Boston Forum: Day of Giving Top 10 Tips
- 1. Blackbaud Enterprise Customer Summit DAY OF GIVING BEST PRACTICES Presented by: Sarah Davis, Senior Solutions Engineer
- 2. INTRODUCTION NAME: Sarah Davis FROM: Charleston, SC Senior Solutions Engineer, Internet Solutions Nearly 9 years working exclusively with nonprofit engagement solutions (5+ years at Blackbaud) WHY I LOVE WHAT I DO: I am passionate about the nonprofit space. I started out working in the field (with a Master’s in Social Work) but really love this role because it allows me to work with all different types of organizations. A little more about me… • Met my husband (who also works at Blackbaud) in New Orleans at the Association of Fundraising Professionals Annual Conference • Eleanor (almost 2) has attended the last 2 BBCons • Eleanor and I will be missing this year in order to take care of Baby Boy Davis (coming in August)
- 3. 3 Blackbaud Enterprise Customer Summit DEFINITION: DAY (OR 3 DAYS, WEEK, MONTH) OF GIVING • A time-limited campaign typically targeted at raising funds • Multi-channel and focused campaign that utilizes email solicitation, social media, and peer-to-peer fundraising • Matching gifts often involved • Rise in popularity since the launch of Giving Tuesday (2012)
- 4. 4 Blackbaud Enterprise Customer Summit 1. Raise much-needed funds 2. Improved alumni engagement 3. New donor acquisition 4. Improved awareness/understanding of your needs 5. Rising popularity and success across higher education as a whole 6. They almost always exceed expectations 7. Help strengthen the sense of pride in your organization across your supporters 8. Helps build philanthropic spirit across your donor base BENEFITS FOR HIGHER EDUCATION
- 5. 5 Blackbaud Enterprise Customer Summit TOP 10 TIPS TO RUNNING A SUCCESSFUL GIVING DAY
- 6. 6 Blackbaud Enterprise Customer Summit • Do you want to compete with or draft off of national events (Giving Tuesday, Give Local America, EOY)? • Are there local events that you should partner with? Avoid? • Are there university events that you should partner with? Avoid? 1. DETERMINE THE RIGHT TIMING
- 7. 7 Blackbaud Enterprise Customer Summit • Identify the results, metrics, and mini goals for your campaign • Your goal doesn’t have to just be a dollar value – could also be participation, engagement, etc. 2. SET EXPLICIT AND MEASURABLE GOALS
- 8. 8 Blackbaud Enterprise Customer Summit • And know what motivates their giving 3. IDENTIFY YOUR AUDIENCE(S)
- 9. 9 Blackbaud Enterprise Customer Summit • Socialize your content with compelling stories that inspire people to take action • Have your audience help tell your story • Build a strong theme 4. CREATE A NAME AND A CASE FOR SUPPORT FOR YOUR GIVING DAY
- 10. 10 Blackbaud Enterprise Customer Summit 5. SECURE MATCHING GIFT OPPORTUNITIES
- 11. 11 Blackbaud Enterprise Customer Summit • Activate a group of champions to tap into their networks • Not limited to alumni – staff, faculty, media, current students 6. ENGAGE YOUR SOCIAL AMBASSADORS
- 12. 12 Blackbaud Enterprise Customer Summit 7. OFFER MANY WAYS TO ENGAGE • Remember the Ladder of Engagement • Actions can be small but valuable • Examples include: share your email, post to social media, donate, ask others to donate, participate in an online discussion, attend an event
- 13. 13 Blackbaud Enterprise Customer Summit • Not just your Annual Giving team – include your Board, Senior Leadership, Development officers, Events team, Communications team, etc. • Build a Day of Giving Committee • Create a Day of Giving War Room • Day of activities could include: - Events - Emails - Phone calls - PR - Social media posts 8. GET ALL HANDS ON DECK
- 14. 14 Blackbaud Enterprise Customer Summit • Think outside of the acknowledgement email – say thank you in unique and creative ways • Highlight your results • Take the opportunity to include another ask 9. THANK AND FOLLOW UP
- 15. 15 Blackbaud Enterprise Customer Summit • Document what you learned for the next campaign • Determine if there will be another campaign • Can’t take a set and forget mindset with this approach 10. EVALUATE YOUR SUCCESS
- 16. 16 Blackbaud Enterprise Customer Summit QUESTIONS?