Brainstorming with the Business Model Wheel (TM)
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This document discusses using the Business Model Wheel as a tool for brainstorming and evaluating business models. The Business Model Wheel is a framework with sections for addressing an offering, monetization, sustaining the model, and key points. It uses an example of an online music service and encourages scoring sections and brainstorming within the structured approach it provides. The wheel offers a structured way to brainstorm and evaluate business models.
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Brainstorming with the Business Model Wheel (TM)
- 1. © Business Model Institute 2013 Brainstorming using the Business Model Wheel ™
- 2. 2 Addressing the Core Business Model © Business Model Institute 2013
- 3. 3 What is the offering? © Business Model Institute 2013
- 4. 4 How will you monetize it? © Business Model Institute 2013
- 5. 5 How will sustain the model? © Business Model Institute 2013
- 6. 6 Write the core business model on the wheel © Business Model Institute 2013
- 7. Business Model Wheel example using online music service
- 9. 9 Use the outer ring to note key points for each section © Business Model Institute 2013
- 11. 11 Add section scores © Business Model Institute 2013
- 13. 13 Use the framework as a brainstorming tool © Business Model Institute 2013
- 15. 15 The Business Model Wheel offers a structured approach to brainstorm and evaluate a business model © Business Model Institute 2013
- 16. 16 © Business Model Institute 2013 Download the Business Model Wheel ™ at businessmodelwheel.com