Audience Feedback Question 3
- 1. QUESTION 3 By Hannah Burgess
- 2. For our audience feedback we conducted group research where our trailer was shown at the Electric Cinema in Birmingham City Centre, in front of a focus group of 16-19 year olds of both males and females. When they had watched our trailer they were asked to fill in a questionnaire revealing their age and gender and asked a series of questions in which would help us with gaining audience feedback. The type of questions asked were: what do you think the film will be about? Would you like to see the film? Are you interested in the main character? Where could they improve? Which were the best parts? Along with giving a rating out of 10.
- 3. 18 16 14 12 10 8 6 Number of People 4 2 0 Males who Males who Females who Females who like the trailer didn't like the like the trailer didn't like the trailer trailer
- 4. From this research I found that on average more males than females would like to watch the film and the number of males and females who wouldn’t like to watch the film were equal, this was the case due to the larger number of males compared the females answering the questionnaire. From this, I have developed an understanding into our target audience and how we might appeal to this target audience. Predominately male and closely female teenagers are the target audience in which we wanted to appeal to. From this research I have learnt that we were successful in advertising to our chosen target audience. Also, I found that more females than males want to see our film but the males don’t mind going to see it which will help our film become more popular than just females liking it. For example, the females may be identifying with the main character and if they wanted to take their boyfriend to see the film he wouldn’t mind. This would produce a wider following for the film.
- 5. 10 9 8 7 6 5 Male 4 Female 3 2 1 0 10 out of 10 9 out of 10 8 out of 10 7 out of 10 and below
- 6. Out of ten, on average, more females rated our trailer higher; this allows me to see which specific gender like the film the most. From this feedback I can see it differs from the previous graph which shows that more males would like to see the film whereas in this graph more females seem to like it more as they rated it higher. From this, I have learnt that we have appealed to the whole of the young target audience for the film touching both genders and their ratings.
- 7. 16 14 12 10 8 Yes, I would like to see the film 6 No, I wouldn't like to see 4 the film 2 0 16 years 17 years 18 years Older old old old
- 8. On average the age group which would like to see our film the most is the 18 year old age group. Closely behind are the 17 year olds with two of the 16 year olds not wanting to go and see the film. From this i have learnt that individuals within the target audience are different and we still appealed to the majority of the target audience. From conducting this research it shows how we could improve. By looking at where they said we could improve we could then develop this within our trailer.
- 9. *from audience feedback* More dancing – we also had this feedback when in the editing process of the film and took it on board and incorporated more dancing scenes along with whole section of match on action of the main character spinning in different locations and costumes to show her love of dance which was not in the first cut of the trailer. I also felt if more dancing was shown within the trailer then it may have alienated some of the male audience. More of the male character – within our trailer we wanted to introduce the male character towards the end of the trailer to create an enigma for the audience and therefore if we involved the character more this would be lost.
- 10. End shot should finish with jump in the air – from this comment we have tried to change the jump so it finishes in the air, but have experienced technical difficulties while re-editing the film and so this was not possible. Shots with male character could have been more personal – when shooting the scenes between the male and female characters we wanted to leave the relationship status open, we didn’t want to label them as in ‘love’. This then would create another enigma for the audience to decide. If the shots were made too personal, this would have been lost. A bit longer in length – before deciding the length of our trailer we conducted research into professional trailers and found they lasted around 1minute 30seconds and so this was applied to our trailer.
- 11. 8 7 6 5 4 3 2 How common the word 1 was used to describe 0 the trailer
- 12. In the research and planning stages of our trailer we created a mood board with different moods and emotions which we wanted the trailer to portray. We decided for it to be inspirational with some sense of journey which follows the main character through mixed emotions such as from sad and lonely to finding her love of dance and happiness. Our audience feedback showed that most of these feelings were portrayed successfully such as the most common word used being SAD which is what we wanted the audience to feel at the start of the trailer. When editing the beginning of the trailer, this was the feeling we wanted to portray the most and were successful in doing so. I have learnt that the moods we tried to create were successful with our target audience.