![Media Audiences Converging Digital Technology
QUESTION 1:
How has your media consumption changed over the past ten
years?
WHEN WHAT WHY HOW & WHERE
[TECHNOLOGY]
Age 20+
Age 18
Age 15
Age 12
Under 10
Can you identify those changes that are the result of your own
individual changes in age, circumstances, interests etc. and those
changes that are the result of changes in technology affecting
what is on offer to you?](https://image.slidesharecdn.com/audiencestasks2012-121212152242-phpapp02/85/Audiences-Tasks-2012-1-320.jpg)
Audiences Tasks 2012
- 1. Media Audiences Converging Digital Technology QUESTION 1: How has your media consumption changed over the past ten years? WHEN WHAT WHY HOW & WHERE [TECHNOLOGY] Age 20+ Age 18 Age 15 Age 12 Under 10 Can you identify those changes that are the result of your own individual changes in age, circumstances, interests etc. and those changes that are the result of changes in technology affecting what is on offer to you?
- 2. Media Audiences Converging Digital Technology QUESTION 2: Take a demographic measure of another person Area of Residence (Rural/City) Mobility Age Gender Sexual Orientation Place of Origin (Ethnicity) Religion Disabilities/Health Languages
- 3. Media Audiences Converging Digital Technology QUESTION 3a: Analyse your householdʼs current social economic status 1. Professionals, inc. teachers and social workers, plus business executives and entrepreneurs 2. Junior managers in smaller organisations, inc. policemen, hospital nurses,journalists and market researchers 3. Skilled manual and clerical workers, inc. telephone engineers, secretaries and dental nurses 4. Small employers, with fewer than 25 employees, plus the self-employed 5. Supervisors of those in routine and semi-routine occupations 6. Semi-routine occupations, including sales assistants,factory workers and drivers 7. Routine occupations, inc. domestic workers and labourers 8. Never worked or long-term unemployed Which category would they fall into? Which media products do they consume?
- 4. Media Audiences Converging Digital Technology QUESTION 3b: Match the below media products with SEC (social economic status) groups Product SEC Group(s) The Financial Times Eastenders Strictly Come Dancing The X Factor The Sun The Times Radio 1 Radio 2 Classic FM Capital Justin Bieber CD Alt-J Download Dark Night Rises Blu- Ray Disk Pulp Fiction DVD Heat FHM Womens Own LoveFilm NetFlix Facebook Pintrest Twitter COD: Black Ops (PS3) New Super Mario Brothers (Wii) Nintendogs
- 5. Media Audiences Converging Digital Technology QUESTION 4: Take a psychographic measure of another person Interests Activities Opinions Behavioural Patterns Habits Lifestyle Perceptions Hobbies Now compare this with your demographic measure Any patterns / similarities / differences?
- 6. Media Audiences Converging Digital Technology QUESTION 5: What are the current demands from audiences? • Consider expectations, cost and availability Photography Digital Graphics Web Authoring Animation Interactive Media Audio/Radio Video/Television Computer Games