BITC steve fitzgerald
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The document outlines the role of Business in the Community (BITC), a charity that encourages responsible business practices to improve both business performance and community engagement. It discusses the importance of collaboration between businesses and local communities, emphasizing the need for reduced red tape and better public sector procurement to foster sustainable development. Recommendations include increasing business engagement in local areas and addressing barriers to participation in community initiatives.
BITC steve fitzgerald
- 1. Transforming Business, Transforming Communities The role of business in the ‘Big Society’ Steve Fitzgerald Membership Director West Midlands Business in the Community www.bitc.org.uk
- 2. What is Business in the Community? Business in the Community stands for responsible business • We are a 29 year-old, business-led charity with a growing membership of 850 companies, from large multinational household names to small local businesses and public sector organisations. • We advise, support and challenge our members to create a sustainable future for people and the planet and to improve business performance. Our members work with us – locally, nationally and internationally - to define what responsibility looks like in the workplace, marketplace, community and the environment - and we share what we learn about driving performance through responsible business practice www.bitc.org.uk
- 3. Transforming Business, Transforming Communities 1. Raising Awareness 2. Local Priorities: Acting • More needed to recognise, celebrate and raise awareness across all sectors of activity to illustrate Collaboratively effective local business community engagement • Businesses report feeling isolated with insufficient • Communicating the opportunities of good private- opportunities for the voluntary and private sectors to sector led regeneration across local and national come together locally in a meaningful way government • Biggest challenge seen as tying together all local 85% of business leaders think it is aspects and activity that is already happening locally – important that government recognises and more collaboration can deliver more benefit to raises awareness of effective local communities than companies acting alone business-community engagement 3. Removing Red Tape & Promoting 4. Procurement as a lever for change Incentives • Public sector procurement is seen as a significant potential lever for change at national and local level, and was • Working in communities should be made easier, particularly frequently mentioned in consultation discussions. In our for small business units and businesses survey of business leaders, 75% say it is important for • Businesses recognise the most profound contribution they government to address. can make in communities is to offer training, placements and job opportunities to those currently out of work Recommendations for moving forward with this include: • Mobilising volunteers 1. Support Local Authorities to look at social, environmental and economic factors and to link procurement with local strategic partnership development • Making sure work always pays 2. Bring public and private sectors together to identify the most appropriate proxies for • Competition law responsible business that can be recognised and rewarded in public sector 75% of business leaders surveyed say it is procurement, reducing the time and cost of this process and increasing its effectiveness in decision making. important that government strips away www.bitc.org.uk 3. Identify a few leading bodies, such as a Local Authority, an NHS Trust and a ‘red-tape’ to enable increased numbers of Government department to champion and pilot this going forward volunteers, with 40% saying they see this 4. Shape ‘The Future of Narrative Reporting Review’ to encourage and reward more public reporting for all companies to demonstrate their commitments as very important.
- 4. The Business Leaders Consultation December 2010 Every business leader we asked said there A mandate for action in were opportunities for their business to do communities of greatest more in the communities in which they operate; not one, in our survey, said it was need: not in their interest to do so. • 77 % said that business could The primary opportunities for replicating and broadening do more social and economic engagement of companies in local neighbourhoods are seen by business to be: • 80 % said that they would do • developing the skills and motivation of employees through more to engage other volunteering • increasing the diversity of employees by including more businesses people from excluded groups in the workforce • actively improving the social impacts of their products, • The identification of a unique services and marketing and important role for BITC in • • recruiting, investing and procuring locally improving local business relationships acting as a broker and • reducing operational costs • and ultimately, helping to create more sustainable brokerage as key to successful communities impactful partnerships
- 5. The Scale of the Challenge for the West Midlands The regional output gap has increased from £10 billion to £15 billion. The West Midlands has: • The second highest Interna4onal Labour Organisa4on unemployment rate of any English region, at 9.8%, with 261,000 people out of work (North East is at 10.2%); • 157,200 people claiming Jobseekers Allowance (JSA), • 47.185 Young People claiming JSA, compared to 31,000 in 2008, and the second highest youth claimant count rate of the English regions at 9.1%; • an employment rate dropping from 70.0% to 67.9% in the 3 months to Dec 2010 (compared to a na4onal (English) average of 70.5%) with 2,410,000 people in employment; • the second highest propor4on of people with no formal skills qualifica4ons (behind the North East). ONS Labour Market StaQsQcs February 2011
- 6. Business’s recommendations from our consultation: Business/HMG & BITC 1. Increase and replicate successful business action in local communities that tackles the most pressing social issues – Transforming Business, Transforming Communities visit programme. 2. Deepening and scaling up engagement in local communities. 3. A commitment to remove barriers identified by business: – Health and safety culture - CRB – Insurance – Liability and Indemnity – Work placement/benefit traps – Competition Law and public interest 4. Raise awareness and build momentum – a ongoing high profile media campaign aimed at engaging business and communities in the Business Connectors programme www.bitc.org.uk
- 7. David Cameron: BITC AGM, Dec 2010 “...a deal between government and business...” Government will support business by creating the environment businesses need to succeed - economic stability, lower taxes, less red tape and less interference and give businesses new opportunities to deliver public services. In return Business needs to play its part in helping to grow the Big Society - helping tackle social problems, building stronger communities and reducing the need for government interference. www.bitc.org.uk
- 8. Every Business Commits • Reduce carbon and protect the environment: e.g. by cutting energy, reducing waste and encouraging green transport schemes. • Improve skills and create jobs: e.g. increasing apprenticeship and work experience opportunities. • Support your community: e.g. encouraging volunteering and philanthropy and making your company’s time, skills and resources available to neighbourhood groups. • Improve quality of life and wellbeing: e.g. make workplaces more family-friendly and help improve the health of your workforce. • Support small and medium-sized enterprises: e.g. use small local firms where possible or mentor a start-up or social enterprise. www.bitc.org.uk
- 9. Role of Government Facilitator Celebrate and raise Remove the Collaborative awareness of best barriers to partner practice in local business increasing their business community support in local engagement communities Use public sector procurement Support growth of as a positive brokerage as a vital lever for change role www.bitc.org.uk
- 10. Business Connectors • A comprehensive network of Business Connectors, business secondments working closely with BITC in the areas of greatest need • This is a project in gestation, but one embedded in our history that when managed well is very powerful – Greggs in Redcar – Carillion in Balsall Heath – UBS, Deutsche Bank & Linklaters in Shoreditch www.bitc.org.uk
- 11. Business Connectors Currently BITC is • Identifying best examples of the Business Connector role • Raising awareness and building momentum to recruit • Creating a network of local hubs for the Business Connectors • Developing the tools & training using ‘Every Business Commits’ as a framework • Facilitating and supporting quality local relationships • Funding potential to create 11 hubs – Based on the needs of the community, support activity and partnerships that tackles socio-economic issues – working with up to 1,000 Business Connectors in up to 550 locations – BIG & OCS • Building the ‘The Cloud’ - an interactive online network support, funded by Fujitsu www.bitc.org.uk
- 12. The Vision • A culture and step-change in the way business engages in their local community • Meaningful partnerships created between business and local communities. • More sustainable, connected communities www.bitc.org.uk
- 13. The Prince’s Mayday Network www.bitc.org.uk
- 14. Take the Mayday Journey... Manage your carbon Transform your emissions, develop a company to be carbon action plan sustainable and and set a reduction ensure it will be of target value tomorrow Engage your employees, suppliers Take action to reduce and customers, & help your business' carbon them along their own emissions & become journey resource efAicient
- 15. Join us in the Prince’s Mayday Network and start your journey towards a sustainable future today.... Sign up today for free at: www.maydaynetwork.com
- 16. Business Case www.bitc.org.uk
- 17. Business Bene9its Business cases Examples • Savings from efficiency measures (including: energy , water, Bottom line: cost savings fuel and transportation) New business • Securing new contracts & customers Short-term • Customers and shareholders look for environmental Reputation and trust responsibility • Employees prefer to work for companies that are Employee morale environmentally responsible Shareholder return • Businesses in the CR Index outperformed the FTSE New markets • Developing low carbon products, services and technologies Long-term Talent retention • Low carbon skills investment Risk mitigation / compliance • Climate change Act and CRC www.bitc.org.uk
- 18. Members Toolkit • Materials to Help Run Your Own Campaigns • Access to Mayday 2010 Logos • Mayday Brand Identity Guidelines • Low Carbon Mayday Research Information • Network Communications Toolkit • Leadership Skills for a Sustainable Future www.bitc.org.uk
- 19. Live Website www.bitc.org.uk
- 20. Workshops www.bitc.org.uk
- 21. Best Practice‐ Journey Stories www.bitc.org.uk
- 22. Success Story Energy Reduction & Efficiency Installation of light sensors, lower wattage and energy efficient lamps Reduction of central plant operating times All vending machines are turned off out of office hours PricewaterhouseCoopers LLP Travel Emissions Reduction Video-and tele-conferencing are promoted as an alternative to business travel Individual reduction targets and personal carbon reports Incentivised through our partnership with the World Land Trust A Green Fleet initiative providing advice on cleaner fuels and vehicle selection Waste Management Initiatives top tip Continued approaches to waste minimisation and increased recycling initiatives Removal of desk side waste bins and increased recycling points Working with suppliers to reduce packaging Focus on the opportunities as well as managing the risks, how can the carbon reduction agenda help you to differentiate from your competitors and develop new offerings. www.bitc.org.uk
- 23. Why Should You Sign Up? • Tools & Techniques • Best Practice • Contact of Local Networks • Contact to Support Partners • Business‐to‐Business Engagement • It’s Free and takes ‘Two‐Minutes’ www.bitc.org.uk
- 24. How To Join in 3 easy steps... 1 2 3 www.bitc.org.uk
- 25. Input = Outputs Like a GYM – you only get out of it what you put IN... Active Participation means a Greater Return www.bitc.org.uk
- 26. What is Start? An explanation Start is inspired by the Prince of Wales Millions of people across the UK want to do more to live sustainably but don’t know where to begin. They have been confused by talk of percentages, distant targets, science and conflicting advice Start wants to make sustainability simple, positive and aspirational, using language the public understand
- 27. The pillars that support it Simple steps That everyone can take To make better use of our natural resources Sourcing and Recycling Energy and Water Learning Lifestyle Travel Food Work
- 28. Using Start in your marketing Content should, if possible : Explain the relationship between Start and your organisation Describe the Starting point and how it helps people live more sustainably Be consistent with Start tone of voice and design principles Inspire people to “Start” making changes to live more sustainably Be clear about what you’re asking people to do and the benefits for them Contain a link to the Start website
Editor's Notes
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- #14: This presentation/booklet introduces BITC Environment\n\nIt covers:\n\nWhat we do\nWhat we work on\nHow we support BITC members\nWho we work with in partnership\nHow we are structured\n\nContext:\nThe importance of addressing environmental issues\n\nCampaign Specific Information:\nIndividual/Organisation benefits of working on climate change\nWhat a member journey on climate change might look like\nWhat common areas of issue related support we provide and in what way\n \nOther environment issues we cover:\nIntroduces other areas of interest\n
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- #18: As a BITC member, we can make this business case bespoke to your business and present a specific case to your Board / Senior management to ensure they are engaged around climate change\n\nIF ASKED...\nClimate Change Act: requires the UK and its businesses to reduce carbon emissions by 80% by 2050. \n\nCRC: a mandatory cap and trade scheme which aims to drive down energy consumption and improve energy efficiency in businesses\nFor business with >6,000Mwh energy use (around £0.5m) on half-hourly meters\n\nFor heavy energy-using businesses which are already involved in the EU Emissions Trading Scheme or Climate Change Agreements, the nature of the risks involved will already be clear. For a bigger number of large and medium energy using businesses, the cost of emissions is becoming clearer with the start of the Carbon Reduction Commitment in April 2010.\n
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- #20: New website to increase our Mayday offering especially to the SME market.\nRegional pages which have local events and news\nJourney stories which inspire businesses\nSocial networking tools such as forums and groups to make collaboration happen online.\n
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- #22: From quick-wins to leadership stories\n\nCase study library and knowledge bank\n
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