Engineering 13 Technical Data Management ... Show
more content on Helpwriting.net ...
Uber Elite Travels can offer Barna Inc. a multitude of services and support for all your information
technology needs. Business innovations are exploding, and information systems are becoming more
complex and interrelated. Let our team assist with all your computer resource needs. Our company
will offer an expansive range of solutions including the sales and service of desktop computers,
personal workstations, notebooks, tablets, printers, and networking equipment. Uber Elite Travels
will also provide your company with data recovery services, Cloud–based solutions, virtual private
network connectivity, VoIP phone systems, and video conferencing equipment. Our team will assist
with helping determine the correct broadband selection and implementation as well as design and
customize a web site to your specifications. Competitive advantage and increased productivity is
vital in today?s expanding business; we will supply Barna Inc. with customized monthly reports
reflecting the effectiveness and utilization of business decisions, and allow your company to
maximize future investments while gaining share of future technology. At Uber Elite Travels, we
believe in quality commitment. Quality is a keystone of our company. Uber Elite Travels will
remain vigilant for new opportunities and improved products as we continue our relationship.
Security is a top–priority; all applications will be password protected, providing maximum

In 1970 they were two teens from high schools, Steven Wozniak and Steven Jobs was changed the
world with Apple Inc Company. Both of them was out of college, they were making so much money
in the computer company Apple was started with introduction of computer I computer on April 1,
1976. Apple was incorporated January 3, 1977. The Apple II was introduced on April 16, 1977 at the
first West Coast computer Faire. The Apple II was chosen to be the desktop platform for the ground
breaking use call spreadsheet program. He was created a business market for the Apple II and gave
home users an additional reason to buy an Apple II because you can always use it for office work.
Apple Inc is popular in the computer technology word; Apple Inc leads the computer industry in
innovation thanks to the award winning desktop and notebook computer known as OS X operating
system (Slind). Based in my researchable Apple Inc is the biggest company in the entire word. It is
therefore important to define strategic management, according to (Certo, Peter & Ottensmeyer) ,
strategic managements is a process that directs an organization to be appropriately suited to its
internal and external environment. Strategic management benefits organizations by providing
personnel, capital, helps to set standards and most importantly activates people. For an organization
to have or successful strategic management plan, the mangers must learn to think very hard and
have the ability to maximize their environment and

Case Analysis on Apple Inc
1.0 Introduction
Apple was founded in 1976. It is a relatively young company; a company with its own unique
philosophy as to the way things ought to be. Apple exerts significant creative influence on the
technology industry. Today, the company has three major products: Mac computers, iPod music
players, and the iPhone. In addition to these offerings, the company also offers operating systems,
developer tools, and database software.
Apple's recent success in the marketplace is founded on a philosophy that derives its insight at the
intersection of technology and consumer values. Apple's unique, defiant, and sophisticated
philosophy is all about revolutionizing life's experiences; convergence of digital consumer
electronics and the ... Show more content on Helpwriting.net ...
2.4 Technological Forces
Technology forces is widely recognised by various literatures on strategic management (Capron and
Glazer, 1987; Johnson and Scholes, 1993; Jan, 2002), as part of the organization and the industry
part of the model as it is used for the creation of competitive advantage. Each year, integrated
circuits and other electronic components become better, faster, and cheaper, providing opportunities
for improving existing computers as well as designing a new kind.
As computer comprises of hardware and software, Apple is affected by technology innovation forces
around it. Rapid innovation on hardware by component producers (e.g. Intel, AMD) and software by
competitors (e.g. Microsoft) as well as complementary products from partner gives no choice for
Apple except responsively catching the new hardware technology and also continuously innovating
to sustain differentiation.
3.0 SWOT Analysis
One of the best ways to develop an overview of where Apple is standing and where they could be in
the future is using the SWOT method. This method is to analyse the internal and external factors
that can affect Apple. Below diagram 3.1 shown the SWOT matrix: Diagram 3.1 SWOT Analysis
Chart for Apple Inc
(Source: Self Developed, 2011)
3.1 Strengths
Innovation is Apple's biggest strength in the PC and consumer electronic industry. Through high

Apple Inc Case Study
Behavioral Sciences | Apple Inc. | Group 1 Project | TABLE OF CONTENTS Introduction 3
External Environment 3 Customers 3 Suppliers 4 Competitors 7 Regulatory Environment 8 New
Entrants 8 Substitutes 10 Conclusion 10 INTRODUCTION Apple Inc. is an American multinational
corporation that designs and markets consumer electronics, computer software, and personal
computers. The company's best–known hardware products include the Macintosh line of computers,
the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the
iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of
productivity software; Aperture, a professional photography package; ... Show more content on
Helpwriting.net ...
Suppliers APPLE doesn't make the any of its products itself. It neither manufactures the components
nor assembles them into a finished product. The components come from a variety of suppliers and
the assembly is done by Foxconn, a Taiwanese firm, at its plant in Shenzhen, China. The "teardown"
graphic below, based on data from iSuppli, a market–research firm, shows who makes what inside
the iPhone, and how much the various bits cost. Samsung turns out to be a particularly important
supplier. It provides some of the phone's most important components: the flash memory that holds
the phone's apps, music and operating software; the working memory, or DRAM; and the
applications processor that makes the whole thing work. Together these account for 26% of the
component cost of an iPhone. This puts Samsung in the somewhat unusual position of supplying a
significant proportion of one of its main rival's products, since Samsung also makes smartphones
and tablet computers of its own. Apple is one of Samsung's largest customers, and Samsung is one
of Apple's biggest suppliers. This is actually part of Samsung's business model: acting as a supplier
of components for others gives it the scale to produce its own products more cheaply. For its part,
Apple is happy to let other firms handle component production and assembly, because that leaves it
free to concentrate on its strengths: designing

Apple Inc. Case Analysis

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