Blog Yourself into Your Dream Job
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The document outlines a presentation by Chris Abraham, an expert in digital marketing, focusing on personal branding and engaging with industry leaders to secure one's dream job. It emphasizes the importance of blogging, staying updated on industry news, and meaningful engagement with influencers. Additionally, it introduces Unison Agency, which specializes in creating compelling brand stories and integrated customer experiences across various sectors globally.
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Blog Yourself into Your Dream Job
- 1. Proprietary and Confidential Blog Yourself into Your Dream Job (The Internet has Democratized Fame) PREPARED FOR The American University February 18, 2013 Brand + Digital
- 2. Proprietary and Confidential ABOUT CHRIS (Your Lecturer for the Evening) 2 Brand + Digital
- 3. Proprietary and Confidential Chris Abraham, Director, Social Media BIO Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries’ leading companies. Chris is based in Washington, D.C. And while he may well be a graduate of GW, he’s completely devoted to WAMU 88.5FM and the queen of talk radio herself, Ms. Diane Rehm. 3 Brand + Digital
- 4. Proprietary and Confidential ABOUT UNISON Agency Overview 4 Brand + Digital
- 5. Proprietary and Confidential OUR GOAL: BUILDING MEMORABLE EXPERIENCES Behind every great brand there is a compelling story. Unique. Inspiring. Unprecedented. Iconic. Defining. Enduring. Unison’s business is getting to the heart of human behavior and creating compelling stories through user-centered, integrated experiences. In doing so, our brands cut through the noise of our information- overloaded, 21st century lives to create recognition, stimulate action and build loyalty. 5 Brand + Digital
- 6. Proprietary and Confidential AGENCY SNAPSHOT 2003Founded 3 Offices 6Industry segments 11+ Languages 25+Employees 11Disciplines 35+Countries 1 Global network ALLIANCES/PARTNERS GLOBAL EXPERIENCE Unison serves clients in 35+ countries across government, not-for-profit, retail, hospitality, financial services, and energy sectors. 6 Brand + Digital
- 7. Proprietary and Confidential OUR CAPABILITIES KEY SERVICES BRAND: What we need customers to think and feel to achieve the goals of a business at every interaction (decision point) with a brand CUSTOME PRODUCT/EXPERIENCE DESIGN: How we increase value through innovation R EXPERIEN OMNI-CHANNEL EXPERIENCES: How we engage customers across all CE channels in alignment with the brand CAMPAIGNS & STRATEGIC COMMUNICATIONS: How we drive customers to take action in alignment with the business goals 7 Brand + Digital
- 8. Proprietary and Confidential BUILDING FAME How I Did It (and You Can Too) 8 Brand + Digital
- 9. Proprietary and Confidential ON THE INTERNET, NOBODY KNOWS YOU’RE A DOG 9 Brand + Digital
- 10. Proprietary and Confidential ON THE INTERNET, YOU’RE ONLY AS GOOD AS YOUR CONTENT WHO Who are the influencers and luminaries of your industry? (Who do you want to be, to become?) WHAT What do these industry celebrities care about? (What do you care about? What is your passion?) WHERE Where do they spend their time? (Where do you spend your time? Doing what?) HOW How do you engage them meaningfully and positively? (How do they engage you back?) 10 Brand + Digital
- 11. Proprietary and Confidential STEP 1: YOU NEED TO START A (REAL) BLOG 11 Brand + Digital
- 12. Proprietary and Confidential STEP 2: KEEP ABREAST OF YOUR DREAM INDUSTRY’S NEWS 12 Brand + Digital
- 13. Proprietary and Confidential STEP 2: KEEP ABREAST OF YOUR DREAM INDUSTRY’S NEWS 13 Brand + Digital
- 14. Proprietary and Confidential STEP 2: KEEP ABREAST OF YOUR DREAM INDUSTRY’S NEWS 14 Brand + Digital
- 15. Proprietary and Confidential STEP 3: ENGAGE WITH YOUR LUMINARIES WHERE THEY LIVE 15 Brand + Digital
- 16. Proprietary and Confidential STEP 4: BLOG YOUR WAY UP IN THE WORLD 16 Brand + Digital
- 17. Proprietary and Confidential STEP 5: NAIL THE INTERVIEW EVERY TIME YOU BLOG Brand + Digital
- 18. Proprietary and Confidential STEP 6: MAKE SURE THEY KNOW YOU BY NAME •Become a colleague not a follower •Become a competitor and not an inferior •Become an ally and not an unknown •Become an asset and not a liability •Become a resource and not a regret •Become a friend and not an acquaintance •Ask for help as much as you offer it •Ask for favors as much as you grant them •People feel invested if they invest in you •Bloggers (and profs) don’t take commenters seriously •Bloggers debate blogger to blogger (as do profs) 18 Brand + Digital
- 19. Proprietary and Confidential THANK YOU! ANY QUESTIONS? YES, YOU CAN START WITH ME: myTWITTER: @chrisabraham unTWITTER: @UnisonAgency myFACEBOOK: /chrisabraham unFACEBOOK: /UnisonAgency myLINKEDIN: /in/chrisabraham unLINKEDIN: /company/unison-agency myEMAIL: [email protected] unEMAIL: [email protected] myBLOG: chrisabraham.com myG+/Talk: [email protected] Waterfront Center Tribeca Film Center West Coast Office 1010 Wisconsin Avenue, NW 375 Greenwich Street 1035 South Grand Avenue Suite 405 New York, NY 10013 Los Angeles, CA 90015 Washington, DC 20007 USA USA USA 212.941.3990 213.744.7900 202.337.7887 212.777.0907 213.744.7901 202.466.6235 [email protected] Brand + Digital unisonagency.com