Blogging Boot Camp
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This document provides an overview of blogging and considerations for starting a blog. It defines what a blog is, discusses common issues like ghost blogging and comment spam, and presents a strategic framework called the BUMPP for social media. The document also outlines platforms for hosting blogs, a 7 step process for setting up a blog, and invites the reader to build their own blog on WordPress.com. It concludes by providing contact information for questions.
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Blogging Boot Camp
- 1. Blogging Boot CampSeptember 23, 2009by Doug Lacombe, MBA
- 2. What is blogging?Web + log = blogJournalingWriting – not sacredCultural normsIssues:Ghost bloggingComment spam
- 4. The social media BUMPPBrandUnderstandMonitorPolicyParticipate
- 8. Let’s build a blog!www.wordpress.com