Branded Games by InfinixSoft
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A branded game is designed to promote a brand by increasing audience engagement and visibility across multiple platforms, including Facebook, iPhone, and Android. These games can serve as effective marketing tools at events, support campaigns, and provide consumer education in an entertaining way. Brands can license games and customize their integration, enhancing brand awareness and generating positive word-of-mouth among users.
Branded Games by InfinixSoft
- 2. What is a Branded Game? It’s a game specifically designed to promote your brand YOUR BRAND
- 3. AUDIENCE BRANDED GAME LIKES AUDIENCE BRAND AWARENESS
- 4. What are the benefits of a Branded Game? + audience + engagement + brand awareness Likes Users BRAND
- 5. Why publish a Branded Game? Increase the engagement of the target audience with your brand Increase your brand visibility. Generete “Word Of Mouth” for your brand when the game becomes popular. Get noticed during events, expos and tradeshows. Reach your Facebook user base to bring them closer to your new product offerings, services and announcements. Start building a database of highly engaged users. Educate your customers or clients about your products. A natural support for existing and new campaigns for cross-promotion.
- 6. What’s the reach of a Branded Game? MULTIPLATFORM PRODUCTS iPhone Android Web iPad Facebook THE BIGGEST CASUAL VIDEOGAMES MARKET GLOBALLY
- 7. How can I use my Branded Game? Our games allow you to market your brand and increase your customers’ engagement in several ways:
- 8. 1. TRADESHOWS AND EVENTS Our games are specifically crafted to be used to attract visitors, make them participate and get to know your brand. 2. SUPPORT FOR MARKETING CAMPAIGNS Our games can be used as a companion for your marketing campaigns to support key concepts os as stand-alone marketing actions. 3. VIRAL CONTENT Games that are built on top of Facebook have a big chance of going viral as they are specifically crafted with that purpose. 4. CONSUMER EDUCATION Videogames are a great tool to educate in a fun way. With a game you can help your customers understand how to use a new or existing product, news ways to interact with them or reinforce any other concepts.
- 9. Falling Objects Game This is a casual, one minute long, game built for Facebook. The goal of this game is scoring as many points as possible in the allotted time by clicking on the objects to remove them and the objects that match from the screen.
- 10. Demo Time! Try the game here: https://apps.facebook.com /cerealdemo
- 11. Integrating our game with your brand This game offers several brand integration opportunities:
- 12. Look Feel integration Change the art of the game to adapt it to your brand guidelines. 2 Loading screen Add your logo on top of the loading bar. 1 3 Main Menu 4 Gameplay Add your logo or create a name Display your logo in the top-right side of the for the game. screen during gameplay.
- 13. Game over screen Congratulatory message. 6 Powerups Use your logo or another image as graphics for the game’s powerups. 5 Facebook Share Share the player’s score with a custom message that integrates your brand. Player’s Facebook Timeline The player’s highscore is shared on his timeline, reaching his friends and friends of friends. 7 8
- 14. License Model SETUP FEE to integrate your brand to the game MONTHLY FEE ADDONS (Optional)
- 15. How we work on integrating your brand The licensing process is very simple and usually takes a week of work, where we work with your team to integrate the look feel of your brand with our product and launch it on the platforms you have chosen.
- 16. Licensing process BRAND INTEGRATION We work with your team to adapt the look feel of the game in order to integrate it with your products and logo. VARIABLES CONFIGURATION We work on adapting and configuring the game with Facebook to be able to publish it and obtain the usage analytics. Also, we configure a database where all the players’ information is gathered. PUBLISHING Finally, we publish the game with your brand and give you links to promote it internally and with your current audience.
- 17. How do I License a game for my brand? If your are interested in licensing one of our games for your brand, please write to our Sales Department and one of our representatives will contact you shortly. brandedgames @infinixsoft.com