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Beesline ppt
- 1. Business InsiderAGSC 229 Mr. Boutrous Madani Group 3 Tarek Amro Hani Mdeihli Zeinab Zein 1
- 2. Outline • Introduction • History • Mission and Vision • Products • Positioning • Market • Competition • Beesline the Shop • SWOT Analysis • Future of Beesline • Conclusion 2
- 3. Beesline • A 20 year old cosmeceutical company established in 1993 • A subsidiary of Natural SARL with testing labs in France in which expert dermatologists create formulas based on natural ingredients • Local factory is located in Bchamoun Industrial Park 3
- 4. History • The idea of Beesline started in 1993 when an AUB chemistry graduate and his sister, a PhD in Pharmaceutical studies, began mixing creams in a small family apartment. • In 1994, the famous beeswax Lip Care was born and found instant success. • By 1998, Beesline went from its first few products to a whole new lines of care. • In 2000, a state-of-the art R&D department was established. 4
- 5. Mission and Vision • Beesline’s Mission: “To propose the highest quality care, to solve the most difficult skin problems, by offering different product lines for every type of skin or needed results.” (Beesline.com) • Beesline’s Vision: “To become an international brand and to compete with other brands in the industry” (Sabahji) 5
- 6. Products • Natural products from head to toe • Free of paraben, silicon and paraffin • Based on plant extracts and apitherapy, tested by dermatologists in French laboratories • Suit all kinds of people 6
- 7. Types of Products • Today Beesline have over 95 different product under 13 categories: - General Care - Whitening - Express Masks - Body Care - Sun Care - Oily Skin - Hygienic - Feminine Hygiene - Senso Therapy - Hair - Hot Spot - Baby Care 7
- 8. Positioning • In a niche market, Beesline offers products that other companies can’t offer • 100% natural and edible ingredients with no preservatives and no animal testing • Nowadays, more and more people are demanding for natural products • Products for the 5 senses 8
- 9. Market • Beesline targets the middle and upper class customers since its products aren’t cheap however they are relatively cheaper than some of the competitions’ products. • Beesline exports to Oman, KSA, UAE, and Bahrain that net about 60% of its profits. • Distributes its products to pharmacies, beauty salons, spas and other boutiques. • Sells its products in their own new retail shop in Ras Beirut 9
- 10. Competition • Beesline has many seasoned competitors who have been in the market for over 50 years: • L’Oreal • Lancaster • Yves Rocher • Nivea 10
- 11. Beesline the Shop • Beesline opened its own boutique and spa space in Ras Beirut in which customers are welcome to test and buy Beesline’s natural products. • This venture increases Beesline’s visibility and thus customer base to increase sales. • Beesline builds customer relationships with its clients which increases their customer lifetime value. 11
- 12. Ads and Sponsoring • Street Billboards • Radio • Advertising in the most popular magazines, by putting free samples • Sponsoring Events (AUB’s annual Honey Day) • Advanced and easy to access website, with a section for comments and feedbacks from customers 12
- 13. SWOT Analysis Strengths • 100% natural and 0% preservative or additives • 3 year shelf life • Various product lines • Beneficial effects of the natural ingredients 13
- 14. SWOT Analysis Weaknesses • Low profile and weak marketing • Not well known due to poor customer relationship • Still a weak brand 14
- 15. SWOT Analysis Opportunities • High demand for cosmetics products in Lebanon • New innovation and products - give the opportunity to promote new lines of products • Brand - will have a short- term positive impact in which companies will want to compete together • International markets to increase sales and exports 15
- 16. SWOT Analysis Threats • Bad economy • Giant competitors (luxurious brand) available long time ago with good reputation. • Small market with many competitors • Appearance mentality that promotes the way we look in the society gives luxurious brands an opportunity to gain more market share 16
- 17. Future of Beesline • Beesline continues to expand and develop its R&D and Marketing departments. • Beesline will attempt to enter international market further down the line to countries other than Gulf countries. • They believe, they have the potential of becoming an international brand 17
- 18. Conclusion • Beesline have a wide range of products for all ages • Beesline mainly see the gulf region as a potential market • Beesline believes that it can one day become an international brand 18
- 19. References • - Contact: Antoine Sabahji - Marketing Manager at Beesline. Phone Number: 03-601920 & 05-807870(1) • - www.beesline.com 19
- 20. Thank you for listening! 20