The Mobile Experience - Sagittarius 24/7 Multichannel Travel Cosumer Masterclass
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The document discusses the increasing importance of mobile experiences in accommodation bookings, highlighting that mobile bookings surged from $1 billion in 2011 to $8 billion in 2013. Key insights include that 25% of bookings are made via smartphones and that 43% of travelers use multiple devices while planning. To capitalize on this trend, it is advised to simplify processes for last-minute bookings and enhance the mobile experience.
The Mobile Experience - Sagittarius 24/7 Multichannel Travel Cosumer Masterclass
- 1. Planet Earth’s #1 Accommodation Site
- 13. How vital is the mobile experience? Million 800 1200 1600 2000 The number of connected devices is growing! mobile bookings grew ’s 20132011 2012 $8 billion $3 billion$1 billion Total value of our mobile bookings: 2011 2013 in 2013!
- 14. “Unplanned shopping trip in the city.” Did you know? of Booking.com 30+ million downloads apps Average Review Rating 25% of our bookings are made using a smartphone or tablet! Top 3 reasons our customers book last minute: 27 21 17 Spontaneous decision Traveling “Roadtrip! Wanna make decisions as we go!” Event “My daughter has a karate competition this weekend.” % % %
- 15. Multiscreen experience is the new norm! 43%shop across devices when planning travel. Work Home On the go 12% 60% 24% Other 4% 72%of smartphone usage occurs near another screen.
- 16. How to win the mobile booking game? 50 % of reservations made with smartphones are for the same day or the following day. It’s all about last-minute availability! Simplify the reservation process! Set up a last-minute deal! Upload high-res photos! of our same-day mobile bookings are made in the same city as the property!
- 17. Booking Now Demo Booking Now “Karate”
- 18. Q&A ? All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™