Building Your Base
- 1. What one thingappearson the prioritylistof manypastors,leadersof ministries,entrepreneursand salespersons?Thisone thingisthe needtobuildtheirbase.Manyhave a strong desire formore members,more customersormore supporters.Butwhattoolscan be usedto accomplishthese goals and whattoolsare simplyover-rated? External factorssuchas publicrelationsandcompetitionwillnotbuildabase as powerfullyasinternal resources,capabilities,quality,sincerity,effectiveness,hardworkandfaithevercould. Internal Resources & Capabilities In the text, Contemporary Strategy Analysis,RobertGrantidentifiesanorganization’sinternal resources and capabilitiesasthe # 1 factor insecuringitsstrengthandsustainability.Thistakesthe emphasisfrom external factorsandbasesthe successof the organizationonitsinternal resourcessuchas its people and theircapabilities.The importantthingistomaximize theseinternal resourcestothe extentthat theycan renderthe organizationattractive andviable.Thismayinvolve doinganauditof the personsin the organizationandmaximizingthe spiritualgiftsandtalentsof these persons. Building Your Base Gillian Martin Trainer, Speaker & Social Entrepreneur Captivating Solutions Consultancy [email protected]
- 2. Quality A base will be builtwhere there isuncompromisingandunquestionablequality.Itrequireschoosingto do whatis done best.Where qualityisoptimal,there will alwaysbe ademandformore. Sincerity& Effectiveness A base growsfrom a genuine desire tohelpothers.Itgrowswhere there isthe abilityto: (i) accuratelyassessthe needsof the targetaudience (ii) showpersonshowtheystandto benefitfromthe organization’sofferings (iii) findthe ideal solutionsforproblemsfacedbythe targetaudience. Hard Work & Faith A strongdrive andhard work will getthe jobdone buttheymustbe fueledbythe faiththatthe target will be reached.There mustbe consultationswithGodandthe faiththat God answersprayers. Withfaith,the target will be reachedandsurpassed. Withfaith, thebasewill be builtbeyond expectations.Matthew8:13 states,““ThenJesussaidtothe centurion,“Go!It will be done justasyou believeditwould.””Ifthe target is to grow the baseby x%, by x time, it will be done justas one believes.Go! Someof the Workshops Offered by Captivating Solutions Consultancy Include: BusinessDevelopment:“Building YourBase” Sales:“Beyond a Sale” Entrepreneurship:“Rising the Challengeof Entrepreneurship” Leadership:“The Anchor” Hospitality:“Service ThatWarmsthe Heart” Success inMinistry: “The Heart of Service” CustomerService:“CustomerService Stars” CustomerService Management: “Leading thePath to Service Excellence” Market Leadership:“#1”