The Green Race is On - The New Business Agenda - 2009

The

Business agenda
WBCSD Annual Review 2009

World Business Council for
Sustainable Development

1

Contents

Chairman’s Message 3

President’s Message 5

About the WBCSD 8

A New Agenda for Business 9

Advocacy 10

Focus Areas
Business Role 12
Development 16
Energy & Climate 20
Ecosystems 24

Projects
Water 28
Energy Ef¿ciency in Buildings 30
Sustainable Forest Products Industry 32
Cement Sustainability Initiative 34
Electricity Utilities 36
Tire Industry 38
Sustainable Mobility 40
Mining, Minerals and Sustainable Development 42
Chemicals 43

Initiatives
Eco-Patent Commons 45
Urban Infrastructure 46
Maritime 49

Regional Network 50

Communications 56

Partnerships and Alliances 59

Membership and Governance 60
Executive Committee 62
Member Companies and Council Members 63

WBCSD Personnel 67

Publications Launched in 2009 69

2

Green jobs

Market signals

Emerging technologies

Chairman’s message 3

Chairman’s message

In 2009 it was business as unusual.
Despite the fragility of world economies, many of our WBCSD member
companies successfully anticipated the uncertainties and altered their strategies
in light of changing demands and resources. Not only were these companies
resilient amid the crisis, some even found opportunities to enter new markets
and grow their global market share, particularly in developing economies, which
are growing faster than their developed country counterparts. Not surprisingly,
these organizations are among the leaders in fully integrating sustainability into
their core business strategies and processes.

The challenging business environment also influenced the annual WBCSD Samuel A. DiPiazza, Jr.
Global CEO, PricewaterhouseCoopers
Council meeting in Washington DC, which despite economic pressures enjoyed
record attendance from around the world.

Sustainable development has clearly become a top priority for leaders of
governments, businesses and civil society. While there has been progress toward
government and business leaders working more closely in partnership, not enough
has been done to create the systemic changes necessary to successfully address
the global challenges of climate change, poverty and natural resource scarcity.

Our discussions in DC and in other leadership forums make us certain that now
is the opportune time for business leaders to create the coalitions necessary to
drive the kind of cross-border innovation and transformation that by 2050 will
allow 9 billion people to live well, within the limits of our planet.

In my view, the Council’s key initiative, Vision 2050, clearly sets out the
business priorities for the coming decade. We now understand that, in many
areas, society has the resources, science and technology to manage the global
challenges we face. However, our Vision 2050 work has revealed a lack of
motivation and leadership to make the necessary changes, a vacuum I believe
business, at least in part, can fill. As leaders of complex organizations, operating
across multiple borders and cultures, we have a significant opportunity to make
a real difference and to ensure a prosperous and more sustainable future for our
companies as well as for our children and grandchildren.

We learned from the global financial crisis that in times of dire need, it takes
only a few insightful, intelligent and trusted individuals to persuade countries
and companies to collaborate in ways they never once imagined.

I am confident that such individuals are engaged within the WBCSD and its
member companies. I look forward to seeing business lead the change we need
to create a more prosperous and sustainable future.

4

1 Building and transforming...

b. Infrastructure

a. Cities c. Livelihoods &
lifestyles
Energy Tailored solutions for all markets
infrastructure:
Building & space Health: prevention and care
Smarter energy
management mix/renewables Smarter Education
Transportation mobility
Urban planning/ Low-carbon- Consumer education/marketing
infrastructure
design ization & Eco-housing Making sustainable living easier
Smarter appliances smartening of
energy systems Smarter product design
Urban mobility
Product-sharing businesses
Products and services for aging
populations

Efficiency Water
improvements infrastructure: Access to:
Land-use planning & e Water
Food for cities management innovations & Natural literacy & partnerships
y
Forest products Recycling solutions g Resource-sharing enterprises
Protecting & Waste management n Worker training/education
restoring nature infrastructure leveraging e
water waste h
Smarter water
systems Water manage- y
ment with
forests

2 Improving biocapacity
and managing ecosystems
Forest preservation and enhancement
Avoided deforestation
Soil erosion prevention
Habitat and biodiversity conservation
Restoration of degraded & abandoned land

3 Helping change happen
Building & managing complex coalitions Labeling/product certification
Financing, transparency & insurance Education & awareness-raising 2050
True-value accounting Research and influencing:
Connecting through ICT

s

2020

2010

President’s message 5

President’s message

The year 2009 proved pivotal, but not in the way we expected
We hoped the December climate talks in Copenhagen would deliver a clear new
framework to manage climate change. It did not. But the year did deliver a new
sense of the reality and urgency of the energy and climate agenda. Business
leaders realized that they must help lead society toward solutions, stepping into
political and diplomatic arenas previously alien to them.

At the same time, the Council’s own Vision 2050 Project began to document
the spectacular breadth of business opportunity inherent in pathways toward
sustainability. Prosperity lies in rapid change, while business-as-usual will bring
disaster. Bjorn Sigson
President, WBCSD

The year also highlighted the overlap of agendas – energy, climate,
development, urbanization – in the real world and the need for systems thinking
and systems solutions to coordinate these agendas. The Council is responding
by linking its various Focus Areas, Projects and Initiatives. The Water Project is
working on the link between water and energy. The Development Focus Area
has an “energy for development” workstream. The Council will be working on
systems thinking and systems approaches in its future work, especially urban
systems, energy, water and development.

It was a year of change and turmoil: new leaders in the United States, the
European Union and Japan; an unsteady but closer alliance emerging between
the US and China; and positive movement in the economy, amid continued
bailouts and high unemployment.

Emerging economies continued to emerge, with an ongoing power shift from
West to East and from the old G8 to the newer, bolder G20. The future is one of
growth: of populations, cities and economic activity.

Business is being called upon to provide the innovations and solutions needed
to help manage that growth. In fact, business in general and the WBCSD in
particular are being handed ever more sustainable development responsibility,
ready or not. In 2009 I advised the US, Chinese and German governments on
sustainable development, low-carbon economics and climate change issues (see
Advocacy section). The WBCSD won an EU tender to develop a proposal on
how business can be formally involved in the climate change negotiations. This
suggests two things: that the WBCSD remains the preeminent business voice
on sustainability issues, and that governments need and appreciate a business
presence in their deliberations.

Despite the mixed results of the climate change meetings in Copenhagen, the
yearlong focus on the event caused governments to prepare legislation and
policies, to seriously debate complex issues such as carbon footprinting and
embedded carbon.

It inspired the WBCSD to sharpen its advocacy messages for Copenhagen and
beyond, to aggressively market its tough, peer-reviewed report on Energy
Efﬁciency in Buildings (EEB) and to develop an EEB Manifesto for members
to sign up to, demonstrating that this efﬁciency talk is being walked. It also
saw Sustainable Forest Products Industry group champion the inclusion of
sustainable forestry initiatives in the climate negotiations to sequester carbon.

The year saw governments working to re-invent “green jobs,” to seek solutions
in the form of smarter grids, new investments in energy supply and distribution.

6

The Council and our members accelerated work on sustainable consumption,
amid suggestions that consumers are beginning to look at their individual
purchasing patterns and their impacts on the planet. Behavior shifted, but
that may have been due to diminished discretionary spending caused by the
recession and not heightened consciousness.

Understanding of global, and local, water challenges increased, as did the
public’s grasp of the links among water, energy, climate and food. The Council
used high-profile water meetings to explain what our members were doing on
the issue and to market the WBCSD Global Water Tool.

The Development Focus Area built a new strategy to make it more nimble
in dealing with the contradictory issues of rapid growth in economies and
in consumer demand in countries like China and India, alongside a global
population of some 4 billion poor people.

WBCSD highlights included new and well-received publications in the areas of
energy efficiency in buildings, corporate ecosystem valuation, water, energy and
climate change and cement.

Due to the pressing need to accelerate the development of advanced clean
energy technologies in order to address the global challenges of energy security,
climate change and sustainable development, the Cement Sustainability
Initiative worked with the International Energy Agency (IEA) to develop the
first industry-wide technology roadmap – for the cement industry. The IEA,
in response to G8 ministers, is leading the effort to develop a set of 19 global
technology roadmaps covering demand and supply-side technologies, under
international guidance and in close consultation with industry. The overall aim
is to advance global development and uptake of key technologies to reach a
50% CO2 emissions reduction by 2050. The roadmaps will enable governments,
industry and financial partners to identify steps needed and implement
measures to accelerate required technology development and uptake.

The Ecosystems Focus Area renewed its partnership with the International Union
for the Conservation of Nature as both work with one another and various
stakeholders to explore and promote new business opportunities associated with
the sustainable management and stewardship of ecosystems and the creation of
market mechanisms for ecosystem services.

The Council held a Business Day at the Copenhagen climate conference of the
Parties (COP), its biggest ever; it held a business event at the Stockholm Water
Week and is planning an International Business and Ecosystems Day at COP 10
of the Convention on Biological Diversity in Nagoya in 2010.

7

The WBCSD is putting more into, and getting more out of, its Regional Network
of 60 national Business Councils of Sustainable Development and partner
organizations, working with these to hold regional engagement meetings on
efforts such as Vision 2050 and the Greenhouse Gas Protocol. As the network
grows, it strengthens feedback loops between global and national policy work.

The 2009 Council Meeting was in Washington DC, and thanks to the deep
engagement of our US members it attracted speakers from the administration,
the Senate and the House of Representatives. A press conference by incoming
WBCSD Chairman Jorma Ollila ﬁlled a main meeting room of the National Press
Club and garnered extensive press coverage.

As the economic crisis unfolded at the end of 2008, we wondered how this would
affect membership. We did lose some members early in the year, but not the kind
of numbers we feared. Our existing members remained fully engaged, despite a
tough economic situation, and the rate of enquiries regarding membership barely
slowed, with 12 new members joining us in the course of the year. It has been
encouraging to see how many companies clearly regard sustainable development
as core to their business, and not a “nice to have” when times are good.

In summary, the green race is on – both among governments and companies.
Sustainability is now the key driver of innovation, and the sustainability
performance of a company is a measure of its management quality. Combining
these company drivers with government support for green innovation and
knowledge becomes a powerful business case and stimulus for the green race.

With this very much in mind, the Council is reworking its approach to
developing Strategy 2020 and taking advantage of the fact that the notion
of sustainable development seems to have reached a tipping point. The new
approach will highlight the Council’s role as the leading business advocate for
the right framework conditions for business to make an even more effective
contribution to sustainable human progress.

2010 marks the 15th anniversary of the founding of the WBCSD, and we are
developing many ways to celebrate. I want to thank all Members, Liaison
Delegates and staff for their hard work and sharp thinking in making those 15
years the success they have been.

8

The Leading Business Advocate
for Sustainable Development
The pursuit of sustainable development can help both companies and the
Development planet. This is the firm belief of WBCSD members, which have a combined
turnover of some US$ 7 trillion and employ more than 15 million people.
Business is a key provider of solutions; it has an opportunity and a responsibility
Energy & Climate
to show that it can help lead society along sustainable paths of progress.

The WBCSD brings together some 200 leading international companies that
share a commitment to the principles of sustainable development via economic
growth, ecological balance and social progress. Members are drawn from 36
Ecosystems countries and 22 major industrial sectors. The Council benefits from a global
network of 60 national and regional business councils and regional partners.

The Council’s work is based on Focus Areas chosen by the members. These are
The Business Role, Development, Energy & Climate and Ecosystems. Each of
Business Role
these has a Focus Area Core Team (FACT), working groups and workstreams. The
FACTs, typically consisting of about a dozen CEOs, guide the Focus Areas and act
as advisory boards. They meet at least once a year face-to-face and two to three
times in telephone conferences. Each Focus Area is led by at least two co-chairs.
Regional Network
The working groups are made up of Liaison Delegates and specialists
appointed by members. They develop the intellectual capital and provide
content (cases, expertise, opinions), create deliverables, shape and engage in
advocacy, and take results back to the companies. Each Focus Area has different
workstreams examining different issues in the area.

Projects are a mix of action and advocacy, and some of their work connects
with the Focus Areas. For instance, Energy Efficiency in Buildings, Electricity
Utilities and the Cement Sustainability Initiative all have strong ties to the Energy
& Climate Focus Area, while the Sustainable Forest Products Industry is connected
to the Ecosystems Focus Area, and Mobility to the Development Focus Area.

Initiatives provide a test bed or laboratory space for the Council. They allow faster and
more flexible responses to emerging issues. In 2009, the Council began an Initiative on
urban infrastructure, given the rapid growth of cities to 2050. If there is a need for more
extensive activity on a topic, an Initiative can evolve into a Focus Area or Project, such as
the Sustainable Ecosystems Initiative, which became a Focus Area in 2007.

9

A New Agenda for Business
“It is no longer a question
of if we need to address
It is only in the past five years that thoughtful companies have begun to understand sustainability, nor is it
the vast opportunities of moving toward a sustainable world, and that science
has made clear the global catastrophes inherent in un-sustainable development. about what needs to be done.
The issues are HOW and
In 2005, the hundreds of scientists involved in the Millennium Ecosystem Assessment
warned that two-thirds of the ecosystem services upon which life depends are WHEN.”
being degraded or used unsustainably. In 2007, the Intergovernmental Panel on Bjorn Stigson
Climate Change warned of drastic, climate-related cuts in African farm yields in President, WBCSD
about a decade, and of floods and then droughts in Asia and Latin America.

Recently, many organizations have highlighted the business opportunities
inherent in building, rebuilding and retrofitting infrastructure so they work
within natural boundaries. Vast new built systems for energy, water and
transport are needed in the developing world, along with vast retrofitting and
rebuilding in the developed world.

The role of business is evident. Business is the main driving force for resource
efficiency in the economy, for technology deployment and development and
for infrastructure construction and providing financial services. But business can
fulfill its role only if the right regulations and government institutions are in place.
Maximizing the business role will require new forms of public-private partnerships
and doing more business with both governments and civil society organizations.

Business leaders will have to integrate systems thinking and systemic solutions
as never before, and also work more closely with governments than they are
used to, taking time from leading their companies to help create the space and
institutions in which those companies can be successful over the long haul in a
very different global environment.

Business’ time has come. It is up to business leaders to make the most of it.

10 Advocacy

Advocacy
The WBCSD places a high priority on advocacy. Previously, its main task was to
get sustainable development higher on government and business agendas. That
has been achieved. The goal now is to accelerate sustainability actions.

The Council worked closely through the year with the Bonn Secretariat of the UN
Framework Convention for Climate Change to get a business message into the
Copenhagen deliberations and to host the Ministerial Breakfast in Copenhagen.

The Ecosystems Focus Area renewed its partnership with the International
Union for the Conservation of Nature (IUCN) to find market approaches to
enhancing ecosystem services. It launched Building the case for Corporate
Ecosystem Valuation and also works closely with The Economics of Ecosystems
and Biodiversity (TEEB) study, launched by the Environmental Ministers of
the G8+5 countries. 2010 is the Year of Biodiversity and the Council has
begun, in collaboration with IUCN and the Nippon Keidanren, to organize an
International Business and Ecosystems Day at the 10th Conference of Parties of
the Biodiversity Convention in the autumn.

The Vision 2050 Project finished its work in 2009 and launched it in early 2010.
The Vision work provides a platform for dialogue with member companies and
a wide range of our stakeholders — similar to what the Council did with the
sustainability scenarios (FROG, Geopolity and Jazz) of 10 years ago.

The Energy Efficiency in Buildings (EEB) project published its final report in 2009
and gained the support of more than 50 companies for its Manifesto. The EEB
has been planning a major advocacy drive based on these two reports.

The International Energy Agency (IEA) has the mandate from the G8 to develop
sectoral technology roadmaps for 17 industrial sectors and technologies. The
first industry sector roadmap was developed and launched jointly by the IEA
and the WBCSD Cement Sustainability Initiative (CSI) in early December. The
Cement Roadmap will be an important advocacy tool during 2010, during
which the IEA and the Council will also produce a roadmap for buildings.

Much of the Council’s advocacy work is done through the President’s Office, as
WBCSD President Björn Stigson plays a key role in a number of advisory bodies.
In November, he presented to German Chancellor Angela Merkel the

Advocacy 11

conclusions of the German Peer Review on the German Sustainability Strategy,
which he chairs. In the same month, he and his co-chairs on the Low Carbon
Economy Task Force under the China Council for International Cooperation on
Environment and Development presented to the Council and the Chinese State
Council their report on “China’s Pathways to a Low Carbon Economy”, which
makes tough, detailed recommendations for the 12th 5-Year Plan.

Björn Stigson is the only international member on the America’s Climate Choices
panel, established by the US Congress, and at year’s end he was reviewing a
report to be presented by that panel to Congress.

Much advocacy is also done through partnerships with other organizations.
The Council has signed a memorandum of understanding (MOU) with the
The Global e-Sustainability Initiative on the information and communications
technology (ICT) sector to ﬁnd ways to reduce greenhouse gas emissions
through the development of appropriate ICT services and technologies.

The World Resources Institute continued to be an invaluable partner in efforts
as different as advocating ways to measure greenhouse emissions to advocating
the sustainable sourcing of forest products. It is also a lead partner in efforts
by the Ecosystems Focus Area to develop the Guide to Corporate Ecosystem
Valuation, a collaboration that also includes IUCN, PricewaterhouseCoopers and
Environmental Resources Management.

The Development Focus Area works with the Inter-American Development
Bank to spread sustainable business throughout Latin America and with the Asian
Development Bank to spread clean and affordable energy for development in Asia.
The Business Role Focus Area works with the European Business Schools Consortium
to spread the sustainability agenda among both companies and business students.

In 2010, the Council began to formalize key country “roadshows” in the United
States, Europe, Mexico, China, India, Australia, Japan and Brazil.

The UN plans to convene a major event in conjunction with a celebration
of Rio+20 (20 years since the Earth Summit in Brazil). The original Business
Council for Sustainable Development was formed to provide a business voice
for that 1992 meeting, and the Council played a major role in organizing
business activities at the 2002 World Summit on Sustainable Development
in Johannesburg. The Council is already laying the groundwork for a strong
business role in the 2012 series of meetings.

2010 marks the Council’s 15th anniversary. It will ﬁnd many ways to mark those
15 eventful years.

12

Sustainable world by 2050

Focus Area The Business Role 13

The Business Role
“The Vision 2050
project has increased my
Business is being seriously affected by the sustainability challenges facing the world. understanding of the
Studies showing that it is possible to develop solutions that meet carbon and
resource constraints also show that it will require massive change, starting now. magnitude of the challenges
Business must therefore examine its various roles, improve them, and advocate
that the world needs to
change to other stakeholders: governments, consumers, investors, NGOs, and manage, and of the multitude
academia. Sustainability considerations must be implemented and integrated
into business strategy and adopted as core business. The Business Role
of business opportunities that
Focus Area works through three approaches: exploring the role of business, this will bring.”
influencing stakeholders and implementation.
Idar Kreutzer
CEO, Storebrand

Vision 2050
The WBCSD’s exploratory flagship is the Vision 2050 Project, in which member
companies have set out to develop a business view on making the world
sustainable by 2050 and beyond. The objective has been to create a new intellectual
platform for business thought leadership, one that can also engage governments
and civil society.

Twenty-nine companies, led by Alcoa, PricewaterhouseCoopers, Storebrand
and Syngenta, have come together to rethink what business must do over the
next few decades to help society toward sustainability. Vision 2050 has run a
Regional Engagement Program to ensure the project is informed and validated
by all regions of the world. WBCSD Regional Network partners and regional
representatives of participating companies were instrumental in this. The Vision
2050 report has been launched at the February World CEO Forum in Delhi, India.

Companies will use the results of Vision 2050 as a platform for reinventing
themselves and their products and services to get where they and society want to
be. In the outreach phase we will share the findings with policy-makers and other
key actors, through dedicated Vision 2050 CEO and policy-maker roundtables,
and broader outreach by the WBCSD, its member companies and media.

Influencing stakeholders
Business can better provide goods and services that promote sustainability if
market mechanisms are designed to promote sustainable development. The Consumer influence
Focus Area is trying to influence two key stakeholders – investors and consumers –
whose “framework setting” is crucial for how, an to what extent, Council
mewo w, and
members and other companies can develop and d
n h mpanies p deliver sustainable business.
susta

The financial crisis cre ed more scrutiny, mo disclosure, and m
cial created e more sclo e anspar
more transparency
in the market. This has emphasize the importance o businesses and financial
n ma as emphasized m of nancial
ns o tin c o cii verna
v
institutions incorporating systemic environmental, social and governance factors
into fundamental financial analysis and business planning; it has forced businesses
t n nc
n y u i
in fo
f
an
and investors to rethink the basis for sustainable economic performance.
v h k o a onom rm

T 2 08
The 2008 Sustainable Consumptio Facts & Trends re r confirmed that
bl Consumption report e h
sustainable consumption issues h
ta nab
a mptii have become core b i
c e
business issues. In 2009,
the consumers and consumption workstream developed a framework of
h s onsumption
mp tr el e e k
th
the roles of various a o in “enabling sustainable consumption”. It a
r actors n n u sumption also
developed a learning laboratory workshop format to explore sustainable
earning aboratory
rat o t xplor u b
lifestyles i the cont t of a sustainable w
in e context st world in 2
2050. Usin results from the
Using e r
Vision 2050 project, the workshops were designed specifically f marketing,
5 ro e or h e ed ecifica for k
communications and sustainabi
ication d sustainability professionals at WBCSD member companies.
f BCSD e ompanies.

14 Focus Area The Business Role

Lifestyle change

Multimedia communication kiosk

This all feeds into work to develop the business case for demand-side
management and the consumer agenda. The Focus Area has been working
with the relevant teams across the WBCSD work program to understand and
coordinate efforts on demand-side management. The Focus Area will continue
to advocate the WBCSD Sustainable Consumption report at retailer industry
associations and on other dialogue platforms.

The Focus Area has been working to provide input into the 2010 UN
Commission on Sustainable Development’s focus on Sustainable Production &
Consumption with the International Chamber of Commerce, the separate task
forces of the Marrakech Process, and UNEP. It has also been scoping new ways
to explore the consumer behavior shifts being revealed, the known triggers to
behavior change and their relevance for sustainability.

Implementing Sustainable Development
The WBCSD’s Future Leaders Team (FLT), run by the Business Role Focus Area,
helps younger business leaders become effective ambassadors for sustainable
development through experiential learning, knowledge creation, and the
building of networks and skills. Now in its eighth year, the FLT in 2009 worked
closely with the Development Focus Area to explore the business contribution
to development. They embarked on individual projects inside their companies
using the WBCSD’s Measuring Impact Framework.

After participating in a stakeholder dialogue training event in India, the team
built the Inclusive Business Challenge, a tool for companies and organizations
to raise awareness of how to do inclusive business. Designed for adaptation and
customization by individual companies and organizations, it has already been
picked up by a number of companies and NGOs.

Over the past several years, the WBCSD has developed tools and training
elements - including Chronos, an e-learning tutorial on the business case for
sustainable development - to improve the capabilities of stakeholder groups.
Companies continue to customize Chronos, with total licenses now at
300,000 plus.

In 2009, the WBCSD broadened the focus on capacity building to look
strategically at issues around talent, skills and sustainability through a new
workstream named “People Matter”. It ﬁrst developed a deeper understanding
of company priorities in the area. The Focus Area found that companies are
concerned with short-term issues around integrating sustainability into the

Focus Area The Business Role 15

Touch tele monitoring diagnosis

business of people and understanding how sustainable development can
enhance the way they recruit, engage, incentivize, train and manage employees.

In the longer term, companies want to ensure future talent needs are met
and understand how companies can best inﬂuence stakeholders such as
governments and education institutions to build skills for a sustainable future.

Companies agreed to build a network of business experts to share experience
and develop thought leadership. In 2010 the network will help build the
business case for action while also providing companies with an opportunity
to proﬁle their experience and collaborate with others. The key deliverable
will be four thought pieces on thematic issues around engaging and training
employees; aligning incentives, performance, recruitment and retention;
identifying future talent and leadership needs; and managing and measuring
organizational change.

Focus Area Core Team 2010
FACT members Company Country

Mohammad A. Zaidi Co-Chair Alcoa USAIdar
Kreutzer Co-Chair Storebrand Norway
Michael Diekmann Allianz Germany
Francoise Guichard GDF Suez France
Christian-Andre Weinberger Henkel Germany
Michael Hastings KPMG UK
Esko Aho Nokia Finland
Irfan Qureshi Pakistan State Oil Pakistan
Ian Powell PricewaterhouseCoopers USA
Ryoji Chubachi Sony Japan
Thomas Leysen Umicore Belgium

Focus Area Development 17

Development
“My co-chairmanship of
the Development Focus Area
The complex, rapidly changing developing world has overtaken the developed has helped me make inclusive
countries as the generator of economic growth and opportunity. This is a trend
that is expected to accelerate. Almost all future population growth will happen business a strategic, profitable
in the former. part of GrupoNueva’s core
In 2009, the Development Focus Area reorganized its priorities and structure, operations. It is also helping
continuing its efforts on doing business with poor communities while expanding
its scope to address the broader business role in sustainably improving the
me to reach out to my fellow
living standards of the growing and increasingly urbanized populations of the CEOs in Latin America
developing world.
to spread inclusive business
This new structure offers members and partners more flexibility in developing throughout the region. As
leading-edge thinking and messages; profiling best practices; engaging in
specific initiatives; accessing and influencing international processes and it spreads, it can benefit our
initiatives; applying innovative WBCSD tools; and cooperating with the WBCSD’s nations, our people and our
Regional Network partners in developing countries and emerging economies
businesses.”
The Focus Area’s role is to: Roberto Salas
Create awareness among business of risks and opportunities in the CEO, GrupoNueva
development context
Define the business role in sustainably addressing key development
challenges and advocate business perspectives to policy-makers and other
relevant stakeholders
Demonstrate leadership by promoting business-led action on the ground.

Bridging divides, promoting inclusive business and measuring
impacts
The Mobility for Development initiative raised awareness in three areas: the
importance of mobility as a driver for economic development; the urgent need to
narrow the mobility divide, and the search for sustainable mobility solutions for
rapidly growing cities in developing economies. Led by BP, Brisa, General Motors,
Michelin, Petrobras and Toyota, the group studied mobility in four such cities:
Bangalore, Dar es Salaam, São Paulo, and Shanghai. The final report concluded
that although mobility opportunities are increasing, overall mobility systems are
not sustainable and are deteriorating for poorer residents. The report’s findings
and messages are being disseminated at key international and regional events.

The Focus Area continues to be a member of the Steering Committee of the
Asian Development Bank’s Energy for All Partnership. Formally launched in June
2009, the initiative links private and public sectors in Asia to improve access to
energy by sharing information, resources and the flow of financing to projects
with appropriate technologies and proven business cases. It aims to provide
access for 100 million new users in Asia by 2015. The Focus Area is also part of
the Energy Poverty Action alliance, along with the World Economic Forum, the
World Energy Council, Vattenfall, Eskom and BC Hydro.
The Latin American Network of Inclusive Business Leaders, launched in 2009,
is led by Roberto Salas of GrupoNueva. Working in close collaboration with its
Regional Network partners, it is engaging forward-thinking CEOs across Latin
America, encouraging companies to get involved in business that benefits both
poor populations and companies. Six CEO-level gatherings were organized in
2009 in Colombia, Argentina, Ecuador, Chile, Brazil and Peru. The Focus Area
is also on the advisory board of the UNDP Growing Inclusive Markets initiative,
which aims to demonstrate the benefits of doing business with the poor and to
clarify the ways that businesses, governments and civil society organizations can
create value for all and inspire the private sector to action.

18 Focus Area Development

The Alliance for Inclusive Business, with SNV Netherlands Development
Organization and the WBCSD’s Regional Network partners in nine Central
American and Andean countries, has 40 inclusive business ventures being
implemented. The Alliance is producing a publication profiling its achievements
over its three-year history, capturing lessons learned for the business community,
governments and development agencies. The goal is to build on this successful
alliance by starting similar activities in Asia, Africa and the Middle East. Awareness-
raising activities have been held in Mozambique, Zimbabwe and Vietnam.

The Measuring Impact Framework (launched in 2008) helps companies
understand their contribution to society and use this understanding to
make better operational and long-term investment decisions and to have
better-informed conversations with stakeholders. The Focus Area spent 2009
supporting the Framework’s uptake among companies, organizing capacity-
building workshops with partners and presentations at key external events,
and compiling a summary of existing impact measurement initiatives. As the
only global business organization to develop a measurement framework built
by business for business, the WBCSD has become an important voice on the
issues around measuring business impacts. It has received requests to provide
input into external frameworks developed by the Business Call to Action on the
Millennium Development Goals and Oxfam, among others.

The WBCSD’s 2009 Future Leaders Team worked closely with the Development
Focus Area to explore the business contribution to development. Team
members applied the Measuring Impact Framework in their respective
companies, providing valuable insight into redefining measures of success and
demonstrating the contribution of business. The second phase of the program
was spent developing a simulation tool called The Inclusive Business Challenge.
(See also The Business Role Focus Area.)

Publications and case studies in 2009
Mobility for Development
The Inclusive Business Challenge – simulation tool developed by WBCSD
Future Leaders Team
Sustain magazine – Energizing development in a changing climate
Allianz case study – Reducing the risks of the poor through microinsurance
Newmont case study - Supporting local economic growth in Ghana
EcoSecurities case study - Measuring the development benefits of emissions
reduction
Some 50+ blog entries at www.inclusivebusiness.org
Monthly Business & Development e-newsletter (subscriptions grew by 2,000
to 14,000 total recipients).

Focus Area Development 19

Moving forward

The Focus Area will publish an advocacy document that builds on the
intellectual capital it has accumulated over the last few years and reflects its
new, broader scope.

It also intends to enhance its inclusive business initiatives in Latin America by
creating a public web platform and a “project management tool for the Latin
American Network of Inclusive Business Leaders, and by publishing a report of
cases and lessons learned from the WBCSD–SNV Alliance for Inclusive Business
in Latin America. The Focus Area will offer an e-learning program in cooperation
with the Argentine Base of the Pyramid Laboratory, and it plans to host two
CEO-level gatherings in Mexico and Panama. Efforts will also be made to
promote the replication of the inclusive business work in Africa and Asia.

Under the leadership of BG Group, the Focus Area has launched an initiative on
local content that aims to increase understanding of how to unlock the benefits
of large-scale investments for local socio-economic development. It will support
collaboration among companies and governments to maximize opportunities
for shared benefit from local content delivery.

The Focus Area will continue to promote the application of the Measuring
Impact Framework and other relevant WBCSD tools by publishing more
case studies on the use of the Framework, compiling a summary of existing
measurement tools and approaches, and completing and distributing the
Inclusive Business Simulation tool developed by the Future Leaders Team.

To advocate business messages and solutions, the Focus Area is organizing
business roundtables at the annual meeting of the IDB, supporting the Business
Call to Action on the Millennium Development Goals, providing input into the
Asian Development Bank’s Energy for All Partnership and the Energy Poverty
Action initiative, and offering business input to the United Nations Financing for
Development process and Development Cooperation Forum.


Robin Bidwell Co-Chair ERM UK
Roberto Salas Co-Chair Masisa Chile
Iain Conn BP UK
Vasco de Mello Brisa Auto-Estradas de Portugal Portugal
José Pablo Arellano Codelco Chile
John Rice General Electric USA
Steven Stanbrook S.C. Johnson USA
Dr. Fujio Cho Toyota Motor Corporation Japan

20 Focus Area Energy & Climate

connected systems

realtime information

smart meter smart grid

Focus Area Energy & Climate 21

Energy & Climate
“It is important for
TEPCO that business input
The economy of the future will be a low-carbon economy, and it is in business’ to the negotiations has a focus.
best interests to guide society toward an economy that makes business sense –
one where business is able to efficiently provide the solutions that will enable As an electricity company,
the necessary transition. technology is our lifeblood.
This transition requires solutions for the developed and developing world Working with the WBCSD
alike. The next few years are critical for establishing policies, mechanisms and
institutions that address greenhouse gas (GHG) mitigation and adaptation to
has helped us develop a
climate impacts, but that also deal with the challenges of energy security and relationship with the Expert
competitiveness. Delay in establishing a global framework that supports national
legislation will needlessly endanger the global society, exacerbate the societal Group on Technology
challenge and increase the costs of dealing with climate change. Transfer, which provides our
Solutions to adapt to this new dynamic will include international cooperation, company with a fantastic
new forms of public-private partnerships and clear roles for government, opportunity to contribute to
business, consumers and civil society. An objective of the WBCSD energy and
climate work has been to develop an understanding of what business can do on an agreement that enables
its own and what it can do with government and civil society to enhance its role. greater technology diffusion
and creates greater business
Focusing on the negotiations opportunities.”
Efforts in 2009 centered on providing a business contribution to the UN climate Teruaki Masumoto
Executive Advisor
change negotiations and particularly the major milestone of the Copenhagen The Tokyo Electric Power Company Inc.
meeting in December. The WBCSD has provided a business voice and
knowledge input to this process and an interpretation of what a new agreement
might mean for business. In parallel there has been a focus on ensuring that
business has the tools necessary to deliver the solutions.

The Focus Area identified four key areas of the negotiations for business focus:
energy efficiency and demand-side management, technology, carbon markets
and financing and sectoral approaches. In February, the Focus Area provided a
formal submission of the key recommendations from business in these four areas
to the United Nations Framework Convention on Climate Change (UNFCCC)
through official channels. This identified the issues that business believes to
be the most important elements of a future agreement. The submission was
supported in March by a public document, Towards a Low-carbon Economy: A
business contribution to the international energy and climate debate, aimed at the
broader business community as well as government negotiators.

The Focus Area developed a close engagement with negotiators on technology
and related financing issues through the Expert Group on Technology Transfer
(EGTT), the platform for detailed discussions on technology issues under the
UNFCCC negotiations. This has helped the Council build momentum for the
idea that business should be a formal partner in these discussions. The EGTT
has approached the WBCSD about formalizing the engagement to ensure that
business knowledge and expertise are best represented in the development of
new frameworks and institutions for addressing technology diffusion.

The WBCSD has been awarded a contract by the European Commission to
deliver a project that will define options for the formal engagement of the
private sector in the UNFCCC process. It builds on the call that the WBCSD
has been making publicly for many years for greater business engagement in
the negotiations and reflects the sort of engagement the Focus Area is building
with the EGTT. The process will require engagement and workshops with
government, private sector, and other stakeholders in Europe, the US, China
and Brazil. It will also cooperate with a parallel Japanese study on a similar topic.

22 Focus Area Energy & Climate
Intelligent systems

Smart meter

Solar energy fed back into the grid

At December’s UN meeting in Copenhagen, the Focus Area organized the
Copenhagen Business Day with the International Chamber of Commerce and
Danish Industries. This event, attended by over 400 participants and involving
25 CEOs, highlighted business’ role in defining the low-carbon future and its
readiness to provide the right technologies, but also the challenges of delivery
and the need to find effective ways to cooperate with governments.

Other international activities
The Focus Area played a leading role in supporting the organizers of the World
Business Summit in Copenhagen in May, a major business gathering on climate
change, where the WBCSD led discussions on technology and adaptation.
It also led a high-level forum on low-carbon technologies around this year’s
G8 meeting, and was closely involved in the G8 Business Forum and the G8
Environment Ministers’ meeting.

The Energy and Climate Focus Area led the Council’s continuing involvement
in international dialogues, such as the OECD Roundtable on Sustainable
Development. One roundtable focused on the potential implications for new
national legislation and the possible effects of border tariffs.

The WBCSD continued its collaboration with the World Resources Institute
(WRI) to develop internationally accepted standards for product life cycle and
corporate supply chain (Scope 3) GHG accounting and reporting. These two
new standards are due to be completed by December 2010. The initiative
provides a global, inclusive, multi-stakeholder process to design, disseminate
and promote the use of the two new protocols. This currently includes
over 1,000 participants from business, government, NGOs and academia,
representing many countries and sectors.

The World Bank invited the WBCSD to manage the selection of private sector
observers to the World Bank’s Clean Investment Funds. These multibillion dollar
funds are part of the international contribution to supporting clean technology
diffusion, adaptation and forestry. The WBCSD has been invited to continue its role
as the focal point for the private sector with the World Bank in 2010 and beyond.

The WBCSD was instrumental in creating the Voluntary Carbon Standard,
founded 3 years ago with the Climate Group, the International Emissions
Trading Association and the World Economic Forum. It provides a robust, new
global standard and program for the approval of credible voluntary offsets. It
aims to standardize and provide transparency and credibility to the voluntary
offset market, enhance business, consumer and government confidence in

Focus Area Energy & Climate 23

Offshore wind power

New technology

voluntary offsets, and create a trusted and tradable voluntary offset credit: the
voluntary carbon unit. The first voluntary carbon units were issued in March
2009, and by December over 20 million had been issued.

International climate negotiations post-Copenhagen
While a legally binding climate agreement was the ambition of Copenhagen,
failure to achieve this was widely anticipated. Even so, the Copenhagen Accord
that was the fruit of two years of negotiations fell shorter than many of the most
pessimistic predictions. It leaves business without the clarity and stability that it
needs for a transformation to a low-carbon world.

As international negotiators continue to seek an agreement in Mexico at the end
of 2010 and national legislation becomes increasingly important and more clearly
defined, the Focus Area has refocused attention from policy recommendations
to business actions and solutions. Much of this work still falls within the context
of the international negotiations. Business has an important and valuable role in
contributing to the design and functionality of the institutions and mechanisms
that will be developed, particularly in the areas of technology and related
financing. This will require increased engagement with developing countries, as
well as building on existing relations with developed countries.

There is also an increasing need for business to find solutions as systems and not
as piecemeal or sector-specific problems and risks. The multi-sector engagement
in the Energy and Climate Focus Area provides an opportunity to work on some
of these systems solutions.


Mike Morris Co-Chair American Electric Power USA
Anne Lauvergeon Areva France
Lee McIntire CH2M Hill USA
Charles Taylor Chevron USA
Andrew Brandler CLP Holdings SAR Hong Kong (China)
Henrik Madsen Det Norske Veritas Norway
Dave Kepler DOW Chemical USA
Christoph Dänzer-Vanotti E.ON Germany
Svein Richard Brandtzaeg Norsk Hydro Norway
Jorma Ollila Royal Dutch/Shell Holland/UK
Wang Jiming Sinopec China
Richard George SUNCOR Canada
Teruaki Masumoto TEPCO Japan
Peter Bakker TNT Netherlands
Ditlev Engel Vestas Wind Systems Denmark
Ernesta Ballard Weyerhaeuser USA

24 Focus Area Ecosystems

connected systems

realtime information

greening
smart meter smart grid

ecosystem services

Urban ecosystem

Focus Area Ecosystems 25

Ecosystems
“Being a member of
the Ecosystem Focus Area
All sectors of society — including business – must recognize the real benefits Core Team, and working on
of ecosystems and the need to account for and enhance ecosystem services.
Valuing and sustainably managing ecosystems must become a more integral decision support tools like
part of economic planning and decision-making by society; otherwise nature the Corporate Ecosystem
will always lose out to social and economic development.
Services Review and road
The Ecosystems Focus Area is working to achieve these aims by forming alliances
with other stakeholders that champion the positive role of business and the
testing the Corporate Guide
capacity of the marketplace, technology, and innovation in supporting the to Ecosystem Valuation, has
sustainable management and use of ecosystems. Our main partners are the
World Resources Institute (WRI) and the International Union for Conservation highlighted the importance
of Nature (IUCN), with which we signed a new four-year memorandum of of ecosystems to our company.
understanding in 2009.
It is leading us to new ways
The Focus Area also leverages, supports and informs existing WBCSD work that of thinking about how we
is associated with ecosystems management and use. It leads the development of
new decision support tools and focuses on consolidating and integrating existing manage ecosystem risks in
business and ecosystem processes to facilitate learning between companies and our operations and, most
across sectors by promoting the uptake of proven solutions and tools.
importantly, how we make
More specifically, the Focus Area and its member companies work to:
new business decisions.”
Assess, measure and value the ecosystem impacts, dependence and assets of Antonio Mexia
member companies and broader business CEO, EdP
Reduce business impacts on ecosystems by scaling up mitigation, offsetting
or finding sustainable-use solutions
Explore and promote new business opportunities associated with sustainable
management and stewardship of ecosystems and the creation of markets and
payments for ecosystem services
Advocate for ecosystem governance and policy frameworks that include
flexible, innovative market-oriented approaches
Promote the actions of leading member companies in addressing their
ecosystems impacts and mobilizing their ecosystem assets.

The Focus Area has five workstreams: Ecosystem Valuation Initiative, Corporate
Ecosystem Services Review, Convention on Biological Diversity, communication
tools, and land use and climate change.

Ecosystem Valuation Initiative
Throughout the year the Focus Area built the business case for its Ecosystem
Valuation Initiative (EVI). Centered on corporate ecosystem valuation, both
ecosystem degradation and the benefits provided by ecosystems services are
explicitly accounted for with the intention of informing and improving business Vertical farming
decision-making.

In March a detailed scoping study on corporate ecosystem valuation was
discussed with members. In May an Issue Brief was released and the Focus Area
Core Team endorsed preparation of a Guide to Corporate Ecosystem Valuation
to be launched at the Convention on Biological Diversity meeting in Nagoya food miles
in October 2010. To undertake this significant new initiative, the Focus Area
developed a partnership with IUCN, WRI, PricewaterhouseCoopers (PwC), and
Environmental Resources Management (ERM).

At the Washington DC meeting, the Focus Area released a comprehensive
advocacy publication – Corporate Ecosystem Valuation — Building the business

Biofuel using enzymes

26 Focus Area Ecosystems

case — and by year end 16 member companies had signed up as “road testers”
to support development of the guide during 2010.

The Focus Area established close ties with The Economics of Ecosystems and
Biodiversity (TEEB) study, launched by the Environmental Ministers of the G8+5
countries in 2007. This is a major international initiative assessing the global
economic beneﬁts of biodiversity and ecosystems as well as the growing costs
of biodiversity loss and ecosystem degradation. The WBCSD was chosen as a
chapter editor of the TEEB report for business.

Corporate Ecosystem Services Review
The Corporate Ecosystem Services Review (ESR) was launched in 2008, and efforts
in 2009 focused on conducting training sessions for member companies,
translating the guidelines into additional languages, and working with Regional
Network partners to champion ESR uptake at the local level.

Over 300 companies are thought to have used the tool, which is now available
in Spanish (supported by Telefonica and Holcim), Portuguese (Brisa and BCSD
Portugal), Japanese (Hitachi Chemical), French (EDF, Veolia, GDF SUEZ), and
Chinese. Demand for ESR training has accelerated, with sessions being held in
2009 in Tokyo, Argentina and Washington DC (the latter involving 15 Regional
Network partners).

Advocacy
The Focus Area scaled up its engagement with the Convention on Biological
Diversity (CBD), most notably by preparing for the 10th Conference of the
Parties to the Convention to be held in Nagoya in October 2010. The CBD
Secretariat has endorsed a proposal for an International Business and Ecosystems
Day sponsored by the WBCSD, IUCN and the Nippon Keidanren. The Day
would be embedded in the formal agenda of COP 10, and focus on substantive
actions by business and “smart” policy frameworks and mechanisms by
governments to reverse ecosystem degradation and loss of critical ecosystems
services.

The Ecosystems Focus Area established close links with other areas of work of
the WBCSD, such as the Water Project (a number of the EVI road tests will look
at water-related ecosystem services) and the Energy & Climate Focus Area, on
collecting member case studies on links between land use and climate change.

Focus Area Ecosystems 27

Members were surveyed on tools to assess the use and value of three
recent tools (Global Water Tool, the ESR, and the Sustainable Procurement
of Wood and Paper-Based Products Guide) associated with corporate use
of critical ecosystem services, and to get guidance on how the WBCSD can
better support its members to address corporate impacts on ecosystems.

The Focus Area helped launch the Ecosystem Services Experts Directory,
led by WRI, with IUCN and Earthwatch Institute. This is a public online
directory that allows business leaders and governments to locate and contact
specialists in ecosystem services. It is free and easy to use, allowing searches
for country-speciﬁc experts in a wide range of ecosystem disciplines.

Moving forward “WBCSD member
The Focus Area plans to provide business leadership on the expanding companies have the
ecosystems and business agenda through effective partnerships, advocacy at vision and the means to
key events and the development of policy positions reﬂecting member company
needs and capacities. Critical themes over the next few years include: bring new technological
Ecosystem impact assessment and mitigation strategies by business, including assessing
trade-offs that might exist between ecosystems and other sustainability issues
solutions to the market that
Ecosystem valuation as an effective risk management and business increase productivity while
development strategy
The role of market mechanisms as a supplement to current policy frameworks minimizing the impact on
and regulatory approaches to biodiversity conservation and ecosystem management. our limited natural resources.
The Focus Area will continue to promote the uptake and use of the Corporate Ecosystem For Syngenta, the work
Services Review as the primary assessment tool to be used by member companies. with the WBCSD is a way
It will, with support from PwC, ERM, IUCN, WRI and member companies, to improve the dialogue
implement the Ecosystems Valuation Initiative and develop and release the among all stakeholders for a
Guide on corporate ecosystem valuation.
sustainable future.”
It will organize with IUCN and Nippon Keidanren an International Business and
Michael Mack
Ecosystems Day at the CBD COP 10. The Focus Area is currently scoping out CEO, Syngenta
two new publications: an issue brief on best practice public policy, regulatory
frameworks and market mechanisms for ecosystems and an electronic document
showcasing how companies are responding to the three core objectives of the CBD.

The Focus Area is also providing an e-publication of WBCSD member case studies
on links between land use and climate change, which will be updated regularly.

Bob Elton Co-Chair BC Hydro Canada
Antonio Mexia EdP – Energias de Portugal Portugal
Yasuji Nagase Hitachi Chemical Japan
Markus Akermann Holcim Switzerland
David Hathorn Mondi South Africa
Tom Albanese Rio Tinto UK
Christopher Kirk SGS Switzerland
Michael Mack Syngenta Switzerland

Associate members 2010
Associate members Organization Country
Luis Rochartre Alvares BCSD Portugal Portugal
Christina Garcia-Orcoyen BCSD Spain Spain

28 Project Water

Hydro power

Water
“The Global Water Tool
gives a comprehensive picture
of our operations’ water Water is a critical sustainable development issue, right alongside energy, food
and land security, and climate change. The fifth World Water Forum, held in
risks and projected exposure. March 2009 in Istanbul with over 30,000 participants, pushed water higher up
It provides the basis for a the political agenda. The WBCSD has helped bring the issue firmly onto the
corporate radar screen over the past 10 years, and is helping make it a higher
sustainable management of priority for governments and civil society.
our water footprint.” The WBCSD was at the Forum because it believes business must be part of the
Mark Garrett solution to the world’s water crisis, and it worked closely with other business
Chief Executive Officer, Borealis organizations such as AquaFed, the International Chamber of Commerce
and Regional Network partner BCSD Turkey. The Council provided a strong
business voice by facilitating corporate participation in many sessions, including
Ministerial Roundtables, and having a pavilion. Business’ participation and
messages were officially recognized.

Action

The Water Project launched the report Water, Energy and Climate Change:
A contribution from the business community in early 2009 to encourage the
linking of water and energy in the global climate negotiations. It demonstrates,
through 25 case studies from such members as ITT, Royal Dutch Shell, Suncor
Energy and GHD, that companies are already connecting these issues across
their operations. From dry cooling in water-scarce power plants to sewage heat
recovery, business is already tapping into the innovations and opportunities
these challenges present.

The WBCSD co-convened the Water and Climate days at the Stockholm World
Water Week in August and supported the closing statement urging experts
to consider water at the Copenhagen climate meetings. Water has a role to
play in adaptation to climate change, as well as in mitigation as it is required
to produce all forms of energy and will become the limiting factor in energy
generation. The water intensity of energy must be included in energy selection.

Project Water 29

Energy and water systems

water treatment

About 30 member companies attended the Istanbul Forum and the Stockholm
World Water Week, including Kimberly-Clark, PricewaterhouseCoopers, Procter
and Gamble and The Dow Chemical Company.

More companies are more stringently accounting for and reporting on their
water use and impacts. Many new global initiatives have emerged to take on
the water challenge, driven by civil society groups, governments and business.
To facilitate business engagement and promote joint action, the WBCSD
launched “Water for Business: Initiatives guiding sustainable water management
in the private sector” with the International Union for Conservation of Nature
(IUCN) in Stockholm. It identiﬁes 16 approaches, ranging from guidelines
and measurement methodologies to reporting and stewardship schemes or
standards. One of these is the WBCSD’s Global Water Tool, developed by CH2M
HILL, which helps companies manage their water-related risks.

As a founding partner of the Water Footprint Network, the WBCSD co-convened
a workshop to share experience from business applications and explore links
with policy development. A handful of members — Borealis, PepsiCo, The
Coca-Cola Company and Unilever — are already trying out the methodology.
Simultaneously, the International Organization for Standardization (ISO) has
launched a process to develop a new water standard.

Moving forward
The Water Project will be playing a critical role in bringing members’ needs
and inputs to these strategic, political and technical debates in 2010. The
project will help collect and consolidate learnings from Water Footprint pilot
testers to ensure that tools are applicable for the business community at large,
and will promote a holistic approach to water, carbon and other ecological
“footprinting” methods.

It will continue to advocate for water to be better included in the global energy
and climate negotiations (related to both mitigation and adaptation) and
demonstrate the importance of water’s links with other sustainable development
issues, in particular food security and land use.

The Stockholm Industry Water Award recognizes best practice in sustainable
water management from all business sectors. As a founder of the award,
the Water Project will market the tool so that it becomes more globally
recognized as the business water award. (See www.industrywateraward.org for Co-chair 2010 Company
more information.) And the group will, as usual, take on leading roles in the Mark Garrett Borealis
Stockholm World Water Week in September 2010. Steven Loranger ITT Corporation

30 Project Energy Efficiency in Buildings
Retrofit

Renewable

Energy Efficiency in
Buildings
“Inside UTC the results
of the work had a favorable Buildings represent nearly 40% of final energy used globally. If the energy consumed
in building construction is included, this number grows to more than 50%.
impact on our company’s
awareness of building energy However, large and attractive opportunities exist to reduce buildings’ energy
use, at a lower societal cost and a higher return than in other sectors. Many
and CO2 emissions and our of these are favorable investment opportunities even over the short term. The
understanding of market International Energy Agency (IEA) estimates in its World Energy Outlook 2009
that energy efficiency could account for more than 60% of global CO2 emissions
perceptions for efficient reductions until 2030. A significant part of this will need to come from buildings.
buildings, has increased
The Energy Efficiency in Buildings (EEB) project, established to respond to these
the emphasis of the topic in realities, had four major results:
It provided a market assessment of the challenges, opportunities, and
our communications and perceptions of energy efficiency in buildings
advocacy efforts, and has It performed a thorough qualitative and quantitative assessment of how the
market could respond to energy issues in buildings based on various market
reshaped certain aspects of our and regulatory mechanisms, including codes and regulations, finance and
strategic thinking.” price signals, technology and behavior
It gained commitment from the WBCSD members to do more to improve
George David energy use in their own buildings.
United Technologies Corporation The work of the Energy Efficiency in Buildings project was reviewed by the
prestigious, Washington-based Peterson Institute for International Economics.

Action
The project launched its key report, Transforming the Market, in April 2009. It
contains recommendations for various building segments, with an interactive
Roadmap addressing most stakeholders. EEB translated its report into Chinese,
French, Japanese, Korean, Russian and Spanish, and launched it through a
communications strategy that included a press conference led by member
company CEOs and chairpersons. This strategy resulted in more than 140
published articles worldwide on the project, and 22,000 website downloads.

Project Energy Efficiency in Buildings 31

Holistic planning

Commercial center

Passive house

EEB developed a unique simulation model and commissioned universities
to gather input data to demonstrate the effects of policy changes and other
mechanisms on creating energy-efficient buildings in different markets.

The scope includes new and existing buildings in Brazil, China, India, Western
Europe, the US and Japan, a combination of countries and regions that covers
about 80% of the world’s energy used in existing buildings and about 80% of
all expected new construction. “The conclusions of
For the time horizon used, now to 2050, the project calculated the global the Energy Efficiency in
energy use and CO2 emissions from the sector based on the most likely
implementation and adoption of energy-efficiency measures.
Buildings project have
confirmed the importance of
EEB focused attention on the huge amount of energy used in buildings during
their operations, making them the largest sector emitting CO2 worldwide. In
the decision made many years
2009, it shared its findings with the US Department of Energy, the Chinese ago by LAFARGE to increase
Ministry of Construction, the European Parliament and the European
Commission. The European Commission is considering recasting the European our effort on energy efficiency
Directive on Energy Performance in Buildings (requesting zero net energy in the manufacturing process
buildings by 2019).
and to develop new products
The EEB encouraged actions by WBCSD member companies through a Manifesto and construction systems that
and an Implementation Guide, sent to Council members in late 2009. By
agreeing to the Manifesto, the companies will help push major increases in the make buildings more energy
energy efficiency of their buildings and have an impact on local building markets.
efficient during their life time.
Within LAFARGE, many
Moving forward more people have now a better
The project is moving into an “advocacy and implementation phase”. Interested understanding on how our
WBCSD member companies, including former EEB core group members and
partner organizations will call for action on its findings.
materials contribute today
and will contribute tomorrow
The Manifesto initiative will be actively promoted and its implementation at
company level will be supported by a “help point”. The EEB database and
to saving energy in buildings”
simulation model will be used by the core group companies and WBCSD Bruno Lafont
members in their own business strategy development. They will be available to Chairman and CEO, LAFARGE
other organizations on certain conditions.

Finally, the WBCSD is planning to produce a joint roadmap for the building
sector together with the International Energy Agency in early 2011.

32 Project Sustainable Forest Products Industry

Reforestation

Sustainable Forest Products
Industry
Forests cover 30% of the world’s land area, are powerful symbols of nature and
biodiversity, and provide a wide range of goods and services to meet essential
needs, such as climate regulation and water quality, and everyday needs such as
timber and paper.

Deforestation and the permanent loss of forest cover – mainly clearing forest for
farmland in developing countries – is the opposite of sustainable development.
Global forestry and forest product companies can lead innovation in sustainable
forest management and the sustainable production, use and reuse of forest
products, including wood and paper products, renewable energy and
ecosystem services.

Action
The recession hit the forestry industry hard, so the Sustainable Forest Products
Industry (SFPI) working group implemented a focused program for 2009 that
targeted four stakeholder groups: customers, investors, non-business forest
stakeholders and climate change negotiators.

The group, with the World Resources Institute (WRI), completed the ﬁrst
online update of the Sustainable Procurement Guide to the purchase of wood
and paper-based products and website. These materials cover more than
30 approaches to the responsible procurement of sustainably sourced forest
products.

Promoted by the WBCSD and WRI, the guide and resource kit were downloaded
nearly 28,000 times. The Guide is also available in Chinese and Spanish and has
been downloaded some 1,500 times. The WBCSD and WRI will update these
materials annually.

Led by PricewaterhouseCoopers (PwC), the SFPI prepared a Sustainable Forest
Finance Toolkit targeting the banking and ﬁnance sector. The toolkit, which
will be available online in early 2010, provides banks with decision support

Project Sustainable Forest Products Industry 33

tools and investment filters to help them screen investment proposals for
forestry and processing operations.

The SFPI continued to resource, support and participate in events organized
and led by The Forests Dialogue (TFD), including processes focused on:

implementation for climate change negotiators and the Informal

Ghana in November, looking at capacity building and governance issues

Nepal and Panama to look at investment constraints and opportunities
associated with small private forest owners and forests managed by
communities and indigenous people.

To ensure that the UNFCCC optimizes climate mitigation and adaptation “The strong partnership
opportunties afforded by sustainably managed forests, the SFPI assisted in the
release of the TFD’s recomendataions on investment in REDD projects during between the WBCSD’s
the UNFCCC Bangkok Climate Change Talks in October. Sustainable Forest Products
These recommendations encourage negotiatiors to take a “REDD plus” Industry working group and
approach to encourage a broader range of forest management activties, and
they argue for a phased approach to implementation, with three distinctive
the World Resources Institute
steps: 1) preparation, 2) policy changes leading to 3) performance-based has enabled the development
payments. SFPI companies also helped promote these messages at the
Copenhagen climate talks. of a highly credible, easy-to-
use sustainable procurement
Working with the International Council of Forest and Paper Associations, the
SFPI developed recommendations for negotiators to include the carbon benefits guide for wood and paper-
of harvested wood products in the texts considered in Copenhagen. based products, which has
Moving forward quickly become the state-of-
art information source on
The SFPI will continue its involvement in all REDD Readiness dialogues organized
by the TFD, including the further development of key messages. It will support responsible procurement within
a new TFD workstream looking at the free, prior and informed consent of our sector. Updated on an
indigenous peoples involved in forest management.
annual basis to keep pace with
The SFPI will roll out the PwC WBCSD Sustainable Finance Tool kit, and continue developments, this sales support
to work with WRI to promote and update the sustainable procurement guides.
tool allows customers to buy
The Copenhagen Accord clearly recognized the crucial role of reducing emissions
from deforestation and forest degradation (REDD) in addressing climate change
forest products with even greater
and confirmed the establishment of a “REDD plus” mechanism to provide confidence by selected existing
positive financial incentives for forest conservation, sustainable management of
forests and enhancement of forest carbon sinks in developing countries. approaches that meet their
geographic location, product
The SFPI will continue its advocacy work on international framework conditions
and regional and national policy measures that will enable the sector to maximize mix and company values.”
its contribution to tackling climate change by: expanding sustainable forest
John Luke Jr.
management practices; growing markets for wood, paper and biomass energy Chairman and CEO, MWV
from sustainably managed, renewable sources; increasing its capture and use of
recycled fiber for products and energy; and improving energy efficiency and the
uptake of new low-carbon and carbon-neutral processing technology solutions
throughout its value chain. This will be done directly with climate and forestry
policy-makers and via multi-stakeholder processes such as The Forests Dialogue.

John Luke, Jr MWV

34 Project Cement Sustainability Initiative

Cement Sustainability Initiative

The Cement Sustainability Initiative (CSI) brings together 21 leading cement
producers with operations in more than 100 countries. Collectively, these
companies account for about 40% of the world’s cement production. Over
its 10-year history, the CSI has focused on understanding, managing and
minimizing the impacts of cement production and use by addressing issues such
as climate change, fuel use, employee health and safety, airborne emissions,
concrete recycling and quarry management.

The CSI explores what sustainable development means for the cement industry
and indentiﬁes actions cement companies can take, individually and as a group,
to accelerate progress toward sustainable development. It provides a framework
for other cement companies to become involved, and it creates the content and
context for further stakeholder engagement. More recently, the initiative has
started looking at the sustainability of the industry’s main end-product, concrete.

Action
The CSI has worked to expand its membership to emerging markets, particularly
China and India, where more than half of cement production takes place. In
2009 three Chinese cement companies joined the CSI - CNBM, Tianrui, Sinoma.
Two Indian companies, Grasim and Shree Cement, have been CSI members for
several years.

The year also saw much CSI work on climate with the publication of the report on
the Getting the Numbers Right (GNR) database (CO2 and energy performance of the
sector), the sectoral approach modeling results, the International Energy Agency
technology roadmap, and the submission of a new Clean Development Mechanism
(CDM) benchmarking methodology. The CSI shows how an industry sector can help
develop policy for climate mitigation; it is increasingly solicited to share its views
at industry events, as well as with other audiences outside of the sector.

The sectoral approach has to do with the cement industry taking part in
the global climate regime as a uniﬁed industrial sector (albeit with different

Project Cement Sustainability Initiative 35

implementation practices determined by national governments). The
modeling project helped improve understanding of the impacts of different
carbon policies on potential emissions reductions, global trade and regional
market shares in the cement sector. The CSI presented the study at the
United Nations climate change meetings in Copenhagen last December.

The CSI’s formulation of how a sectoral approach could work in practice,
backed by data and modeling of alternative policies, has been praised
by key stakeholders, notably the European Commission. Yet substantial
misunderstanding of the term “sectoral approach” remains, with
developing countries in particular seeing it as requiring them to adopt
emission caps, which could limit their growth. In fact, this is not the case,
because the sectoral approach envisions developing economies taking up
emissions efficiency goals, not absolute caps on emissions.

In June, the CSI published a report on its CO2 and energy performance database
for the cement industry, in which over 50 producers worldwide participate and
contribute data into the system, covering more than 800 cement installations.
The CSI has also published regional breakdowns, in part as a response to a
request by the United Nations Framework Convention on Climate Change
(UNFCCC) Clean Development Mechanism (CDM) Executive Board.

In April, the CSI submitted a new sectoral CDM benchmarking methodology to
the Board. It uses simple, standardized sector-specific benchmarks to improve
the CDM’s transparency and credibility while maintaining environmental
effectiveness and sound business incentives to participate.

In partnership with the International Energy Agency, the CSI launched a cement
technology roadmap, the first industry-specific roadmap, in December. It
outlines all existing and potential technologies in the cement sector that could
contribute to CO2 emissions reductions.

The CSI’s safety task force published guidelines to improve the safety of
drivers and contractors, an issue identified as a particular risk for the industry.
Companies have signed up to a 5-year implementation plan.

The CSI published its report on concrete recycling in July 2009, expanding
its scope beyond cement production. The report, the vision of which is “zero
landfill” of concrete, recommends improved data collection on construction and
demolition waste and better policy incentives for recycling.

The CSI launched a new task force on concrete sustainability. It is preparing a
work plan to investigate the sustainability benefits of concrete in construction.

Moving forward
In 2010 the CSI will help the new Chinese members integrate into the Initiative,
including capacity building for emissions measurement and reporting. The CSI
aims to expand the coverage of the GNR database to over half of global cement
production by 2012 (from about 30% currently).

The CSI will refine the sectoral approach proposal, continue monitoring the climate
change debate and, where necessary, develop positions on relevant topics such as
standardization and offsets. It will encourage the implementation of the safety initiatives by
its members, and it will develop a work program on concrete sustainability.
Co-chairs 2010 Company
It plans to review its mission and structure after 10 years of successful work, in
Albert Manifold CRH
order to set the right priorities and appropriate working modalities for the next Bruno Lafont Lafarge
decade, particularly taking into account its increasingly global membership base. Kan Trakulhoon Siam Cement Group

36 Electricity Utilities
Project Cement Sustainability Initiative

Power cuts

“As part of the WBCSD
Electricity Utilities project,
we have the opportunity to
Electricity Utilities
engage with international
power generation companies
to collectively move forward in
Electricity is at the heart of the global energy challenge. Its share of overall
addressing climate change. We energy use is rising as it brings crucial societal value to the economies of
cannot solve this challenge in all countries. It is a driver of development and productivity; yet significant
sustainability issues face the sector, from cutting greenhouse gas emissions to
isolation - it is after all, global reaching those without electricity.
warming - and we need to work
The Electricity Utilities Project brings together nine leading utilities from around
with our peers around the world the world to develop a deeper and more concrete understanding of these
challenges and explore policy needs and the potential business contribution to
to find effective solutions. solutions.

By engaging in international
Action
dialogues with multiple
The report, Power to Change: A business contribution to a low-carbon electricity
stakeholders, we have had future was released in December 2008 and was well received by international
the opportunity to debate the climate negotiators as providing a good example of the solutions that can
be delivered by a sectoral approach, with the level of detail of the steps
necessary technology solutions necessary to achieve this. It has served as a centerpiece for the project’s work.
and policy needs to decarbonize The companies have refined the topics of the report, ranging from securing
investments in infrastructure and increasing end-use efficiency to diversifying
the electricity utilities sector and decarbonizing the fuel mix, accelerating R&D, and reinforcing and
within the US and globally. The smartening the grids.

involvement of the WBCSD In April 2009, a successful dialogue was convened in Washington DC based
has promoted the credibility on the report. Over 100 energy and climate experts, including senior business
executives, key policy-makers, experts and NGOs, were engaged. Participants
and acceptance which allows shared their insights on the technology and financial policies needed to address
climate change, as well as the challenges of dealing with global trade and
stakeholders to participate in competitiveness.
such an excellent exchange.”
Mike Morris Chairman, President & CEO
American Electric Power Co.

Project Electricity Utilities 37

The Project members also worked with the International Energy Agency to
contribute to its publication on Sectoral Approaches in Electricity.

Moving forward
Ideas for the next work phase have been discussed with the member companies
and consolidated into a work plan. Further cooperation has been identiﬁed
with the International Energy Agency Climate Change team around sectoral
approaches. Project members also agreed to work on projects focused on
implementation, such as smart grids.

Co-chair 2010 Company
Joe Hogan ABB Lt

38 Project Electricity Utilities
Tires

Tire Industry Project
The Tire Industry Project (TIP) has been evaluating potential health and
environmental impacts of chemicals commonly used in tire making and also
looking at the impacts of tire wear particles generated during normal tire use.

The first phase of field research – collecting tire wear particles (TWP) and
analyzing their physical and chemical properties - was completed in mid-2008,
and this preliminary sampling identified no significant health or environmental
risks from TWP.

The group has also worked on the management of end-of-life tires (ELTs).
In 2008, TIP companies developed a summary brochure and extended web
brochure on ELTs, outlining current management practices around the world.

Action
ELT work continued during 2009, in consultation with trade associations and
others working in this area, to try to bring together global experiences around
ELT management systems, learning and then sharing lessons in countries
or regions where little or no ELT management exists. The working group
developed an overview of ELT management processes in major mature markets
and in key emerging markets.

The TWP group completed in 2009 its third year of a planned six-year effort (up
to 2012). The member companies provided resources and internal expertise to
work with a toxicology specialist on TWP testing. When completed, this research
is expected to provide comprehensive data for industry and stakeholders on the
human and environmental impacts of tires.

Project Tire Industry Project
Project Tires 39

Moving forward
In early 2010, the investigations into the human and ecological risks related
to TWP finer particles (less than 10um) will conclude. The effectiveness of a
marker to quantify TWP in the environment will be determined, enabling the
tire industry to establish reliable analytical techniques for future TWP research.
The project intends to develop an understanding of potential human toxicity of
TWP relative to other particles in the air, allowing the tire industry to develop
a platform for dialogue regarding the risk management measures of TWP and
other particles.

The project will move into its next phase: field monitoring to quantify the
amount of TWP in the environment, a necessary step for any credible risk
assessment. It will work to identify and fill major remaining data gaps for human
health risk assessment, enabling the industry and its stakeholders to set future
research priorities.

The TIP CEOs will meet in May 2010 to review progress and to discuss
future work areas, for example potential joint work on nanomaterials in tire
manufacture. The ELT Working Group will complete an ELT management
manual and will put a proposal to CEOs for TIP collaboration on initiating an ELT
management system in one of the BRICS countries (Brazil, Russia, India, China
and South Africa).

Shoshi Arakawa Bridgestone
Robert Keegan Goodyear
Michel Rollier Michelin

40 Sustainable Mobility
Project Tire Industry Project

Electric car

Sustainable Mobility

Mobility in all of its forms gives rise both to sustainability issues – emissions,
carbon, energy use – and plain old efficiency issues; in some places transport
appears to be grinding to a halt. The Sustainable Mobility Project was
established to consider how global mobility can be made more sustainable,
efficient and equitable by 2030 and beyond. What strategies exist, and what is
required to enable these strategies to succeed?

The Project was guided by 12 companies representing 75% of global car
manufacturing capacity. It released a comprehensive report, Mobility 2030, that
proposed seven goals to make mobility more sustainable (see www.wbcsd.org/
web/mobility.htm).

Action
These goals continue to inform the efforts of our member companies, which
now drive sustainable mobility as an advocacy project. Members are working
on the development of hybrids, clean diesel and fuel cells, as well as on fuel-
efficiency improvements. One specific goal is to significantly reduce the total
number of road vehicle related deaths and serious injuries. The companies
are pursuing this goal through their participation in the Global Road Safety
Initiative.

Members are also contributing to transport sustainability by their participation
in our Energy & Climate Focus Area, which has marked transport a megatrend.
They completed work on how governments can get the best out of the mobility
sector, but transport sector emissions and energy trends to 2050 remain
particularly alarming. Up to half again more energy will be required in the sector
to sustain economic growth.

Years of strong economic growth have strengthened transport demand in
the rapidly developing world. The Mobility for Development workstream of
the Development Focus Area addressed the challenges of making mobility in
developing countries more efficient and more accessible to all. Its regional

Project Sustainable Mobility 41

i car

dialogues in four cities, results of which were published in 2009 in the report
Mobility for Development, and case studies help to underscore the ways in which
mobility helps all nations develop.

Moving forward
Business and governments must work together to establish a long-term
framework now to drive mobility resource allocations, with business providing
management and technology skills. The Council prepared negotiating points
on such issues for the climate negotiations leading to the Copenhagen climate
change meetings at the end of 2009.

Today members are not only advocating those goals, but are working on the
development of hybrids, all-electric cars, clean diesel and fuel cells, as well as on
fuel-efﬁciency improvements.

Note: The Sustainable Mobility Project
is now in an advocacy phase. The
WBCSD draws on the messages and
recommendations arising from this
body of work.

42 Project Sustainable Mobility Sustainable Development
Mining, Minerals and

Mining, Minerals and
Sustainable Development
Until the economic downturn, mining and minerals were enjoying their part
of the commodities boom – all the more reason to assure their social and
environmental sustainability. This global sector can create sharp local impacts.
It also creates opportunity, employing more than 30 million people; some 34
countries rely on minerals for at least one-quarter of all their exports.

Action
Nine mining and minerals companies originally approached the WBCSD to
create the Mining, Minerals and Sustainable Development (MMSD) Project in
1999 to better understand their sustainability challenges.

They presented their final report, Breaking New Ground: Mining, Minerals, and
Sustainable Development, at a conference in Toronto, Canada, in May 2002. In
it, they offer an agenda for change and outline key sustainable development
challenges facing the sector: ensuring the long-term viability of the minerals
industry; control, use and management of land; using minerals to assist with
economic development; making a positive impact on local communities; and
managing the environmental impact of mines.

Their report recommends the creation of clear spheres of rights and
responsibilities for NGOs, indigenous people, labor and commercial players. It
advises firms to develop a consistent system of reporting guidelines to ensure
that key aspects of company practices and performance are publicly reported
and verified.

The International Council on Mining & Metals (ICMM) was established to
Note: The Mining and Minerals and continue leadership on improving the industry’s sustainable development
Sustainable Development project performance. Its work plan includes a partnership with the International
is now in an advocacy phase. The Union for Conservation of Nature (IUCN) on biodiversity issues and with the
WBCSD draws on the messages World Bank on community concerns, and ongoing research support from the
and recommendations arising from International Institute for Environment and Development.
this body of work and ongoing
ICMM work.

Initiative Chemicals 43

Chemicals

What would a sustainable, global chemicals regime look like in a globalized
market, with appropriate testing and cradle-to-grave management of chemicals
and all the ingredients and processes that go into making them? Over the
years, front-page stories of contaminants have made companies, the public and
regulatory agencies more sensitive to the need for such a regime.

Developments in science and technology have improved our understanding of
the sources, pathways and implications of particular chemicals. Combined with
growing sensitivity to environmental and health issues within the public at large,
the consequences of these shifts are profound. What were once environmental
issues are becoming health and safety issues. And what were once compliance
issues for companies have become reputational risk issues.

Action
During 2007 members of the project completing a scoping study, analyzing
over 30 chemical sector initiatives and have been discussing opportunities to
use the ﬁndings. The study helps companies better understand existing sector
initiatives and stakeholder concerns.

The ﬁndings have provided new insights that will be used by the industry, its
members and associations to further improve efforts for a more sustainable
chemical industry. Chemicals are essential to sustainable development, and the
sustainability agenda represents a huge opportunity for the industry. Only a
fraction of chemicals are seen as an issue, and most global chemical companies
operate with international standards consistent with the highest regulatory
standards, often outperforming local requirements.

However, problems exist with hazard control from chemical production and
transport, both in the developing world and pockets of the developed world. Where
is the boundary of responsibility for large, multinational chemical companies?

44 Project Chemicals
Initiative Chemicals

Most stakeholders thought that global companies could make a stronger effort
to develop solutions for the major problems and that they need to ﬁnd ways
to assist small and medium enterprises and state-owned enterprises around
the world to implement better processes. Member companies and associations
are taking the results of this work and integrating it into their actions as they
continue their deliberations.

Note: The Chemicals project is
now in an advocacy phase. The
WBCSD draws on the messages and
recommendations arising from this
body of work.

Initiative Eco-Patent Commons 45

Eco-Patent Commons
The Eco-Patent Commons Initiative, launched in early 2008, started slowly but
rapidly gained momentum in 2009. It provides a method for companies to
place environmentally beneficial patents into the public domain, and it creates
a space for companies to identify areas of common interest and may promote
cross-fertilization among business.

Founder member companies were IBM, Nokia, Pitney Bowes, and Sony, in
partnership with the WBCSD. Initiative members pledge not to assert selected
patents from their portfolios when others use them to address environmental
concerns. Anyone who wants to bring environmental benefits to market can use
these patents to protect the environment.

The objectives of the Eco-Patent Commons are to:
Provide an avenue by which innovations and solutions may be easily shared
to accelerate and facilitate implementation to protect the environment and
perhaps lead to further innovation
Promote and encourage cooperation and collaboration between businesses
that pledge patents and potential users to foster further joint innovations and the
advancement and development of solutions that benefit the environment.

Action
Four leading companies – Ricoh, Taisei, Dow, and Fuji Xerox – joined the Eco-Patent
Commons in 2009. Thus a total of 11 companies – Bosch, DuPont and Xerox,
having joined in 2008 – have pledged 100 eco-friendly patents. In the two years
since its launch, the Initiative has tripled both membership and patents pledged.

During the past two years, many of the patent holders have been contacted directly to
enquire about their patents, and at least three patents have already been used by others.

Moving forward
The Eco-Patent Commons is seeking more members and a critical mass of
environmentally beneficial technologies. We are seeking the support of more
of our regional partners in promoting the use of the pledged patents. In 2010,
members will continue to explore ways to broaden the appeal of the Commons.
The WBCSD and the Eco-Patent Commons members hope the Commons can
contribute to sharing innovative solutions that will help the environment.

46 Initiative Urban Infrastructure

Real-time information

Initiative Urban Infrastructure Initiative
Initiative Urban Infrastructure 47

Urban Infrastructure Initiative
“The WBCSD Urban
Infrastructure Initiative
Today more than half of the world’s population lives in cities, and most of the provides the opportunity to
projected population increase of around 3 billion up to 2050 is expected to
be urban. combine the expertise of diverse
Virtually all of this urban growth will be in the developing world, while
industries and contribute
developed world cities must be retrofitted and rebuilt to manage climate integral solutions to promote
change and new energy and water systems. Today cities already consume more
than 75% of the world’s resources. Clearly the battle for global sustainability
the sustainable development
will be won or lost in the cities, and clearly business has a bigger role in of cities. This new effort will
systematically tackling this new urban agenda.
help improve the quality of life
of the people who live in these
Action communities, and it offers an
The WBCSD’s members feel that the urban environment can benefit from innovative path to continue
systems thinking and integrated approaches. Thus a group of companies has
come together to develop the Urban Infrastructure Initiative (UII). This initiative moving forward towards an
builds upon the conviction that business should get involved earlier in a city’s increasingly sustainable future”
decision-making processes. It combines work the Council has already done in
areas such as energy and climate, development, energy efficiency in buildings, Lorenzo Zambrano
water electricity, and mobility, along with the capacities of individual companies. Chairman and Chief Executive Officer, CEMEX

The Energy Efficiency in Buildings project taught the Council that focusing on
and even subsidising subsystems in the building sector have little effect on the
overall performance of the sector stock. Transformation requires new types of
instruments linked to the overall performance.

UII’s holistic approaches are not restricted to technology and policy
development. They will promote cooperation among the business community
and cities’ governments, networks and stakeholders. The WBCSD can make a
difference by starting with the needs of the cities and adopting an integrated
approach and seeking cross-sectoral solutions.

During 2009, the UII attracted the interest of over 90 member companies.
At year’s end the initiative team was working out a UII approach with
15-20 member companies forming a core group representing urban planning,
buildings, infrastructure, transport, energy, water, communications technology
and ecosystems. The WBCSD is also recruiting new members to create a
balanced group.

UII will focus on cities’ needs. The objective is to get involved at the beginning
of the strategy discussion to explore how to solve the varied sustainable
urbanization challenges: urban mobility, resource efficiency,
socioeconomic and environmental challenges. It will involve various
stakeholders, including mayors, urban planners, community representatives,
architects, property developers, local business, etc.

It is clear that no one company can manage the many different disciplines involved
in a systemic approach, which explains why so many companies are coming
together in this initiative, focusing on complementary expertise, but seeking to
develop uniting, over-arching business responses to the needs of the cities.

48 Initiative Urban Infrastructure

Public transport

The WBCSD infrastructure initiative will play three different roles:

1 As a trusted advisor, acting as a bridge between business and cities at various
levels
2 As a transformer, offering recommendations to transform cities effectively and
propose pragmatic business operations to meet urban challenges
3 As an activator, offering cost-efﬁcient sustainable urban solutions.

Member companies expect to use the initiative to work directly with
implementation and to develop new business responses, with cities becoming,
in effect, UII customers.

The UII will create an Assurance Group: a third party that secures the highest
level of project integrity, quality, independence and accountability.

Armando Garcia-Segovia CEMEX
Gérard Mestrallet GDF SUEZ
Andreas Schiereabeck Siemens

Initiative Maritime 49

Maritime Initiative
About 90% of world trade, measured in tonne-miles, goes by sea, and almost
all products contain some sea transport in their value chain. Many studies “Within the shipping
show that ocean shipping is a comparatively environmentally friendly form of
transport, but there is substantial room for improvement and the industry faces fleet, we can reduce energy
increased pressure to reduce C02 emissions. use and hence C02 by 15%....
The WBCSD Maritime
Action Project helps companies like
This initiative aims to: ours integrate the thinking
Lead a sector transformation that increases energy efficiency and reduces around the full operational
CO2 emissions from ship transport
Stimulate innovative thinking and new business models affecting market and logistics value chain into
demand and the supply chain
Communicate this transformation widely.
operations, thereby saving
valuable time and money.”
Analysis shows that the world fleet can increase energy efficiency by at least
15-20%, thereby reducing CO2 emissions, at no net cost through various Henrik Madsen
CEO, Det Norske Veritas
intermodal structural, operational and technical adaptations. As new ships are
being built and phased into service, the potential for energy saving increases.
However, the most efficient way of triggering substantial energy efficiencies and
corresponding emission reductions is to engage in a business-driven initiative
where sea transport providers and leading transport users partner to identify
where and how savings can be realized.

Moving forward
This initiative, although still in its scoping phase, seeks to position its work in
the broader context of the carbon challenges within the full value chains of
products. Workstreams being scoped include:
An information platform on best practices and latest research focused on
energy efficiency and greenhouse gas reduction measures from maritime
transport and related logistics
A business solutions platform that identifies bottlenecks currently hindering
more energy-efficient maritime transport solutions, and explores how best to Co-chairs 2010 Company
address these at a commercial level. Henrik Madsen Det Norske Veritas
Thor Jørgen Guttonmsen Leif Höegh

50 Regional Network

BCSD

Regional Network
The Regional Network: Thinking globally, acting locally
The WBCSD’s Regional Network is an alliance of 60 CEO-led business
organizations united by a shared commitment to providing business leadership
for sustainable development in their respective countries or regions.

By adding perspectives from around the world, the network enhances the
legitimacy of the WBCSD as a truly worldwide organization. It helps to validate
the WBCSD’s results and messages – and to spread them around the globe. It
also provides a platform to connect with local authorities and opinion leaders, to
implement pilot projects on the ground and to engage with small and medium
enterprises (SMEs).

The network has expanded steadily ever since the ﬁrst Business Council for
Sustainable Development (BCSD) was established in Argentina right after the 1992
Rio Earth Summit. Since the creation of the WBCSD in 1995, the Regional Network
has grown from a dozen to its present 60 BCSDs and partner organizations.

Council of Great Lakes Industries Accion RSE BCSD Croatia
The EXCEL Partnership AED Costa Rica BCSD Hungary
US BCSD BCSD Argentina BCSD Portugal
BCSD Bolivia BCSD Turkey
BCSD Bolivia BCSD UK
BCSD Colombia Business Europe
BCSD Ecuador Danish CSB
BCSD El Salvador econsense
BCSD Honduras EpE
BCSD Mexico FFA
BCSD Nicaragua Fundación Entorno
BCSD Uruguay NHO
BCSD Venezuela respACT
CentraRSE BCSD Poland
Curaçao BCSD SEV-BCSD Greece
PERU 2021 Vernadsky Foundation
REDES
SumaRSE

Regional Network 51

“Holcim actively
participates in Regional
This year, three new partners joined: the United Arab Emirates BCSD, BCSD Network partner organizations
Curaçao (in the Netherlands Antilles) and the Responsible Business Forum from
Poland. Efforts continue to establish BCSDs in Vietnam, Indonesia and Nepal.
in Asia, Europe and in
the Americas to share best
Through their numerous activities, the Regional Network partner organizations
strongly complemented the WBCSD’s global initiatives throughout 2009. Below a practices with other business
small sample of activities covering a wide variety of themes and issues is provided. leaders and to jointly drive the
sustainability agenda in the
Scope and diversity of the Regional Network’s activities respective countries.”
The Regional Network is a key conduit to spread WBCSD messages and share Markus Akermann
knowledge, such as at key international sustainable development-related CEO, Holcim
events. For instance, the WBCSD cooperated with BCSD Turkey in providing
business input to the World Water Forum in March in Istanbul. SEV-BCSD
Greece organized an International Symposium in October entitled “Sustainable
development and water: A global challenge for local actions”, and BCSD United
Kingdom held a workshop on “Water as a critical resource”.

Several network partners were involved in capacity building. Recognizing the
importance of training future leaders on sustainability issues, BCSD Portugal

APEQUE (Algeria) BCSD Korea BCA
AEEC (Egypt) BCSD Malaysia NZBCSD
BCSD Zimbabwe BCSD Mongolia
FEMA (Mozambique) BCSD Pakistan
NBI (South Africa) BCSD Sri Lanka
BCSD Taiwan
BCSD Thailand
BCSD UAE
BEC
China BCSD
CII
Kazakhstan BCSD
Nippon Keidanren
PBE
TERI-BCSD India

52 Regional Network

designed a program for young, high-potential employees. Fundación Entorno-
BCSD Spain established a similar program, which focused on “Corporate
solutions to sustainable development”. Other capacity building examples
include AccionRSE Chile and Peru2021, which provide intensive courses in
Corporate Social Responsibility (CSR). Similar initiatives were being explored
with the BCSDs in Turkey and Malaysia.

The successful pilot project with SNV (Netherlands Development Organization)
and the BCSDs in Bolivia, Colombia, Ecuador, El Salvador, Panama,
Honduras, Nicaragua and Peru is being expanded. The goal is to expand
the project, which promotes business ventures with high socioeconomic
benefits, into Africa and Asia. The BCSDs in Zimbabwe and Mozambique
are cooperating with the local SNV offices in introducing inclusive business as
a collaborative approach for companies, governments, donors and NGOs to
reduce poverty sustainably. The concept is also being replicated in Vietnam,
where a national BCSD is being established.

In France, Entreprises pour l’Environnement (EpE) developed scenarios for transition
toward a low-carbon world in 2050. The study explores how major industrial sectors
will be affected by stabilizing atmospheric CO2 concentrations at 450 ppm.

Building on the existing information portal, the Demographic Risk Map,
econsense in Germany launched its “Demographic Risk Atlas”, a tool that
provides detailed information on the demographic location of risk in the
European Union.

BCSD Turkey launched “Sonra”, the first publication uniquely about sustainable
development in Turkey, which aims to push the issue higher up the agenda for
Turkish business.

The Responsible Business Forum in Poland gathered in its annual report the 88
most interesting corporate good practices in four areas: workplace, marketplace,
community and environment.

The Argentine BCSD is promoting the implementation of WBCSD’s Measuring
Impact Framework among a group of member companies.

In the area of cooperating with smaller enterprises, RespACT BCSD Austria
produced handbooks on the implementation of CSR for SMEs. Likewise, BCSD
Mongolia promoted energy efficiency among SMEs.

Issues related to sustainable consumption have gained in relevance this year
among the regional partners. Fundación Entorno-BCSD Spain, the Spanish
Environmental Ministry and the British Embassy organized a joint Seminar
on Sustainable Products and Services. AccionRSE Chile and some company
representatives came together to discuss sustainable consumption.

Focus on the BRICS
Due to their economic, geopolitical, and environmental significance for the
sustainability of the planet, Brazil, Russia, India, China and South Africa (BRICS)
are of particular importance to the WBCSD. This is reflected in a continued
emphasis on enhancing cooperation with our partners in these countries.

In India and China, the WBCSD participated in high-level advisory bodies:
the India Council for Sustainable Development and the China Council for
International Cooperation on Environment and Development (CCICED). In
the latter, the WBCSD’s president co-chaired a taskforce that came up with
recommendations to the government on how to embark on a path toward a
low-carbon economy that were handed over to Premier Wen Jiabao following
the annual meeting of CCICED in November 2009.

A WBCSD flagship advocacy event in the BRICS is the CEO Forum organized as
the official curtain raiser of the Delhi Sustainable Development Summit (DSDS),
in cooperation with TERI BCSD India. The DSDS 2009, entitled “Towards

Regional Network 53

Copenhagen: an equitable and ethical approach”, explored framework
options for a future climate regime and addressed adaptation and mitigation
challenges. The WBCSD also participated in the 4th Sustainability Summit
organized by its other Indian partner organization, the Confederation of Indian
Industry (CII).

Several other WBCSD projects operated in the BRICS. The Cement Sustainability
Initiative has been focusing on China and India, which account for approximately
60% of the world’s cement consumption. The Energy Efﬁciency in Buildings
project held seminars in China, Brazil, India and Russia. In addition, dialogues
were conducted on mobility challenges and on how to sustainably satisfy the
demand for energy in China, India, Brazil and South Africa.

The National Business Initiative in South Africa, the Vernadsky Foundation
in Russia, the CII in India and the BCSDs in China and India organized local
workshops on the WBCSD’s Vision 2050 Project. The ﬁnal report will be
launched at the CEO Forum prior to the DSDS 2010.

The WBCSD participated in BCSD Brazil’s bi-annual Sustentavel congress and
conducted a CEO Forum on Inclusive Business and a seminar on Energy and
Climate in that country.

The WBCSD continued promoting the Greenhouse Gas (GHG) Protocol, a tool
jointly developed with the World Resources Institute to measure GHGs in a
standardized way, in cooperation with the BCSDs and partners in Brazil, China,
India, Mexico and the Philippines.

Moving forward
Priorities for the Regional Network in 2010 include strengthening the
cooperation with G20 partner organizations, including a series of WBCSD
“roadshows” in key countries such as China, India, Brazil, Mexico, Australia,
Japan, South Africa and the US. It will engage more with the business
community in the Middle East, given the importance of the region for global
stability and energy supply.

The Regional Network will also replicate successful pilot projects, such as the
Latin American inclusive business initiatives, and will promote worldwide
application of WBCSD tools, including the GHG Protocol, the Corporate
Ecosystems Services Review, Measuring Impact Framework, and the Global
Water Tool.

54 Regional Network

Confederation of Indian Industry
Regional Network contact list Seema Arora
(by region, as at January 2010) seema.arora@ciionline.org
www.sustainabledevelopment.in
AFRICA
Korea BCSD
Sonia Hong
Association pour la Promotion de
soniahong@kbcsd.or.kr
l’Eco-efficacité et de la Qualité en
www.kbcsd.or.kr
Entreprises -Algeria
Tewfik Hasni
tewfikdz2001@yahoo.fr Nippon Keidanren
(Japan Business Federation)
Chika Mashiko
Association of Enterprises for Environmental
mashikoc@keidanren.or.jp
Conservation - Egypt
www.keidanren.or.jp
Mohamed Kamal
kamaleldin@usa.net
Philippine Business for the Environment
BCSD Zimbabwe Lisa Inez Antonio
Nikki Foot mypbe@yahoo.com
footmail@zol.co.zw www.pbe.org.ph

FEMA - BCSD Mozambique TERI - BCSD India
João C.P Viseu Annapurna Vancheswaran
joaov@carrfoundation.org avanche@teri.res.in
www.fema.org.mz www.bcsd.teri.res.in

National Business Initiative - South Africa Vietnam BCSD
Marianne Scott (in the process of being created)
scott.marianne@nbi.org.za Vinh Nguyen Quang
www.nbi.org.za vinhnq@vcci.com.vn

ASIA
EUROPE
BCSD Kazakhstan
Gulsara Edilbaeva
BCSD Croatia
g_edilbaeva@kz.enrc.com
Mirjana Matesic
www.kap.kz
mirjana.matesic@hrpsor.hr
www.hrpsor.hr
BCSD Malaysia
Seng Choon Chew
BCSD Hungary
chewscd@yahoo.com
Màté Kriza
www.bcsdm.com.my
mate.kriza@bcsdh.hu
www.bcsdh.hu
BCSD Mongolia
Sambuu Demberel
BCSD Portugal
demberel@mongolchamber.mn
Luís Rochartre Álvares
www.mongolchamber.mn
luis.rochartre@bcsdportugal.org
www.bcsdportugal.org
BCSD Pakistan
Amjad Parvez Janjua
BCSD Turkey
Amjad.P.Janjua@psopk.com Engin Guvenc
enging@tbcsd.org
BCSD Sri Lanka www.tbcsd.org
Chandra J. Embuldeniya
chandrae@slt.lk BCSD United Kingdom
David Middleton
BCSD Taiwan davidm@ebc-info.co.uk
Niven (Cheng Chung) Huang www.bcsd-uk.co.uk
bcsd.roc@msa.hinet.net
www.bcsd.org.tw BusinessEurope
Daniel Cloquet
BCSD Thailand d.cloquet@businesseurope.eu
Chotichanathawewong Qwanrudee www.businesseurope.eu
Qwan@tei.or.th
www.tei.or.th/tbcsd Confederation of Norwegian Enterprises
(NHO)
BCSD United Arab Emirates Cecilie Hultmann
Mohamed Juma Al Musharakh cecilie.hultmann@nho.no
mjuma@sharjah.gov.ae www.nho.no

Business Environment Council –Hong Kong Danish BCSD
Andrew Thomson Preben Kristensen
athomson@bec.org.hk pk@prebenk.dk
www.bec.org.hk www.rbenet.dk

China BCSD econsense – Germany
Zhai Qi Kurt-Christian Scheel
zhaiq@sinopec.com.cn info@econsense.de
www.cbcsd.org.cn www.econsense.de

Regional Network 55

Entreprises pour l’Environnement –France BCSD Guatemala (CentraRSE)
Claire Tutenuit Guillermo E. Monroy
ctutenuit@epe-asso.org director@centrarse.org
www.epe-asso.org www.centrarse.org

Fundación Entorno – BCSD Spain BCSD Honduras (CEHDES)
Cristina García-Orcoyen Roberto J. Leiva
cgo@fundacionentorno.org jrleiva@cehdes.org
www.fundacionentorno.org www.cehdes.org

Fundacio Fórum Ambiental – Spain BCSD Mexico (CESPEDES)
Pepe Tarifa Calvet Alejandro Lorea Hernandez
pep@forumambiental.org alorea@cce.org.mx
www.forumambiental.com www.cce.org.mx/cespedes

respACT Austrian BCSD BCSD Paraguay (REDES)
Roman Mesicek Diana de Bareiro
r.mesicek@respact.at diana@serimax.com.py
www.abcsd.at
BCSD Venezuela (CEVEDES)
Responsible Business Forum (RBF) –Poland Gerardo Tálamo
Mirella Panek-Owsianska cevedes@gmail.com
mirella@fob.org.pl
www.responsiblebusiness.pl Curaçao BCSD-Bedrijven Platform Milieu
Karel Tujeehut
SEV BCSD Greece BPMCuracao@netscape.net
Michalis Vassilopoulos
vassilopoulos@sev.org.gr DERES – Uruguay
www.sev.org.gr Eduardo Shaw
eshaw@deres.org.uy
Vernadsky Foundation – Russia www.deres.org.uy
Kirill A. Stepanov
stepanov@vernadsky.ru SumaRSE – Panama
www.vernadsky.ru Teresa de Alfaro
talfaro@integrarse.org.pa
www.integrarse.org.pa

LATIN AMERICA
Peru 2021
Henri Le Bienvenu
Acción RSE – Chile henrilebienvenu@peru2021.org
Rafael Quiroga www.peru2021.org
rafael.quiroga@accionrse.cl
www.accionrse.cl
uniRSE – Nicaragua
Matthias Dietrich
Asociación de Empresarios para dr.dietrich@unirse.org
el Desarollo – Costa Rica www.unirse.org
Olga Sauma Uribe
olgasauma@aedcr.com
www.aedcr.com
NORTH AMERICA
BCSD Argentina (CEADS)
Sebastián Anibal Bigorito Council of Great Lakes Industries –Canada/
sbigorito@ceads.org.ar United States of America
www.ceads.org.ar George H. Kuper
ghk@cgli.org
www.cgli.org
BCSD Bolivia (CEDES)
Maria Claudia Dabdoub
mcdabdoub@cedesbolivia.org The EXCEL Partnership – Canada
www.cedesbolivia.org Christopher Henderson
chenderson@delphi.ca
www.excelpartnership.ca
BCSD Brazil (CEBDS)
Beatriz Bulhões
beatriz.bulhoes@cebds.org United States BCSD
www.cebds.org Andrew Mangan
Mangan@usbcsd.org
www.usbcsd.org
BCSD Colombia (CECODES)
Santiago Madriñán
smadrinan@cecodes.org.co
www.cecodes.org.co OCEANIA
BCSD Ecuador (CEMDES) BCSD New Zealand
Jimmy Andrade Graeme Colman
jandrade@cig.org.ec graeme.colman@nzbcsd.org.nz
www.cemdes.org www.nzbcsd.org.nz

BCSD El Salvador (CEDES) Business Council of Australia
Luís López Lindo Maria Tarrant
llopez@cedes.org.sv maria.tarrant@bca.com.au
www.cedes.org.sv www.bca.com.au

Communications 57

Communications

2009 may well be remembered as the year that sustainable development
captured the attention of the world’s news media. The confluence of concerns
about the world’s changing climate, and its ailing economy, brought a flurry of
news reports and articles about the green economy and how to achieve it. This,
of course, means that the need for clear, consistent communications is more
important than ever.

The WBCSD’s communications team works not only to communicate but also
to help the Council’s Focus Areas, Projects and Initiatives advocate solutions,
reaching out to governments, civil society, business leaders and the general
public. To oversee this advocacy, and provide strategic guidance, the WBCSD has
established an Advocacy Team. This team complements the Communications
Department, the staff of which continues to manage the publications, reports
and documents, including the writing, editing, design, printing and distribution
of documents, as well as a comprehensive website, seven e-newsletters of diverse
and informative content, and an active media relations outreach.

Getting the messages out
Another 24 reports and other documents were added to the list of publications
the WBCSD has produced, some in partnership with other organizations, such
as the Cement Technology Roadmap 2009: Carbon emissions reductions up to 2050
with the International Energy Agency.

Among other new publications were:
Towards a Low-Carbon Economy: A business contribution to the international energy
& climate debate, aimed at sharing business experience in technology development
and deployment, finance and carbon markets, cooperative sectoral approaches and
adaptation and proposes policy recommendations for a future agreement
Transforming the Market: Energy Efficiency in Buildings, the final report of the
Energy Efficiency in Buildings project
Corporate Ecosystem Valuation, which builds the business case for companies
to employ corporate ecosystem valuation as a decision-support tool.

58 Communications

We also released an updated interactive CD-ROM cataloguing all of the Council’s
publications from its founding in 1995, including all available translations.

Sustain
In cooperation with the Energy and Climate and Development Focus Areas we
produced another special double issue of Sustain, our flagship magazine. With
the theme “Energizing Development in a Changing Climate”, the magazine
highlights the important links between energy, climate and development, and
includes case studies showing how companies are supporting development
while spurring a move toward a global low-carbon economy.

Elevating our media profile
The WBCSD has been in the news throughout the year; indeed, our media
monitoring service tracked more than 5,000 mentions of the Council, its staff or
work. The strategy through the year has been to maintain our strong links with
trade publications, business publications, environmental and business websites,
and policy journals. However, we also embarked upon sustained outreach to
mainstream news media and have been rewarded with mentions in the Wall
Street Journal, the Financial Times, the New York Times, the Guardian, Time,
Forbes, Fortune, Reuters, Bloomberg, Dow Jones Newswire the International Herald
Tribune, CNN, CNBC, BBC, Le Monde, Agence France Presse, the People’s Daily,
Business Week, Europe’s World, the Sunday Times, and many others, including a
significant amount of media in languages other than English.

www.wbcsd.org
The leading resource on business and sustainable development, www.wbcsd.org
informs about the WBCSD’s activities, publications and tools. It also portrays WBCSD
member achievements against the backdrop of a rich selection of international
media news related to sustainable development. WBCSD electronic newsletters
continue to enjoy double-digit growth with some 115,000 total subscriptions.

To build on the website’s success and further its outreach, a comprehensive
re-development and re-design was initiated in 2009 and is due for completion in 2010.
Other channels, such as the WBCSD’s YouTube channel and our blogs, The
President’s blog, the EEB (Energy Efficiency in Buildings) blog and the Inclusive
Business blog, also contribute to expanding and reinforcing the WBCSD’s messages.

WBCSD and Com+
The Com+ Alliance, a grouping of professional communicators who work for
sustainable development around the world, was co-founded by the WBCSD
in 2003. The WBCSD hosts and manages the COM+ website, and was
instrumental in the site’s redesign this year.

News and content partnerships 2010
AFP - Agence France Presse Paris, France
Africa Renewal New York, United States
CSR China Hong Kong, China
E&E Publishing Washington, D.C., United States
ENDS Europe Daily London, United Kingdom
Environmental Finance London, United Kingdom
EurActiv.com Brussels, Belgium
Financial Times London United Kingdom
GreenBiz.com Washington, DC, United States
GLOBE-Net Vancouver, Canada
ICTSD Geneva, Switzerland
International Trade Forum Geneva, Switzerland
IPS - Inter Press Service Europa Berlin, Germany
IRIN - Integrated Regional Geneva, Switzerland
Information Networks
Lexis Nexis Munster, Germany
PointCarbon Washington D.C., USA
Science and Development Network London, United Kingdom
Socialfunds Brattleboro, VT, United States
Sustainable Development International London, United Kingdom
Thomson Reuters London, United Kingdom

Partnerships and Alliances 59

Partnerships and Alliances
Business organizations
Aquafed Paris, France
Arab Union for Cement & Building Materials Damascus, Syria
Business Action for Water Paris, France
Business and Industry Advisory Committee (BIAC) Paris, France
Business Europe Brussels, Belgium
Confederation of European Paper Industries Brussels, Belgium
European Chemical Industry Council (CEFIC) Brussels, Belgium
European Roundtable Brussels, Belgium
Fundación Latinoamérica Posible San José, Costa Rica
Global e-Sustainability Initiative Brussels, Belgium
International Aluminum Institute (IAI) London UK
International Business Leaders Forum (IBLF) London, UK
International Chamber of Commerce (ICC) Paris, France
International Council of Forest and Sao Paulo, Brazil
Paper Associations (ICFPA)
International Emissions Trading Association (IETA) Geneva, Switzerland
World Energy Council (WEC) London, UK
World Steel Association Brussels, Belgium

Forums
Copenhagen Climate Council Copenhagen, Denmark
The Conference Board New York, USA
United Nations Forum on Forests (UNFF) New York, USA
World Economic Forum (WEF) Geneva, Switzerland

Governmental and intergovernmental organizations
Asia-Paciﬁc Partnership Washington, DC, US
European Union Brussels, Belgium
Intergovernmental Panel on Climate Change (IPCC) Geneva, Switzerland
International Energy Agency (IEA) Paris, France
International Finance Corporation (IFC) Washington, DC, USA
Inter-American Development Bank (IDB) Washington, DC, USA
Organization for Economic Cooperation Paris, France
& Development (OECD)
SNV Netherlands Development Organization The Hague, Netherlands
United Nations Convention on Biological Montreal, Canada
Diversity (UN CBD)
United Nations Development Programme (UNDP) New York, USA
United Nations Environment Programme (UNEP) Geneva, Switzerland
United Nations Framework Convention on Bonn, Germany
Climate Change (UNFCCC)
United Nations Global Compact New York, USA
UN-Water Rome, Italy
The World Bank Washington, DC, USA
World Health Organization (WHO) Geneva, Switzerland
World Trade Organization (WTO) Geneva, Switzerland

Institutes, universities and initiatives
Com+ Alliance Moravia, Costa Rica
The German Marshall Fund of the United States Washington, DC, USA
Global Footprint Network (GFN) Oakland, USA
Global Reporting Initiative (GRI) Amsterdam, Netherlands
International Institute for Environment and London, UK
Development (IIED)
International Institute for Sustainable Development Winnipeg, Canada
International Organization for Standardization (ISO) Geneva, Switzerland
International Risk Governance Council (IRGC) Geneva, Switzerland
Lawrence Berkeley National Laboratory Berkeley, USA
Peterson Institute for International Economics Washington, DC, USA
Stockholm International Water Institute (SIWI) Stockholm, Sweden
United Nations Foundation New York, USA
Voluntary Carbon Standard Washington, DC, USA
Water Footprint Network Enschede, Netherlands
World Resources Institute (WRI) Washington, DC, USA
Yale University School of Forestry and New Haven, USA
Environmental Studies

Non-governmental organizations
AccountAbility London, UK
Conservation International Arlington, USA
Earthwatch Institute Oxford, UK
The Forests Dialogue (TFD) New Haven, USA
The International Union for the (IUCN)
Conservation of Nature Gland, Switzerland
The Nature Conservancy (TNC) Arlington, USA
Oxfam Oxford, UK
WWF International Gland, Switzerland

Membership and Governance 61

Membership and
Governance
As a global CEO-led business coalition of some 200 companies, our mission is to
catalyze the kind of change that will move us to a sustainable path and thereby
support the business licence to operate, innovate and grow.

Member companies work with governments and civil society to create the
framework conditions that will enable business to develop innovative solutions
with the speed and scale needed. Encompassing a wide range of industries,
the WBCSD is perfectly positioned to explore the intersections between some
of the world’s toughest problems and to seek integrated, systemic solutions to
complex sustainability challenges.

In addition to providing a business perspective on sustainable development,
members also work with other companies and sectors to better integrate
sustainability into their strategy and operations. They look at a broad spectrum
of solutions: at the product and company level, within and across sectors,
including the full value chain from suppliers to customers.

Membership

Membership in the WBCSD is by invitation of the Executive Committee,
comprising 13 member company CEOs and 3 honorary members. They seek
a rich geographic and sectoral mix of companies to help us tap a deeper seam
of understanding and solutions to sustainability challenges. At an individual
company level, they look for a clear commitment to sustainable development
and the capacity to advance our agenda and enhance our reputation.

As economic, demographic and geopolitical shifts from the G8 to the G20 gain
momentum, we continue to focus on strengthening the membership in key
emerging economies, with a particular emphasis on the BRICS (Brazil, Russia,
India, China and South Africa), together with the Middle East and Asia.

Members collaborate by contributing time, brains and experience, driving our agenda
through hands-on engagement and through initiating new areas of investigation and
advocacy. They do this through active involvement in working groups, or by providing
secondments and associates to the WBCSD on a full or part time basis.

Our work is shaped by the personal commitment of Council Members (CEOs
or equivalent), who inﬂuence policy positions and steer the strategic direction
of each focus area and project. They meet once a year to assess the vital issues
linking business and sustainable development and to ﬁne-tune our priorities.

They are supported by Liaison Delegates, senior executives who implement
the work program and ensure that ideas, tools and practices generated by the
WBCSD are taken up and used by the company.

Governance

The WBCSD is governed by the Executive Committee, elected by Council
Members from among their peers, including a Chairman and Vice Chairmen.

Responsibility for the management of the WBCSD and the implementation of its
strategy and work program lies with the President and the secretariat staff of 46
people, including one part-time and one full-time secondment and three part time
associates from member companies, and one full-time secondment from IUCN.

62 Executive Committee

Executive Committee 2010

Honorary Committee
Charles O. Holliday, Jr. USA
Stephan Schmidheiny Switzerland
Dr. Shoichiro Toyoda Japan

Chairman
Jorma Ollila
Chairman, Royal Dutch Shell UK

Vice Chairmen
Markus Akermann
Chief Executive Officer, Holcim Ltd Switzerland

Mukesh Ambani
Chairman and Managing Director, Reliance Industries Limited India

James E. Rogers
Chairman, President and Chief Executive Officer, Duke Energy Corporation USA

Masataka Shimizu
President, Tokyo Electric Power Company Japan

Members
Fujio Cho
Chairman & Representative Director, Toyota Motor Corporation Japan

José Manuel Entrecanales
Chairman and CEO, ACCIONA Spain

Anne Lauvergeon
Chairman of the Executive Board, AREVA France

Jacob Maroga*
Chief Executive, Eskom Holdings Ltd. Rep. of South Africa

Michael Morris
Chairman, President and CEO, American Electric Power USA

Julio Moura
Chairman, Natura International Committee Brazil

Paul Polman
Chief Executive Officer, Unilever UK

Wang Jiming
Vice Chairman, China Petrochemical Corporation (Sinopec) China

Ex officio
Rajat Kumar Gupta
Vice-Chairman, International Chamber of Commerce France

* In transition to the new chief executive


Member Companies and
Council Members by region and country, January 2010

AFRICA

South Africa
Eskom Holdings Limited To be announced
Mondi Hathorn, David

ASIA

China
Baosteel Group Corporation Madame Xie Qihua
China Ocean Shipping (Group) Company Capt. Wei Jiafu
China Petrochemical Corporation (Sinopec) Wang Jiming
CLP Holdings Limited Brandler, Andrew

Chinese Taipei
Chunghwa Telecom Co., Ltd. Lu, Shyue-Ching
CPC Corporation Chu, Shao-Hua

India
Infosys Technologies Limited Gopalakrishnan, Kris
Reliance Industries Limited Ambani, Mukesh

Indonesia
APRIL Group Devanesan, A.J.

Japan
AGC Group Ishimura, Kazuhiko
Bridgestone Corporation Arakawa, Shoshi
Canon Inc. Mitarai, Fujio
Chubu Electric Power Co., Inc. Miyaike, Yoshihito
DENSO Corporation Fukaya, Koichi
Hitachi Chemical Co., Ltd. Nagase, Yasuji
Honda Motor Co., Ltd. Fukui, Takeo
Kikkoman Corporation Mogi, Yuzaburo
Mitsubishi Chemical Holding Corporation Kobayashi, Yoshimitsu
Mitsubishi Corporation Ueno, Yukio
Nippon Paper Group, Inc. Nakamura, Masatomo
Nippon Telegraph & Telephone Corporation Uji, Noritaka
Nissan Motor Co., Ltd Shinohara, Minoru
Osaka Gas Co., Ltd. Ozaki, Hiroshi
Seiko Holdings Corporation Hanaoka, Seiji
Sompo Japan Insurance Inc. Sato, Masatoshi
Sony Corporation Chubachi, Ryoji
Sumitomo Chemical Company, Ltd. Yonekura, Hiromasa
Sumitomo Rubber Industries, Ltd. Mino, Tetsuji
Taiheiyo Cement Corporation Sameshima, Fumio
The Kansai Electric Power Co., Inc. Fujii, Masumi
The Tokyo Electric Power Company Inc. Shimizu, Masataka
The Yokohama Rubber Co., Ltd. Nagumo, Tadanobu
Toyo Tire & Rubber Co., Ltd. Nakakura, Kenji
Toyota Motor Corporation Cho, Fujio

Korea
GS Caltex Corporation Hur, Dong-Soo
Hankook Tire Co., Ltd. Cho, Choong Hwan
Kumho Tire Co., Inc. Kim, Jong-Ho
POSCO To be announced
Samsung Electronics Co. Lee, Yoon-Woo

Pakistan
Pakistan State Oil Company Limited Qureshi, Irfan K.

64 Member Companies and Council Members

Thailand
PTT Public Company Limited Bunsumpun, Prasert
Siam Cement Group (SCG) Trakulhoon, Kan

EUROPE

Austria
Borealis AG Garrett, Mark
Swarovski Langes-Swarovski, Markus

Belgium
Umicore Leysen, Thomas

Denmark
DONG Energy Eldrup, Anders
Grundfos Bjerg, Carsten
Novo Nordisk A/S Kingo, Lise
Novozymes A/S Riisgaard, Steen
Vestas Wind Systems A/S Engel, Ditlev

Finland
Fortum Corporation Brunila Anne
KONE Oyj Alahuhta, Matti
Metsäliitto Group Jordan, Kari
Nokia Aho, Esko

France
Alstom Kron, Patrick
AREVA Lauvergeon, Anne
Dassault Systèmes Charlès, Bernard
EDF Group To be announced
GDF Suez Guichard, Françoise
Havas Group Rodes, Fernando
Lafarge SA Lafont, Bruno
L’Oréal Dautresme, Béatrice
Michelin Rollier, Michel
Veolia Environnement Proglio, Henri

Germany
adidas AG Dassler, Frank A.
Allianz SE Diekmann, Michael
BASF SE Schwager, Harald
Bayer A.G. Wenning, Werner
Continental AG Setzer, Nikolai
Deutsche Bank AG Ackermann, Josef
Deutsche Post DHL Appel, Frank
E.ON AG Dänzer-Vanotti, Christoph
Evonik Industries AG Engel, Klaus
HeidelbergCement Scheifele, Bernd
Henkel AG & Co. KGaA Weinberger, Christian-Andre
Robert Bosch GmbH Marks, Peter J.
Siemens AG Kux, Barbara
Volkswagen AG Leohold, Jürgen

Greece
Public Power Corporation (PPC S.A.) Zervos, Arthouros
Titan Cement Company S.A. Papalexopoulos, Dimitri

Ireland
CRH plc Manifold, Albert

Italy
Eni S.p.A Scaroni, Paolo
Italcementi Group Pesenti, Carlo
Pirelli Tyre S.p.A. Tronchetti Provera, Marco
Telecom Italia S.p.A. Galateri di Genola, Gabriele

Luxemburg
ArcelorMittal S.A. Mittal, Lakshmi

The Netherlands
Akzo Nobel nv Wijers, G.J.(Hans)
DSM N.V. Sijbesma, Feike
Royal Philips Electronics N.V. Provoost, Rudy
TNT N.V. Bakker, Peter


Norway
Det Norske Veritas Madsen, Henrik O.
DnB NOR ASA Bjerke, Rune
Grieg International Grieg, Elisabeth
Leif Höegh & Co. AS Höegh, Westye
Norsk Hydro ASA Brandtzäg, Svein Richard
Statkraft AS Mikkelsen, Bard
StatoilHydro Nes, Helga
Storebrand ASA Kreutzer, Idar

Portugal
Brisa Auto-Estradas de Portugal, S.A. de Mello, Vasco
CIMPOR Bayão Horta, Ricardo
EDP - Energias de Portugal, S.A. Mexia, Antonio
Portucel Soporcel Group Queiroz Pereira, Pedro
Sonae SGPS, SA Bianchi de Aguiar, Carlos

Russia
Basic Element Deripaska, Oleg V.
JSC Gazprom Rusakova, Vlada V.

Spain
ACCIONA S.A. Entrecanales, José Manuel
Repsol YPF Brufau Niubó, Antonio

Sweden
Skanska AB Karlström, Johan
Stora Enso Oyj Björklund, Elisabet Salander
Vattenfall AB Josefsson, Lars G.

Switzerland
ABB Ltd. Steel, Gary
F. Hoffmann-La Roche AG Humer, Franz B.
Firmenich SA Firmenich, Patrick
Holcim Ltd. Akermann, Markus
Novartis Jiminez, Joseph
SGS S.A. Kirk, Christopher
Syngenta International AG Mack, Michael

Turkey
Borusan Holding g
U˘ur, Agah
ECZACIBASI HOLDING Karamercan, Erdal

United Kingdom
Anglo American plc To be announced
BG Group plc. Bland, Charles
BP plc. Conn, Iain C.
Environmental Resources Management Group Bidwell, CBE, Robin
KPMG Hastings, Michael
PA Consulting Group Middleton, Alan
Royal Dutch Shell plc. Ollila, Jorma
Rio Tinto plc Albanese, Tom
Unilever N.V. Berger, Geneviève
Vodafone Group Plc To be announced

LATIN AMERICA

Brazil
Abril Group Civita, Roberto
Cimentos Liz Ramos Vasconcelos, Paulo Alexandre
Fibria Penido, José Luciano
Natura Cosméticos S.A. Moura, Julio
Petrobras - Petroleo Brasiliero S.A. Gabrielli de Azevedo, José Sergio
Suzano Papel e Celulose SA Maciel Neto, Antonio
Vale Batista da Silva, Eliezer
Votorantim Group Ermírio de Moraes, Fabio

Chile
Codelco Arellano, José Pablo
Masisa Salas, Roberto

Mexico
CEMEX Zambrano, Lorenzo H.

Panama
Panamá Canal Authority Alemán Zubieta, Alberto

66 Member Companies and Council Members

MIDDLE EAST

Saudi Arabia
ALJ Co. Ltd. Jameel, Mohammed Abdul Latif

NORTH AMERICA

Canada
BC Hydro Elton, Bob
Suncor Energy Inc George, Richard L.

United States
3M Palensky, Frederick J.
Accenture Green, William
AECOM Technology Corporation Dionisio, John M.
Alcoa Zaidi, Mohammad A.
American Electric Power Morris, Michael
Caterpillar Inc. Owens, James W.
CH2M HILL McIntire, Lee A.
Chevron Corporation Taylor, Charles (Chuck) A.
ConocoPhillips To be announced
Constellation Energy Group Inc Shattuck III, Mayo A.
Cooper Tire & Rubber Company Armes, Roy V.
Deloitte Touche Tohmatsu Raimi, Amadou
Duke Energy Corporation Rogers, James E.
DuPont Kullman, Ellen
EcoSecurities Ltd To be announced
Entergy Corporation Leonard, J. Wayne
Ernst & Young LLP Turley, Jim S.
Exelon Corporation Rowe, John W.
General Electric Company Rice, John G.
Greif, Inc. Gasser, Michael J.
IBM Corporation Kern, Frank
ITT Corporation Loranger, Steven R.
Johnson & Johnson To be announced
Kimberly-Clark Corporation Spencer, Jan B. C.
MeadWestvaco Corporation Luke, Jr., John A.
Newmont Mining Corporation O’Brien, Richard
Oracle Corporation Le Guisquet, Loic
PepsiCo, Inc. Nooyi, Indra
PricewaterhouseCoopers LLP Powell, Ian
S.C. Johnson & Son, Inc. Stanbrook, Steven
SunGard Conde, Cristóbal
The Boeing Company Hill, Shephard
The Boston Consulting Group Heuskel, Dieter
The Coca-Cola Company To be announced
The Dow Chemical Company Liveris, Andrew N.
The Goodyear Tire & Rubber Company Keegan, Robert J.
The Procter & Gamble Company Geissler, Werner
United Technologies Corporation David, George
Weyerhaeuser Company Ballard, Ernesta

OCEANIA

Australia
BHP Billiton Limited To be announced
Commonwealth Bank of Australia Chapman, Barbara
GHD Pty Ltd Shepherd, Ian
Insurance Australia Group Wilkins, Michael
Lend Lease Corporation McCann, Steve
Woodside Energy Ltd. Voelte, Donald R.

New Zealand
The Warehouse Group Limited Tindall, Stephen

WBCSD Personnel 67

WBCSD Personnel January 2010

Executive Team
Björn Stigson President
Margaret Flaherty Chief of Staff
Per Sandberg The Business Role
Marcel Engel Development, Regional Network
Matthew Bateson Energy and Climate
James Griffiths Ecosystems

President’s Office Anne-Catherine Werner, Philip Reuchlin,
Carolyne Cyr

Programs Program Management Program Support/Research

Focus Areas
The Business Role Per Sandberg Nour Chaabane, Kija Kummer
Katherine Madden
Development Marcel Engel Filippo Veglio
Energy & Climate Matthew Bateson Barbara Black, Andrea Brown, Antonia Gawel
Estelle Geisinger, Bernhard Grünauer
Maria Mendiluce, Varun Vats
Ecosystems James Griffiths Mikkel Kallesoe, Eva Zabey

Projects
Water James Griffiths Anne-Léonore Boffi, Eva Zabey
Energy Efficiency in Buildings Christian Kornevall Claudia Schweizer
Sustainable Forest Products Industry James Griffiths Eva Zabey
Cement Sustainability Initiative Howard Klee Roland Hunziker, Caroline Twigg
Electricity Utilities Project Matthew Bateson Antonia Gawel, Bernhard Gruenauer
Tire Sector Project Howard Klee Caroline Twigg
Sustainable Mobility Project Christian Kornevall
Mining, Minerals & S.D. James Griffiths
Chemicals Howard Klee

Initiatives
Eco-Patent Commons Matthew Bateson
Urban Infrastructure Initiative Christian Kornevall Claudia Schweizer
Maritime Initiative Margaret Flaherty

Regional Network
Regional Network Marcel Engel Virginie Bonnell

Communications
Communications Margaret Flaherty (ad interim) Olivier Borie (Online), Danielle Carpenter Sprüngli,
Christa Kaenzig (Publications), Anouk Pasquier,
Michael Martin (Design)
Mireille Debiol

Member Relations
Member Relations Beatrice Otto
Member Administration Catherine Morel Giuliana Ammirati, Dominique Rose

Finance & Administration
Finance & Administration Eric Dérobert Christa Kaenzig, Marie Loriot (Reception),
Fabienne Lenders, Mireille Louviot (Accounts),
Béatrice Paccard (HR & Accounts)
IT Management Nadja Crettol Salih Brysam

68 WBCSD Personnel

Member companies provide an additional and highly valued contribution in
the form of personnel resources. We have the benefit of full-time secondments,
joining us at the WBCSD offices in Geneva, as well as part-time associates,
working primarily from their company offices.

Work activities can include short-term assignments with dedicated outputs, as
well as assignments involving longer term strategy and thought leadership.

Secondments (as of January 2010)
E.ON Bernhard Grünauer Energy and Climate Focus Area
Pakistan State Oil Amjad Parvez Janjua Regional Network

In addition, Mikkel Kallesoe has been seconded to the WBCSD from IUCN,
working with the Ecosystems Focus Area.

We would also like to thank Li Li Leong from PricewaterhouseCoopers for her
contributions to the Business Role Focus Area/Vision 2050 project during 2009.

Associates (as of January 2010)
Eskom Mandy Rambharos Energy and Climate Focus Area

We would also like to recognize the contributions of the following Associates
during 2009:
Nijma Khan from Accenture on the work of the Business Role Focus Area/
Vision 2050

and Climate Focus Area

Climate Focus Area

Publications 69

Publications released in 2009

General
WBCSD Annual Review 2008 - What a way to run the world
“What a way to run the world” is the title of the WBCSD’s Annual Review 2008.
The theme was chosen almost a year ago, well before the ﬁnancial meltdown
proved just how badly the world was being run. As WBCSD’s Chairman, Samuel
DiPiazza Jr. points out: “economic crises must remind us that sustainable
development is not just about environmental or social issues but also about
sound economic development.”

Publications catalogue
This interactive CD-ROM catalogues all of the Council’s publications from its
founding in 1995. Regularly updated, the CD-ROM also includes all available
translations.

Sustain #31 – Energizing Development in a Changing Climate
The WBCSD recognizes the urgent need for companies to support development
while spurring a move toward a global low-carbon economy, the economy of
the future. This edition of Sustain highlights the important links between energy,
climate and development.

Regional Network
The Regional Network - Thinking globally, acting locally
The Regional Network is an alliance of some 60 CEO-led partner organizations
around the world, united by a shared commitment to promoting the business
contribution to sustainable development in their respective countries and
regions.

Focus Areas

The Business Role
Inclusive Business Challenge
This presentation and simulation tool, developed by WBCSD Future Leaders
Team, aims to help companies and non-business stakeholders understand,
identify and implement inclusive business models.

Development
Inclusive Business Challenge
This presentation and simulation tool, developed by WBCSD Future Leaders
Team, aims to help companies and non-business stakeholders understand,
identify and implement inclusive business models.

Mobility for Development
Today’s mobility systems in rapidly developing cities are not sustainable and
the situation is deteriorating, although opportunities are increasing and are an
important driver of economic development, concludes the WBCSD’s Mobility for
Development ﬁnal report.

70 Publications

Mobility for Development - Executive summary
The WBCSD studied the state of mobility in four rapidly growing cities in the
developing world – Bangalore, Dar es Salaam, São Paulo and Shanghai. Its
final report concludes that although mobility opportunities are increasing and
are an important driver of economic development in all cities, overall mobility
systems are not sustainable and for poorer residents the mobility situation is
deteriorating.

Energy & Climate
Tackling climate change on the ground: Corporate case studies on land use
and climate change
Land-use activities are a major source and sink of global greenhouse gas
(GHG) emissions. Curbing deforestation and applying sustainable land-use
management practices can reduce GHG emissions, while planting trees and
managing forests can help remove GHGs (mainly CO2) from the atmosphere
by sequestering them in plants and vegetation. This publication highlights
the relationship between land use and climate change and uses corporate
case studies to show how business is contributing solutions to address these
challenges.

Towards a Low-carbon Economy - A business contribution to the
international energy & climate debate
This publication aims to share business experience in technology development
and deployment, finance and carbon markets, cooperative sectoral approaches
and adaptation and proposes policy recommendations for a future agreement.

Ecosystems
Corporate Ecosystem Valuation: Building the business case
The world’s ecosystems are under threat. Most types of natural habitats are
showing signs of severe degradation, wild populations of fauna and flora are
declining, and land, air and water are all becoming more and more polluted.
This publication builds the business case for companies to employ corporate
ecosystem valuation as a decision-support tool to improve operational efficiency
and/or develop new business opportunities while reducing their environmental
impacts or ecological “footprint” or building up their ecosystem assets.

Corporate Ecosystem Valuation: A scoping report
This scoping study report reaches the conclusion that any attempt to advance
corporate ecosystem valuation should focus on new ways of valuing ecosystem
dependencies and impacts and incorporating these values within existing
financial and business planning tools, drawing where relevant on the existing
methods that have been developed specifically to value ecosystem services.

Corporate Ecosystem Valuation: Issue brief
All businesses, regardless of their location on the value chain, both impact
and depend on ecosystems and ecosystem services. Any attempt to advance
corporate ecosystem valuation should focus on new ways of valuing ecosystem
dependencies and impacts and incorporating these values within existing
financial and business planning tools, drawing where relevant on the existing
methods that have been developed specifically to value ecosystem services.

Tackling climate change on the ground: Corporate case studies on land use
and climate change
Land-use activities are a major source and sink of global greenhouse gas (GHG)
emissions. Curbing deforestation and applying sustainable land use management
practices can reduce GHG emissions, while planting trees and managing forests
can help remove GHGs (mainly CO2) from the atmosphere by sequestering them
in plants and vegetation. This publication highlights the relationship between
land use and climate change and uses corporate case studies to show how
business is contributing solutions to address these challenges.

Publications 71

Projects

Water
Water for Business: Initiatives guiding sustainable water management in
the private sector
“Water for Business: Initiatives Guiding Sustainable Water Management in the
Private Sector”, jointly developed by the World Business Council for Sustainable
Development (WBCSD) and the International Union for Conservation of Nature
(IUCN) identifies 16 initiatives or tools, driven by business leaders, civil society
and governments, which have emerged since 2006.

Water, Energy and Climate Change
Water, energy and climate change are inextricably linked. The paper lists five
important policy recommendations from business to climate negotiators and
policy-makers and includes 25 case studies showing how business is already
linking water, energy and climate across their operations.

Water Facts and Trends - Updated
This working document provides an overview of some basic facts and
societal challenges related to water. It has been developed by the WBCSD
secretariat and is intended to support the ongoing dialogue within the WBCSD
membership and with other stakeholders in civil society and government.

Energy Efficiency in Buildings
Transforming the Market: Energy Efficiency in Buildings
Modeling by the WBCSD shows how energy use in buildings can be cut by
60% by 2050 – essential to meeting global climate change targets – but this
will require immediate action to transform the building sector. This is the central
message of the report from the WBCSD’s four-year, US$ 15 million Energy
Efficiency in Buildings (EEB) research project, the most rigorous study ever
conducted on the subject.

Cement Sustainability Initiative
Cement Industry Energy and CO2 Performance “Getting the Numbers
Right”
The Getting the Numbers Right (GNR) system is a sector-wide global
information database that provides accurate, verified data on the cement
industry’s CO2 emissions and energy performance. In addition to Cement
Sustainability Initiative members, CEMBUREAU, the European Cement
Association, collects information from non-CSI cement plants in Europe,
ensuring nearly complete coverage of all cement installations there.

Cement Technology Roadmap 2009 - Carbon emissions reductions up to
2050
This report calls for strong national policies to activate known CO2 mitigation
actions that the cement industry can take now to reduce its emissions. It also
issues a call to action to develop commercially viable carbon capture and
storage technologies as a method for further reducing global CO2 emissions
from the cement industry.

Recommended Good Practice for Contractor Safety
Cement Sustainability Initiative member companies are committed to giving
contractor safety and employee safety equal priority. This document sets forth
the commitment of Cement Sustainability Initiative members to setting an
example for contractor safety management through their own activities and
contract management and offers good practices that are effective in reducing
contractor incidents within the cement and other industries.

72 Publications

Recommended Good Practice for Driving Safety
CSI member companies are committed to giving contractor safety and
employee safety equal priority. This document sets forth CSI member company
commitment to eliminating driving-related injuries and fatalities and offers good
practices that are effective in reducing road incidents within and outside the
cement industry.

Recycling Concrete - Full report and summary report
This report argues that recycling concrete reduces natural resource exploitation
and waste going to landfill. It asks for an ultimate goal of “zero landfill” of
concrete.

A Sectoral Approach: Greenhouse gas mitigation in the cement industry
This economic and policy modeling project is designed to improve
understanding of the impacts of different carbon policies on emissions
reductions, global trade and regional market shares in the cement sector. The
results of the study show that cement production is likely to more than double
by 2030, based on current demand forecasts.

Photo credits P14-15: Philips Vision of the future, Flickr, IADB fair trade tea
P18-19: Bryan Christie, Flickr, Curt Carnemark
P20: GE Smart meter, Arup Real-time information (Urban transport system), Philips lighting
P21: Conoco-Phillips
P22: GE
P24: V2 studios, Arup The greening of Manchester, Novozymes Bio fuel, Syngenta International AG
P26-27: Flickr, Unilever Water use
P28-29: Flickr, IBM Smarter planet UK (water / energy)
P30-31: Sonae Sierra, Flickr, Lafarge
P32-33: Flickr
P34-35: Thierry Bogaert Environment architecture, CEMEX, Holcim
P36-37: ABB, GE
P40-41: Toyota, BP, GE, Boeing Dream Liner 787
P42: Rio Tinto
P43: Aventis, Syngenta International AG
P44 Flickr, Arup Urban infrastructure, Sustainable Singapore.gov.sg
P45: Philips lighting
P48: Flickr
P49: Sky sails, Future shipping
P50-51: John Yunker www.bytelevel.com
P57: UNFCCC

Copyright © World Business Council for Sustainable Development,
March 2010

ISBN 978-3-940388-58-2

Printer Atar Roto Presse SA, Switzerland Printed on paper containing
50% recycled content and 50% from mainly certified forests
(FSC and PEFC). 100% chlorine free.

Secretariat
4, chemin de Conches Tel: +41 (0)22 839 31 00 E-mail: info@wbcsd.org
CH-1231 Conches-Geneva Fax: +41 (0)22 839 31 31 Web: www.wbcsd.org
Switzerland

WBCSD North America Ofﬁce Tel: +1 202 420 77 45 E-mail: washington@wbcsd.org
1744 R Street NW Fax: +1 202 265 16 62
Washington, DC 20009

WBCSD Brussels Ofﬁce E-mail: brussels@wbcsd.org
c/o Umicore
Broekstraat 31
B-1000 Brussels
Belgium

The Green Race is On - The New Business Agenda - 2009

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