Big bazaar
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Big Bazaar is a hypermarket retail chain owned by Future Group that caters to middle-class customers. It offers a wide range of products across categories at low prices under its everyday low pricing strategy. Big Bazaar recruits and trains employees well and aims to retain them by offering competitive pay and benefits. It segments customers by age, income, location and focuses on price-conscious groups. The company plans to expand its network of 350 stores across India and increase annual revenues to $2 billion by focusing on smaller cities and promotional offers. Key competitors include Walmart, DMart and Reliance Trends but Big Bazaar differentiates through its cheap prices and great exchange offers.
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Big bazaar
- 2. TABLE OF CONTENTS Overview- Product assortment- Market segmentation- Differential advantage- HR policies- Marketing strategies- Visual merchandising- Competition- Future-
- 3. OVERVIEW It is a unit of Pantaloon Retail (India) Ltd(future group) caters to the Great Indian Middle Class a hypermarket format 50,000 sqft of space tag-line “Is se sasta aur achcha kahin nahin” More than 208 store in 80 cities
- 4. OVERVIEW product category Food Bazaar Depot- books M-bazaar Electronic Bazaar Furniture Bazaar Footwear Bazaar
- 5. OVERVIEW Big Bazaar offers the maximum variety for each category of product Also, the quantity for each product is not limited to large packs only local brands of popular commodities, like diapers, sugar, wheat flour garments etc, are very popular in Big Bazaar stores
- 7. 1.Product Mix HOME & APPARELS FOOD FARM PRODUCT CHILL STATION PERSONAL CARE •Denims & T-Shirts •Staples •Fruits •Soft Drinks •Shampoos •Fabric & Cut piece •Ready to eat •Vegetables •Packaged Juices •Detergents •Formal Wear •Ready to cook •Imported Fruits •Milk Items •Soaps •Casual Wear •International Food •Dairy Products •Frozen Foods •Liquid wash •Party Wear •Spices •Ice Creams •Creams •Ethnic Wear •Imported Bazaar •Deodorants •Accessories •Tea & Coffee •Home cleaners •Under Garments •Utensils •Night Wear •Plastics •Dress Materials •Crockery •Sarees •Sundries 7
- 8. Product Mix Cont.. ELECTRONICS FASHION & FURNITURE CHILD CARE & OTHER SERVICES BAZAAR JEWELLERY BAZAAR TOYS • Television sets •Footwear Bazaar •Living Room •Kids Wear •Mr. right • Washing Machines •Beauty Care •Bed Room •Toy Bazaar •Bakery • Refrigerator •Navara •Kitchen •Stationary •Loot Mart • Personal Care •Star Parivar •Dinning Rooms •Child Care •Tulsi • mBazaar •Meena Bindre •Kids Room •Future Money •Been Bags •Future Generally • Microwaves •Paintings • Small Appliances •Decorative Items • Laptops • Computer Accessories • Kitchen Appliances 8
- 9. HUMAN RESOURCES MANAGEMENT AT BIG BAZAAR Recruits – consultancy services, walk-ins, employee referrals, campus recruitment Trains and develops – „‟ Gurukul‟‟ Employees retained - attractive pay packages with annual bonus & incentives, employee discount cards, medical treatment in recognized hospitals , friendly & cohesive culture. Regular and periodic performance appraisal with reward system.
- 10. MARKETING STRATEGY Minimize Retailing Cost Operating Fewer Staff on the floor one person for every 500sq ft. Furniture cost-Rs. 800 sq ft unlike the Rs. 1600 sqft.( Life style, Shoppersstop) Giving discount offers, working women by monthly saving bazaar and home makers by providing a wide range of food, non food, fruits and vegetable.
- 11. MARKET SEGMENTATION OF BIG BAZAAR Target Market Segment: Price conscious It targets lower , middle and higher class customers. The youth and newly married growing population is preferred customer segment Specially targets working women and home makers who are primary decision takers
- 12. MARKET SEGMENTATION OF BIG BAZAAR Handling current economic situation: - Whatever be the economic situation big bazaar know to sustain in the market with its every day low pricing strategy Strategies to handle recession period: Sabse saste teen din Hafte ka Sabse sasta din The great exchange offer EDLP
- 13. MARKET SEGMENTATION OF BIG BAZAAR Market Penetration Strategy use: Low pricing Promotion strategy: Wednesday Bazaar Scheme and festive season shopping Market Development: Having huge amount of opportunity to discover most of the part of India. Product Development: Prime location Play music according to the region Keep locus on where the working people live and keep walking
- 14. VISUAL MERCHANDISING Visual merchandising supports a sales, retail strategies, communicates with customers, Communicates image and Supports retailing trends. A. Interior merchandising B. Exterior merchandising
- 15. COMPETITORS Bharti WalMart D-Mart Star Bazaar Hyper City Vishal Megamart Reliance Trends
- 16. DIFFERENTIAL ADVANTAGE Cheap Prices EDLP (Everyday Low Pricing) Promotional Pricing Big Bazaar’s `The Great Exchange Offer’ Early Movers Advantage
- 17. FUTURE
- 18. FUTURE Big Bazaar is planning to have 350 hypermarkets in the country by 2011-12. To increase its annual turnover to Rs14,000 crore by 2011-12. The company would be looking at smaller cities for the expansion. The company is aiming for an increase in the numbers footfall up to 14 crore next year. The company is also launching a special festive season ‘One in a Lifetime´ offer across all its stores on 1 to 5 October.
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