IBM Bluemix
The Digital Innovation Platform
2
Customer Managed
Service Provider Managed
Capabilities in Bluemix now span PaaS and IaaS and can be
delivered as a public, dedicated, or on-premises* implementation.
Infrastructure
as a Service
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Platform
as a Service
*Bluemix Local coming Summer 2015
Built on open
technologies:
We listened. Now we’re evolving to become even more flexible.
So what is Bluemix?
Bluemix is an open-standards, cloud-based
platform for building, running, and managing
applications.
Build your apps, your way
Use the most prominent
compute technologies to
power your app: Cloud
Foundry, Docker,
OpenStack.
Extend apps with services
A catalog of IBM, third
party, and open source
services allow the
developer to stitch an
application together
quickly.
Scale more than just
instances
Development,
monitoring, deployment,
and logging tools allow
the developer to run and
manage the entire
application.
Layered Security
IBM secures the platform
and infrastructure and
provides you with the tools
to secure your apps.
Deploy and manage hybrid
apps seamlessly
Get a seamless dev and
management experience
across a number of hybrid
implementations options.
Flexible Pricing
Try compute options and
services for free and,
when you’re ready, pay
only for what you use. Pay
as you go and subscription
models offer choice and
flexibility.
Coming Summer 2015
Rapidly bring new
products and services
to market at lower
cost.
Balance agility with
quality, security and
governance.
Extend existing IT
investments into cloud
business and delivery
models.
Devs and businesses
choose Bluemix to:
Integrated App Monitoring
Containers in Bluemix
Interactive
Solution Pages
Spending Notifications
Why Bluemix?
Bluemix is anything but locked down. You choose how you
build, deploy, and manage your apps. Bluemix takes care
of the rest.
Compute
Choose the level
of infrastructure
abstraction based
on your app’s
architectural
needs.
Dev Tooling
From editors to
source code
management to
continuous delivery,
you can use Bluemix’
powerful tooling or
easily bring your own.
Location
Deploy apps to
Bluemix Public (in a
growing number of
geos), your own
dedicated cloud
Bluemix, or one that
runs within your data
center (Local*).
Services
Pick from a catalog
of IBM, third party,
open source, or your
own services to
extend your apps.
IBM
Third Party
Open Source
Yours
*Bluemix Local coming Summer 2015
More openness and choice than ever before
How does Bluemix work?
Bluemix is underlined by three key open compute technologies: Cloud
Foundry, Docker, and OpenStack. It extends each of these with a growing
number of services, robust DevOps tooling, integration capabilities, and a
seamless developer experience.
Flexible Compute Options to Run Apps / Services
Instant Runtimes Containers Virtual Machines
Platform Deployment Options that Meet Your Workload Requirements
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
DevOps
Tooling Your Own Hosted Apps / Services
Integration
and API
Mgmt
Powered by IBM SoftLayer In Your Data Center
+ + +
+ +
+Always focused on what’s next
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Yours
+
*Bluemix Local coming Summer 2015
Sign up in minutes. Pay for what you use.
7
Cloud based pricing models to serve developer needs.
• 30 day trial (no credit card required)
- Designed to allow testing of an
entire application on the platform
Friction free adoption
• Free tier for every service -
encourages experimentation of
new services for applications
already running on Bluemix
• Pay-as-you-go - optimized for
flexibility, no term commitment
Multiple Commitment Models
• Subscription - term based
optimized for cost, discounted
from pay as you go rates
• Zero to coding in less than 5
minutes
Self Service
• Credit card over the web in many
countries - or through your IBM rep

Bluemix Overview

  • 1.
    IBM Bluemix The DigitalInnovation Platform
  • 2.
    2 Customer Managed Service ProviderManaged Capabilities in Bluemix now span PaaS and IaaS and can be delivered as a public, dedicated, or on-premises* implementation. Infrastructure as a Service Code Data Runtime Middleware OS Virtualization Servers Storage Networking Code Data Runtime Middleware OS Virtualization Servers Storage Networking Platform as a Service *Bluemix Local coming Summer 2015 Built on open technologies: We listened. Now we’re evolving to become even more flexible.
  • 3.
    So what isBluemix? Bluemix is an open-standards, cloud-based platform for building, running, and managing applications. Build your apps, your way Use the most prominent compute technologies to power your app: Cloud Foundry, Docker, OpenStack. Extend apps with services A catalog of IBM, third party, and open source services allow the developer to stitch an application together quickly. Scale more than just instances Development, monitoring, deployment, and logging tools allow the developer to run and manage the entire application. Layered Security IBM secures the platform and infrastructure and provides you with the tools to secure your apps. Deploy and manage hybrid apps seamlessly Get a seamless dev and management experience across a number of hybrid implementations options. Flexible Pricing Try compute options and services for free and, when you’re ready, pay only for what you use. Pay as you go and subscription models offer choice and flexibility. Coming Summer 2015
  • 4.
    Rapidly bring new productsand services to market at lower cost. Balance agility with quality, security and governance. Extend existing IT investments into cloud business and delivery models. Devs and businesses choose Bluemix to: Integrated App Monitoring Containers in Bluemix Interactive Solution Pages Spending Notifications Why Bluemix?
  • 5.
    Bluemix is anythingbut locked down. You choose how you build, deploy, and manage your apps. Bluemix takes care of the rest. Compute Choose the level of infrastructure abstraction based on your app’s architectural needs. Dev Tooling From editors to source code management to continuous delivery, you can use Bluemix’ powerful tooling or easily bring your own. Location Deploy apps to Bluemix Public (in a growing number of geos), your own dedicated cloud Bluemix, or one that runs within your data center (Local*). Services Pick from a catalog of IBM, third party, open source, or your own services to extend your apps. IBM Third Party Open Source Yours *Bluemix Local coming Summer 2015 More openness and choice than ever before
  • 6.
    How does Bluemixwork? Bluemix is underlined by three key open compute technologies: Cloud Foundry, Docker, and OpenStack. It extends each of these with a growing number of services, robust DevOps tooling, integration capabilities, and a seamless developer experience. Flexible Compute Options to Run Apps / Services Instant Runtimes Containers Virtual Machines Platform Deployment Options that Meet Your Workload Requirements Bluemix Public Bluemix Dedicated Bluemix Local* DevOps Tooling Your Own Hosted Apps / Services Integration and API Mgmt Powered by IBM SoftLayer In Your Data Center + + + + + +Always focused on what’s next Catalog of Services that Extend Apps’ Functionality Web Data Mobile AnalyticsCognitive IoT Security Yours + *Bluemix Local coming Summer 2015
  • 7.
    Sign up inminutes. Pay for what you use. 7 Cloud based pricing models to serve developer needs. • 30 day trial (no credit card required) - Designed to allow testing of an entire application on the platform Friction free adoption • Free tier for every service - encourages experimentation of new services for applications already running on Bluemix • Pay-as-you-go - optimized for flexibility, no term commitment Multiple Commitment Models • Subscription - term based optimized for cost, discounted from pay as you go rates • Zero to coding in less than 5 minutes Self Service • Credit card over the web in many countries - or through your IBM rep

Editor's Notes

  • #2 Please note: Presenter notes are on every slide. Written as a suggested script to help with messaging.
  • #3 Infrastructure as a Service (and specifically IBM’s acquisition of SoftLayer) was the cloud’s initial answer to the need for faster deployments, faster environment setup, etc… by abstracting the infrastructure from the customer. IaaS Benefits Networking, Storage, Servers, Virtualization managed by service provider. Most customizable cloud offering Solutions where customizability of OS, Middleware, or Runtime needed IaaS Time Commitment Customer sets up and manages OS, Middleware, and Runtime - these still take at least a matter of days to setup and reach an initial deployment Maintenance/upgrades necessary as well
  • #5 We’ve seen over 30,000 beta applications thus far and have spoken to numerous developers about the value Bluemix provides. We’ve learned that developers are joining for 3 key reasons (go through reasons on the page). Rapid setup and time to production Frequent releases - delivery of fixes or new functionality quickly Integrating apps with on premises infrastructure
  • #6 Bluemix also allows flexibility when it comes to tooling - as, again, each developer has different preferences and needs. Tooling Options: IBM offers a web based integrated development environment (IDE) and associated git repository that allows quick deployments back to bluemix. Developers can also edit code on their local machines (with the editor of their choice - i.e. Sublime) and deploy back to Bluemix through the cloud foundry command line. Note to presenter: Other IDEs (like Eclipse, Cloud9) have direct integration with Cloud Foundry and can push code directly to bluemix, rather than a manual push by developer via command line. You may be asked about this.
  • #7 Bluemix is built on top of IBM’s infrastructure as a service offering - SoftLayer. It embraces Cloud Foundry as an open source platform as a service and extends it with IBM, third party, and community built services. Explain Diagram (verbs in blue - please use this terminology) Start by Pushing your code through Cloud Foundry Cloud Foundry interprets which language you’ve used and associates your code to the appropriate runtime - now you have a working app (layer above runtimes). Your app can Pull prebuilt services (IBM, 3rd party, or community built) in from the marketplace and utilize their functionality Connect to traditional IT - aka “Your Systems” with a secure connector Connect to other clouds that you utilize with a secure connector All of this sits on infrastructure (networking, storage, servers) hosted by IBM Softlayer (IBM’s IaaS cloud offering) Finally - when your app is built and ready to go, it can be accessed by anything with a web browser and a connection to the internet, a smartphone app (via the Bluemix SDK) to utilize backend services, or another type of app or system (via an API you create).
  • #8 Bluemix’ pricing is just as flexible as many of the other capabilities we’ve discussed. You can sign up for Bluemix in a matter of minutes A 30 day free trial (no credit card required) allows you to experience all that Bluemix has to offer A free tier for every service encourages further experimentation after the trial has ended Once you’re ready to move forward with Bluemix, pricing is straightforward: Pay as you go Pay for what you use (runtimes/services) and nothing more No commitment Subscription Pick a monthly commitment price and subscription term — receive a discount off of pay as you go rates