Business Bullet Seminar

The document discusses making businesses more resilient by focusing outwardly on customers rather than inwardly on oneself. It introduces the concept of the "ME Myth", where businesses focus too much on themselves rather than their customers. It argues that businesses should think about "YOU" (their customers) rather than "ME" (themselves) in order to create more loyal customers and advocates through better customer service and relationships. The key is applying an outward focus to all aspects of business rather than an inward focus on one's own needs and wants.