Big Apps, Big Data, and Why "Connected Things" are not the IoT
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The document discusses the challenges and complexities of the Internet of Things (IoT), emphasizing the disparity between the rapid increase in connected devices and the slower growth of software developers needed to manage them. It highlights the potential for a more integrated ecosystem through APIs that can facilitate smarter applications but contrasts this with the current fragmented experience across multiple apps and devices. Additionally, it references Nike's shift in strategy towards development and integration within the IoT space, moving away from hardware to a focus on software and platform development.
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Big Apps, Big Data, and Why "Connected Things" are not the IoT
- 1. Big Apps, BigData, and Why "Connected Things" are not the IoT Brian Mulloy @landlessness September 25, 2014
- 2. Today’s speaker BrianMulloy Apigee
- 3. Apigee social channels © 2014 Apigee Confidential – All Rights Reserved 3 YouTube http://youtube.com/apigee Slideshare http://slideshare.com/apigee
- 4. Tire Sensor andSmartphone © 2014 Apigee Confidential – All Rights Reserved 4
- 5. Tire Sensor andAir Compressor AIR $1 © 2014 Apigee Confidential – All Rights Reserved 5
- 6. Laptop, Glasses, Smartwatchand Smartphone © 2014 Apigee Confidential – All Rights Reserved
- 7. Laptop, Glasses, Smartwatchand Smartphone © 2014 Apigee Confidential – All Rights Reserved
- 8.
- 9.
- 10. What are thedumb questions? © 2014 Apigee Confidential – All Rights Reserved 10
- 11. What's the diameterof the Internet of Things? 11
- 13. How do wemake it smaller? 13
- 14. How the diameterof the social web gets smaller © 2014 Apigee Confidential – All Rights Reserved 14
- 15. APIs + DelegatedAuth = Recombinant Devices
- 16. From Connected Thingsto IoT AIR $1 AIR $ 1 © 2014 Apigee Confidential – All Rights Reserved 16
- 17. Metcalfe’s Law Value= O(n2)
- 18. Developers are thekey 18 User Developer Device APIs IoT apps API team Backend
- 19. Connected Cars Wearables Internet Of Things Tablets Smartphones PCs Connected TVs 20,000,000 18,000,000 16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014E 2015E 2016E 2017E 2018E Number Of Devices In Use Globally (In Thousands) Source: BI Intelligence Es mates The Internet Of Everything
- 20. Too many devices,too few developers Connected devices Software developers • 2013: 6 billion • 2018: 20 billion • 333% increase Source: Business Insider Intelligence - The Internet Of Everything: 2014 © 2014 Apigee Confidential – All Rights Reserved • 2013: 18 million • 2019: 26 million • 45% increase Source: Evans Data Corporation - Global Developer Population and Demographic Study 2013
- 21. MISSING: 34 millionsoftware developers 21
- 22. IoT systems area complex combination of web, app and embedded systems
- 23. 23 Things language Internet languages
- 24. The promise: everythingis connected
- 25.
- 26. Today: 26 •Multiple experiences • Multiple apps • Multiple developers • Multiple devices
- 27. Things go frombad … app app app app
- 28. … to worse cloud app app app app app app app 72 7722 app
- 29. Tomorrow: 29 •One experience • One big app • One ecosystem • Multiple devices
- 30. Multiple devices appapp app app app app app 72
- 31. One experience appapp app app app app app 72 One Experience
- 32. One big app app app app app app app app 72 One experience One big app
- 33. (Powered by APIs) app app app app app app app 72 One experience One big app (Powered by APIs)
- 34.
- 35. From Nike FuelBand… © 2014 Apigee Confidential – All Rights Reserved 35 Exclusive: Nike fires majority of FuelBand team, will stop making wearable hardware “Nike is gearing up to shutter its wearable hardware efforts, and the sportswear company this week fired the majority of the team responsible for the development of its FuelBand fitness tracker” -CNET April 18, 2014
- 36. …To Nike FuelLab © 2014 Apigee Confidential – All Rights Reserved 36 FIRST LOOK AT THE NIKE+ FUEL LAB IN SAN FRANCISCO “Today, Nike opens its Nike+ Fuel Lab in San Francisco, a collaborative work and testing space in the city's SOMA neighborhood designed for selected partner companies to develop products that integrate the NikeFuel system for tracking and measuring activity. Nike plans to publish the Nike+ API, making it available to any developer who has a relevant product idea using the NikeFuel currency.” -Fast Company April 10, 2014
- 37. Nike’s ecosystem ©2014 Apigee Confidential – All Rights Reserved 37 Fuel Lab developer Athlete Nike+ APIs New hardware apps Nike API team Nike+ systems
- 38. Nike triumphantly entersthe IoT ecosystem Photo credit: https://www.flickr.com/photos/xerones/4102033601
- 39. APIs Big appsBig data Adaptive platform Improve Connect Scale Learn
- 40. © 2014 ApigeeConfidential – All Rights Reserved Check out: http://www.zettajs.org/ Follow on Twitter: @zettajs Check out: http://www.zettajs.org/ Follow on Twitter: @zettajs
- 41. Join: IoT Craft Join: Google Group IoT Craft Google Group © 2014 Apigee Confidential – All Rights Reserved 41
- 42. Today’s speaker BrianMulloy Apigee
- 43. Thank you Sept.25, 2014 Please Follow @zettajs Brian Mulloy @landlessness