This document discusses how crowdsourcing can help build and grow a business. It notes that crowdsourcing provides access to talent as needed, increases capabilities, and builds scalability while reducing costs. It recommends treating freelancers with respect and paying them fairly. It also suggests using competitions to find new talent, getting multiple opinions, and paying winners. Overall, the document promotes crowdsourcing as a way to tap into customers' ideas, access innovation beyond traditional boundaries, and leverage the power of ideas from a crowd.