Big data big advance 2013
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This document provides information about an upcoming event hosted by the Chicago Chapter of the American Marketing Association on April 25, 2013 from 6-9:30pm at 1871. The event titled "Big Data....Big Relevance & ROI" will feature expert speakers discussing how leveraging big data through analytics can provide benefits and improve business performance by up to 41% over the next three years. Attendees will learn best practices for developing effective data-driven marketing and business intelligence strategies and how to measure results. The event is expected to draw 100-125 marketing professionals and will include a reception with food and drinks.
Big data big advance 2013
- 1. Chicago AMA Presents “Big Data….Big Relevance & ROI” April 25, 2013 6 – 9:30pm n 1871 (Merchandise Mart, Chicago) Overview Today’s world is all about data, and lots of it. We create data with almost everything we do – clicks, queries, purchases, tweets and Likes. The data adds up, and it’s golden if you know how to make sense of and act on it. It’s game-changing Moneyball data, there for the taking for marketers. Google built its empire on big data, first by increasing search accuracy and then through About Our Speakers ad relevance. iPhone’s Siri is getting better all the time thanks to big data, as it fine-tunes answers to requests constantly. And it’s good for business. Gartner, Inc. (NYSE: IT) is the world’s leading The use of big data has improved the performance of business on average by 26% and that information technology research and advisory impact will grow to 41% over the next three years, according to Capgemini’s study of 600 company. Gartner delivers technology-related C-level and senior executives. insight necessary for clients to make the right decisions, every day. From CIOs and senior IT Traditional marketers and entrepreneurial start-ups alike have room to benefit from the leaders in corporations and government advantages that big data brings. At this “Evening with the Expert” event, attendees will hear insights on: agencies, to business leaders in high-tech and telecom enterprises and professional services n B enefits, best practices and business impact of moving to a data-driven firms, to technology investors, Gartner is a valu- marketing model able partner to clients in 12,400 distinct organiza- n H ow to leverage data and analytics to develop an effective BI and tions. Founded in 1979, Gartner is headquartered performance management strategy in Stamford, Connecticut, U.S.A., and has 5,300 n H ow to define the correct metrics to accurately successfully measure your results associates, including 1,280 research analysts and n H ow to assign value to various touch points along the purchasing path consultants, and clients in 85 countries. Featured Speaker panel will include: Simple Relevance, a leading 1871 technology n D oug Laney, VP Research and Analytics at Gartner company (https://www.simplerelevance.com/) n E rik Severinghaus, CEO and Founder of Simple Relevance helps midsized B2C companies increase revenue n W orking on CMO speaker candidates (Mike Ma/Vanguard, Linda Bartman/Cars.com) by personalizing communication. The Simple Relevance platform takes into account behavioral, Program will run from 6– 8:30pm, followed by an hour long reception where you can, network and mingle over cocktails and appetizers at 1871, Chicago’s new tech innovation center past purchase, demographic, predictive located in the Merchandise Mart. analytics and Social data to help companies increase their audience engagement and We expect 100-125 attendees in attendance among a wide array of leading B2C and B2B develop unique, personalized and optimized marketers in the Chicago community (see attached for more reference). communications for their customers. http://tech.co/simple-relevance-2012-07 Event Sponsors Our Chapterwide Sponsors CONTACT: Michael Long, Executive Director | 312-280-0449 Chicago Chapter of the American Marketing Association [email protected] | www.chicagoama.org 645 N Michigan Ave, Suite 800, Chicago, IL 60611