Boyle dennis closing remarks_tempfile
- 1. design thinking at IDEO…!
- 2. Who is IDEO? !
- 3. Palo Alto San Francisco Chicago New York Boston London Munich Shanghai 33 years 600 people IDEO 12 disciplines 40 nationalities 10 offices 3 continents
- 6. IDEO: Helping organizations innovate ! Products, services, environments and digital experiences!
- 7. ...designers have a unique way of solving problems!
- 8. It’s less about the form or even the function…!
- 9. …and more about the process!
- 10. we call it! “design thinking”"
- 11. “Business people don’t need to understand designers better:! they need to be designers.” ! – Roger Martin! Dean, Rotman School of Management! University of Toronto!
- 12. at its core design thinking is…!
- 13. …a human centered approach to innovation!
- 14. aiming to understand people on multiple levels!
- 16. it is an approach to innovation!
- 17. Design Thinking projects! start with ! “How might we…”! “What if….”! or! “What is the future of…”"
- 22. from a process standpoint…!
- 25. -Look to People…as your source of inspiration.!
- 26. -Prototype and Experiment - early and often. We call it “building to think.”!
- 27. -Go Beyond Concepts and generate stories and scenarios to enable your ideas to spread. !
- 28. it starts ! with empathy"
- 31. American Red Cross! How can we improve the donor experience?"
- 37. Red Cross!
- 38. Red Cross!
- 43. Kaiser Permanente! Nurse Knowledge Exchange! How might we improve the nurses ! shift change experience?!
- 44. Kaiser- Nurse Knowledge Exchange!
- 45. Kaiser!
- 47. National Campaign to Prevent Teen! and Unplanned Pregnancy:! Bedsider birth control support network!
- 58. Palo Alto Medical Foundation! Project “Champion”! How might we improve ! care for our chronically ill patients? !
- 59. PAMF!
- 60. PAMF! Palo Alto Medical Foundation!
- 61. PAMF!
- 62. PAMF!
- 63. PAMF!
- 64. PAMF!
- 66. PAMF!
- 75. A few techniques to consider! when out there looking for inspiration, prototyping and telling stories…!
- 76. Be sensitive to “work-arounds”!
- 78. insights come from extreme users
- 94. prototypes don’t have to be physical but they must be tangible!
- 96. sometimes the story is the end result!
- 98. so, as a recap…!
- 99. design thinking ! is a human centered approach to innovation
- 100. As a design thinker you… ! -Look to People…as a source of inspiration.! -Prototype and Experiment early and often. ! -Go Beyond Concepts and generate stories and scenarios. !
- 101. thank you!