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Blogging ABC for Scrive.com
by Heidi Harman


1/?
AGENDA TODAY

A brief history of blogging, the landscape

Who am I/we online? (individual democracy and broadcasting)
Who are we? (3 blogs, sharing knowledge)
Why, Authority and dialogue. (30 reasons + CV´s)
What are we aiming for? (trustworthyness and closeness/top
of mind)
A brief history of blogging

The landscape of paperless channels



1950 TV
1994 - 2001 Mail + newsletters, Webpages, forums

2003 Friendster, Myspace, Facebook(2005), Linked In
2003 Blogger, Wordpress, Posterous,Tumblr,
2006 Twitter
A brief history of blogging

The landscape of paperless channels



1950 TV
1994 - 2001 Mail + newsletters, Webpages, forums

2003 Friendster, Myspace, Facebook(2005), Linked In
2003 Blogger, Wordpress, Posterous,Tumblr,
2006 Twitter
A brief history of blogging

The landscape of paperless channels



1950 TV
1994 - 2001 Mail + newsletters, Webpages, forums

2003 Friendster, Myspace, Facebook(2005), Linked In
2003 Blogger, Wordpress, Posterous,Tumblr,
2006 Twitter
Like not
A brief history of blogging           having a
                                    webpage in the
The landscape of paperless channels    90‘ies.
Prehistoric Phone
                                                       Not answering
                                                        the phone?
1950 TV
1994 - 2001 Mail + newsletters, Webpages, forums

2003 Skype
2003 Friendster, Myspace, Facebook(2005), Linked In
2003 Blogger, Wordpress, Posterous,Tumblr,
2006 Twitter

2011 Google Plus (not shure if thats to mutch to brag about,
Who am I/we online? (individual democracy and broadcasting)

heidiharman.com   geekgirlmeetup.com     NyaAffärer
@heidiharman      @geekgirlmeetup        @nyaaffarer
                  @heidiharman           @heidiharman
                                         @geekgirlmeetp
Who am I/we online? (individual democracy and broadcasting)

heidiharman.com   geekgirlmeetup.com     NyaAffärer
@heidiharman      @geekgirlmeetup        @nyaaffarer
                  @heidiharman           @heidiharman
                                         @geekgirlmeetp



                  “create rolemodels
“adventures in                          “notes from running
                  in web, code and
start-up land”                          a business”
                  startups”
Who am I/we online? (individual democracy and broadcasting)

heidiharman.com   geekgirlmeetup.com     NyaAffärer
@heidiharman      @geekgirlmeetup        @nyaaffarer
                  @heidiharman           @heidiharman
                                         @geekgirlmeetp



                  “create rolemodels
“adventures in                          “notes from running
                  in web, code and
start-up land”                          a business”
                  startups”
Who am I/we online? (individual democracy and broadcasting)

blog.scrive.com        Labs.scrive.com            Blog.SkrivaPa.se
@scriveUK              @scriveUK                  @skrivapa




“Digital signatures,   “Haskell, hacks and       “Om SkrivaPå och
business and law.”     dev-life at Scrive.com”   digitala signaturer”
Who am I/we online? (individual democracy and broadcasting)

blog.scrive.com        Labs.scrive.com            Blog.SkrivaPa.se
@scriveUK              @scriveUK                  @skrivapa




“Digital signatures,   “Haskell, hacks and       “Om SkrivaPå och
business and law.”     dev-life at Scrive.com”   digitala signaturer”
Who am I/we online? (individual democracy and broadcasting)

blog.scrive.com        Labs.scrive.com             Blog.SkrivaPa.se
@scriveUK              @scriveUK                   @skrivapa




“Digital signatures,   “Haskell, hacks and       “Om SkrivaPå och
business and law.”     dev-life at Scrive.com”   digitala signaturer”




. law                  . personal, humor ok      . law
. business             . never privat            . business
. digital signatures   . code                    . digital signatures
. Co2 Footprint        . haskell                 . Co2 Footprint
. EU 2020 directives   . how to                  . EU 2020 directives
Dry presentation needs a doughnut.
Blogg ABC seminar for beginners and newbies 2011
Blogg ABC seminar for beginners and newbies 2011
Blogg ABC seminar for beginners and newbies 2011
Logic




            http://bit.ly/ru2ake




Nice post   Shortlinc              Twitter




our blog    our bit.ly
Logic
                                                   ReTweet
            http://bit.                            ReBlog
            ly/ru2ake                              Ad to their Dig
                                                   PaperLi
                                                   etc
Nice post   Shortlinc     Twitter

our blog    our bit.ly    our Twitter   Others ReTweet




               ECO-SYSTEM =
Logic
                                                             ReTweet
            http://bit.                                      ReBlog
            ly/ru2ake                                        Ad to their Dig
                                                             PaperLi
                                                             etc
Nice post   Shortlinc     Twitter

our blog    our bit.ly    our Twitter             Others ReTweet




               ECO-SYSTEM = SPRINKLE SOME LINC LOVE LOOP
Logic
                                                                        ReTweet
             http://bit.                                                ReBlog
             ly/ru2ake                                                  Ad to their Dig
                                                                        PaperLi
                                                                        etc
Nice post    Shortlinc        Twitter

our blog     our bit.ly       our Twitter                    Others ReTweet




Effects
indexation    Stats + Lanscape          Followers + Auth    Sharing valuble knowledge



Authority                Understanding        Dialogue                Territory
Trustworthiness                               Faster feedback loops
Employerbranding                              Answering the phone
Logic
                                                                        ReTweet
             http://bit.                                                ReBlog
             ly/ru2ake                                                  Ad to their Dig
                                                                        PaperLi
                                                                        etc
Nice post    Shortlinc        Twitter

our blog     our bit.ly       our Twitter                    Others ReTweet




Effects
indexation    Stats + Lanscape          Followers + Auth    Sharing valuble knowledge



Authority                Understanding        Dialogue                Territory
Trustworthiness                               Faster feedback loops   Trust
Employerbranding                              Answering the phone     Recruitability
Why, Authority and dialogue. (30 reasons + CV´s)
Why, Authority and dialogue. (30 reasons + CV´s)
Blogg ABC seminar for beginners and newbies 2011
Blogg ABC seminar for beginners and newbies 2011
Use the dialogue. Remember, sender and reciever is like th
50’es. We Communicate, because we can.
Who should b here more?
What are we aiming for? (trustworthyness and closeness/top of mind)


Indexation. Tag all your blogposts + Categories


Trustworthyness. Share good stuff and good things shall
come to you. Ex guidelines, Personal not Private.

Use the dialogue. Remember, sender and reciever is like th
50’es. We Communicate, because we can.


KISS Keep It Stupid Simple. Use the tools that are out there.
What are we aiming for? (trustworthyness and closeness/top of mind)


Indexation. Tag all your blogposts + Categories


Trustworthyness. Share good stuff and good things shall
   When you guidelines, Personal not Private.
come to you. Ex
                search
 and find, its because Tags is like candy for
Use the dialogue.tagged
 someone has Remember, sender Google. is like th
                                   and reciever
50’es. We Communicate, because we can.
       propperly!

KISS Keep It Stupid Simple. Use the tools that are out there.

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Blogg ABC seminar for beginners and newbies 2011

  • 1. Blogging ABC for Scrive.com by Heidi Harman 1/?
  • 2. AGENDA TODAY A brief history of blogging, the landscape Who am I/we online? (individual democracy and broadcasting) Who are we? (3 blogs, sharing knowledge) Why, Authority and dialogue. (30 reasons + CV´s) What are we aiming for? (trustworthyness and closeness/top of mind)
  • 3. A brief history of blogging The landscape of paperless channels 1950 TV 1994 - 2001 Mail + newsletters, Webpages, forums 2003 Friendster, Myspace, Facebook(2005), Linked In 2003 Blogger, Wordpress, Posterous,Tumblr, 2006 Twitter
  • 4. A brief history of blogging The landscape of paperless channels 1950 TV 1994 - 2001 Mail + newsletters, Webpages, forums 2003 Friendster, Myspace, Facebook(2005), Linked In 2003 Blogger, Wordpress, Posterous,Tumblr, 2006 Twitter
  • 5. A brief history of blogging The landscape of paperless channels 1950 TV 1994 - 2001 Mail + newsletters, Webpages, forums 2003 Friendster, Myspace, Facebook(2005), Linked In 2003 Blogger, Wordpress, Posterous,Tumblr, 2006 Twitter
  • 6. Like not A brief history of blogging having a webpage in the The landscape of paperless channels 90‘ies. Prehistoric Phone Not answering the phone? 1950 TV 1994 - 2001 Mail + newsletters, Webpages, forums 2003 Skype 2003 Friendster, Myspace, Facebook(2005), Linked In 2003 Blogger, Wordpress, Posterous,Tumblr, 2006 Twitter 2011 Google Plus (not shure if thats to mutch to brag about,
  • 7. Who am I/we online? (individual democracy and broadcasting) heidiharman.com geekgirlmeetup.com NyaAffärer @heidiharman @geekgirlmeetup @nyaaffarer @heidiharman @heidiharman @geekgirlmeetp
  • 8. Who am I/we online? (individual democracy and broadcasting) heidiharman.com geekgirlmeetup.com NyaAffärer @heidiharman @geekgirlmeetup @nyaaffarer @heidiharman @heidiharman @geekgirlmeetp “create rolemodels “adventures in “notes from running in web, code and start-up land” a business” startups”
  • 9. Who am I/we online? (individual democracy and broadcasting) heidiharman.com geekgirlmeetup.com NyaAffärer @heidiharman @geekgirlmeetup @nyaaffarer @heidiharman @heidiharman @geekgirlmeetp “create rolemodels “adventures in “notes from running in web, code and start-up land” a business” startups”
  • 10. Who am I/we online? (individual democracy and broadcasting) blog.scrive.com Labs.scrive.com Blog.SkrivaPa.se @scriveUK @scriveUK @skrivapa “Digital signatures, “Haskell, hacks and “Om SkrivaPå och business and law.” dev-life at Scrive.com” digitala signaturer”
  • 11. Who am I/we online? (individual democracy and broadcasting) blog.scrive.com Labs.scrive.com Blog.SkrivaPa.se @scriveUK @scriveUK @skrivapa “Digital signatures, “Haskell, hacks and “Om SkrivaPå och business and law.” dev-life at Scrive.com” digitala signaturer”
  • 12. Who am I/we online? (individual democracy and broadcasting) blog.scrive.com Labs.scrive.com Blog.SkrivaPa.se @scriveUK @scriveUK @skrivapa “Digital signatures, “Haskell, hacks and “Om SkrivaPå och business and law.” dev-life at Scrive.com” digitala signaturer” . law . personal, humor ok . law . business . never privat . business . digital signatures . code . digital signatures . Co2 Footprint . haskell . Co2 Footprint . EU 2020 directives . how to . EU 2020 directives
  • 13. Dry presentation needs a doughnut.
  • 17. Logic http://bit.ly/ru2ake Nice post Shortlinc Twitter our blog our bit.ly
  • 18. Logic ReTweet http://bit. ReBlog ly/ru2ake Ad to their Dig PaperLi etc Nice post Shortlinc Twitter our blog our bit.ly our Twitter Others ReTweet ECO-SYSTEM =
  • 19. Logic ReTweet http://bit. ReBlog ly/ru2ake Ad to their Dig PaperLi etc Nice post Shortlinc Twitter our blog our bit.ly our Twitter Others ReTweet ECO-SYSTEM = SPRINKLE SOME LINC LOVE LOOP
  • 20. Logic ReTweet http://bit. ReBlog ly/ru2ake Ad to their Dig PaperLi etc Nice post Shortlinc Twitter our blog our bit.ly our Twitter Others ReTweet Effects indexation Stats + Lanscape Followers + Auth Sharing valuble knowledge Authority Understanding Dialogue Territory Trustworthiness Faster feedback loops Employerbranding Answering the phone
  • 21. Logic ReTweet http://bit. ReBlog ly/ru2ake Ad to their Dig PaperLi etc Nice post Shortlinc Twitter our blog our bit.ly our Twitter Others ReTweet Effects indexation Stats + Lanscape Followers + Auth Sharing valuble knowledge Authority Understanding Dialogue Territory Trustworthiness Faster feedback loops Trust Employerbranding Answering the phone Recruitability
  • 22. Why, Authority and dialogue. (30 reasons + CV´s)
  • 23. Why, Authority and dialogue. (30 reasons + CV´s)
  • 26. Use the dialogue. Remember, sender and reciever is like th 50’es. We Communicate, because we can.
  • 27. Who should b here more?
  • 28. What are we aiming for? (trustworthyness and closeness/top of mind) Indexation. Tag all your blogposts + Categories Trustworthyness. Share good stuff and good things shall come to you. Ex guidelines, Personal not Private. Use the dialogue. Remember, sender and reciever is like th 50’es. We Communicate, because we can. KISS Keep It Stupid Simple. Use the tools that are out there.
  • 29. What are we aiming for? (trustworthyness and closeness/top of mind) Indexation. Tag all your blogposts + Categories Trustworthyness. Share good stuff and good things shall When you guidelines, Personal not Private. come to you. Ex search and find, its because Tags is like candy for Use the dialogue.tagged someone has Remember, sender Google. is like th and reciever 50’es. We Communicate, because we can. propperly! KISS Keep It Stupid Simple. Use the tools that are out there.

Editor's Notes