Aura Social Networks 2003
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This document discusses the potential for using social networks like Facebook to conduct market research surveys and polls. It notes that in 1997 only a small percentage of households in several European countries were connected to the internet, whereas now billions use social media. The document explores ways researchers can target specific demographics on social networks and also engage in ethnographic research by observing public posts. It maintains that social networks will continue growing as a platform for low-cost, insightful market research.
![Useful Links Non-Facebook MRSpace – Ning based social network for market research http://mrspace.ning.com/ Facebook sites I work in Market Research & no I don't stand in the street with a clipboard http://www.facebook.com/group.php?gid=2357238612 The Big List of Market Researchers http://www.facebook.com/group.php?gid=18095664464 Market Research Page http://www.facebook.com/pages/Market-Research/25867353720 ] SSI User Group http://www.facebook.com/group.php?gid=4842472206 Confirmit Users Group http://www.facebook.com/group.php?gid=6860556150 Quant research http://www.facebook.com/group.php?gid=18007030944 Qualitative research http://www.facebook.com/group.php?gid=4547384484 Research 2.0 http://www.facebook.com/group.php?gid=3406470409 Marketing Sciences http://www.facebook.com/group.php?gid=6469791998](https://image.slidesharecdn.com/rp-aura-social-networks-2003-1209547992932931-8/85/Aura-Social-Networks-2003-41-320.jpg)
Aura Social Networks 2003
- 1. Delivering Insight from Social Networks Ray Poynter Virtual Surveys
- 2. Researching With Facebook 1997 all over again
- 3. Internet Penetration 1996 Country Number Connected % of all H’holds Germany 2.00M 6% UK 0.68M 3% Italy 0.21M 1% Netherlands 0.17M 3% France 0.17M 1% Sweden 0.16M 4% Finland 0.14M 7% Norway 0.09M 2% Denmark 0.08M 3% Jupiter 1996
- 4. Internet Poll 1997 Sex Male 87% Female 13% Pete Comley, 1997 Age 17-24 17% 25-34 30% 35-44 26% 45-54 18% 55+ 9% SEC AB 71% C1 16% C2DE 13%
- 5. It shouldn’t have been good! Internet Poll Actual Result Difference 21-23 April 1st May Conservative 32.0% 31.4% +0.4 Labour 46.5% 44.4% +2.1 LibDem 13.5% 17.2% -3.7 Referendum 3.0% 2.4% +0.4 Others 5.0% 4.6% +0.6 Pete Comley, 1997 Poll re-weighted by claimed 1992 voting 1998 Virtual Surveys launched
- 7. Brands
- 10. FaceBook Pages
- 12. Researchers
- 13. Ethnography (or is that cyber stalking)
- 14. Kerry Spencer Smith (Vancouver, BC) wrote at 7:34am yesterday All this time I thought I was alone in the use of the word COB, having left leicester ,10 years ago, I have got used to the different terms for the COB, but to now find this group, it has got to be the best group on here , so many members, wow!!!! BRING BACK THE COB!!!! Sue Hickling wrote at 10:30am yesterday Bacon cob. Sausage cob. Chip cob. Ham cob. Cheese cob. Of course it's a cob. Doesn't sound edible called anything else. Bacon bap? Nah! Ryan Thorndyke (no network) wrote at 1:14pm yesterday Having grown up in Mansfield, the cob is heritage. I now live in Manchester where is is called either a barm or muffin depending on where you are from.... come on please, its a cob, always been a cob and always will be a cob LONG LIVE THE COB!!!!
- 17. FaceBook Polls Very primitive at present But they may/will get better Can be targeted by region or age or sex Example from w/c 21 April 2008 “ Who are you most likely to vote for in the election for Mayor of London?” Cost US$ 26 Sample 100
- 19. And who were they?
- 21. It’s 1997 all over again
- 22. In 2009 do you think most of the websites YOU will use will be: 1. In English 2. In Chinese 3. A mix of English and Chinese 4. Other Experiment 3 Language Expectations
- 23. Very young
- 25. 750 Interviews 24 Hours US$ 382 4 Countries 2 languages
- 26. Beyond Polls
- 27. Using Ads
- 28. Peanut Labs Working across 70 Social Networks Including Facebook and MySpace Mostly US But also Canada and UK Targets: Gen Y, GenX, and Boomers
- 31. 1,376 members – 23 April 2008
- 38. Engage.com Friendster Hi5 Hyves Imeem LinkedIn MySpace Ning Oracle Orkut Plaxo Salesforce.com Six Apart Tianji Viadeo XING
- 40. Status Update Ray is finished
- 41. Useful Links Non-Facebook MRSpace – Ning based social network for market research http://mrspace.ning.com/ Facebook sites I work in Market Research & no I don't stand in the street with a clipboard http://www.facebook.com/group.php?gid=2357238612 The Big List of Market Researchers http://www.facebook.com/group.php?gid=18095664464 Market Research Page http://www.facebook.com/pages/Market-Research/25867353720 ] SSI User Group http://www.facebook.com/group.php?gid=4842472206 Confirmit Users Group http://www.facebook.com/group.php?gid=6860556150 Quant research http://www.facebook.com/group.php?gid=18007030944 Qualitative research http://www.facebook.com/group.php?gid=4547384484 Research 2.0 http://www.facebook.com/group.php?gid=3406470409 Marketing Sciences http://www.facebook.com/group.php?gid=6469791998