This document discusses strategies for developing web applications beyond the standard Ruby on Rails conventions. It begins by noting that while Rails conventions provide a productive starting point, applications may need more flexibility as they grow larger and more complex. The document then covers patterns and techniques for moving beyond standard Rails approaches in the model, controller, view and overall application layers. These include using service objects, query objects, form objects and StimulusReflex for more complex logic and state management needs beyond the standard Rails approach. It concludes by encouraging developers to choose the right tools for their specific application needs.