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Being a Strategic Partner
Hawkeye ASTD Program; February 8, 2013
Being a Strategic Partner

Objectives
Stimulate thinking
Facilitate discussion
Share ideas, resources
Being a Strategic Partner

Agenda
What?
Who?
Why?
How?
Being a Strategic Partner

Introductions
Name
Organization
What’s a strategic partner?
What does it mean to
be strategic?
Strategic Learning & Development
Percentage of Market Value Related to…

Tangible
Assets

38%

62%

80%

62%

38%

20%

19821

Intangible
Assets

19921

20022

1. Brookings Institution analysis of S&P500 ; 2. Kaplan & Norton
Revenue, Sales, and
Market Share Growth

ROA
ROE
ROI
ROS

Innovation,
Customer
Satisfaction

Engagement, Quality, Op
erational Performance
Strategic Learning & Development
“Moving the needle” on measures of success
• External (Mission Based) Impact:
– Increase readiness for college and career
– Improve earning potential with certifications
– Drive awareness of insights that unlock potential

•
•
•
•

Culture (Learning and Growth)
Operational Excellence (Business Process)
Customers (Customer)
Financial (Financial)
Strategic Learning & Development
Focused on “superordinate” goals
Workforce
Requirements
Vision
Strategies
Strategic
Priorities
Values

Workforce
Capabilities
Knowledge
and Skills
Behaviors
Motivation
CORE COMPETENCIES

ACT’s Strategic Competencies
Leadership & Empowerment
Excellence & Management
Innovation & Improvement
Collaboration & Inclusion
Talent & Development
Foundation & Expertise
What does it mean to
partner? With whom?
Who is

responsible for
learning and
development?
Ed Schein’s 3 Consultant Roles
• Expert: delegated authority to plan and
implement initiatives; manager(s) and
others play an inactive role
• Pair-of-hands: applies specialized
knowledge to implement action plans
defined by the manager(s)
• Collaborative: shared responsibility for
planning and implementation
Mary Broad’s Transfer of Training
Before

During

After

Manager

1

8

3

Learner

7

5

6

Trainer

2

4

9
Being a strategic partner   hawkeye astd final
Who else is

responsible for
learning and
development?
Who Else may have responsibility?
• Senior leaders

• Subject matter experts
• Internal and/or external customers
• Coaches or mentors (internal, external)
• Other internal partners (IT, Communications)
• Other external partners (materials, delivery)
• Communities of Practice (Hawkeye ASTD)
Why is it important to
be a strategic partner?
Trends
•
•
•
•
•
•
•

Learning technology advancements
Ubiquity of mobile devices
Increased focus on social learning
Culture of connectivity
Economic uncertainty
Demographic shifts
Globalization
Implications
• Being proactive business partners
– Bringing others together (e.g., Business
Units, HR, IT) to address needs
– Critical to understand the business, its
strategies, and how to align to goals

• Demonstrating value and impact
– CEOs care about impact more than ROI

• Helping organizations retain knowledge
Implications
• Being facilitators of learning rather than

just deliverers of training

– Build an environment and communities that
support learning, not single learning events

• Understanding and using technology
– Leverage to guide and supplement learning
– Learning is at the core; technology enabler
How do we become
(better) strategic
partners?
2004 ASTD
Competency
Model

Learning Strategist
Business Partner
Project Manager
Professional Specialist
2013 ASTD
Competency
Model

© 2013 by The American Society for Training & Development (ASTD). All Rights Reserved.
For use by permission only
Areas of Expertise
Original name

New name and extent of updates

Designing Learning

Instructional Design - substantial updates

Delivering Training

Training Delivery - substantial updates

Human Performance Improvement

Performance Improvement - minor

Facilitating Organizational Change

Change Management - minor

Managing the Learning Function

Managing Learning Programs - minor

Managing Organizational Knowledge

Knowledge Management - substantial

Career Planning & Talent Management Integrated Talent Management - minor
Coaching

Coaching - minor

Measuring and Evaluating

Evaluating Learning Impact - substantial
Learning Technologies - new area
Anthem Video
How will we improve
ourselves, our
teams, our
organizations, and
our Hawkeye ASTD
Chapter?
www.astd.org/cplp

http://www.astd.org/Certification/Competency-Model/job-aids

www.astd.org/careernavigator
Consider partnering with ACT
on field testing the new
teamwork assessment
All-Chapter program on March 8 at
Rockwell Collins in Cedar Rapids
9-11 AM

April 9 program on ROI for Training
7:30-9 AM
Professional Development Events:
CPLP Study Groups,
PD Days
Spread the word about
Hawkeye ASTD’s Job Board;
currently four positions posted, including
ACT’s job opening: L&D Partner
If you are a guest interested in joining
Hawkeye ASTD, during the next week
you can apply your guest fee toward
your membership.
Thanks for participating today!

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Being a strategic partner hawkeye astd final

  • 1. Being a Strategic Partner Hawkeye ASTD Program; February 8, 2013
  • 2. Being a Strategic Partner Objectives Stimulate thinking Facilitate discussion Share ideas, resources
  • 3. Being a Strategic Partner Agenda What? Who? Why? How?
  • 4. Being a Strategic Partner Introductions Name Organization What’s a strategic partner?
  • 5. What does it mean to be strategic?
  • 6. Strategic Learning & Development Percentage of Market Value Related to… Tangible Assets 38% 62% 80% 62% 38% 20% 19821 Intangible Assets 19921 20022 1. Brookings Institution analysis of S&P500 ; 2. Kaplan & Norton
  • 7. Revenue, Sales, and Market Share Growth ROA ROE ROI ROS Innovation, Customer Satisfaction Engagement, Quality, Op erational Performance
  • 8. Strategic Learning & Development “Moving the needle” on measures of success • External (Mission Based) Impact: – Increase readiness for college and career – Improve earning potential with certifications – Drive awareness of insights that unlock potential • • • • Culture (Learning and Growth) Operational Excellence (Business Process) Customers (Customer) Financial (Financial)
  • 9. Strategic Learning & Development Focused on “superordinate” goals Workforce Requirements Vision Strategies Strategic Priorities Values Workforce Capabilities Knowledge and Skills Behaviors Motivation
  • 10. CORE COMPETENCIES ACT’s Strategic Competencies Leadership & Empowerment Excellence & Management Innovation & Improvement Collaboration & Inclusion Talent & Development Foundation & Expertise
  • 11. What does it mean to partner? With whom?
  • 13. Ed Schein’s 3 Consultant Roles • Expert: delegated authority to plan and implement initiatives; manager(s) and others play an inactive role • Pair-of-hands: applies specialized knowledge to implement action plans defined by the manager(s) • Collaborative: shared responsibility for planning and implementation
  • 14. Mary Broad’s Transfer of Training Before During After Manager 1 8 3 Learner 7 5 6 Trainer 2 4 9
  • 16. Who else is responsible for learning and development?
  • 17. Who Else may have responsibility? • Senior leaders • Subject matter experts • Internal and/or external customers • Coaches or mentors (internal, external) • Other internal partners (IT, Communications) • Other external partners (materials, delivery) • Communities of Practice (Hawkeye ASTD)
  • 18. Why is it important to be a strategic partner?
  • 19. Trends • • • • • • • Learning technology advancements Ubiquity of mobile devices Increased focus on social learning Culture of connectivity Economic uncertainty Demographic shifts Globalization
  • 20. Implications • Being proactive business partners – Bringing others together (e.g., Business Units, HR, IT) to address needs – Critical to understand the business, its strategies, and how to align to goals • Demonstrating value and impact – CEOs care about impact more than ROI • Helping organizations retain knowledge
  • 21. Implications • Being facilitators of learning rather than just deliverers of training – Build an environment and communities that support learning, not single learning events • Understanding and using technology – Leverage to guide and supplement learning – Learning is at the core; technology enabler
  • 22. How do we become (better) strategic partners?
  • 23. 2004 ASTD Competency Model Learning Strategist Business Partner Project Manager Professional Specialist
  • 24. 2013 ASTD Competency Model © 2013 by The American Society for Training & Development (ASTD). All Rights Reserved. For use by permission only
  • 25. Areas of Expertise Original name New name and extent of updates Designing Learning Instructional Design - substantial updates Delivering Training Training Delivery - substantial updates Human Performance Improvement Performance Improvement - minor Facilitating Organizational Change Change Management - minor Managing the Learning Function Managing Learning Programs - minor Managing Organizational Knowledge Knowledge Management - substantial Career Planning & Talent Management Integrated Talent Management - minor Coaching Coaching - minor Measuring and Evaluating Evaluating Learning Impact - substantial Learning Technologies - new area
  • 27. How will we improve ourselves, our teams, our organizations, and our Hawkeye ASTD Chapter?
  • 29. Consider partnering with ACT on field testing the new teamwork assessment All-Chapter program on March 8 at Rockwell Collins in Cedar Rapids 9-11 AM April 9 program on ROI for Training 7:30-9 AM Professional Development Events: CPLP Study Groups, PD Days
  • 30. Spread the word about Hawkeye ASTD’s Job Board; currently four positions posted, including ACT’s job opening: L&D Partner If you are a guest interested in joining Hawkeye ASTD, during the next week you can apply your guest fee toward your membership. Thanks for participating today!

Editor's Notes

  • #16: Let’s look at a few of the resources we can use to create our development plans. There are three easy steps: assess, acquire, and apply.